Parle Agro has introduced Café Cuba, India's first carbonated coffee soft drink. Café Cuba is manufactured by Parle Agro and has a flavor of roasted coffee beans with carbonated fizz. Through Café Cuba, Parle Agro re-enters the carbonated segment and aims to achieve sales of 1000 crore rupees within one year of launch. Café Cuba is promoted through the brand communication campaign called "The Coffee Revolution" and is positioned as a "carbonated coffee" that helps activate energy levels.

1.  DEEPAK SHARMA
 RAKESH AGARWAL
 DALIP SINGH
 SANJAY YADAV

2.  Café Cuba is the first carbonated coffee soft drink.
 Manufactured by Parle Agro.
 The drink has a flavour of roasted coffee beans with
carbonated fizz.
 Through this drink, Parle Agro re-enters the
carbonated segment.

3.  It is promoted by brand communication
campaign named “ The Coffee Revolution”.
 Parle Agro’s target is to achieve 1000 Cr
through this product in 1 yr.
 Café Cuba seeks an another segment of
beverages named as “COFFEE RUSH”.

4.  Parle Agro has introduced a revolutionary
new SKU in the form of 150 ml cans priced at
INR 15.
 Firstly focussing on individual youth rather
than families.
 Position Café Cuba as “carbonated Coffee”.

5.  Targeting mainly Urban Areas.
 It helps to activate the energy levels high.
 As it is distinct and unique product , there
will be less/no competition.

6.  150 ml , 250 ml cans and 250 ml PET bottles.
 Sooner SKUs of 500 ml and 1 Lt will be there.

7.  Café Cuba comes in cans and PET bottles.
 Future plans is to launch the product with
RGB (Returnable Glass Bottles).

8.  'The Coffee Revolution‘.
 Television will play the role of the lead
medium for the campaign, followed by an
aggressive focus on digital brand building
others like-print, outdoor and cinema ads.

9.  Enter into the rural Locations.
 Diet-version of café cuba.
 Bigger SKU.