2. About Bustees

3. About the
Owner
• Allison Fagundes
• Graduated from Loyola
Marymount University
with an Art History
Major and Business
Administration Minor
• Graduate of the Los
Angeles Fashion
Institute of Design and
Merchandising (FIDM)
• Worked five years in
Costume Design for the
film industry.

4. TARGET AUDIENCE

5. WHY BUSTEES?
• Over 80% of women are wearing the wrong
cup size
• Busty women, sizes D-K
• Ages 18-35
• Athletic yet fashionable
• Lack of stores to shop at
• Founder relates to the problem
• “Life is full of curves. Hug them.”

6. KPI GOALS
• Increase brand awareness by reaching out to our followers on our
Facebook and Instagram
• Keep CPM down
FUTURE GOALS
• Increase Clicks, CTR, and Impressions
• Increase Open Rate on Email Blasts

7. PAID SEARCH: FACEBOOK

8. PAID SEARCH: FACEBOOK UPDATE

11. FUTURE GOALS
• Improve Clicks, CTR, and Impressions

12. SEO

13. ESTABLISHING BRAND NAME
PREVIOUS NAME
• Back Rub
• Brad’s Drink
• Tokyo Tsushin Kogyo
CURRENT NAME

14. REACHING OUT TO OUR COMMUNITY

15. EMAIL
Subject:BusteesBulletin
Copy:ThankyouforyourinterestinBustees! Weareheretoprovideyouwith
whatwillsoonbethemostfashionableandcomfortableswimwearfortheBustee
Lady. Wewillalsoprovidetipsonhowtotakecareofyourbodyandcreatemore
awarenessforbreastcancer. Andfellas,don’tbeshy. Wehaveassociateswhoare
morethanwillingtohelpyoushopandassistyouwithanyquestions. Belowyou
willseeprototypesofourAva(Black)andJessica(Pink)swimsuitsthatwehope
tobeputintoproductionverysoon. Wewillcontinuetokeepyouinformedof
furtherproductionoftheswimwear. Ifyouhaveanycommentsorwanttotell
yourfriendsaboutus,writetobusteelady@gmail.com. Thankyou!

16. EXECUTIVE SUMMARY
• We are building a tremendous following on
which we should capitalize
• Do not discount the male audience
• Start the sales channel and fulfill orders

17. Q & A
“Life is full of curves. Hug them.”
www.busteelady.com
Instagram: busteelady
Facebook: Bustees
Twitter: @busteelady
Email: allison@busteelady.com