2. Background: George Cadbury was born on the 19th September 1839, Edgbaston, Birmingham, England. His father, John, a tea and coffee dealer, and Candia. The business as we know it today started when he and his brother Richard took over their father's failing chocolate business in April 1861 as a partnership creating it into a worldwide success Purpose: The primary purpose of the business was to sell cocoa. In 1866 the Cadbury Company became the first in Britain to sell cocoa as a drink. Today Cadbury’s purpose includes selling chocolate bars. Caramel, Cream Eggs, Buttons, Crunchie, Chomp, Fudge, Flake, Twirl and DREAM (White Chocolate <3 ) In 1897 The first production of milk chocolate began. The first chocolate was based on the Swiss idea but Cadbury's later added full cream milk to make the famous lighter coloured Cadbury's Dairy Milk.
3. Cadbury plc is managed by the Cadbury plc Board of Directors which delegates day-to-day management to the Chief Executive's Committee (CEC). Roger Carr – Chairman Mr Carr has experience as both a Chairman and Chief Executive of other FTSE 100 companies. This enables him to provide highly valued guidance and support to the executive management team of the Company. The responsibilities within his job in Cadbury are his consultations with major UK shareowners on matters of corporate governance.
4. Other members of the Cadbury board. Todd Stitzer Chief Executive Officer Ken Hanna Chief Financial Officer Dr. Wolfgang Berndt Independent Non-Executive Director Guy Elliott Senior Independent Non-Executive Director Lord Patten Independent Non-Executive Director Raymond Viault Independent Non-Executive Director
5. Facts and Figures Size: Cadbury are a global company selling to 60 different countries. Employment: The Employment spans to 50,000 people.
6. FY Confectionery revenue by region Finance: HY results (six months to 30 June 2008) • Base business revenue growth at +7% • Good growth across all categories: revenue growth +13% in emerging markets • Focus brands up 9% • Underlying margins +190bps: good progress on cost reduction initiatives 1 Americas 27% 2 Asia Pacific 25% 3 Britain, Ireland, Middle East & Africa 31% 4 Europe 17% FY Confectionery revenue by category 1 Chocolate & Cocoa beverages 46% 2 Gum 32% 3 Candy 22% 2008 Highlights Base business1revenue up 7%; strong growth across emerging markets and focus brands Good growth across all categories; chocolate up 6%, bgum up 10%, candy up 6% Emerging markets up 12%; five year compound average growth of 12% Focus brands up 8%; Cadbury Dairy Milk up 11%, Trident up 11%, and Halls up 9% Underlying margins up 150 bps driven by Vision into Action cost reduction initiatives Reported margins up 180 bps to 11.9% Price realisation offset input cost increases Strong financial performance Proforma EPS up 16%; up 30% at reported currency Recommended final dividend of 11.1p (2007: 10.5p); full year dividend 16.4p, up 6% Improved Return on Invested Capital, up 110 bps Secure financing – average maturity of long-term debt 6 years
7. Methods of Marketing: Advertising Sales Promotions Direct Mail Public Relations The “Marketing Toolkit” Advertising is an industry that involves using different media to inform consumers about products and persuade them to buy. These can include: Television and radio Newspapers and magazines Billboards Internet This is the process by which the company contacts the customer directly with information and/or incentives to buy the product from outlets. New laws on sending direct mail and the growth of email marketing have significantly changed how customers are contacted. Plus, advances in technology mean that companies are now better able than ever to effectively target customers through direct mail. These are techniques used to keep a product name in the mind of the consumer without using the direct advertising mentioned previously. Possible promotions might be: Discounts – a temporary reduction in the price of a product to increase the likelihood of the customer ‘trying’ it. Free samples – giving away examples of the product for consumers to try before they buy. Special stand in a shop – a display of goods which is intended to catch the consumer’s eye. Public relations is all about making sure that a company builds and maintains good relations with their target audience. This includes such activities as working to make sure newspaper journalists write positive things about the product or service, or organising events to help raise the profile of the product or service.
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10. Forward Looking StatementsExcept for historical information and discussions contained herein, statements contained in these materials may constitute “forward looking statements” within the meaning of Section 27A of the US Securities Act of 1933, as amended, and Section 21E of the US Securities Exchange Act of 1934, as amended. Forward looking statements are generally identifiable by the fact that they do not relate only to historical or current facts or by the use of the words “may”, “will”, “should”, “plan”, “expect”, “anticipate”, “estimate”, “believe”, “intend”, “project”, “goal” or “target” or the negative of these words or other variations on these words or comparable terminology. Forward looking statements involve a number of known and unknown risks, uncertainties and other factors that could cause our or our industry’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward looking statements. These forward looking statements are based on numerous assumptions regarding the present and future strategies of each business and the environment in which they will operate in the future. In evaluating forward looking statements, you should consider general economic conditions in the markets in which we operate, as well as the risk factors outlined in our Form 20-F filed with the US Securities and Exchange Commission and posted on Cadbury plc’s website www.cadbury.com. These materials should be viewed in conjunction with our periodic half yearly and annual reports and other filings filed with or furnished to the Securities and Exchange Commission, copies of which are available from Cadbury plc, Cadbury House, Uxbridge Business Park, Sanderson Road, Uxbridge UB8 1DH, UK and from the Securities and Exchange Commission’s website at www.sec.gov. Cadbury plc does not undertake publicly to update or revise any forward looking statement that may be made in these materials, whether as a result of new information, future events or otherwise. All subsequent oral or written forward-looking statements attributable to Cadbury plc or any person acting on their behalf are expressly qualified in their entirety by the cautionary statements above.
