Blanca Merced is a top real estate agent in Monmouth County, New Jersey who has been ranked #1 in sales for 10 years. She works with Coldwell Banker and provides trusted guidance to help buyers find their perfect home and sellers market their properties successfully. Blanca leverages her experience and industry relationships to ensure her clients' needs are met. She is also involved in her community through volunteer work with a nonprofit that provides assistance during the holidays.

1. 864 Highway 35
Middletown, NJ
Office: 732-671-1000
Blanca Merced
Realtor Associate
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Cell: 732-284-6241
Direct: 732-796-2514
HAPPY NEW YEAR
Buyers
&
Sellers
Monmouth County Market Share By Company
Total Closed Units all Categories—Either Side
January 1, 2016—December 31, 2016
#1 in Monmouth County
10 years in a row!
Experience, ethics, technology and continuous
advanced training are the hallmark of our success.
Referrals
always appreciated.
732-284-6241
The Suburbs
It’s a lifestyle choice!
Great schools,
beautiful neighborhoods,
the Jersey Shore
and so much more….

2. Trusted Realtor
Buying or selling a home can be a stressful but
exciting process. Blanca Merced will assist every
step of the way as if you are her only client. Thanks
to numerous referrals from past clients, friends and
neighbors, Blanca has become a trusted source.
Her confidence in the real estate market, negotiation
skills, commitment to clients, attention to detail and
relationships with home stagers, photographers,
social media professionals enable Blanca to bring
successful results consistently.
When buying, Blanca helps prioritize needs to find the
perfect home. With sellers, she provides a fair and
informed view of the current market and positions the
home so interested buyers immediately notice its
unique characteristics.
Blanca takes advantage of the Coldwell Banker ®
brand recognition whose agreements and
partnerships expose properties to local, national
and a global pool of potential buyers.
Blanca is a member of the National Association of
Realtors ® , New Jersey Association of Realtors ® ,
Monmouth County Association of Realtors,
Monmouth/Ocean Multiple Listing Service, Garden
State and Middlesex Multiple Listing Services. She is
active at the board and on the Grievance Committee.
Blanca joined Coldwell Banker because of the
commitment to high standards of integrity, quality
and service excellence.
Blanca is known to wear her
heart on her sleeve. Her quote
“volunteering is seeing with
the heart” tells a great story.
During the holidays she delivers
the gift of human kindness, food,
music, dance and gifts as a
volunteer with the non-profit
Holiday Express started by
Tim McCloone.
Thinking about moving? Call 732-284-6241
Seller Trends
Gen X (ages 35-50) are the largest generation group
of sellers. Nineteen percent of these homeowners could
not sell their homes because their home was worth less
than their mortgage.
Among sellers, Gen Y (under 35) and Gen X
(ages 36-50) traded up to larger and more expensive
homes.
Younger baby boomers (ages 51-60) stay at similar
priced and sized rooms.
Older baby boomers (ages 61-69) and the silent
generation sellers (ages 70-90) downsized to smaller
and lower priced homes.
Sellers placed a high priority on these tasks —
Market the home, sell home within a specific timeframe,
find a buyer for home, price home competitively, help fix
home to sell better.
Real Estate Agent — The need for a trusted real
estate agent is still paramount. Sixty six percent of the
home sellers used the same agent they have in the past
or used a referral.
Multiple Listing Services (MLS) — Ninety one
percent of sellers listed their homes in the MLS which is
the #1 source for sellers.
Asking Price — while the housing inventory was low in
many areas, sellers saw a median 98% of asking price.
Eight-nine percent of the sellers worked with a real
estate agent. Eight percent of the sales were FSBO
sellers.
Incentives to Buyers — Thirty-seven percent of all
sellers offered incentives. Home warranty policy
followed by assistance with closing costs were the top
two incentives.
DISCLAIMER © 2017 Coldwell Banker Residential Brokerage. All
Rights Reserved. Coldwell Banker Residential Brokerage fully supports
the principles of the Fair Housing Act and the Equal Opportunity Act.
Operated by a subsidiary of NRT LLC. Coldwell Banker® and
the Coldwell Bankerlogo are registered service marks owned by
Coldwell Banker Real Estate LLC.
Buyer Trends
First-time home buyers made up 32 percent of all
homebuyers. Buyers under 35 years of age continue to
be the largest generational group of homebuyers.
The last 3 years has consistently shown that
America’s largest homebuyer pool Generation Y also
known as Millennials (buyers ages 18-35) is
growing up and purchasing detached single family
homes in suburban locations. Eighty-nine percent of
the Millennials purchased homes through an agent.
Gen X (buyers ages 36—50) are in their peak
earning years and have the highest median priced
homes. These buyers base choice on convenience to
job, quality and school districts. Eighty-seven percent
of Gen X buyers purchased through an agent.
Younger baby boomers (buyers ages 51-60) are
more likely to buy a multi-generational home that
meets the needs of children still living at home over the
age of 18 and caretaking of aging parents. Eight-five
percent of the younger boomers purchased through an
agent.
Older baby boomers (buyers ages 61-69) headed
toward retirement desire smaller homes and want to
be close to friends and family but move the longest
distance compared to all other buyers at a median of
34 miles. Only five percent of the older boomer buyers
purchased from the previous owner.
The silent generation buyers (ages 70-90) scaled
back and have the lowest median household incomes.
Thirty percent of these buyers chose senior-related
housing and tend to purchase the newest homes.
Only seven percent of the silent generation buyers
purchased from the previous owner.
Married couples represented sixty seven percent of
buyers. While seven percent were unmarried.
Single females represented fifteen percent of buyers
while nine percent of buyers were single males.
Source: National Association of Realtors ®
2016 Home Buyer and Seller Generational Trend Report