Phivida Holdings Inc. is a Vancouver-based company that has launched an exciting line of beverages and supplements into the health and wellness markets in the USA. The Oki product line is focused on consumers and includes eight flavors of CBD-enhanced waters and teas that contain broad-spectrum hemp extract with CBD. The Company also markets a line of tinctures and capsules with broad-spectrum hemp extract with CBD into the health and beauty markets under the brand Vida+.
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This corporate update contains “forward-looking statements”, “forward-looking information” and “future-oriented financial information” (collectively herein
referred to as “forward looking statements” within the meaning of applicable securities laws. Phivida Holdings Inc. (the “Company”) is providing cautionary
statements identifying important factors that could cause the Company’s actual results to differ materially and significantly from those projected in these
forward-looking statements, including information regarding the Company’s revenue; profit margins; and proposed share structure. The words “anticipate”,
“expect”, “believe”, “attempt”, "may", "could", "should", “ensure”, "estimate", "plan", "project", “strategy”, "intend", "outlook", “strive”, "forecast", "likely", "probably" or
other similar words are used to identify forward-looking information. Such statements represent the Company’s internal projections, estimates,
expectations, beliefs, plans, objectives, assumptions, intentions or statements about future events or performance. These statements are only predictions
and involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in
such forward-looking statements. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, no
assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon. Many
factors could cause the Company’s actual results to differ materially from those expressed or implied in any forward-looking statements made by, or on
behalf of, the Company. Such forward-looking information may relate to, without limitation: the future activities and performance of the Company; the
value of the Company’s common shares; the technological development of the Company; estimates relating to the amount of funds available to the
Company; volatile securities markets; and the manner in which such funds will be used. Additional factors that could cause actual results to differ from the
Company’s expectations include, but are not limited to: the Company’s ability to launch its products in an efficient manner; competition; legal requirements
and limitations and the possibility that the law relating to the Company’s business could change in a manner that materially adversely affects the Company’s
business; the Company’s ability to enter into advantageous agreements and business relationships; the Company’s ability to attract customers for its products;
general economic conditions and those economic conditions specific to the hemp and cannabinoid industry; the Company’s ability to innovate and improve
monetization; the growth of the market for hemp and cannabinoid products; the Company’s ability to reach a broad consumer base; the Company’s ability
to expand to different cities nationally and internationally; geopolitical events such as war, threat of war or terrorist activities; as well as any specific risk
factors discussed in this presentation.
This does not constitute an offer to sell or the solicitation of an offer to buy any securities of the Company in any jurisdiction in which such offer or
solicitation would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.
These statements have not been evaluated by the FDA and are not intended to diagnose, treat or cure any disease. Always check with your physician before starting
a new dietarysupplement or nutrition program. *Cannabidiol (CBD) is a naturalconstituent of hemp oil.
FORWARD LOOKING STATEMENT
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1. Emerging functional beverage and health supplements
company with growing online and retail presence
2. Targeting the CBD beverage market — expected to
reach $1.7 billion by 2025*
3. Flagship product achieving significant levels of
consumer acceptance and sales growth
4. Entrepreneurial management team with successful
track record of large-scale product launches
INVESTMENT HIGHLIGHTS
*The Nielsen Company, 2019
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• Active hemp is better known as
Cannabidiol or CBD
• Non-psychoactive, CBD is one of nearly
one hundred cannabinoids found in
hemp
• Increasingly, consumers are seeking
CBD for various health and wellness
solutions
• Under the Farm Bill passed December
2018, hemp (<0.03% THC) declared a legal
agricultural product
WHAT IS ACTIVE HEMP?
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PHIVIDA POSITIONED TO GAIN MARKET SHARE
Oki beverages
• 8 flavors of iced tea and
enhanced water
• Use clinical-quality
manufacturing processes,
from start to finish
• Contains broad spectrum
hemp extract (CBD)
• Growing retail footprint as
well as online
sales at
feeloki.com
Hemp oil
capsules and
tinctures
Proprietary
e-commerce platforms
• Health Supplements and Topicals
• Focused on Personal Care segment of
retail market
• Products contain Broad Spectrum Hemp
Extract made to pharmaceutical grade
and cGMP certified standards
• Multiple strengths and price points to
address consumer needs
• Available through natural
specialty retail stores and
direct through
hempvidaplus.com
• Greencamp: The go-to site for
cannabis information, advice and cultural
viewpoints
• bloomgroove: Selling cannabis
accessories across North America
• Wikala: Comprehensive CBD
marketplace for quality CBD brands -
tested to the highest standards (Live
mid-November)
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• Extensive market research to determine consumer
preferences
• Formulations designed to appeal to broad consumer
segments
• Branding and packaging by leading
CPG design firm
• Partnered with national retail
distributors
• Marketing campaign launched using
social media, event and guerilla
marketing
OKI BEVERAGE BENEFITS FROM LARGE
BEVERAGE COMPANY BEST PRACTICES
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Celebrity endorsement
Malia Manuel, world surfing
champion
SUCCESSFUL CONSUMER ENGAGEMENT
Point-of-sale
Shelf tags, displays and
branded fridges
Guerilla marketing
Sampling at San Diego
Comic Con
Event and in-store sampling
High rate of conversion from
sampler to buyer
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• Successful large-scale direct
store distribution program
• 200% growth in locations
from Aug.-Oct. 2019
• Now in California, Nevada,
Colorado, Texas and New
York: total population of
>85 million
• Near-term expansion
expected into Pennsylvania
and Florida
GROWING NATIONAL PRESENCE
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MARKET DIVERSIFICATION THROUGH VIDA+
• A range of health supplements and
topicals to address the personal
care market
• Natural specialty retail channel
focus with broad range of product
and price offerings
• Direct to consumer sales via Vida+
website
• Product line refreshed with new
branding
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PROPRIETARY E-COMMERCE PLATFORM
• Rationale: 0wn a distribution
channel to enhance sales
• Build on synergies between
content, e-commerce and
product sites to create a
“virtuous circle” of growth
• Dedicated hemp and CBD
website “Wikala” launching
late 2019
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SKILLED TEAM WITH LARGE ENTERPRISE
AND PRODUCT LAUNCH EXPERIENCE
Former President of Red Bull Canada and global
Chief Marketing Officer Merrell Outdoors
James Bailey |President & CEO
Former Chief Marketing Officer Samsung NZ,
Former CMO Microsoft NZ, Former Director of
Marketing Red Bull Canada
Michael Cornwell |Chief Marketing Officer
Doug Campbell |Chief Commercial Officer
Former Director of National Accounts, Stoli Group
Former Director of Sales Red Bull North America
Carmelo Marrelli, CPA, CA, CGA |Chief FinancialOfficer
+25 years of experience in executive financial
management for publicly traded companies
Experienced financial controller for public
companies in various industries ranging from
private companies to junior start-ups
George Kovalyov,CA|VP, Finance Greg McCauley |SVP, Distribution
+Over 30 years’ experience with major brands such as
Jägermeister, Muscle Milk and Red Bull
Vice President and General Manager of Mast Jägermeister,
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FINANCIAL SNAPSHOT
$21.0 $21.4
$32.7
$48.6
Q4 2018 Q1 2019 Q2 2019 Q3 2019
$(thousands)
Solid Q/Q Growth in Sales
Cash available $8,551,938
Shares outstanding 71,834,085
Options outstanding 10,861,611 (avg, price $0.58)
Year end: June 30
As of June 30, 2019, all currency is CDN $
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1. Emerging functional beverage and health supplements
company with growing online and retail presence
2. Targeting the CBD beverage market — expected to
reach $1.7 billion by 2025*
3. Flagship product achieving significant levels of
consumer acceptance and sales growth
4. Entrepreneurial management team with successful
track record of large-scale product launches
INVESTMENT HIGHLIGHTS
*The Nielsen Company, 2019
