first pitch deck

1. byEwaste
Streamlined platform for E(lectronic)-waste

2. E-waste
“electrifying misconceptions”
Where is the value?
Re-use:
Refurbished devices
Recycling:
Raw material
- Metals
- SPAM in your Gmail
What is e-waste NOT
What is e-waste
- Electronics at their end of perceived value

3. bin illegally shipped
Current situation in NL
● 27 kg per person per year
○ Total: 360kt E-waste per year
○ 34% is officially collected (€144M)
Lack of transparency
● €280M worth in raw material
○ Bin
○ Illegally shipped

4. Mapping E-waste:
Current Reverse Logistics for E-waste recycling
E-waste
Currently, all the collected E-waste goes
to recycling facilities regardless its value
WeCycle
Collection
Point
Recyclers

5. byEwaste will Identify value for Repair, Reuse or Recycle
Quantifying E-waste:
Reverse Logistics for consumer electronics
Best valueAssess right value
Waste

6. Fitting byEwaste in the supply chain

7. Actors in the ecosystem
E-waste collection goals set by EU: 65% by 2019, 85% by 2020. Actual collection rate is 34%
Municipality
- No quick decisions making.
- Complex bureaucratic
organized.
- Not effectively contributing to
a circular economy
Citizens
- Have e-waste, lack of knowledge
- 50% is aware of proper
disposals
- Not in their default habit to
recycle.
Up/re/down-cyclers → retailers
- buy certified devices from
channels
- Data wiping is labour intensive
and expensive (7,95 / hard disk
- consumers models are low
quality (4 year life span)
- no warranty in used electronics

8. Value proposition
Create a reliable and transparent platform for citizens to make visible
what happens with their E-waste and reward them based on their actions.
We don’t just recycle e-waste. We provide price competition to
the auction market
Efficient enforcement of law, skipping intermediate
regulations.

9. Current initiatives
Value
Created
Repairment brings high value but it is often expensive for the users,
data protection is not important
WeCycle coordinates pick up from stores and milieustraten and sell
electronics to a network of recyclers
E-waste in the house 66% of electronic waste is not collected in the
NL
(11% in the bin)
+
-

10. Current initiatives / byEwaste initiatives
Convenience
Value Creation

11. Team pop ups Ekin Industrial Ecologist,
Closed-Loop Supply Chain
Robert Econometrics and
Business Economics student
Tommaso Entrepreneur,
Circular Economy expert
Francisco Recycling Engineering,
Recycling Expert
Gia Software Lead Developer,
Entrepreneur

12. Timeline implementation plan
● Launch a MVP:
○ Gaining insight of how this platform’s ecosystem
○ Learn how different actors can communicate and gain value.
● Build up tractions so we have insight on our market and it’s dynamics.
Q1 Q2 Q3 Q42019
byEwaste is available in
Rotterdam, Den Haag,
Amsterdam
Launch MVP
Increasing of reached
audience
National
release

13. Demo