This is a guide to provide important information about selling your home during the winter of 2017. Contact Jessica Eve Morgan for a complimentary Home Evaluation. (646) 820-7855
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
It’s difficult to know when is the best time to sell, or how to get the most money for your house, but you don’t need to go through the process alone.
You may be wondering if prices are projected to rise or fall…or if you should rent your house instead of selling it. The free eGuide below will answer many of your questions and likely bring up a few things you haven’t even thought about yet.
Check it out, and feel free to get in touch if you have any questions.
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
It’s difficult to know when is the best time to sell, or how to get the most money for your house, but you don’t need to go through the process alone.
You may be wondering if prices are projected to rise or fall…or if you should rent your house instead of selling it. The free eGuide below will answer many of your questions and likely bring up a few things you haven’t even thought about yet.
Check it out, and feel free to get in touch if you have any questions.
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
Thinking about selling your Columbus Ohio area home this spring? This guide will answer a lot of questions you may have about when is the best time to sell you home, as well as who would be the best person to do that.
Thinking about selling your home yourself? Read on to see why you may be leaving money on the table by not using an agent.
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
To obtain the highest possible sales price for your home, the marketing must reach the right buyers with the right message. We have the network and experience to do this.
This “Buyer Guide” will give you powerful marketing materials to share with clients, and help you simply and effectively explain the current market opportunities to potential buyers.
Are you thinking about buying a home this spring 2019? Then this Free Guide will help answer a lot of your questions about why you should buy, and when you should do that.
This “Buyer Guide” will give you powerful marketing materials to share with clients, and help you simply and effectively explain the current market opportunities to potential buyers.
Finding and purchasing a home that will meet your needs is a significant and often stressful time. Our goal is to make this transition as smooth as possible.
Are you considering buying a home? This Home Buyer Guide covers useful information for people buying a home. Should you have any questions, please reach out to me at www.ThePeak.com
5 Reasons To Sell Your Home This WinterGina Madeya
When a homeowner decides to sell their house, they obviously want the best possible price with the least amount of hassles.
Here are five reasons listing your home for sale this winter makes sense.
If you are a homeowner looking to take advantage of your home equity by moving up to your dream home, let’s get together to discuss your options! 1-425-495-0926
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
Thinking about selling your Columbus Ohio area home this spring? This guide will answer a lot of questions you may have about when is the best time to sell you home, as well as who would be the best person to do that.
Thinking about selling your home yourself? Read on to see why you may be leaving money on the table by not using an agent.
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
To obtain the highest possible sales price for your home, the marketing must reach the right buyers with the right message. We have the network and experience to do this.
This “Buyer Guide” will give you powerful marketing materials to share with clients, and help you simply and effectively explain the current market opportunities to potential buyers.
Are you thinking about buying a home this spring 2019? Then this Free Guide will help answer a lot of your questions about why you should buy, and when you should do that.
This “Buyer Guide” will give you powerful marketing materials to share with clients, and help you simply and effectively explain the current market opportunities to potential buyers.
Finding and purchasing a home that will meet your needs is a significant and often stressful time. Our goal is to make this transition as smooth as possible.
Are you considering buying a home? This Home Buyer Guide covers useful information for people buying a home. Should you have any questions, please reach out to me at www.ThePeak.com
5 Reasons To Sell Your Home This WinterGina Madeya
When a homeowner decides to sell their house, they obviously want the best possible price with the least amount of hassles.
Here are five reasons listing your home for sale this winter makes sense.
If you are a homeowner looking to take advantage of your home equity by moving up to your dream home, let’s get together to discuss your options! 1-425-495-0926
Things to Consider When Selling Your House (Fall 2022) | Chicago Real EstateTammy Jackson
This “Seller Guide” will help you simply and effectively explain the current market to potential sellers, and give you powerful marketing materials to share with clients, or bring to your pre-listing appointments.
Contact the professionals now and schedule a free consultation.
✅ https://kmrealtygroup.net/contact-us/
Anna Lanuza Selling Your House Fall 2022Anna Lanuza
Anna Lanuza Selling Your Home Fall 2022 There’s no denying the housing market is undergoing a shift this season, but that shift actually gives you some unique benefits when you sell. Here’s a look at the key opportunities you have if you list your house this fall. Explore Neighborhood Profiles and see what Agoura Hills, Calabasas, San Fernando and Conejo Valley are all about. Get a head start. Connect With Me (Anytime, including now 310-295-8807) Buying or selling a home is one of largest decisions you will ever make, I will be there every step of the way. Let's talk about what you are looking for in a home, I will help you find it.
This is a guide to provide important information about selling your home during the winter of 2017. Contact Jessica Eve Morgan for a complimentary Home Evaluation. (646) 820-7855
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
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Simpolo Tiles & Bathware
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Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
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Serviced Apartment Ho Chi Minh For RentalGVRenting
GVRenting is the leading rental real estate company in Vietnam. We help you to find a serviced apartment for rent in Ho Chi Minh & Saigon. Discover our broad range of rental properties in Vietnam.
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Dynamics 365 Bid Management for Construction ProjectsDynamic Netsoft
This PDF provides a straightforward guide to using Dynamics 365 for efficient bid management in construction projects. Learn how to streamline processes, improve accuracy, and enhance productivity with practical tips and step-by-step instructions.
https://dnetsoft.com/dynamics-365-bid-management-software
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
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KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
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The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
2. TABLE OF CONTENTS
WHAT’S HAPPENING IN THE HOUSING MARKET?
WHAT YOU NEED TO KNOW BEFORE YOU SELL
WHAT TO EXPECT WHEN SELLING YOUR HOUSE
3 5 REASONS TO SELL THIS WINTER
5 LACK OF LISTINGS SLOWING DOWN THE HOUSING MARKET
6 DON’T WAIT! MOVE UP TO THE HOUSE YOU ALWAYS WANTED
7 HOME PRICES OVER THE LAST YEAR
9 THE ‘GREAT NEWS’ ABOUT RISING PRICES
BUYER DEMAND CONTINUES TO OUTPACE INVENTORY OF HOMES
FOR SALE8
10 BABY BOOMERS FINDING FREEDOM IN RETIREMENT
12 THE IMPORTANCE OF USING AN AGENT WHEN SELLING YOUR HOME
13 TWO THINGS YOU DON’T NEED TO HEAR FROM YOUR LISTING AGENT
14 5 REASONS YOU SHOULDN’T FOR SALE BY OWNER (FSBO)
16 HOW TO GET THE MOST MONEY FROM THE SALE OF YOUR HOME
18 5 DEMANDS TO MAKE ON YOUR REAL ESTATE AGENT
20 THE ROLE ACCESS PLAYS IN GETTING YOUR HOUSE SOLD!
3. 3
Here are five reasons listing your home for sale this winter makes sense.
1. Demand Is Strong
The latest Buyer Traffic Report from the National Association of Realtors (NAR) shows that buyer
demand remains very strong throughout the vast majority of the country. These buyers are
ready, willing and able to purchase… and are in the market right now! More often than not,
multiple buyers are competing with each other to buy a home.
Take advantage of the buyer activity currently in the market.
2. There Is Less Competition Now
Housing supply is still under the 6-month supply that is needed for a normal housing market. This
means, in the majority of the country, there are not enough homes for sale to satisfy the number
of buyers in that market. This is good news for home prices. However, additional inventory could
be coming to market soon.
There is a pent-up desire for many homeowners to move, as they were unable to sell over the
last few years because of a negative equity situation. Homeowners are now seeing a return to
positive equity as real estate values have increased over the last two years. Many of these homes
will be coming to the market this winter.
Also, as builders regain confidence in the market, new construction of single-family homes is
projected to continue to increase reaching historic levels in 2017.
The choices buyers have will continue to increase. Don’t wait until all this other inventory of
homes comes to market before you sell.
5 REASONS TO SELL THIS WINTER
4. 4
3. The Process Will Be Quicker
Fannie Mae anticipates an acceleration in home sales that will surpass 2007's pace. As the
market continues to strengthen, banks will be inundated with loan inquiries causing closing-time
lines to lengthen. Selling now will make the process quicker & simpler.
4. There Will Never Be a Better Time to Move Up
If you are moving up to a larger, more expensive home, consider doing it now. Prices are
projected to appreciate by 5.2% over the next year, according to CoreLogic. If you are moving to
a higher-priced home, it will wind up costing you more in raw dollars (both in down payment and
mortgage payment) if you wait.
You can also lock-in your 30-year housing expense with an interest rate around 4% right now.
Rates are projected to increase in the next 12 months.
5. It’s Time to Move On with Your Life
Look at the reason you decided to sell in the first place and determine whether it is worth
waiting. Is money more important than being with family? Is money more important than your
health? Is money more important than having the freedom to go on with your life the way you
think you should?
Only you know the answers to the questions above. You have the power to take control of the
situation by putting your home on the market. Perhaps the time has come for you and your
family to move on and start living the life you desire.
That is what is truly important.
5. 5
The housing crisis is finally in the rearview mirror as the real estate market moves down the road
to a complete recovery. Home values are up. Home sales are up. Distressed sales (foreclosures
and short sales) have fallen dramatically. This will be the year that the housing market again
races forward.
However, there is one thing that may cause the industry to tap the brakes: a lack of housing
inventory. While buyer demand looks like it will remain strong throughout the winter, supply is
not keeping up. Here are the thoughts of a few industry experts on the subject:
Mark Fleming, PhD. Chief Economist at First American:
“Extremely limited supply is stopping the market from reaching its full potential,
counteracting positive increases in market fundamentals, such as employment and wages.”
Jonathan Smoke, Chief Economist at realtor.com:
“Overall, the fundamental trends we have been seeing all year remain solidly in place as we
enter the traditionally slower sales season, and pent-up demand remains substantial as
buyers seek to get a home under contract while rates remain so low.”
Lawrence Yun, Chief Economist at NAR:
“Healthy labor markets in most of the country should be creating a sustained demand for
home purchases. However, there’s no question that after peaking in June, sales in a majority
of the country have inched backwards because inventory isn’t picking up to tame price
growth and replace what’s being quickly sold.”
"Inventory has been extremely tight all year and is unlikely to improve now that the seasonal
decline in listings is about to kick in. Unfortunately, there won't be much relief from new
home construction, which continues to be grossly inadequate in relation to demand."
LACK OF LISTINGS SLOWING DOWN THE HOUSING MARKET
6. 6
DON’T WAIT! MOVE UP TO THE HOME YOU
ALWAYS WANTED
Now that the housing market has stabilized, more and more homeowners are considering
moving up to the home they have always dreamed of. Prices are still below those of a few
years ago and interest rates are still around 4%.
Sellers should realize that waiting to make the move while mortgage rates are increasing
probably doesn’t make sense. As rates increase, the price of the house you can afford will
decrease if you plan to stay within a certain budget for your monthly housing costs.
The chart on the right
details this point.
With each quarter of a
percent increase in
interest rate, the value
of the home you can
afford decreases by 2.5%
(in this example,
$10,000). Experts predict
that mortgage rates will
increase by at least half
a point by this time next
year.
Act now to get the most
house for your hard-
earned money.
7. 7
HOME PRICES OVER THE LAST YEAR
Every quarter, the Federal Housing Finance Agency (FHFA) reports on the year-over-year
changes in home prices. Below, you will see that prices are up year-over-year in every region.
Year-over-Year Prices Regionally
Looking at the breakdown by state, you can see that each state is appreciating at a different
rate. This is important to know if you are planning on relocating to a different area of the
country. Waiting to move may end up costing you more!
Year-over-Year Prices By State
8. 8
BUYER DEMAND CONTINUES TO OUTPACE
INVENTORY OF HOMES FOR SALE
The price of any item is determined by the supply of that item, as well as the market
demand. The National Association of Realtors (NAR) surveys “over 50,000 real estate
practitioners about their expectations for home sales, prices and market conditions” for
their Realtors Confidence Index.
Their latest edition sheds some light on the relationship between Seller Traffic (supply) and
Buyer Traffic (demand).
Buyer Demand
The map on the right was created
after asking the question:
“How would your rate buyer
traffic in your area?”
The darker the blue, more buyers
are looking for homes in that
area. Only four states came in
with a weak demand level.
Seller Supply
The Index also asked:
“How would you rate seller
traffic in your area?”
As you can see from the map on
the left, the majority of the
country has weak Seller Traffic,
meaning there are far fewer homes
on the market than what is needed
to satisfy the buyers who are out
looking for their dream homes.
Bottom Line
Looking at the maps above, it is not hard to see why prices are appreciating in many areas
of the country. Until the supply of homes for sale starts to meet the buyer demand, prices
will continue to increase.
9. 9
THE ‘GREAT NEWS’ ABOUT RISING PRICES
Recently there has been a lot of talk about home prices and if they are accelerating too
quickly. In some areas of the country, seller supply (homes for sale) cannot keep up with the
number of buyers out looking for a home, which has caused prices to rise.
The great news about rising prices, however, is that according to CoreLogic’s latest US
Economic Outlook, the average American household gained over $11,000 in equity over the
course of the last year, largely due to home value increases.
The map below was created from CoreLogic’s report and shows the average equity gain per
mortgaged home over the past year.
For those who are worried that we are doomed to repeat 2006 all over again, it is important
to note that homeowners are investing their new found equity in their homes and
themselves, not in depreciating assets.
The added equity is helping families put their children through college, and even invest in
starting small businesses, allowing them to pay off their mortgage sooner or move up to the
home that will better suit their needs now.
Bottom Line
CoreLogic predicts that home prices will appreciate by another 5% by this time next year. If
you are a homeowner looking to take advantage of your home equity by moving up to your
dream home, let's discuss your options!
10. 10
BABY BOOMERS FINDING FREEDOM IN RETIREMENT
Within the next five years, Baby Boomers are projected to have the largest household growth of any
other generation during that same time period, according to the Joint Center for Housing Studies
(JCHS) at Harvard University. Let’s take a look at why…
In a recent Merrill Lynch study, “Home in Retirement: More Freedom, New Choices,” nearly 6,000
adults, ages 21 and older, were surveyed about housing.
Crossing the “Freedom Threshold”
Throughout our lives, there are often responsibilities that dictate where we live. Whether being in
the best school district for our children, being close to our jobs, or some other factor is preventing a
move, the study found that there is a substantial shift that takes place at age 61.
The study refers to this change as “Crossing the Freedom Threshold” - when where you live is no
longer determined by responsibilities, but rather a freedom to live wherever you would like.
11. 11
As one participant in the study stated: “In retirement, you have the chance to live anywhere you
want. Or you can just stay where you are. There hasn’t been another time in life when we’ve had
that kind of freedom.”
On the Move
According to the study, “an estimated 4.2 million retirees moved into a new home last year alone.”
Two-thirds of retirees say that they are likely to move at least once during retirement.
The top reason cited for relocation was “wanting to be closer to family” at 29%, while a close second
was “wanting to reduce home expenses.” See the chart below for the top 6 reasons broken down.
Not Every Baby Boomer Downsizes
There is a common misconception that as retirees find themselves with fewer children at home,
they will instantly desire a smaller home to maintain. While that may be the case for half of those
surveyed, the study found that three in ten decide to actually upsize to a larger home.
Some choose to buy a home in a desirable destination with extra space for large family vacations,
reunions, extended visits, or to allow other family members to move in with them.
“Retirees often find their homes become places for family to come together and reconnect,
particularly during holidays or summer vacations.”
Bottom Line
If your housing needs have changed or are about to change, let’s get together to discuss the options
available to you now.
12. 12
THE IMPORTANCE OF USING AN AGENT WHEN
SELLING YOUR HOME
When a homeowner decides to sell their house, they obviously want the best possible price with
the least amount of hassles. However, for the vast majority of sellers, the most important result is
to actually get the home sold.
In order to accomplish all three goals, a seller should realize the importance of using a real estate
professional. We realize that technology has changed the purchaser’s behavior during the home
buying process. According to the National Association of Realtors’ latest Profile of Home Buyers &
Sellers, the percentage of buyers who used the internet in their home search increased to 94%.
However, the report also revealed that 96% of buyers that used the internet when searching for
a home purchased their home through either a real estate agent/broker or from a builder or
builder’s agent. Only 2% purchased their home directly from a seller whom the buyer didn’t know.
Buyers search for a home online, but then depend on an agent to find the home they will buy
(50%), to negotiate the terms of the sale (47%) & price (36%), or to help understand the
process (61%).
The plethora of information now available has resulted in an increase in the percentage of buyers
that reach out to real estate professionals to “connect the dots.” This is obvious as the percentage
of overall buyers who used an agent to buy their home has steadily increased from 69% in 2001.
Bottom Line
If you are thinking of selling your home, don’t underestimate the role that a real estate
professional can play in the process.
13. 13
TWO THINGS YOU DON’T NEED TO HEAR FROM
YOUR LISTING AGENT
You’ve decided to sell your house. You begin to interview potential real estate agents to
help you through the process. You need someone you trust enough to:
• Set the market value on possibly the largest asset your family owns (your home)
• Set the time schedule for the successful liquidation of that asset
• Set the fee for the services required to liquidate that asset
An agent must be concerned first and foremost with you and your family in order to garner
that degree of trust. Make sure this is the case.
Be careful if the agent you are interviewing begins the interview by:
• Bragging about their success
• Bragging about their company’s success
An agent’s success and the success of their company can be important considerations when
deciding on the right real estate professional to represent you in the sale of your house.
However, you first need to know that they care about what you need and what you expect
from the sale. If the agent is not interested in first establishing your needs, how successful
they may seem is much less important.
Look for someone with the ‘heart of a teacher’ who comes in prepared to explain the
current real estate market to you and is patient enough to take the time to show you how it
may impact the sale of your home. Not someone only interested in trying to sell you on how
great they are.
You have many agents from which to choose. Pick someone who truly cares.
14. 14
5 REASONS YOU SHOULDN’T FOR SALE BY
OWNER (FSBO)
In today’s market, with home prices rising and a lack of inventory, some homeowners may
consider trying to sell their home on their own, known in the industry as a For Sale by Owner
(FSBO). There are several reasons why this might not be a good idea for the vast majority
of sellers.
Here are the top five reasons:
1. Exposure To Prospective Purchasers
Recent studies have shown that 94% of buyers search online for a home. That is in comparison
to only 17% looking at print newspaper ads. Most real estate agents have an internet strategy
to promote the sale of your home. Do you?
2. Results Come From The Internet
Where did buyers find the home they actually purchased?
• 51% on the internet • 9% from a yard sign
• 34% from a Real Estate Agent • 1% from newspapers
The days of selling your house by just putting up a sign and putting it in the paper are long
gone. Having a strong internet strategy is crucial.
15. 15
3. There Are Too Many People To Negotiate With
Here is a list of some of the people with whom you must be prepared to negotiate if you decide
to For Sale By Owner:
• The buyer who wants the best deal possible
• The buyer’s agent who solely represents the best interest of the buyer
• The buyer’s attorney (in some parts of the country)
• The home inspection companies, which work for the buyer and will almost always find some
problems with the house
• The appraiser if there is a question of value
4. FSBOing Has Become More And More Difficult
The paperwork involved in selling and buying a home has increased dramatically as industry
disclosures and regulations have become mandatory. This is one of the reasons that the
percentage of people FSBOing has dropped from 19% to 8% over the last 20+ years.
5. You Net More Money When Using An Agent
Many homeowners believe that they will save the real estate commission by selling on their own.
Realize that the main reason buyers look at FSBOs is because they also believe they can save the
real estate agent’s commission. The seller and buyer can’t both save the commission.
Studies have shown that the typical house sold by the homeowner sells for $185,000, while the
typical house sold by an agent sells for $245,000. This doesn’t mean that an agent can get
$60,000 more for your home, as studies have shown that people are more likely to FSBO in
markets with lower price points. However, it does show that selling on your own might not
make sense.
Bottom Line
Before you decide to take on the challenges of selling your house on your own, let’s get together
and discuss your needs.
16. 16
HOW TO GET THE MOST MONEY FROM THE SALE
OF YOUR HOME
Every homeowner wants to make sure they maximize their financial reward when selling
their home. But how do you guarantee that you receive maximum value for your house? Here
are two keys to ensuring you get the highest price possible.
1. Price it a LITTLE LOW
This may seem counterintuitive. However, let’s look at this concept for a moment. Many
homeowners think that pricing their home a little OVER market value will leave them room
for negotiation. In actuality, this just dramatically lessens the demand for your house.
(see chart below)
17. 17
Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price it so
that demand for the home is maximized. In doing this, the seller will not be fighting with a
buyer over the price, but instead will have multiple buyers fighting with each other over the
house. Realtor.com, recently gave this advice:
“Aim to price your property at or just slightly below the going rate. Today’s buyers are
highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property
that’s slightly underpriced, especially in areas with low inventory.”
2. Use a Real Estate Professional
This, too, may seem counterintuitive. The seller may think they would net more money if
they didn’t have to pay a real estate commission. With this being said, studies have shown
that homes typically sell for more money when handled by a real estate professional.
Research posted by the National Association of Realtors revealed that:
“The median selling price for all FSBO homes was $185,000 last year. When the buyer knew
the seller in FSBO sales, the number sinks to the median selling price of $163,800. However,
homes that were sold with the assistance of an agent had a median selling price of
$245,000 – nearly $60,000 more for the typical home sale.”
Bottom Line
Price your house at or slightly below the current market value and hire a professional in
order to guarantee that you maximize the price you get for your house.
18. 18
5 DEMANDS TO MAKE ON YOUR REAL
ESTATE AGENT
Are you thinking of selling your house? Are you dreading having to deal with strangers walking
through your house? Are you concerned about getting the paperwork correct? Hiring a
professional real estate agent can take away most of the challenges of selling. A great agent is
always worth more than the fee they charge, just like a great doctor or a great accountant.
You want to deal with one of the best agents in your marketplace. To do this, you must be able
to distinguish an average agent from a great one.
Here are the top 5 demands to make of your real estate agent when selling your house:
1. Tell The Truth About The Price
Too many agents just take the listing at any price and then try to ‘work the seller’ for a price
correction later. Demand that the agent prove to you that they have a belief in the price they
are suggesting. Make them show you their plan to sell the house at that price – TWICE! Every
house in today’s market must be sold two times – first to a buyer and then to the bank.
The second sale may be more difficult than the first. The residential appraisal process has
gotten tougher. A survey showed that there was a challenge with the appraisal on 24% of all
residential real estate transactions. It has become more difficult to get the banks to agree on
the contract price. A red flag should be raised if your agent is not discussing this with you at the
time of the listing.
2. Understand The Timetable With Which Your Family Is Dealing
You will be moving your family to a new home. Whether the move revolves around the start of a
new school year or the start of a new job, you will be trying to put the move to a plan.
This can be very emotionally draining. Demand from your agent an appreciation for the
timetables you are setting. Your agent cannot pick the exact date of your move, but they
should exert any influence they can to make it work.
19. 19
3. Remove As Many Of The Challenges As Possible
It is imperative that your agent knows how to handle the challenges that will arise. An agent’s
ability to negotiate is critical in this market.
Remember: If you have an agent who was weak negotiating with you on the parts of the listing
contract that were most important to them and their family (commission, length of listing,
etc.), don’t expect them to turn into a superhero when they are negotiating for you and your
family with the buyer.
4. Help With Relocation
If you haven’t yet picked your new home, make sure that the agent is capable and willing to
help you. The coordination of the move is crucial. You don’t want to be without a roof over
your head the night of the closing. Likewise, you don’t want to end up paying two housing
expenses (whether it is rent or mortgage). You should, in most cases, be able to close on your
current home and immediately move into your new residence.
5. Get The House SOLD!
There is a reason you are putting yourself and your family through the process of moving.
You are moving on with your life in some way. The reason is important or you wouldn’t be
dealing with the headaches and challenges that come along with selling. Do not allow your
agent to forget these motivations. Constantly remind them that selling the house is why you
hired them. Make sure that they don’t worry about your feelings more than they worry about
your family. If they discover something that needs to be done to attain your goal (e.g. price
correction, repair, removing clutter), insist that they have the courage to inform you.
Good agents know how to deliver good news. Great agents know how to deliver tough news.
In any market, YOU NEED A GREAT AGENT!
20. 20
THE ROLE ACCESS PLAYS IN GETTING
YOUR HOUSE SOLD!
So you’ve decided to sell your house. You’ve hired a real estate professional to help you
with the entire process and they have asked you what level of access you want to provide to
potential buyers.
There are four elements to a quality listing. At the top of the list is Access, followed by
Condition, Financing and Price. There are many levels of access that you could provide to
your agent to be able to show your home.
Here are five levels of access that you could provide to a buyer with a brief description:
• Lockbox On the Door – this allows buyers the ability to see the home as soon as they are
aware of the listing, or at their convenience.
• Providing a Key to the Home – although the buyer’s agent may need to stop by an office to
pick up the key, there is little delay in being able to show the home.
• Open Access with a Phone Call – the seller allows showing with just a phone call’s notice.
• By Appointment Only (example: 48 Hour Notice) – Many out-of-town/state buyers and
relocation buyers visit an area they would like to move to and only have the weekend to
view homes. They may not be able to plan that far in advance, or may be unable to wait
the 48 hours to be shown the house.
• Limited Access (example: the home is only available on Mondays or Tuesdays at 2pm or
for only a couple of hours a day) – This is the most difficult way to be able to show your
house to potential buyers.
In a competitive marketplace, access can make or break your ability to get the price you are
looking for, or even sell your house at all.
21. CONTACT ME TO TALK MORE
Jessica Eve Morgan
Licensed Real Estate Salesperson
Keller Williams NYC
JessicaEMorgan@kwnyc.com
www.JessicaEMorgan.kw.com
(917) 660-0257
facebook.com/JessicaEveMorganNY
I’m sure you have questions and concerns…
I would love to talk with you more about what you read here, and help you on the path to
selling your house. My contact information is below. I look forward to hearing from you…
Certified Negotiation Expert- (CNE®)
Certified Buyer Representative- (CBR®)
Certified Real Estate Pricing Specialist- (C-RPES®)