This document outlines the lesson plan for Module 7.6 Lesson 20 about real-world area problems. Students are instructed to complete the exit ticket from Lesson 15 as a do now activity and problem set #4 for homework. The lesson will focus on applying area formulas to solve real-world problems as pages 109-112 of the notebook provide examples and exercises for students.
Apresentação Rooftop5 & Centro de ConvençõesMariana Galler
O documento descreve as instalações e serviços oferecidos pelo Rooftop 5 e Centro de Convenções para a realização de eventos em São Paulo, incluindo o rooftop com vista panorâmica da cidade, três auditórios e quatro salões de convenções, além de serviços de alimentação e transporte nas proximidades.
This document discusses the author's process for creating a tabloid newspaper front page layout. They experimented with different fonts, color schemes, and balances of images and text. For the initial draft, they placed the main title in a colored box for emphasis and included small pictures to leave room for explanatory text. They also added some advertisements and basic identifying information. Overall, they felt their second attempt had a more polished, professional look with a better balance of elements that would draw the reader in without being overwhelming.
The document discusses various design elements that can be used in publications including headlines, strap lines, pull quotes, baselines, reverses, margins, crossheads, page numbers, datelines, spreads, borders, columns, drop capitals, portraits, white space, cutouts, and grids. It mentions how these elements can be arranged on the page in different orientations, with negative space, blobs and stars, and in spreads.
The document discusses the typography, layout, and design elements used in an NHS informational leaflet. It notes that a sans serif font is used to indicate clear reading and that only two fonts are used throughout in variations of blue, which works well with the NHS color palette and conveys calmingness. Reasonably sized fonts are used on front and inner pages with bold headings to help the reader navigate. Pictures and text are evenly spaced and don't distract from the purpose of providing information. References to other sources of information are also included to guide readers.
This document provides an evaluation of Jess Hedley's photography project focused on the theme of "Discovery". It includes summaries of several photos taken as part of the project and discusses techniques used such as color balancing and reflection. Key points:
1) Several photos show close-up shots of water droplets on leaves and flowers, with color balancing used to enhance colors and details.
2) Reflection was experimented with through duplicating layers and flipping them to create symmetrical reflections of objects in water.
3) Later photos explored portraiture with reflective techniques to depict discovering different sides of oneself.
4) Throughout, the document discusses strengths, weaknesses and ways future photos could further explore the theme of "Discovery
This document outlines the lesson plan for Module 7.6 Lesson 20 about real-world area problems. Students are instructed to complete the exit ticket from Lesson 15 as a do now activity and problem set #4 for homework. The lesson will focus on applying area formulas to solve real-world problems as pages 109-112 of the notebook provide examples and exercises for students.
Apresentação Rooftop5 & Centro de ConvençõesMariana Galler
O documento descreve as instalações e serviços oferecidos pelo Rooftop 5 e Centro de Convenções para a realização de eventos em São Paulo, incluindo o rooftop com vista panorâmica da cidade, três auditórios e quatro salões de convenções, além de serviços de alimentação e transporte nas proximidades.
This document discusses the author's process for creating a tabloid newspaper front page layout. They experimented with different fonts, color schemes, and balances of images and text. For the initial draft, they placed the main title in a colored box for emphasis and included small pictures to leave room for explanatory text. They also added some advertisements and basic identifying information. Overall, they felt their second attempt had a more polished, professional look with a better balance of elements that would draw the reader in without being overwhelming.
The document discusses various design elements that can be used in publications including headlines, strap lines, pull quotes, baselines, reverses, margins, crossheads, page numbers, datelines, spreads, borders, columns, drop capitals, portraits, white space, cutouts, and grids. It mentions how these elements can be arranged on the page in different orientations, with negative space, blobs and stars, and in spreads.
The document discusses the typography, layout, and design elements used in an NHS informational leaflet. It notes that a sans serif font is used to indicate clear reading and that only two fonts are used throughout in variations of blue, which works well with the NHS color palette and conveys calmingness. Reasonably sized fonts are used on front and inner pages with bold headings to help the reader navigate. Pictures and text are evenly spaced and don't distract from the purpose of providing information. References to other sources of information are also included to guide readers.
This document provides an evaluation of Jess Hedley's photography project focused on the theme of "Discovery". It includes summaries of several photos taken as part of the project and discusses techniques used such as color balancing and reflection. Key points:
1) Several photos show close-up shots of water droplets on leaves and flowers, with color balancing used to enhance colors and details.
2) Reflection was experimented with through duplicating layers and flipping them to create symmetrical reflections of objects in water.
3) Later photos explored portraiture with reflective techniques to depict discovering different sides of oneself.
4) Throughout, the document discusses strengths, weaknesses and ways future photos could further explore the theme of "Discovery
The document discusses various techniques for mood board photography including macro shots, natural lighting, aperture, shutter speed, black and white, reflection, and aerial views. It notes that macro photography works well to show intense detail and textures, and fast shutter speeds can create interesting shapes from splashing water. Wide apertures allow misty effects from waterfalls while slow shutter speeds are recommended for aerial night views to create patterns from lighting.
Christopher Martin is a landscape photographer from Alberta, Canada who focuses on motion blur, wide angles, and long exposures. He has worked for magazines and his photos can be licensed for print and online publications. One of his images shows cars at night with light trails from their headlights due to a long 5-second exposure.
This document provides information about an opportunity for students to submit experimental photography to be displayed at Nunnington Hall in North Yorkshire. It defines experimental photography as using alternative or non-traditional techniques rather than straight film or digital photography. The document then discusses the history of experimental photography and provides examples of influential experimental photographers like Hannah Hoch, John Heartfield, Alvin Langdon Coburn, Man Ray, and David Hockney. It describes techniques used by these photographers like photomontage, photograms, and photomontages/joiners. The document outlines tasks for students to create a case study on experimental photographers, explore and test techniques like out of focus photography, Hockney joiners, movement, and
Multiple exposure photography involves merging two or more separate images into one picture. Historically, this was done manually in a darkroom by overlaying light-sensitive paper with multiple images. Now it can be achieved digitally using layering and opacity controls in Photoshop. The Harris Shutter method is a unique type of multiple exposure that uses three color filters to capture red, green, and blue layers within a single shot, originally invented to create color photographs. Modern apps allow simulating this effect more easily with a single photo.
The document summarizes several experimental photography techniques explored by the author, including:
1. Out of focus photography, where the author explored blurring images to merge colors and create abstract effects.
2. Movement photography, where the author used slow shutter speeds to capture movement, such as two figures in one shot.
3. Montage photography, where the author was inspired by David Hockney's collage work and created their own montages by combining multiple close-up images.
4. Reflection photography, where the author experimented with capturing reflections in surfaces like mirrors and windows.
The document outlines the aims and considerations for research to create marketing materials for the charity SASH. It discusses looking at 3-5 existing marketing artifacts like leaflets and posters from other campaigns. Primary research would involve interviewing 10-20 people aged 16-24 using open-ended questions to understand perceptions of homelessness without causing offense. Research would be successful if it provides experiences and opinions to inform appropriate and positive representation of SASH's work in the local community. Sensitivity is needed to avoid challenging beliefs or discomfort, and focus groups may be better than individual interviews. Finished pieces could be distributed in youth centers and on the street to spark conversation about the charity. SASH faces potential funding issues if public donations decrease, limiting events
This advert focuses on the value of the product rather than its quality, using simple colors and minimal imagery. It emphasizes the price by displaying it prominently and breaks down how the product provides value through the amounts it contains. The target market is busy families who want food staples to last longer between shops. Numbers are used to illustrate the product's value in feeding a family across multiple meals. The informal language aims to make consumers comfortable with the value proposition.
This document outlines a S.W.O.T. analysis of Spotify that identifies its main strengths as providing easy, global access to millions of songs for free through its membership; weaknesses as requiring an internet connection and potentially struggling to compete with established brands; opportunities as having a chance to undercut competitors on price and attract users through social networking; and threats as facing competition from other music streaming services and the ability of most mobile devices to stream music online.
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through small UK and European tours. Their target audience is 14-26 year olds who enjoy bands like Blink-182 and New Found Glory. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and merch bundles. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandising.
Bottle implemented a PR campaign for musicMagpie with the objectives of raising brand awareness, promoting key messages to target audiences, and increasing website visits and launches of new platforms. The campaign focused on parents, especially mothers, by emphasizing how selling unwanted items to musicMagpie could earn extra money. It partnered with a football charity to provide free kits in exchange for donations, leveraging the UK's passion for football. The relentless campaign achieved over 400 media placements reaching over 500 million people. It secured prominent coverage in newspapers and on radio stations, helping raise awareness of musicMagpie's performance and charity partnerships.
Jess Hedley evaluated their work for an IRN-BRU 32 can design and poster campaign. For the can design, they went with a horror theme involving creepy imagery and fonts. They incorporated a splat shape behind the "32" to break up negative space. For the posters, they initially tried a zombie approach but then moved to an alien theme by warping photos to look alien-like. They used tools in Photoshop like Liquify and Healing Brush. Overall, they aimed to appeal to their target demographic of 16-24 year olds and build on IRN-BRU's increasing popularity by taking a unique approach to the rebranding.
Jessica Hedley has created several draft magazine advertisements for an IRN BRU 32 campaign. Her initial drafts used portraits of Marilyn Monroe and Kurt Cobain with filters to give a "crazy", "hypnotic" theme. Her second draft transformed Daniel Radcliffe's portrait to have alien-like features to show hypothetical product effects. Her third draft took a more humorous approach using school themes and imagery of Scottish culture, though it included some offensive language. She created additional web banners using her alien photo edits in a fading GIF format.
This document provides three draft packaging designs for IRN BRU 32. The first design uses a horror theme with silhouettes and a Bates Shower font. The second design uses a dripping font stretched across the can with zombie hands and a hazard sign. The third design departs from the horror theme and takes a traditional Scottish approach using tartan fabric and a Mixed Stitch font. For each design, the document discusses elements that work well and could be improved, such as making the font or numbering more prominent. Overall, the designs progress from the initial horror idea to a Scottish-themed final concept.
This document summarizes Jessica Hedley's tests of fonts and color schemes for a horror-themed marketing campaign. It discusses her selection of the "Bates Shower" font due to its rough, uneven lettering and spiral-shaped O character, which will complement the spiral eyes in her imagery. Color tests showed white text had best readability against impactful orange and blue backgrounds over alternative color combinations. The document evaluates different fonts and colors before concluding on designs best suited to her themes of horror and driving consumers crazy.
This document contains three ideas for IRN-BRU advertisements:
1. The first idea involves using spiral eyes and an eccentric smile in blue and orange imagery to entice viewers and represent how IRN-BRU "makes you crazy".
2. The second idea is to use army photography edited to have IRN-BRU's blue and orange colors to represent taking over the world, with a "witty comment" about world domination.
3. The third idea is to change the phrase "My 1st Christmas" to "My 1st IRN-BRU" alongside imagery of a child opening a gift to find an IRN-BRU can, using Christmas fonts in the brand
This document discusses the branding and marketing strategies used by several energy drink companies. It analyzes the color schemes, imagery, fonts, and contexts used in the advertisements and packaging of IRN-BRU, Relentless, Red Bull, and Monster energy drinks. The document examines how each company uses distinctive colors and graphics to represent their brands and target certain demographics. It also explores some controversial advertisements and how the companies promote an image of energy and excitement through their visual design choices.
The document discusses the suitability of marketing materials created for the SASH campaign. The target demographic is 16-24 year olds. Posters were designed with contemporary layouts, block color schemes, and portraits to represent hosts and people helped by SASH. Statements from volunteers and youth helped give a personal feel and show the positive impact of SASH's work in a friendly manner rather than using negative imagery. The leaflet design clearly communicates the benefits of SASH through important phrases and neutral color boxes. Photographs in Polaroid frames and banners/typewriter fonts were used to attract a younger audience. Personal statements on the posters help create a relaxed atmosphere and show others facing similar situations are being supported.
The document outlines a marketing poster project for the charity SASH (Support and Help) that aims to raise awareness of homelessness among 16-24 year olds. The poster will feature images and quotes from individuals helped by SASH, using a minimal green color scheme. Fonts targeted at this demographic will be used along with photography taken by the designer. Resources needed include a graphic designer, models, photographer and researcher to incorporate real stories into the poster. The project schedule involves designing layouts in Photoshop during weekdays and taking photos/conducting research on weekends.
The marketing materials will use green banners and handwritten and typewriter fonts. Images will feature a previously homeless person and an older host from SASH to show the impact of new friendships between hosts and people aged 16-24. A variety of green shades will be used to represent well-being and health. The layout will be based on blocks with some overlapping imagery to create a clean, professional look for a wide audience. Contact details and statistics will be taken from the SASH website.
The document discusses various techniques for mood board photography including macro shots, natural lighting, aperture, shutter speed, black and white, reflection, and aerial views. It notes that macro photography works well to show intense detail and textures, and fast shutter speeds can create interesting shapes from splashing water. Wide apertures allow misty effects from waterfalls while slow shutter speeds are recommended for aerial night views to create patterns from lighting.
Christopher Martin is a landscape photographer from Alberta, Canada who focuses on motion blur, wide angles, and long exposures. He has worked for magazines and his photos can be licensed for print and online publications. One of his images shows cars at night with light trails from their headlights due to a long 5-second exposure.
This document provides information about an opportunity for students to submit experimental photography to be displayed at Nunnington Hall in North Yorkshire. It defines experimental photography as using alternative or non-traditional techniques rather than straight film or digital photography. The document then discusses the history of experimental photography and provides examples of influential experimental photographers like Hannah Hoch, John Heartfield, Alvin Langdon Coburn, Man Ray, and David Hockney. It describes techniques used by these photographers like photomontage, photograms, and photomontages/joiners. The document outlines tasks for students to create a case study on experimental photographers, explore and test techniques like out of focus photography, Hockney joiners, movement, and
Multiple exposure photography involves merging two or more separate images into one picture. Historically, this was done manually in a darkroom by overlaying light-sensitive paper with multiple images. Now it can be achieved digitally using layering and opacity controls in Photoshop. The Harris Shutter method is a unique type of multiple exposure that uses three color filters to capture red, green, and blue layers within a single shot, originally invented to create color photographs. Modern apps allow simulating this effect more easily with a single photo.
The document summarizes several experimental photography techniques explored by the author, including:
1. Out of focus photography, where the author explored blurring images to merge colors and create abstract effects.
2. Movement photography, where the author used slow shutter speeds to capture movement, such as two figures in one shot.
3. Montage photography, where the author was inspired by David Hockney's collage work and created their own montages by combining multiple close-up images.
4. Reflection photography, where the author experimented with capturing reflections in surfaces like mirrors and windows.
The document outlines the aims and considerations for research to create marketing materials for the charity SASH. It discusses looking at 3-5 existing marketing artifacts like leaflets and posters from other campaigns. Primary research would involve interviewing 10-20 people aged 16-24 using open-ended questions to understand perceptions of homelessness without causing offense. Research would be successful if it provides experiences and opinions to inform appropriate and positive representation of SASH's work in the local community. Sensitivity is needed to avoid challenging beliefs or discomfort, and focus groups may be better than individual interviews. Finished pieces could be distributed in youth centers and on the street to spark conversation about the charity. SASH faces potential funding issues if public donations decrease, limiting events
This advert focuses on the value of the product rather than its quality, using simple colors and minimal imagery. It emphasizes the price by displaying it prominently and breaks down how the product provides value through the amounts it contains. The target market is busy families who want food staples to last longer between shops. Numbers are used to illustrate the product's value in feeding a family across multiple meals. The informal language aims to make consumers comfortable with the value proposition.
This document outlines a S.W.O.T. analysis of Spotify that identifies its main strengths as providing easy, global access to millions of songs for free through its membership; weaknesses as requiring an internet connection and potentially struggling to compete with established brands; opportunities as having a chance to undercut competitors on price and attract users through social networking; and threats as facing competition from other music streaming services and the ability of most mobile devices to stream music online.
Flyball is an east coast punk band from California seeking to promote their new EP "Guide to Ourselves" through small UK and European tours. Their target audience is 14-26 year olds who enjoy bands like Blink-182 and New Found Glory. The band aims to increase their social media followers and sell 500 copies of the EP through online sales and merch bundles. Success would mean building a fanbase, contacts with other bands, and income from multiple revenue streams like merchandising.
Bottle implemented a PR campaign for musicMagpie with the objectives of raising brand awareness, promoting key messages to target audiences, and increasing website visits and launches of new platforms. The campaign focused on parents, especially mothers, by emphasizing how selling unwanted items to musicMagpie could earn extra money. It partnered with a football charity to provide free kits in exchange for donations, leveraging the UK's passion for football. The relentless campaign achieved over 400 media placements reaching over 500 million people. It secured prominent coverage in newspapers and on radio stations, helping raise awareness of musicMagpie's performance and charity partnerships.
Jess Hedley evaluated their work for an IRN-BRU 32 can design and poster campaign. For the can design, they went with a horror theme involving creepy imagery and fonts. They incorporated a splat shape behind the "32" to break up negative space. For the posters, they initially tried a zombie approach but then moved to an alien theme by warping photos to look alien-like. They used tools in Photoshop like Liquify and Healing Brush. Overall, they aimed to appeal to their target demographic of 16-24 year olds and build on IRN-BRU's increasing popularity by taking a unique approach to the rebranding.
Jessica Hedley has created several draft magazine advertisements for an IRN BRU 32 campaign. Her initial drafts used portraits of Marilyn Monroe and Kurt Cobain with filters to give a "crazy", "hypnotic" theme. Her second draft transformed Daniel Radcliffe's portrait to have alien-like features to show hypothetical product effects. Her third draft took a more humorous approach using school themes and imagery of Scottish culture, though it included some offensive language. She created additional web banners using her alien photo edits in a fading GIF format.
This document provides three draft packaging designs for IRN BRU 32. The first design uses a horror theme with silhouettes and a Bates Shower font. The second design uses a dripping font stretched across the can with zombie hands and a hazard sign. The third design departs from the horror theme and takes a traditional Scottish approach using tartan fabric and a Mixed Stitch font. For each design, the document discusses elements that work well and could be improved, such as making the font or numbering more prominent. Overall, the designs progress from the initial horror idea to a Scottish-themed final concept.
This document summarizes Jessica Hedley's tests of fonts and color schemes for a horror-themed marketing campaign. It discusses her selection of the "Bates Shower" font due to its rough, uneven lettering and spiral-shaped O character, which will complement the spiral eyes in her imagery. Color tests showed white text had best readability against impactful orange and blue backgrounds over alternative color combinations. The document evaluates different fonts and colors before concluding on designs best suited to her themes of horror and driving consumers crazy.
This document contains three ideas for IRN-BRU advertisements:
1. The first idea involves using spiral eyes and an eccentric smile in blue and orange imagery to entice viewers and represent how IRN-BRU "makes you crazy".
2. The second idea is to use army photography edited to have IRN-BRU's blue and orange colors to represent taking over the world, with a "witty comment" about world domination.
3. The third idea is to change the phrase "My 1st Christmas" to "My 1st IRN-BRU" alongside imagery of a child opening a gift to find an IRN-BRU can, using Christmas fonts in the brand
This document discusses the branding and marketing strategies used by several energy drink companies. It analyzes the color schemes, imagery, fonts, and contexts used in the advertisements and packaging of IRN-BRU, Relentless, Red Bull, and Monster energy drinks. The document examines how each company uses distinctive colors and graphics to represent their brands and target certain demographics. It also explores some controversial advertisements and how the companies promote an image of energy and excitement through their visual design choices.
The document discusses the suitability of marketing materials created for the SASH campaign. The target demographic is 16-24 year olds. Posters were designed with contemporary layouts, block color schemes, and portraits to represent hosts and people helped by SASH. Statements from volunteers and youth helped give a personal feel and show the positive impact of SASH's work in a friendly manner rather than using negative imagery. The leaflet design clearly communicates the benefits of SASH through important phrases and neutral color boxes. Photographs in Polaroid frames and banners/typewriter fonts were used to attract a younger audience. Personal statements on the posters help create a relaxed atmosphere and show others facing similar situations are being supported.
The document outlines a marketing poster project for the charity SASH (Support and Help) that aims to raise awareness of homelessness among 16-24 year olds. The poster will feature images and quotes from individuals helped by SASH, using a minimal green color scheme. Fonts targeted at this demographic will be used along with photography taken by the designer. Resources needed include a graphic designer, models, photographer and researcher to incorporate real stories into the poster. The project schedule involves designing layouts in Photoshop during weekdays and taking photos/conducting research on weekends.
The marketing materials will use green banners and handwritten and typewriter fonts. Images will feature a previously homeless person and an older host from SASH to show the impact of new friendships between hosts and people aged 16-24. A variety of green shades will be used to represent well-being and health. The layout will be based on blocks with some overlapping imagery to create a clean, professional look for a wide audience. Contact details and statistics will be taken from the SASH website.