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Join	
  the	
  Movement	
  
FOR A HEALTHIER IOWA
Blue	
  Zones	
  Project	
  
Wellmark	
  Blue	
  Cross	
  and	
  Blue	
  Shield	
  is	
  an	
  Independent	
  Licensee	
  of	
  the	
  Blue	
  Cross	
  and	
  Blue	
  Shield	
  Associa=on.	
  ©	
  2012	
  Wellmark,	
  Inc.	
  	
  
	
  
Copyright	
  ©	
  2012	
  Blue	
  Zones,	
  LLC	
  and	
  Healthways,	
  Inc.	
  All	
  rights	
  reserved.	
  	
  
	
  	
  
Cer=fica=on	
  Update	
  
Goals:
•  20% Citizens (age 13+)
•  25% Schools (across 3 Districts)
•  25% Restaurants (locally owned, independently operated)
•  25% Grocery Stores
•  10 of top 20 worksites
•  Three new community policies
February	
  Status: 	
   	
   	
   	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  July	
  Status:	
  
Ac=ve	
  Living	
  
Bicycle	
  Master	
  Plan	
  
•  Bike	
  racks	
  
•  Added	
  bike	
  lanes	
  
•  Bike	
  Corral	
  
•  Cedar	
  Rapids	
  Points	
  of	
  Pride	
  
	
  
	
  
!
Ac=ve	
  Living	
  
Safe	
  Routes	
  to	
  School	
  (76th	
  Ave.)	
  
•  Designa=on	
  of	
  the	
  best	
  and	
  safest	
  routes	
  to	
  elementary	
  and	
  
middle	
  school	
  
•  Encourage	
  students	
  to	
  safely	
  walk	
  and	
  bike	
  to	
  school	
  
•  Walking	
  school	
  bus	
  
•  Crossing	
  guards	
  
	
  
Ac=ve	
  Living	
  
Other	
  Built	
  Environment	
  Projects	
  
•  Prairie	
  Drive	
  NE	
  –	
  Mount	
  Mercy	
  University	
  Sidewalk	
  Project	
  
•  3rd	
  St.	
  SE	
  Traffic	
  Calming	
  
•  Downtown	
  Bike	
  Racks	
  
•  Bever	
  Ave.	
  SE	
  
! !
Food	
  Policy	
  
Urban	
  Orchard	
  
•  Student	
  led	
  project	
  
•  Ins=lla=on	
  of	
  an	
  urban	
  
fruit	
  orchard	
  at	
  Noelridge	
  
Park	
  
“The	
  urban	
  orchard	
  is	
  an	
  important	
  addi3on	
  to	
  Noelridge	
  Park.	
  
Suppor3ng	
  local	
  food	
  produc3on	
  and	
  watching	
  as	
  the	
  kids	
  connect	
  to	
  
nature	
  and	
  gardening	
  has	
  been	
  rewarding	
  for	
  all	
  of	
  the	
  partner	
  
organiza3ons”	
  –	
  Daniel	
  Gibbins,	
  Parks	
  Superintendent.	
  
Urban Greening Projects
•  Coe College
•  Horizons
Food	
  Policy	
  
Community	
  Garden	
  Network	
  
•  Aligns	
  with	
  the	
  community	
  goal	
  of	
  increasing	
  visibility	
  and	
  access	
  
to	
  healthy	
  fresh	
  food	
  
•  Updated	
  urban	
  agriculture	
  ordinance	
  
•  Food	
  is	
  donated	
  to	
  food	
  pantries	
  and	
  organiza=ons	
  that	
  feed	
  
underserved	
  popula=ons	
  
•  Increased	
  vegetable	
  produc=on	
  in	
  the	
  community	
  
•  Engaged	
  schools	
  and	
  worksites	
  
	
  
School	
  Districts	
  
CR	
  School	
  District	
  Wellness	
  
Policy	
  
•  District	
  Wellness	
  Goals	
  
•  Approach	
  
•  Integrated	
  school,	
  
parent,	
  and	
  
community	
  approach	
  
•  Meet	
  State	
  and	
  
Federal	
  criteria	
  
•  Promote	
  ini=a=ves	
  
through	
  a	
  coordinated	
  
effort	
  	
  
	
  
Worksites	
  
Worksite	
  ValidaLon	
  
•  Walking	
  groups	
  (and	
  designated	
  walking	
  routes)	
  
•  Change	
  content	
  of	
  vending	
  machines	
  
•  Only	
  offer	
  foods	
  that	
  meet	
  the	
  BZP	
  guidelines	
  for	
  healthy	
  foods	
  
and	
  beverages	
  at	
  mee=ngs	
  and	
  special	
  events	
  
•  Promote	
  and	
  encourage	
  volunteerism	
  
•  Ensure	
  availability	
  of	
  bike	
  racks	
  
•  Par=cipate	
  in	
  bike	
  to	
  work	
  week	
  
Think	
  about	
  what	
  your	
  organiza3on	
  is	
  doing	
  and	
  how	
  these	
  metrics	
  relate	
  
to	
  you	
  	
  
Grocery	
  Stores	
  
Blue	
  Zones	
  Check	
  Out	
  Lanes	
  
•  Promote	
  healthier	
  snack	
  op=ons	
  in	
  
checkout	
  lines	
  
•  Produce	
  sales	
  
•  Water	
  sales	
  
•  Sugar	
  sweetened	
  beverage	
  sales	
  
•  Loca=on	
  metrics	
  
Restaurants	
  
Visibility	
  of	
  Healthy	
  Foods	
  
•  Promote	
  locally	
  sourced	
  op=ons	
  
•  Promote	
  visibility	
  of	
  healthy	
  foods	
  
•  Increase	
  in	
  fruit	
  procurement	
  
•  EX:	
  Coffee	
  Emporium	
  	
  
•  Blue	
  Strawberry	
  
“I have one customer who
calls in each morning
making sure we have a
fruit cup made for him.” –
Robin Morris, Coffee
Emporium Owner
How	
  would	
  you	
  describe	
  us	
  as	
  a	
  Blue	
  Zones	
  Community?	
  
If	
  someone	
  asked	
  you	
  what	
  it	
  means	
  that	
  Cedar	
  Rapids	
  is	
  a	
  Blue	
  
Zones	
  Community,	
  what	
  would	
  you	
  say?	
  	
  

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BZP power 9 board meeting

  • 1. Join  the  Movement   FOR A HEALTHIER IOWA Blue  Zones  Project   Wellmark  Blue  Cross  and  Blue  Shield  is  an  Independent  Licensee  of  the  Blue  Cross  and  Blue  Shield  Associa=on.  ©  2012  Wellmark,  Inc.       Copyright  ©  2012  Blue  Zones,  LLC  and  Healthways,  Inc.  All  rights  reserved.        
  • 2. Cer=fica=on  Update   Goals: •  20% Citizens (age 13+) •  25% Schools (across 3 Districts) •  25% Restaurants (locally owned, independently operated) •  25% Grocery Stores •  10 of top 20 worksites •  Three new community policies February  Status:                                              July  Status:  
  • 3. Ac=ve  Living   Bicycle  Master  Plan   •  Bike  racks   •  Added  bike  lanes   •  Bike  Corral   •  Cedar  Rapids  Points  of  Pride       !
  • 4. Ac=ve  Living   Safe  Routes  to  School  (76th  Ave.)   •  Designa=on  of  the  best  and  safest  routes  to  elementary  and   middle  school   •  Encourage  students  to  safely  walk  and  bike  to  school   •  Walking  school  bus   •  Crossing  guards    
  • 5. Ac=ve  Living   Other  Built  Environment  Projects   •  Prairie  Drive  NE  –  Mount  Mercy  University  Sidewalk  Project   •  3rd  St.  SE  Traffic  Calming   •  Downtown  Bike  Racks   •  Bever  Ave.  SE   ! !
  • 6. Food  Policy   Urban  Orchard   •  Student  led  project   •  Ins=lla=on  of  an  urban   fruit  orchard  at  Noelridge   Park   “The  urban  orchard  is  an  important  addi3on  to  Noelridge  Park.   Suppor3ng  local  food  produc3on  and  watching  as  the  kids  connect  to   nature  and  gardening  has  been  rewarding  for  all  of  the  partner   organiza3ons”  –  Daniel  Gibbins,  Parks  Superintendent.   Urban Greening Projects •  Coe College •  Horizons
  • 7. Food  Policy   Community  Garden  Network   •  Aligns  with  the  community  goal  of  increasing  visibility  and  access   to  healthy  fresh  food   •  Updated  urban  agriculture  ordinance   •  Food  is  donated  to  food  pantries  and  organiza=ons  that  feed   underserved  popula=ons   •  Increased  vegetable  produc=on  in  the  community   •  Engaged  schools  and  worksites    
  • 8. School  Districts   CR  School  District  Wellness   Policy   •  District  Wellness  Goals   •  Approach   •  Integrated  school,   parent,  and   community  approach   •  Meet  State  and   Federal  criteria   •  Promote  ini=a=ves   through  a  coordinated   effort      
  • 9. Worksites   Worksite  ValidaLon   •  Walking  groups  (and  designated  walking  routes)   •  Change  content  of  vending  machines   •  Only  offer  foods  that  meet  the  BZP  guidelines  for  healthy  foods   and  beverages  at  mee=ngs  and  special  events   •  Promote  and  encourage  volunteerism   •  Ensure  availability  of  bike  racks   •  Par=cipate  in  bike  to  work  week   Think  about  what  your  organiza3on  is  doing  and  how  these  metrics  relate   to  you    
  • 10. Grocery  Stores   Blue  Zones  Check  Out  Lanes   •  Promote  healthier  snack  op=ons  in   checkout  lines   •  Produce  sales   •  Water  sales   •  Sugar  sweetened  beverage  sales   •  Loca=on  metrics  
  • 11. Restaurants   Visibility  of  Healthy  Foods   •  Promote  locally  sourced  op=ons   •  Promote  visibility  of  healthy  foods   •  Increase  in  fruit  procurement   •  EX:  Coffee  Emporium     •  Blue  Strawberry   “I have one customer who calls in each morning making sure we have a fruit cup made for him.” – Robin Morris, Coffee Emporium Owner
  • 12. How  would  you  describe  us  as  a  Blue  Zones  Community?   If  someone  asked  you  what  it  means  that  Cedar  Rapids  is  a  Blue   Zones  Community,  what  would  you  say?