Launching PC & Console Titles in the Ever-Changing Games Market in 2023Harsha MV
The document discusses strategies for games to stand out in an increasingly crowded gaming market. It provides examples of games leveraging existing intellectual property (IP) and transmedia strategies to attract audiences. Additionally, it discusses the growing creator economy and how gaming brands can partner with influencers to build authentic connections and drive player engagement. Leveraging cultural relevance and community is highlighted as an important way for games to succeed.
1. TikTok is predicted to break all records for app store spend in 2024, surpassing $14.6 billion.
2. Gaming consumer spend is predicted to rebound to $111.4 billion in 2024 after dropping in 2023.
3. AI is predicted to power up to 10% of app downloads in 2024, with 2.3 billion downloads including generative AI functionality.
4. Microblogging apps like Twitter are predicted to lose up to 66 million daily active users by 2024 as consumers shift to photo and video-first platforms.
5. Social media apps are poised to carve out more share of consumer spending in 2024 through in-app purchases
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Launching PC & Console Titles in the Ever-Changing Games Market in 2023Harsha MV
The document discusses strategies for games to stand out in an increasingly crowded gaming market. It provides examples of games leveraging existing intellectual property (IP) and transmedia strategies to attract audiences. Additionally, it discusses the growing creator economy and how gaming brands can partner with influencers to build authentic connections and drive player engagement. Leveraging cultural relevance and community is highlighted as an important way for games to succeed.
1. TikTok is predicted to break all records for app store spend in 2024, surpassing $14.6 billion.
2. Gaming consumer spend is predicted to rebound to $111.4 billion in 2024 after dropping in 2023.
3. AI is predicted to power up to 10% of app downloads in 2024, with 2.3 billion downloads including generative AI functionality.
4. Microblogging apps like Twitter are predicted to lose up to 66 million daily active users by 2024 as consumers shift to photo and video-first platforms.
5. Social media apps are poised to carve out more share of consumer spending in 2024 through in-app purchases
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Metaverse - A Guide to the Next generation Internet by Credit SuisseHarsha MV
The document provides an overview of the metaverse, defining it as an evolution of the internet into a more spatially immersive, compelling, and frictionless 3D web that can be viewed through virtual and augmented reality as well as traditional devices. It discusses the history of concepts around virtual worlds and avatars dating back to science fiction novels in the 1990s. It also outlines how major tech companies like Meta, Microsoft, and Google conceptualize the metaverse currently and identifies five key areas of advancement: hardware, infrastructure, content, community, and currency/settlement mechanisms.
This report finds that the business case for diversity and inclusion is stronger than ever, but overall progress has been slow. While most companies have made little progress increasing diversity, about a third have significantly improved gender and ethnic diversity in leadership. These "diversity winners" take bold, systematic actions on inclusion. Analysis of employee reviews showed inclusion lagging behind diversity efforts - employees noted pain points around fair treatment, bias-free work, and inclusive leadership. The report argues that focusing only on representation without inclusion risks reversing gains and missing opportunities for innovation.
This document discusses the importance of transitioning to a circular economy model in India. It notes that India faces significant resource constraints given its large population but small land area and water resources. Adopting circular economy practices could help address these issues by promoting reuse, recycling and reducing waste. However, for circular solutions to be widely adopted they need to appeal to consumers based on three key factors - convenience, cost and consciousness. The document explores different business models and approaches that could help balance these three pillars to drive mainstream adoption of circular products and services in India.
Ads Creative Guide for eComm _ Insense + Revealbot.pdfHarsha MV
This document provides guidance on planning a successful paid social media advertising campaign for ecommerce brands. It discusses the importance of strategic planning, top-performing ad creative, and continuous testing. The planning process involves identifying goals, target audiences, and advertising channels. Goals should be mapped to the consumer buying cycle and key metrics include reach, engagement, clicks, and conversions. Understanding the target audience and their motivations is also essential for informing content strategy and messaging.
The document discusses the importance of understanding seasonality and adjusting Airbnb pricing accordingly. It notes that low, mid, and high seasons will vary by location and research is needed to determine these seasons. Pricing should be lowered for low and mid-seasons to attract more guests, while high season prices can be higher to maximize profits. Data from past bookings and tools like AirDNA can help analyze seasonality and demand trends to set the right prices. Maintaining rate parity across booking platforms is also important.
This document provides guidance on marketing strategies for crypto, NFT, and GameFi projects. It discusses topics such as engaging audiences on social media, using referral programs, airdrops and faucets, email marketing, creating NFT communities, and advertising on platforms like Google Ads and Facebook Ads. The document aims to explain tested strategies for promoting crypto and NFT projects and building communities through various marketing channels.
This document provides an overview of key findings from a 2022 report on the state of influencer marketing. Some of the notable highlights included in the summary are: influencer marketing is expected to grow to $16.4 billion in 2022; more than three-quarters of respondents intend to dedicate a budget to influencer marketing in 2022; and Instagram continues to be used by nearly 4/5 of brands that engage in influencer marketing. The report is based on surveys of over 2,000 marketing professionals and aims to provide benchmarks and metrics on influencer marketing trends.
The document discusses decentralized finance (DeFi), which uses blockchain technology to facilitate financial services without centralized intermediaries. It provides an overview of the DeFi ecosystem, including common building blocks like blockchains, digital assets, and smart contracts. Six major DeFi service categories are identified: stablecoins, exchanges, credit, derivatives, insurance, and asset management. The document outlines opportunities and challenges for DeFi, such as reduced costs but also scalability issues and the immaturity of governance systems.
This document provides guidance on hiring a community manager for an NFT project. It discusses the qualities to look for in a community manager, including passion for the project and empathy. It then offers four options for finding a community manager: 1) Assigning community tasks to an existing team, 2) Hiring someone from friends/family, 3) External hiring through job sites, or 4) Hiring an active community member. The document recommends option 4, noting that community members are already familiar with the project and conversations. It advises focusing on finding someone passionate about the people in the community over traditional experience.
The document provides guidance on creating regular community roundups for NFT projects to help engage members and keep them informed. It recommends summarizing important community updates, having a unique branding and easy to digest format, using an encouraging tone, getting curation help from influencers, and including calls to action back to the Discord server. Examples from the Veefriends, World of Women, and Shiny Object Social Club communities are analyzed, noting best practices like visual elements, member spotlights, and linking to other platforms. Keeping roundups concise while adding value is emphasized.
Product Superstories by The Product FolksHarsha MV
This document provides advice from Akshay Pruthi, a product growth consultant, on how to scale multiple apps from zero to millions of monthly active users (MAU).
Pruthi discusses key metrics to focus on such as referral rates, lead conversion rates, and providing 10x more value than competitors. For business-to-business apps, he emphasizes referral programs and lead conversion rates. For direct-to-consumer apps, he stresses repeats, number of stock-keeping units, customer acquisition cost, and lifetime value to customer acquisition cost ratio.
When growing from 100 to 1,000 users, Pruthi recommends focusing on referral programs, understanding why the initial 100 users engaged, and creating buzz around
This document provides an overview of social commerce and how brands can leverage influencer marketing and social media features to drive online sales. It includes expert advice from digital marketing professionals on how social commerce has helped various D2C brands engage customers and increase sales. Key topics covered include what social commerce is, how brands are using it to improve the shopping experience, the benefits of influencer marketing, and the future potential of social commerce.
This document outlines 30 strategy models used over the past 75 years. It provides brief descriptions of 10 models, including SWOT analysis, Porter's 5 Forces model, Porter's 3 generic strategies, Burgelman's strategy dynamics model, Porter's value chain model, core competencies and the resource-based view, Nonaka and Takeuchi's knowledge spiral, Peters, Athos and Waterman's 7S framework, scenario planning, and Ansoff's growth grid. The models are tools for strategic planning and analysis that help assess the competitive environment and identify appropriate strategies.
The document discusses how young people are no longer passive consumers but active participants in culture and hold influence over brands. It notes that traditional demographic segmentation is outdated and brands must see people as individuals rather than targets. The document advocates for people-based marketing that understands each person's unique experiences and interests. It also stresses that brands must earn attention from young people through genuine engagement and narratives rather than trying to interrupt them with advertisements.
This document provides tips and strategies for using LinkedIn effectively. It discusses creating a compelling profile with a good photo and headline. The importance of forging connections through recommendations and personalized connection requests is explained. Searching and filtering options on LinkedIn are outlined to find relevant people and information. Maintaining an active network and using LinkedIn features daily are emphasized to fully leverage the professional networking platform.
This document lists and analyzes 100 Indian startup companies that have reached unicorn status, meaning a valuation of over $1 billion. It discusses how India's corporate landscape is being transformed by the rapid growth of startups in recent years. Key factors enabling this transformation include increased funding from investors, improved infrastructure and regulation, and growth in sectors like FinTech, EdTech, e-commerce, and pharmaceuticals/biotech. The document argues this trend could create a virtuous cycle of further startup growth and investment in India.
This document provides guidance for startups on developing an effective long-term storytelling strategy. It advises founders to focus on defining their company's core message and narrative rather than just pursuing short-term publicity wins. The document outlines key questions for founders to consider around their audience, readiness for PR, and goals. It emphasizes developing a narrative that establishes the company as an expert while documenting milestones. An example narrative for a medical technology company addressing diabetes is provided. Overall, the document stresses the importance of a strategic, long-term approach to storytelling over tactics alone.
Artificia Intellicence and XPath Extension FunctionsOctavian Nadolu
The purpose of this presentation is to provide an overview of how you can use AI from XSLT, XQuery, Schematron, or XML Refactoring operations, the potential benefits of using AI, and some of the challenges we face.
Metaverse - A Guide to the Next generation Internet by Credit SuisseHarsha MV
The document provides an overview of the metaverse, defining it as an evolution of the internet into a more spatially immersive, compelling, and frictionless 3D web that can be viewed through virtual and augmented reality as well as traditional devices. It discusses the history of concepts around virtual worlds and avatars dating back to science fiction novels in the 1990s. It also outlines how major tech companies like Meta, Microsoft, and Google conceptualize the metaverse currently and identifies five key areas of advancement: hardware, infrastructure, content, community, and currency/settlement mechanisms.
This report finds that the business case for diversity and inclusion is stronger than ever, but overall progress has been slow. While most companies have made little progress increasing diversity, about a third have significantly improved gender and ethnic diversity in leadership. These "diversity winners" take bold, systematic actions on inclusion. Analysis of employee reviews showed inclusion lagging behind diversity efforts - employees noted pain points around fair treatment, bias-free work, and inclusive leadership. The report argues that focusing only on representation without inclusion risks reversing gains and missing opportunities for innovation.
This document discusses the importance of transitioning to a circular economy model in India. It notes that India faces significant resource constraints given its large population but small land area and water resources. Adopting circular economy practices could help address these issues by promoting reuse, recycling and reducing waste. However, for circular solutions to be widely adopted they need to appeal to consumers based on three key factors - convenience, cost and consciousness. The document explores different business models and approaches that could help balance these three pillars to drive mainstream adoption of circular products and services in India.
Ads Creative Guide for eComm _ Insense + Revealbot.pdfHarsha MV
This document provides guidance on planning a successful paid social media advertising campaign for ecommerce brands. It discusses the importance of strategic planning, top-performing ad creative, and continuous testing. The planning process involves identifying goals, target audiences, and advertising channels. Goals should be mapped to the consumer buying cycle and key metrics include reach, engagement, clicks, and conversions. Understanding the target audience and their motivations is also essential for informing content strategy and messaging.
The document discusses the importance of understanding seasonality and adjusting Airbnb pricing accordingly. It notes that low, mid, and high seasons will vary by location and research is needed to determine these seasons. Pricing should be lowered for low and mid-seasons to attract more guests, while high season prices can be higher to maximize profits. Data from past bookings and tools like AirDNA can help analyze seasonality and demand trends to set the right prices. Maintaining rate parity across booking platforms is also important.
This document provides guidance on marketing strategies for crypto, NFT, and GameFi projects. It discusses topics such as engaging audiences on social media, using referral programs, airdrops and faucets, email marketing, creating NFT communities, and advertising on platforms like Google Ads and Facebook Ads. The document aims to explain tested strategies for promoting crypto and NFT projects and building communities through various marketing channels.
This document provides an overview of key findings from a 2022 report on the state of influencer marketing. Some of the notable highlights included in the summary are: influencer marketing is expected to grow to $16.4 billion in 2022; more than three-quarters of respondents intend to dedicate a budget to influencer marketing in 2022; and Instagram continues to be used by nearly 4/5 of brands that engage in influencer marketing. The report is based on surveys of over 2,000 marketing professionals and aims to provide benchmarks and metrics on influencer marketing trends.
The document discusses decentralized finance (DeFi), which uses blockchain technology to facilitate financial services without centralized intermediaries. It provides an overview of the DeFi ecosystem, including common building blocks like blockchains, digital assets, and smart contracts. Six major DeFi service categories are identified: stablecoins, exchanges, credit, derivatives, insurance, and asset management. The document outlines opportunities and challenges for DeFi, such as reduced costs but also scalability issues and the immaturity of governance systems.
This document provides guidance on hiring a community manager for an NFT project. It discusses the qualities to look for in a community manager, including passion for the project and empathy. It then offers four options for finding a community manager: 1) Assigning community tasks to an existing team, 2) Hiring someone from friends/family, 3) External hiring through job sites, or 4) Hiring an active community member. The document recommends option 4, noting that community members are already familiar with the project and conversations. It advises focusing on finding someone passionate about the people in the community over traditional experience.
The document provides guidance on creating regular community roundups for NFT projects to help engage members and keep them informed. It recommends summarizing important community updates, having a unique branding and easy to digest format, using an encouraging tone, getting curation help from influencers, and including calls to action back to the Discord server. Examples from the Veefriends, World of Women, and Shiny Object Social Club communities are analyzed, noting best practices like visual elements, member spotlights, and linking to other platforms. Keeping roundups concise while adding value is emphasized.
Product Superstories by The Product FolksHarsha MV
This document provides advice from Akshay Pruthi, a product growth consultant, on how to scale multiple apps from zero to millions of monthly active users (MAU).
Pruthi discusses key metrics to focus on such as referral rates, lead conversion rates, and providing 10x more value than competitors. For business-to-business apps, he emphasizes referral programs and lead conversion rates. For direct-to-consumer apps, he stresses repeats, number of stock-keeping units, customer acquisition cost, and lifetime value to customer acquisition cost ratio.
When growing from 100 to 1,000 users, Pruthi recommends focusing on referral programs, understanding why the initial 100 users engaged, and creating buzz around
This document provides an overview of social commerce and how brands can leverage influencer marketing and social media features to drive online sales. It includes expert advice from digital marketing professionals on how social commerce has helped various D2C brands engage customers and increase sales. Key topics covered include what social commerce is, how brands are using it to improve the shopping experience, the benefits of influencer marketing, and the future potential of social commerce.
This document outlines 30 strategy models used over the past 75 years. It provides brief descriptions of 10 models, including SWOT analysis, Porter's 5 Forces model, Porter's 3 generic strategies, Burgelman's strategy dynamics model, Porter's value chain model, core competencies and the resource-based view, Nonaka and Takeuchi's knowledge spiral, Peters, Athos and Waterman's 7S framework, scenario planning, and Ansoff's growth grid. The models are tools for strategic planning and analysis that help assess the competitive environment and identify appropriate strategies.
The document discusses how young people are no longer passive consumers but active participants in culture and hold influence over brands. It notes that traditional demographic segmentation is outdated and brands must see people as individuals rather than targets. The document advocates for people-based marketing that understands each person's unique experiences and interests. It also stresses that brands must earn attention from young people through genuine engagement and narratives rather than trying to interrupt them with advertisements.
This document provides tips and strategies for using LinkedIn effectively. It discusses creating a compelling profile with a good photo and headline. The importance of forging connections through recommendations and personalized connection requests is explained. Searching and filtering options on LinkedIn are outlined to find relevant people and information. Maintaining an active network and using LinkedIn features daily are emphasized to fully leverage the professional networking platform.
This document lists and analyzes 100 Indian startup companies that have reached unicorn status, meaning a valuation of over $1 billion. It discusses how India's corporate landscape is being transformed by the rapid growth of startups in recent years. Key factors enabling this transformation include increased funding from investors, improved infrastructure and regulation, and growth in sectors like FinTech, EdTech, e-commerce, and pharmaceuticals/biotech. The document argues this trend could create a virtuous cycle of further startup growth and investment in India.
This document provides guidance for startups on developing an effective long-term storytelling strategy. It advises founders to focus on defining their company's core message and narrative rather than just pursuing short-term publicity wins. The document outlines key questions for founders to consider around their audience, readiness for PR, and goals. It emphasizes developing a narrative that establishes the company as an expert while documenting milestones. An example narrative for a medical technology company addressing diabetes is provided. Overall, the document stresses the importance of a strategic, long-term approach to storytelling over tactics alone.
Artificia Intellicence and XPath Extension FunctionsOctavian Nadolu
The purpose of this presentation is to provide an overview of how you can use AI from XSLT, XQuery, Schematron, or XML Refactoring operations, the potential benefits of using AI, and some of the challenges we face.
Top Benefits of Using Salesforce Healthcare CRM for Patient Management.pdfVALiNTRY360
Salesforce Healthcare CRM, implemented by VALiNTRY360, revolutionizes patient management by enhancing patient engagement, streamlining administrative processes, and improving care coordination. Its advanced analytics, robust security, and seamless integration with telehealth services ensure that healthcare providers can deliver personalized, efficient, and secure patient care. By automating routine tasks and providing actionable insights, Salesforce Healthcare CRM enables healthcare providers to focus on delivering high-quality care, leading to better patient outcomes and higher satisfaction. VALiNTRY360's expertise ensures a tailored solution that meets the unique needs of any healthcare practice, from small clinics to large hospital systems.
For more info visit us https://valintry360.com/solutions/health-life-sciences
Microservice Teams - How the cloud changes the way we workSven Peters
A lot of technical challenges and complexity come with building a cloud-native and distributed architecture. The way we develop backend software has fundamentally changed in the last ten years. Managing a microservices architecture demands a lot of us to ensure observability and operational resiliency. But did you also change the way you run your development teams?
Sven will talk about Atlassian’s journey from a monolith to a multi-tenanted architecture and how it affected the way the engineering teams work. You will learn how we shifted to service ownership, moved to more autonomous teams (and its challenges), and established platform and enablement teams.
A Study of Variable-Role-based Feature Enrichment in Neural Models of CodeAftab Hussain
Understanding variable roles in code has been found to be helpful by students
in learning programming -- could variable roles help deep neural models in
performing coding tasks? We do an exploratory study.
- These are slides of the talk given at InteNSE'23: The 1st International Workshop on Interpretability and Robustness in Neural Software Engineering, co-located with the 45th International Conference on Software Engineering, ICSE 2023, Melbourne Australia
Neo4j - Product Vision and Knowledge Graphs - GraphSummit ParisNeo4j
Dr. Jesús Barrasa, Head of Solutions Architecture for EMEA, Neo4j
Découvrez les dernières innovations de Neo4j, et notamment les dernières intégrations cloud et les améliorations produits qui font de Neo4j un choix essentiel pour les développeurs qui créent des applications avec des données interconnectées et de l’IA générative.
Introducing Crescat - Event Management Software for Venues, Festivals and Eve...Crescat
Crescat is industry-trusted event management software, built by event professionals for event professionals. Founded in 2017, we have three key products tailored for the live event industry.
Crescat Event for concert promoters and event agencies. Crescat Venue for music venues, conference centers, wedding venues, concert halls and more. And Crescat Festival for festivals, conferences and complex events.
With a wide range of popular features such as event scheduling, shift management, volunteer and crew coordination, artist booking and much more, Crescat is designed for customisation and ease-of-use.
Over 125,000 events have been planned in Crescat and with hundreds of customers of all shapes and sizes, from boutique event agencies through to international concert promoters, Crescat is rigged for success. What's more, we highly value feedback from our users and we are constantly improving our software with updates, new features and improvements.
If you plan events, run a venue or produce festivals and you're looking for ways to make your life easier, then we have a solution for you. Try our software for free or schedule a no-obligation demo with one of our product specialists today at crescat.io
Graspan: A Big Data System for Big Code AnalysisAftab Hussain
We built a disk-based parallel graph system, Graspan, that uses a novel edge-pair centric computation model to compute dynamic transitive closures on very large program graphs.
We implement context-sensitive pointer/alias and dataflow analyses on Graspan. An evaluation of these analyses on large codebases such as Linux shows that their Graspan implementations scale to millions of lines of code and are much simpler than their original implementations.
These analyses were used to augment the existing checkers; these augmented checkers found 132 new NULL pointer bugs and 1308 unnecessary NULL tests in Linux 4.4.0-rc5, PostgreSQL 8.3.9, and Apache httpd 2.2.18.
- Accepted in ASPLOS ‘17, Xi’an, China.
- Featured in the tutorial, Systemized Program Analyses: A Big Data Perspective on Static Analysis Scalability, ASPLOS ‘17.
- Invited for presentation at SoCal PLS ‘16.
- Invited for poster presentation at PLDI SRC ‘16.
Transform Your Communication with Cloud-Based IVR SolutionsTheSMSPoint
Discover the power of Cloud-Based IVR Solutions to streamline communication processes. Embrace scalability and cost-efficiency while enhancing customer experiences with features like automated call routing and voice recognition. Accessible from anywhere, these solutions integrate seamlessly with existing systems, providing real-time analytics for continuous improvement. Revolutionize your communication strategy today with Cloud-Based IVR Solutions. Learn more at: https://thesmspoint.com/channel/cloud-telephony
Using Query Store in Azure PostgreSQL to Understand Query PerformanceGrant Fritchey
Microsoft has added an excellent new extension in PostgreSQL on their Azure Platform. This session, presented at Posette 2024, covers what Query Store is and the types of information you can get out of it.
Most important New features of Oracle 23c for DBAs and Developers. You can get more idea from my youtube channel video from https://youtu.be/XvL5WtaC20A
OpenMetadata Community Meeting - 5th June 2024OpenMetadata
The OpenMetadata Community Meeting was held on June 5th, 2024. In this meeting, we discussed about the data quality capabilities that are integrated with the Incident Manager, providing a complete solution to handle your data observability needs. Watch the end-to-end demo of the data quality features.
* How to run your own data quality framework
* What is the performance impact of running data quality frameworks
* How to run the test cases in your own ETL pipelines
* How the Incident Manager is integrated
* Get notified with alerts when test cases fail
Watch the meeting recording here - https://www.youtube.com/watch?v=UbNOje0kf6E
Software Engineering, Software Consulting, Tech Lead, Spring Boot, Spring Cloud, Spring Core, Spring JDBC, Spring Transaction, Spring MVC, OpenShift Cloud Platform, Kafka, REST, SOAP, LLD & HLD.
What is Master Data Management by PiLog Groupaymanquadri279
PiLog Group's Master Data Record Manager (MDRM) is a sophisticated enterprise solution designed to ensure data accuracy, consistency, and governance across various business functions. MDRM integrates advanced data management technologies to cleanse, classify, and standardize master data, thereby enhancing data quality and operational efficiency.
Neo4j - Product Vision and Knowledge Graphs - GraphSummit ParisNeo4j
Dr. Jesús Barrasa, Head of Solutions Architecture for EMEA, Neo4j
Découvrez les dernières innovations de Neo4j, et notamment les dernières intégrations cloud et les améliorations produits qui font de Neo4j un choix essentiel pour les développeurs qui créent des applications avec des données interconnectées et de l’IA générative.
Do you want Software for your Business? Visit Deuglo
Deuglo has top Software Developers in India. They are experts in software development and help design and create custom Software solutions.
Deuglo follows seven steps methods for delivering their services to their customers. They called it the Software development life cycle process (SDLC).
Requirement — Collecting the Requirements is the first Phase in the SSLC process.
Feasibility Study — after completing the requirement process they move to the design phase.
Design — in this phase, they start designing the software.
Coding — when designing is completed, the developers start coding for the software.
Testing — in this phase when the coding of the software is done the testing team will start testing.
Installation — after completion of testing, the application opens to the live server and launches!
Maintenance — after completing the software development, customers start using the software.
ALGIT - Assembly Line for Green IT - Numbers, Data, Facts
Calculating the Real Cost of an Ecommerce Solution
1. HOW TO CALCULATE
THE REAL COST OF AN
ECOMMERCE SOLUTION
Crunching the Numbers to Figure
Out Total Cost of Ownership
NextContents
2. It’s the question every decision-maker asks when
investing in any product or service for their business.
The answer is not as simple as you might think—or
hope—when it comes to ecommerce technology.
In today’s business environment, almost every company
has an online presence regardless of industry or whether
they sell business-to-consumer, business-to-business
or both.
And most of those companies sell goods or services
online and need a platform to support those transactions.
That’s where an ecommerce solution comes in.
Ecommerce solutions fit into two primary categories:
• Point solutions that manage online commerce only.
• All-in-one solutions that unify ecommerce with
other applications like ERP, customer relationship
management (CRM), order management and
inventory management.
These two types of software have different pricing
structures, and costs vary by vendor. That is why you
can’t just look at the base price of the solution but
rather must consider the total cost of ownership (TCO).
Total cost of ownership is a weighty term with many
pieces to the equation, among them licensing,
implementation, support, integrations, apps/extensions,
transaction fees and hosting fees. Each of these costs
can vary greatly depending on your business needs,
revenue and which ecommerce solution you choose,
so it’s critical to crunch the numbers before you choose
your best fit. Let’s break down each of them.
“How much does it cost?”
2
How to Calculate the Real Cost of an Ecommerce Solution: Crunching the Numbers to Figure Out Total Cost of Ownership
Prev NextContents
3. LICENSING
Most ecommerce software providers offer multiple
versions of their product with varying functionality
to accommodate businesses of different sizes. The
first step when evaluating TCO is to figure out which
version fits your business needs, as there is a big jump
in price between the starter and enterprise editions.
Some open source ecommerce platforms do not
charge a licensing fee; however, you will have to pay
for hosting (more on that later). Vendors that manage
the solution for you charge a fee that could be as
low as $30 per month. The licensing cost of editions
designed for companies that generate significant
revenue online (often called “enterprise”), on the other
hand, is generally at least $1,800 per month and can
be much higher than that.
FACTORS THAT CAN AFFECT THE LICENSING
PRICE INCLUDE:
• Annual gross merchandise sales value and average
order value thresholds, which can determine your
price tier for licensing.
• A percentage of monthly revenue, typically .15-.25
percent, if that is more than the base price.
• Number of storefronts, because there may be a per-
license limit on separate stores you have for different
languages, countries, B2C vs. B2B, etc.
Generally speaking, if your online sales are more than
$10 million per year, licensing alone can cost at least
$75,000 annually with certain managed solutions,
because licensing is often based on gross sales.
Licensing is typically higher for an all-in-one solution
than a point ecommerce solution, but there are no
supplemental charges based on monthly sales or gross
merchandise value. That licensing price includes most,
if not all, monthly ecommerce technology expenses,
unlike a point solution that can have a huge price range
depending on your specific needs.
If your online sales are more than $10
million per year, licensing alone can cost
at least $75,000 annually.
3
How to Calculate the Real Cost of an Ecommerce Solution: Crunching the Numbers to Figure Out Total Cost of Ownership
Prev NextContents
4. IMPLEMENTATION
AND SUPPORT
While implementation is a one-time fee, it can be a
hefty one. The price of implementation varies widely
between providers, and it’s usually higher for more
advanced versions of the software. If this is not a fixed
cost, it can climb quickly.
Anyone familiar with enterprise software has either
experienced or heard about outrageous implementations
that finish late and way over budget, and the same can
happen when launching an ecommerce platform. In
general, implementation costs anywhere from one to
five times the annual cost of the solution.
When evaluating ecommerce providers, ask if there
is a maximum implementation fee and the average
cost of implementation for customers. Make sure there
is a clearly defined statement of work with detailed
pricing. This will prevent your business from starting an
implementation only to watch the final bill spiral out of
control with change orders.
If you already have unified ERP, CRM, order management
and inventory management in place, the cost of
implementing the ecommerce piece is often lower
than the range outlined for point ecommerce software
(sometimes much lower). In certain cases, the
implementation is a set fee, so it’s far less risky.
Once the system is up and running, you may need
additional support on top of what comes with the solution
(this applies to both unified and point ecommerce
software, though with the former it will cover the entire
platform and not just ecommerce). These support
packages can cost anywhere from less than $5,000 to
more than $20,000 per year. If you lack a developer on
staff, you may need to invest in a more robust support
plan where the vendor handles site improvements.
In general, implementation costs
anywhere from one to five times the
annual cost of the solution.
4
How to Calculate the Real Cost of an Ecommerce Solution: Crunching the Numbers to Figure Out Total Cost of Ownership
Prev NextContents
5. INTEGRATIONS
Using spreadsheets to manage your online business
may be fine when you first start out. But to effectively
run your business as it grows, your ecommerce platform
must be integrated with other business systems like ERP,
CRM, inventory and order management, email marketing,
warehouse management, and more.
Integrations are what make your supply chain operate
efficiently and provide a seamless experience for the
customer. They ensure that when a customer places
an order, it deducts the item(s) from total inventory,
captures a financial record of the transaction, fulfills the
order and ships it. When working properly, they prevent
systems from presenting conflicting data.
The word “integration” is a scary term to many technology
professionals, because integrations have a reputation for
not working as advertised. Software from one vendor is
usually not designed to communicate with software from
another vendor, and the more links in the chain (i.e., the
more systems connected to your ecommerce solution),
the greater the risk of failure.
Leading integration applications can charge $250-500
per month to connect an ecommerce solution with an
ERP system, and that may be just one of several systems
you need to integrate. Integrations can increase the time
of implementation, too.
And if one integration
requires an upgrade, it
usually causes a domino
effect resulting in other
systems and integrations
needing to be upgraded.
This leads to a never-
ending cycle of chasing
upgrades and enduring the
costs that come with it, all
for integrations that may
never be 100% effective.
It’s difficult to put a monetary value on reliable integrations,
but that is one of the biggest benefits of a unified
platform over a point solution. The different pieces of
the platform—financials, order management, inventory
management—are all part of one solution. That means
there is no integration cost for adding an ecommerce
component and upgrades do not pose a problem since
third-party connectors are not necessary.
SINGLE
DATA
SOURCE
HCM
Ecommerce
Other
Apps
ERP
Financials
PSA
SCM
CRM
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How to Calculate the Real Cost of an Ecommerce Solution: Crunching the Numbers to Figure Out Total Cost of Ownership
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6. APPS AND EXTENSIONS
The major ecommerce solution providers each have
their own app store or marketplace with hundreds
or thousands of extensions designed to add new
functionality to your online store. Most businesses use
extensions—whether they utilize a point ecommerce
solution or unified platform—because they power
common web store features on the front- and back-
end, like product reviews, personalized promotional
offers and analytics/reporting.
Some of these extensions are free or offer a free
edition, while others have a monthly fee—for context,
many companies spend $200-500 per month on these
extensions. However, you should look through the app
stores of the solutions you’re considering to find out
what additional functionality is free, and estimate how
much you will spend on extensions every month.
PAYMENT GATEWAYS
Whether you choose a point or unified solution for
ecommerce, you need a payment gateway that will
facilitate the transfer of payment between the merchant
and banks to accept online payments. Payment
gateways all charge a fee every time an order is
placed—yes, it’s yet another cost to work into TCO.
A typical payment gateway fee is 2.9% of every sale
plus 30 cents. So if a customer’s order is worth $100,
the payment gateway collects $3.20. If you process
a significant number of transactions, you can often
negotiate a lower per transaction rate, perhaps around
2.6% (plus 30 cents).
Certain vendors have their own payment gateway
with a lower per-sale cost. However, only businesses
based in a handful of countries can use these vendor-
sponsored gateways, unlike established players such
as PayPal, Stripe and Braintree.
When looking at ecommerce solutions, also talk to
different gateway providers about the flexibility of their
rates and make sure you choose one that supports all the
payment methods and security standards you need.
Standard Payment
Gateway Fee =
2.9% of transaction + 30¢
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How to Calculate the Real Cost of an Ecommerce Solution: Crunching the Numbers to Figure Out Total Cost of Ownership
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7. HOSTING OPTIONS
If you’re evaluating on-premise ecommerce solutions,
the price of server space is an important consideration
whether you use a managed hosting provider or host
it yourself.
For a young or small ecommerce site that doesn’t attract
a lot of traffic or orders, the cost of managed hosting
may be minimal. But it climbs exponentially for bigger
online stores, stretching into several thousand dollars
per month if you need multiple dedicated servers. If
you’re self-hosting, you must also factor in the cost of a
support staff, hardware and ongoing maintenance.
HOSTING COSTS ARE A COMPLICATED EQUATION
INFLUENCED BY MANY FACTORS, INCLUDING:
• Multiple sites for different countries and languages
• Visits per day
• Sessions per month and concurrent sessions
• Size of product catalog (total SKUs)
• Number of integrations
• And more
During peak season or a major sale, the cost of server
space will rise as traffic spikes. It also makes the monthly
price unpredictable, because many of these factors are
out of your hands.
This is where fully-managed Software-as-a-Service
(SaaS) ecommerce solutions provide superior value.
Today, most software providers offer a SaaS version of
their ecommerce system, and if you go that route, there
are no hosting fees because the vendor manages the
system for you and that is included in your monthly bill (as
outlined in the Licensing section). Although the monthly
price tag of a SaaS solution may be higher, the lack of
hosting costs could easily make up the difference.
“On-premises software and legacy
commerce technology are becoming
outdated and less effective. In the
midmarket, time-to-market and total
cost of ownership are top priorities—
which means cloud offerings
dominate.” Forrester Research
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8. Managed Point Solution All-in-One Solution
Licensing $$-$$$ $$$
Implementation $$-$$$+ $
Support $$-$$$ $-$$
Integrations $$ —
Apps/Extensions $ $
Payment gateway $$ $$
—: No expense, $: Small expense, $$: Medium expense, $$$: Large expense
DO THE MATH
When comparing point solutions with all-in-one
solutions, keep in mind that the benefits of a single
platform are not strictly financial. It provides companies
a central source of customer, order, inventory and item
data because it can pull that information from across
your business.
When your team has access to this 360-degree view
of the customer, it’s far easier to provide consistent,
personalized experiences. A unified source of data
also makes it possible to deliver timely and relevant
marketing that will drive results and build long-term
loyalty to your brand.
This offers a distinct advantage over the alternative:
cobbling together disparate systems for ecommerce,
accounting, inventory and order management, and more.
That requires often-unreliable integrations that can make it
challenging or impossible to see all this information in one
place and keep data up-to-date across all systems. This
could become more of an issue when your needs shift as
the business grows and evolves in the years to come.
Ecommerce represents a bigger chunk of your bottom
line than ever before, and it will only grow more vital
in the future as your customers are younger and
more accustomed to shopping online. That’s why it is
especially critical to consider the long-term price of an
ecommerce solution right now.
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