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Culture
Technology
Business
Lessons from the Future



               Copyright 2008 All Rights Reserved
What will differentiate you?
      Knowledge     Skills!
     Experience    Attitude!
    Management    Leadership!
     People   Relationships!
    Individuals and business
Smarter and Inter-connected
    EWBOUNDLESS
  N OPPORTUNITIES!
         CHOOSE
       YOUR FUTURE!
 1970s    Today     2020s
                           Copyright 2008 All Rights Reserved
Culture
Technology
Business
Lessons from the Future



               Copyright 2008 All Rights Reserved
1970s
 The start of the Age of Aquarius,
           peace and love
      The birth of the culture
          of the individual
The start of a major world recession
     and the Japanese Miracle
      China a closed society


                             Copyright 2008 All Rights Reserved
Today
     The first global economy
  with true free market principles
      India and China booming
         US economy still
      dominates world markets
Peace and democracy on everyone’s
 lips, but ethnic conflicts proliferate
                               Copyright 2008 All Rights Reserved
2020s
           China in crisis
Automation of industrial production
 and consolidation of rural farms
  leaves 200 million without work
  Legislation halts influx to cities
           India booming

                              Copyright 2008 All Rights Reserved
2020 Hindsight
   “Do you remember October 2008?”
          Natural & financial turbulence
        Disillusionment with government
      Human politicians…the end of heroes
   Businesses more powerful than governments
     End of ‘nationalism’ and an explosion of
            new ‘borderless’ loyalties


    This was the realization of the age of the
  individual - the start of true fractal economics
Openness and technology were the catalysts but
 the culture change had its roots in Woodstock!

                                        Copyright 2008 All Rights Reserved
Carers
                   2020 Careers
HighTech Entrepreneur Tourism Health care Education Services




                                                Copyright 2008 All Rights Reserved
Ten Lessons from the Future
1. Service, information and relationships
   fuel the economy!
  Quality is a commodity. Pure knowledge is
  worthless. Relationships are your most important
  asset and customers define what value is.
2. Bio/Nano is the new information revolution!
   Advances are being fuelled by information
   professionals rather than biologists and will create an
   economy more profound than the digital age.

3. It’s the ‘personal’ age!
  Central power is shifting to individuals, leveraging
  influence through social networks. Now you can
  decentralize everything: information, knowledge,
  computing, energy production, health care,
  manufacturing, responsibility etc.

                                               Copyright 2008 All Rights Reserved
Ten Lessons from the Future
4. Step-change is the imperative!
  Incrementalism doesn’t cut it anymore! The most
  powerful successes are not predictable - taking risks
  is safer than doing nothing!
5. The unknown is the field of all possibilities!
  Uncertainty presents the moment of real freedom,
  beyond the known of historic baggage. Plan
  dynamically. Innovate RADICALLY!
6. Eat yourself, be your own worst nightmare!
  Don’t wait to be shown how customers ought to be
  serviced – do it yourself, while you can afford it.
  Execute PERFECTLY!




                                              Copyright 2008 All Rights Reserved
Ten Lessons from the Future
7. You can no longer learn from experience!
  In a warp-speed world, learning from experience
  is no longer enough. We must learn from the future.
8. Market forces shape everything!
  It’s a war for talent and customers. Create a cool
  culture to win the bright young minds. Connect your
  business to the hearts of your customers,
  communities and individuals.




                                             Copyright 2008 All Rights Reserved
Ten Lessons from the Future
9. It’s one world, one mind, one time!
  A digital skin unites all mankind with one internal
  clock that runs 24x7x52. Use the entire global
  resource base.
10. Don’t compete!
  It’s the most competitive market ever so don’t
  compete! Find white-space opportunities in which
  you have no competitors.
  Dance to the markets’ beat.




                                               Copyright 2008 All Rights Reserved
Ten Lessons from the Future
           OOOOOPS…almost forgot
11. Search for the hero inside yourself!




                                           Copyright 2008 All Rights Reserved
Ten Lessons from the Future
     We stand at the cusp
        of a new age!
         Whoever
        understands
       these lessons
        will rule the
           future
        competitive
          jungle!
        Will YOU?           Copyright 2008 All Rights Reserved
What’s your Future to be?
          Remember, you’ll
        spend most of the rest
          of your life there…
         …and you’ll never get
            out of it alive!
                 So…




                        Copyright 2008 All Rights Reserved
How to understand the changing world




             Thank you!
             www.FutureWorld.org
             Wolfgang@FutureWorld.org

                                  Copyright 2008 All Rights Reserved

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CADE 2008: Lecciones del Futuro

  • 1. Culture Technology Business Lessons from the Future Copyright 2008 All Rights Reserved
  • 2. What will differentiate you? Knowledge Skills! Experience Attitude! Management Leadership! People Relationships! Individuals and business Smarter and Inter-connected EWBOUNDLESS N OPPORTUNITIES! CHOOSE YOUR FUTURE! 1970s Today 2020s Copyright 2008 All Rights Reserved
  • 3. Culture Technology Business Lessons from the Future Copyright 2008 All Rights Reserved
  • 4. 1970s The start of the Age of Aquarius, peace and love The birth of the culture of the individual The start of a major world recession and the Japanese Miracle China a closed society Copyright 2008 All Rights Reserved
  • 5. Today The first global economy with true free market principles India and China booming US economy still dominates world markets Peace and democracy on everyone’s lips, but ethnic conflicts proliferate Copyright 2008 All Rights Reserved
  • 6. 2020s China in crisis Automation of industrial production and consolidation of rural farms leaves 200 million without work Legislation halts influx to cities India booming Copyright 2008 All Rights Reserved
  • 7. 2020 Hindsight “Do you remember October 2008?” Natural & financial turbulence Disillusionment with government Human politicians…the end of heroes Businesses more powerful than governments End of ‘nationalism’ and an explosion of new ‘borderless’ loyalties This was the realization of the age of the individual - the start of true fractal economics Openness and technology were the catalysts but the culture change had its roots in Woodstock! Copyright 2008 All Rights Reserved
  • 8. Carers 2020 Careers HighTech Entrepreneur Tourism Health care Education Services Copyright 2008 All Rights Reserved
  • 9. Ten Lessons from the Future 1. Service, information and relationships fuel the economy! Quality is a commodity. Pure knowledge is worthless. Relationships are your most important asset and customers define what value is. 2. Bio/Nano is the new information revolution! Advances are being fuelled by information professionals rather than biologists and will create an economy more profound than the digital age. 3. It’s the ‘personal’ age! Central power is shifting to individuals, leveraging influence through social networks. Now you can decentralize everything: information, knowledge, computing, energy production, health care, manufacturing, responsibility etc. Copyright 2008 All Rights Reserved
  • 10. Ten Lessons from the Future 4. Step-change is the imperative! Incrementalism doesn’t cut it anymore! The most powerful successes are not predictable - taking risks is safer than doing nothing! 5. The unknown is the field of all possibilities! Uncertainty presents the moment of real freedom, beyond the known of historic baggage. Plan dynamically. Innovate RADICALLY! 6. Eat yourself, be your own worst nightmare! Don’t wait to be shown how customers ought to be serviced – do it yourself, while you can afford it. Execute PERFECTLY! Copyright 2008 All Rights Reserved
  • 11. Ten Lessons from the Future 7. You can no longer learn from experience! In a warp-speed world, learning from experience is no longer enough. We must learn from the future. 8. Market forces shape everything! It’s a war for talent and customers. Create a cool culture to win the bright young minds. Connect your business to the hearts of your customers, communities and individuals. Copyright 2008 All Rights Reserved
  • 12. Ten Lessons from the Future 9. It’s one world, one mind, one time! A digital skin unites all mankind with one internal clock that runs 24x7x52. Use the entire global resource base. 10. Don’t compete! It’s the most competitive market ever so don’t compete! Find white-space opportunities in which you have no competitors. Dance to the markets’ beat. Copyright 2008 All Rights Reserved
  • 13. Ten Lessons from the Future OOOOOPS…almost forgot 11. Search for the hero inside yourself! Copyright 2008 All Rights Reserved
  • 14. Ten Lessons from the Future We stand at the cusp of a new age! Whoever understands these lessons will rule the future competitive jungle! Will YOU? Copyright 2008 All Rights Reserved
  • 15. What’s your Future to be? Remember, you’ll spend most of the rest of your life there… …and you’ll never get out of it alive! So… Copyright 2008 All Rights Reserved
  • 16. How to understand the changing world Thank you! www.FutureWorld.org Wolfgang@FutureWorld.org Copyright 2008 All Rights Reserved