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BUSN 115 Final Exam (All 3 Sets)
For more classes visit
www.snaptutorial.com
Question 1.1. (TCO 7) Some of the characteristics of lean systems
include which of the following? (Points : 5)
Question 2.2. (TCO 7) Mass customization means (Points : 5)
Question 3.3. (TCO 8) One scarce item in the future will be water.
Which is the least expensive way to get water from places of abundance
to places of need? (Points :
Question 4.4. (TCO 8) If there is one thing that advertisers agree upon, it
is the growing importance of social media in product promotion. Given
this information, (Points : 5)
Question 5.5. (TCO 1) You own a hardware store in the small town
where you live. A big-box, multiline competitor has just opened. You
see the following as your advantages of maintaining your market share
and continued sales revenue. (Select all that apply.) (Points : 5)
Question 6.6. TCO 1) You are fairly good at various and sundry home
repairs. You aren’t very good at electrical things or anything having to
do with plumbing. But you’re great with painting, patching, and general
maintenance on a home. You’re contemplating starting a home repair
business in your town. What are some issues that you can influence and
should be concerned with in launching a new small-business start-up?
(Select all that apply.) (Points : 5)
Question 7.7. (TCO 1) A technique that combines all the promotional
tools into one comprehensive, unified promotional strategy includes
which? (Select all that apply.)
Question 8.8. (TCO 2) A conscious plan that represents and encourages
a unique set of values includes which? (Select all that apply.) (Points : 5)
Question 9.9. (TCO 2) The Uniform Commercial Code includes which?
(Select all that apply.) (Points : 5)
Question 10.10. (TCO 2) Some regulation of business seems necessary
to ensure fair and honest dealings with the public. The impact of this
statement can best be explained by which of the following? (Select all
that apply.) (Points : 5)
Question 11.11. (TCO 3) Strategies for reaching global markets include
which? (Select all that apply.) (Points : 5)
Question 12.12. (TCO 3) Nations rely on a number of key indicators to
measure global trade. These include which? (Select all that apply.)
(Points : 5)
Question 13.13. (TCO 3) In 1948, a global forum was created whose
purpose it was to reduce trade restrictions on goods, services, ideas, and
cultural programs. The results of the efforts of this organization include
which? (Select all that apply.) (Points : 5)
Question 14.14. (TCO 4) The disadvantages of sole proprietorships are
which? (Select all that apply.) (Points : 5)
ion 15.15. (TCO 4) A limited liability company has which of the
following advantages? (Select all that apply.) (Points : 5)
Limited liability
Choice of taxation
Flexible ownership rules
Self-employment taxes
Fewer incentives
Page 2
Question 1.1. (TCO 5) In this digital age, setting up shop online is vital
for most retail businesses. But having only an online presence that
customers can access at home isn’t enough anymore. Now consumers
have an array of smartphones and digital tablets that can get them online
from anywhere. For social networks and retailers alike, the mobile
market has already enjoyed tremendous growth. Given this information
as a sales manager for Always Better Car Sales (ABCS), your concerns
include which of the following? (Select all that apply.) (Points : 5)
Question 2.2. (TCO 4) To look at problems and/or passions and see
opportunities in them, which of the following questions should be
asked? (Select all that apply.) (Points : 5)
Question 3.3. (TCO 5) Electronic wireless technology continues its
move toward ubiquity. Such media inculcates which of the following?
(Select all that apply.) (Points : 5)
Question 4.4. (TCO 5) You are an independent Internet marketing
consultant. You have an excellent track record of assisting small- to
medium-sized companies fully realize their marketing potential through
an improved and enhanced presence on the Web. Mr. Top Hatt, the
owner of a small pet-grooming salon (Hatt’s Cat Grooming Emporium),
specializes in the care and grooming of cats and only cats and has just
called you. Mr. Hatt has heard of the Internet but doesn’t know much
else. He would like for his cat grooming business to grow by using the
Internet but doesn’t know what to do. Your recommendations include
which of the following? (Select all that apply.) (Points : 5)
Question 5.5. (TCO 6) Which does a mission statement address? (Select
all that apply.) (Points : 5)
Question 6.6. (TCO 6) Imagine a world that is populated by 9 billion
people. In order to maintain our current quality of life, such a world
would require 2.3 planets’ worth of resources. In order to sustain the
U.S. way of life, businesses and the government must plan for 30% more
people living across the globe. Most of those people will be in
developing countries, and the demand will be great for energy, food, and
healthcare. Your concern is that you and your production team have
been asked by your leadership to create a scorecard to measure your
firm’s efforts in sustainability. Your team’s scorecard should necessarily
include which? (Select all that apply.) (Points : 5)
Question 7.7. (TCO 6) Mining Group Gold is a team process that
includes a method for processing and analyzing which? (Select all that
apply.) (Points : 5)
Question 8.8. (TCO 7) A cellular or modular layout can accommodate
changes in design or customer demand. This includes which? (Select all
that apply.) (Points : 5)
Question 9.9. (TCO 8) The marketing manager is responsible for
choosing how to implement which? (Select all that apply.) (Points : 5)
Question 10.10. (TCO 9) Technology can provide significant increases
in productivity and efficiency. However, less than stable technology-
based systems can significantly impact businesses at the most
inopportune times. Issues that are inadvertently and unexpectedly
created in such instances include which? (Select all that apply.) (Points :
5)
Question 11.11. (TCO 9) Collaboration software allows multiple users to
work on the same document at the same time. It also facilitates
videoconferencing so that participants can see and hear each other
regardless of where they are. The advantage of using such software is
which? (Select all that apply.) (Points : 5)
Question 12.12. (TCO 9) Web 3.0 can be characterized by which of the
following statements? (Select all that apply.) (Points : 5)
Question 13.13. (TCO 10) The role of information technology has
changed since the days when it was known as data processing. You have
been hired as the new manager of the IT department for Megalopolis
Corporation. Megalopolis Corporation manufactures and sells barbecue
grills to the middle-upper end of the market. Demand continues to be
strong for all products. However, providing service (both warranty and
nonwarranty) continues to be a challenge. In essence, having the right
parts at the right place at the right time is not an easy task. Given this
information, your set of “must-do-first” priorities includes which?
(Select all that apply.) (Points : 5)
Question 14.14. (TCO 10) An accounting system includes which?
(Select all that apply.) (Points : 5)
Question 15.15. (TCO 10) Which of the following financial management
functions are a part of financial planning? (Select all that apply.) (Points
: 5)
Page 3
Question 1.1. (TCO 1) The latest economic news is not very positive.
Unemployment rates are higher than expected, consumer confidence has
fallen, and companies are reporting layoffs are in order. The Federal
Reserve chairman acknowledges the economy is in a recession. What
actions might the federal government and the Federal Reserve take to
give the economy a boost? What are these policies called? (Points : 10)
Question 2.2. (TCO 2) Identify and discuss the social responsibilities of
Home Depot to three different stakeholder groups. (Points : 15)
Question 3.3. (TCO 3) Discuss the positive aspects of globalization, and
contrast these with the negative aspects of globalization from the
perspective of a small business. Be sure to address the pros and cons of
outsourcing in your response. (Points : 15)
Question 4.4. (TCO 4) Identify and explain the incentives for
entrepreneurship. Address why someone would willingly take the
numerous risks associated with running a business. Also, discuss the
major attributes necessary for a successful entrepreneur. (Points : 15)
Question 5.5. (TCO 5) Aside from retail sales and marketing, identify
and discuss two ways that a business could reduce costs or increase
profits by using the Internet or web applications.(Points : 15)
Question 6.6. (TCO 8) Identify the four Ps of marketing, and give an
example how each of the four Ps can be used to market your favorite
product or service. (Points : 15)
Question 7.7. (TCO 7) Given the following companies—Boeing (airliner
manufacturer) and Dell Computer (computer manufacturer)—which
facility layout would be the most suitable for each? Justify your
response. How would each company determine the location of its
facilities? List the specific needs and requirements of each company
when determining location. (Points : 15)
Set 2
(TCO 7) Given the following companies, Boeing (airliner manufacturer)
and Dell Computer (computer manufacturer), which facility layout
would be the most suitable for each? Justify your response. How would
each company determine the location of their facilities? List the specific
needs and requirements of each company when determining location.
19.99
1. (TCO 1) A(n) _____ is a framework of how a business intends to
generate revenue. (Points : 5)
Question 2.2. (TCO 1) People who stand to gain or lose by the policies
and activities of a business and whose concerns the business needs to
address include which of the following? (Points : 5)
Question 3.3. (TCO 1) You are fairly good at various and sundry home
repairs. You aren’t very good at electrical things, or anything having to
do with plumbing. But you’re great with painting, patching, and general
maintenance on a home. You’re contemplating starting a home repair
business in your town. What are some issues that you can influence and
should be concerned with in launching a new small business start-up?
(Points : 5)
Question 4.4. (TCO 3) A small business is defined as a company that
_____. (Points : 5)
Question 5.5. (TCO 1) You own Wash This Way Laundromat in a busy
part of town. ABC Laundry, a chain store competitor, opened across the
street in a busy shopping strip. You decide to improve your business by
adding an internet café offering free Wi-Fi. Why? (Points : 5)
Question 6.6. (TCO 2) These are government policies aimed at shielding
a country's industries from foreign competition. (Points : 5)
Question 9.9. (TCO 2) It can be difficult to balance ethics and other
goals, such as pleasing stakeholders or adva
ncing your career. According to management writer Ken Blanchard and
religious leader Norman Vincent Peale, it helps to ask oneself which one
of the following questions when facing an ethical dilemma? (Points : 5)
Question 10.10. (TCO 3) Starting your own business (Points : 5)
Question 11.11. (TCO 4) Which of the following pairs represent an
advantage and a disadvantage of marketing to a mobile phone rather
than a fixed computer? (Points : 5)
Question 12.12. (TCO 4) The rapid spread of brand communities has
been one of the major impacts of social media. The Harley Davidson
Owners Group is one example of an informal network of people with
similar interests who use social media to bond and share information.
Why are these brand communities effective? (Points : 5)
Question 13.13. (TCO 4) The marketing mix refers to (Points : 5)
Question 14.14. (TCO 5) The steps to Mining Group Gold include
(Points : 5)
Question 15.15. (TCO 6) Some of the characteristics of lean systems
include which of the following? (Points : 5)
Question 16.16. (TCO 7) A common reason that companies fail is
(Points : 5)
Question 17.17. (TCO 7) Imagine that you have just earned your
business degree and have been hired as a hospital administrator at a
small hospital that, like many others, is experiencing financial problems.
A suggestion that you would make to help improve the financial position
of the hospital and correct the financial problems is to (Points : 5)
CO 1) What type of economic system lies between capitalism and
communism? Explain why it is more effective than other economic
systems. (Points : 25)
Question 2.2. (TCO 2) Compare and contrast strategic alliances with
joint ventures. (Points : 25)
Question 3.3. (TCO 3) Identify and explain the incentives for
entrepreneurship. Address why someone would willingly take the
numerous risks associated with running a business. Also, discuss the
major attributes necessary for a successful entrepreneur. (Points : 25)
Question 4.4. (TCO4) Define marketing. Compare and contrast place
marketing with cause-related marketing.
(Points : 25)
Question 5.5. (TCO 5) Define the five major types of organization
structure. (Points : 25)
Question 6.6. (TCO 6) Businesses try to create systems that deliver
goods or services to customers as efficiently as possible. This often
involves multiple steps and systems that hopefully work together to
accomplish that goal. Explain the systems perspective, and identify at
least five principles of systems thinking that can improve your skills as a
manager. (Points : 25)
Question 7.
7. (TCO 7) What is a balance sheet? Why is it called a balance sheet?
(Points : 25) 19.99
1. (TCO 1) Describe the six major functional areas in a business
enterprise. (Points : 25)
Question 2.2. (TCO 2) Identify and discuss the social responsibilities of
Home Depot to three different stakeholder groups. (Points : 25)
Home Depot is one of the world's biggest home improvement retailers in
the United States, Canada, and Puerto Rico. Home Depot stores strive to
serve both the professional contractors as well as the casual home
repairers.
Question 3.3. (TCO 3) Identify and explain the incentives for
entrepreneurship. Address why someone would willingly take the
numerous risks associated with running a
Question 4.4. (TCO 4) Describe the stages a consumer passes through
when making a purchase decision. Give examples of each stage. (Points
: 25)
Stage 1.
Question 5.5. (TCO 5) Compare and contrast Theory X with Theory Y.
(Points : 25)
Question 6.6. (TCO 6) Businesses try to create systems that deliver
goods or services to customers as efficiently as possible. This often
involves multiple steps and systems that hopefully work together to
accomplish that goal. Explain the systems perspective, and identify at
least five principles of systems thinking that can improve your skills as a
manager. (Points : 25)
Question 7.7. (TCO 7) Describe double-entry bookkeeping and the
matching principle. (Points : 25)
Set 3
1. (TCO 1) _____ refer to a resource or capability a company must have
before it can start competing in a given market. (Points : 5)
Question 2.2. (TCO 1) People who stand to gain or lose by the policies
and activities of a business and whose concerns the business needs to
address include which of the following? (Points : 5)
Question 3.3. (TCO 1) Home-based entrepreneurs should focus on
_____. (Points : 5)
Question 4.4. (TCO 3) Which of the following is an example of a
lifestyle business? (Points : 5)
Question 5.5. (TCO 1) Performing a SWOT analysis is part of the
_____. (Points : 5)
Question 6.6. (TCO 2) One advantage of globalization is _____. (Points
: 5)
Question 7.7. (TCO 3) A strategy for reaching a global market is
¬¬¬_____. (Points : 5)
Question 8.8. (TCO 3) The reason(s) a company pursues a strategic
alliance is to _____. (Points : 5)
Question 9.9. (TCO 2) _____ are long-term partnerships between two or
more companies to jointly develop, produce, or sell products. (Points : 5)
Question 10.10. (TCO 3) Entrepreneurship has become the new way of
doing business in our world. With economies in decline and
organizations downsizing and the lack of opportunities that satisfy,
entrepreneurship has been born. Entrepreneurship involves (Points : 5)
Question 11.11. (TCO 4) Which of the following pairs represent an
advantage and a disadvantage of marketing to a mobile phone rather
than a fixed computer? (Points : 5)
Question 12.12. (TCO 4) The rapid spread of brand communities has
been one of the major impacts of social media. The Harley Davidson
Owners Group is one example of an informal network of people with
similar interests who use social media to bond and share information.
Why are these brand communities effective? (Points : 5)
Question 13.13. (TCO 4) Successfully distributing goods to customers
involves low cost and customer satisfaction. Several steps must take
place in order to reach this goal. Which step need NOT be considered in
the physical distribution of goods? (Points : 5)
Question 14.14. (TCO 5) The steps to Mining Group Gold include
(Points : 5)
Question 15.15. (TCO 6) Production and operations management is best
described by which of the following? (Points : 5)
Question 16.16. (TCO 7) A common reason that companies fail is
(Points : 5)
Question 17.17. (TCO 7) What are the three interrelated reports required
by law for all publically traded companies that act as vital management
tools for all companies, big and small? (Points : 5)
**************************************************
BUSN 115 Final Exam Set 1
For more classes visit
www.snaptutorial.com
Question 1.1. (TCO 7) Some of the characteristics of lean systems
include which of the following? (Points : 5)
They take twice the human effort.
They have the same defects in the finished product.
They require half of the engineering effort.
They use half the floor space for the same output.
They carry 50% more inventory.
Question 2.2. (TCO 7) Mass customization means (Points : 5)
tailoring products to meet the needs of a large number of individual
customers.
fewer and fewer manufacturers are learning to customize their
products.
manufacturing companies may become service companies over
time.
more and more manufacturers are learning to customize their
products.
operations management concepts are not applicable to the service
sector.
Question 3.3. (TCO 8) One scarce item in the future will be water.
Which is the least expensive way to get water from places of abundance
to places of need? (Points : 5)
Pipeline transmission
Air transportation
Truck transportation
Ship transportation
Train transportation
Question 4.4. (TCO 8) If there is one thing that advertisers agree upon, it
is the growing importance of social media in product promotion. Given
this information, (Points : 5)
investing in social media hinders a company in reaching its goals.
social media needs to work hand in hand with other channels.
social media reaches old audiences that have new devices.
nontraditional audiences are the new target for social media.
social media and direct mail are complementary to one another.
Question 5.5. (TCO 1) You own a hardware store in the small town
where you live. A big-box, multiline competitor has just opened. You
see the following as your advantages of maintaining your market share
and continued sales revenue. (Select all that apply.) (Points : 5)
Quickly adapting to the market
Providing improved customer service
Increasing your inventory levels
Opening a branch store across the street from the big box
Providing free expert advice and consultation to your customers
Question 6.6. TCO 1) You are fairly good at various and sundry home
repairs. You aren’t very good at electrical things or anything having to
do with plumbing. But you’re great with painting, patching, and general
maintenance on a home. You’re contemplating starting a home repair
business in your town. What are some issues that you can influence and
should be concerned with in launching a new small-business start-up?
(Select all that apply.) (Points : 5)
Undercapitalization
Competitors and competition
Government control
Collecting and remitting sales and use taxes
Training for what you don’t know how to do
Question 7.7. (TCO 1) A technique that combines all the promotional
tools into one comprehensive, unified promotional strategy includes
which? (Select all that apply.) (Points : 5)
The creation of a positive brand image
Meeting the needs of the consumer
Meeting the strategic marketing goals of the firm
Meeting the promotional goals of the firm
Meeting profit expectations of external investors
The real answer that incorporates all these elements is called “Integrated
Marketing Communications”.
Question 8.8. (TCO 2) A conscious plan that represents and encourages
a unique set of values includes which? (Select all that apply.) (Points : 5)
Our elected representatives
Our communities
Our competitors
Our employees
Our customers
Question 9.9. (TCO 2) The Uniform Commercial Code includes which?
(Select all that apply.) (Points : 5)
Laws that cover promissory notes and checks
Legally enforceable agreements between two or more parties
Bills of Lading
Something of value
Forms of commercial paper
Question 10.10. (TCO 2) Some regulation of business seems necessary
to ensure fair and honest dealings with the public. The impact of this
statement can best be explained by which of the following? (Select all
that apply.) (Points : 5)
Consumers and investors have called for increased government
regulation in the financial sector.
U.S. businesses will need to work with government to create a
competitive environment that is fair.
Future financial crises will not be as severe as previous ones.
Businesses won’t have to worry with future healthcare insurance
regulations.
Global competition will steadily decline over time.
Question 11.11. (TCO 3) Strategies for reaching global markets include
which? (Select all that apply.) (Points : 5)
Licensing
Importing
Direct marketing
Franchising
Contract manufacturing
Question 12.12. (TCO 3) Nations rely on a number of key indicators to
measure global trade. These include which? (Select all that apply.)
(Points : 5)
The total value of a nation’s exports compared to its imports
measured over a particular period
The total value of a nation’s imports compared to its gross
domestic product over a particular period
The total value of a nation’s exports compared to the value of the
International Monetary Fund
The difference between money coming into a country and money
leaving the country
The difference between money leaving the country and its imports
measured over a particular period
Question 13.13. (TCO 3) In 1948, a global forum was created whose
purpose it was to reduce trade restrictions on goods, services, ideas, and
cultural programs. The results of the efforts of this organization include
which? (Select all that apply.) (Points : 5)
The creation of regional alliances
Reduction of tariffs an average of 38% worldwide
Expansion of new trade rules to areas like agriculture
The protection of patents
Overcoming constraints and decrease business opportunities
Question 14.14. (TCO 4) The disadvantages of sole proprietorships are
which? (Select all that apply.) (Points : 5)
Risk of personal success
Risk of personal loss
Unlimited financial resources
Few or no fringe benefits
Unlimited life span
Question 15.15. (TCO 4) A limited liability company has which of the
following advantages? (Select all that apply.) (Points : 5)
Limited liability
Choice of taxation
Flexible ownership rules
Self-employment taxes
Fewer incentives
Page 2
Question 1.1. (TCO 5) In this digital age, setting up shop online is vital
for most retail businesses. But having only an online presence that
customers can access at home isn’t enough anymore. Now consumers
have an array of smartphones and digital tablets that can get them online
from anywhere. For social networks and retailers alike, the mobile
market has already enjoyed tremendous growth. Given this information
as a sales manager for Always Better Car Sales (ABCS), your concerns
include which of the following? (Select all that apply.) (Points : 5)
Migrating to the mobile medium shouldn’t be a problem.
Making the leap from laptop to touchscreen is an option at this
stage of your efforts.
Social media is one option to enter the mobile market.
Using a service such as a mobile commerce platform is an option.
Economists estimate that as much as 51% of the total consumer
spending may go through social networking sites.
Question 2.2. (TCO 4) To look at problems and/or passions and see
opportunities in them, which of the following questions should be
asked? (Select all that apply.) (Points : 5)
What do I want but can never find?
What services would improve society?
What products would improve my life?
What irritates me, and what product would help?
What products would improve all mankind?
Question 3.3. (TCO 5) Electronic wireless technology continues its
move toward ubiquity. Such media inculcates which of the following?
(Select all that apply.) (Points : 5)
Sweepstakes promotional information
News and sports information
Client information
Company information
Competitor information
Question 4.4. (TCO 5) You are an independent Internet marketing
consultant. You have an excellent track record of assisting small- to
medium-sized companies fully realize their marketing potential through
an improved and enhanced presence on the Web. Mr. Top Hatt, the
owner of a small pet-grooming salon (Hatt’s Cat Grooming Emporium),
specializes in the care and grooming of cats and only cats and has just
called you. Mr. Hatt has heard of the Internet but doesn’t know much
else. He would like for his cat grooming business to grow by using the
Internet but doesn’t know what to do. Your recommendations include
which of the following? (Select all that apply.) (Points : 5)
Building and improving relationships with customers
Online advertising to get potential customers to the website
Announcing weekly sales promotions so customers will make a
purchase
Infomercials provided via video streaming to the Web
Printable discount coupons printed right from the website
Question 5.5. (TCO 6) Which does a mission statement address? (Select
all that apply.) (Points : 5)
A company’s organizational philosophy
A company’s organizational psychology
A company’s organizational efficacy
A company’s organizational phenomenology
A company’s organizational social responsibility
Question 6.6. (TCO 6) Imagine a world that is populated by 9 billion
people. In order to maintain our current quality of life, such a world
would require 2.3 planets’ worth of resources. In order to sustain the
U.S. way of life, businesses and the government must plan for 30% more
people living across the globe. Most of those people will be in
developing countries, and the demand will be great for energy, food, and
healthcare. Your concern is that you and your production team have
been asked by your leadership to create a scorecard to measure your
firm’s efforts in sustainability. Your team’s scorecard should necessarily
include which? (Select all that apply.) (Points : 5)
Water use
Recyclables
Waste
Greenhouse gases
Information technology
Question 7.7. (TCO 6) Mining Group Gold is a team process that
includes a method for processing and analyzing which? (Select all that
apply.) (Points : 5)
Feelings
Facts
Solutions
Falsities
Paradoxes
Question 8.8. (TCO 7) A cellular or modular layout can accommodate
changes in design or customer demand. This includes which? (Select all
that apply.) (Points : 5)
Not necessarily a strictly linear approach
Scheduling work operations
Different customers with similar needs
One station in the factory sending completed items to two or more
next stations
Processes that are used to produce large quantities of a few types
of products
Question 9.9. (TCO 8) The marketing manager is responsible for
choosing how to implement which? (Select all that apply.) (Points : 5)
Product
Place
Promotion
Profit
Price
Question 10.10. (TCO 9) Technology can provide significant increases
in productivity and efficiency. However, less than stable technology-
based systems can significantly impact businesses at the most
inopportune times. Issues that are inadvertently and unexpectedly
created in such instances include which? (Select all that apply.) (Points :
5)
Overly complex software
Loss of client and customer confidence
Decrease in sales revenue
Interruption of shipments
Overly complex networking equipment
Question 11.11. (TCO 9) Collaboration software allows multiple users to
work on the same document at the same time. It also facilitates
videoconferencing so that participants can see and hear each other
regardless of where they are. The advantage of using such software is
which? (Select all that apply.) (Points : 5)
A single location for the information being edited and saved
Multiple copies of the information so backups are not necessary
The software being considered shareware and therefore not
copyrighted
The software being considered public domain software and free for
the taking
Multiple locations where the information is stored providing quick
access
Question 12.12. (TCO 9) Web 3.0 can be characterized by which of the
following statements? (Select all that apply.) (Points : 5)
It is known as the semantic web.
It is known as the virtual world.
It is known as the mobile web.
It is known as the static web.
It is known as the immersive Internet.
Question 13.13. (TCO 10) The role of information technology has
changed since the days when it was known as data processing. You have
been hired as the new manager of the IT department for Megalopolis
Corporation. Megalopolis Corporation manufactures and sells barbecue
grills to the middle-upper end of the market. Demand continues to be
strong for all products. However, providing service (both warranty and
nonwarranty) continues to be a challenge. In essence, having the right
parts at the right place at the right time is not an easy task. Given this
information, your set of “must-do-first” priorities includes which?
(Select all that apply.) (Points : 5)
Reviewing current operations in the IT department to determine
processes that can be made more efficient.
Exploring the possibilities of providing real-time manufacturing
and shipping data to the expediters in the factory via handheld wireless
devices.
Reviewing the information that is gathered by the customer
relations staff that might assist in improving existing customer
relationships.
Reviewing the ordering process (both warranty and nonwarranty)
to streamline ordering and improve communications with suppliers and
customers.
Exploring new markets through an improved online presence of
the company.
Question 14.14. (TCO 10) An accounting system includes which?
(Select all that apply.) (Points : 5)
Tax return information
Balance sheet information
Summarization of accounts information
Compliance information
Eleemosynary information
Question 15.15. (TCO 10) Which of the following financial management
functions are a part of financial planning? (Select all that apply.) (Points
: 5)
Understanding and allocating operational needs
Establishing a capital budget
Creating a long-term forecast
Establishing a strategic planning vision
Creating a short-term forecast
Page 3
Question 1.1. (TCO 1) The latest economic news is not very positive.
Unemployment rates are higher than expected, consumer confidence has
fallen, and companies are reporting layoffs are in order. The Federal
Reserve chairman acknowledges the economy is in a recession. What
actions might the federal government and the Federal Reserve take to
give the economy a boost? What are these policies called? (Points : 10)
Question 2.2. (TCO 2) Identify and discuss the social responsibilities of
Home Depot to three different stakeholder groups. (Points : 15)
Question 3.3. (TCO 3) Discuss the positive aspects of globalization, and
contrast these with the negative aspects of globalization from the
perspective of a small business. Be sure to address the pros and cons of
outsourcing in your response. (Points : 15)
Question 4.4. (TCO 4) Identify and explain the incentives for
entrepreneurship. Address why someone would willingly take the
numerous risks associated with running a business. Also, discuss the
major attributes necessary for a successful entrepreneur. (Points : 15)
Question 5.5. (TCO 5) Aside from retail sales and marketing, identify
and discuss two ways that a business could reduce costs or increase
profits by using the Internet or web applications.(Points : 15)
Question 6.6. (TCO 8) Identify the four Ps of marketing, and give an
example how each of the four Ps can be used to market your favorite
product or service. (Points : 15)
Question 7.7. (TCO 7) Given the following companies—Boeing (airliner
manufacturer) and Dell Computer (computer manufacturer)—which
facility layout would be the most suitable for each? Justify your
response. How would each company determine the location of its
facilities? List the specific needs and requirements of each company
when determining location. (Points : 15)
(TCO 7) Given the following companies, Boeing (airliner manufacturer)
and Dell Computer (computer manufacturer), which facility layout
would be the most suitable for each? Justify your response. How would
each company determine the location of their facilities? List the specific
needs and requirements of each company when determining location.
**************************************************
BUSN 115 Final Exam Set 2
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1. (TCO 1) A(n) _____ is a framework of how a business intends to
generate revenue. (Points : 5)
business model
strategic management tool
profitability analysis
competitive advantage
entrepreneurial mindset
Question 2.2. (TCO 1) People who stand to gain or lose by the policies
and activities of a business and whose concerns the business needs to
address include which of the following? (Points : 5)
Bankers
Government employees
Surrounding/competing businesses
Foreign business leaders
Domestic business leaders
Question 3.3. (TCO 1) You are fairly good at various and sundry home
repairs. You aren’t very good at electrical things, or anything having to
do with plumbing. But you’re great with painting, patching, and general
maintenance on a home. You’re contemplating starting a home repair
business in your town. What are some issues that you can influence and
should be concerned with in launching a new small business start-up?
(Points : 5)
Current local council actions
Local school board policies
Government control
Collecting and remitting sales and use taxes
Training for what you don’t know how to do
Question 4.4. (TCO 3) A small business is defined as a company that
_____. (Points : 5)
is newly launched and has fewer than 100 shareholders
is dominant in its field and employs fewer than 1,500 employees
has a revenue of less than $750,000
is independently owned and operated and not dominant in its field
is funded through personal lines of credit and has fewer than 1,000
employees
Question 5.5. (TCO 1) You own Wash This Way Laundromat in a busy
part of town. ABC Laundry, a chain store competitor, opened across the
street in a busy shopping strip. You decide to improve your business by
adding an internet café offering free Wi-Fi. Why? (Points : 5)
To promote private ownership of businesses
To improve quality of life
To exceed customer expectations
To expand your market
Question 6.6. (TCO 2) These are government policies aimed at shielding
a country's industries from foreign competition. (Points : 5)
Tariffs
Free-market capitalism
Protectionism
Import quotas
Question 7.7. (TCO 3) One advantage of offshore outsourcing is _____.
(Points : 5)
less strategic tasks can be sourced so that companies can focus on
sales and marketing
communication among company members, suppliers, and customers
is problematic.
outsourced work allows companies to create efficiencies that in fact
let them fire more workers
consumers benefit from lower prices generated by effective use of
global resources and developing nations
offshore outsourcing may reduce product quality and can therefore
cause damage to a company’s reputation
Question 8.8. (TCO 3) The reason(s) a company pursues a strategic
alliance is to _____. (Points : 5)
enhance the ability to expand internationally
gain access to new technologies and know-how
increase credibility or brand awareness
All of the above
Question 9.9. (TCO 2) It can be difficult to balance ethics and other
goals, such as pleasing stakeholders or adva
ncing your career. According to management writer Ken Blanchard and
religious leader Norman Vincent Peale, it helps to ask oneself which one
of the following questions when facing an ethical dilemma? (Points : 5)
How will this course of action be evaluated by others?
Is my proposed action legally defensible?
Is this course of action based on principle?
Is this course of action based on the truth?
How will this course of action make me feel about myself?
Question 10.10. (TCO 3) Starting your own business (Points : 5)
is an alternative to unemployment.
is not risky.
allows others to control your future.
is not difficult and does not require sacrifice.
Question 11.11. (TCO 4) Which of the following pairs represent an
advantage and a disadvantage of marketing to a mobile phone rather
than a fixed computer? (Points : 5)
Mobile phone users are accustomed to advertising interruptions
while fixed computers have limited links to retailer websites.
The mobile phone is operating most of the time, but the interactivity
is less than a fixed computer.
The screen size of fixed computers is larger, but screen enlargement
overcomes that limitation in mobile phones.
Fixed computers can provide advertising based on where you
happen to be while mobile phone advertisements are limited to product
categories.
Question 12.12. (TCO 4) The rapid spread of brand communities has
been one of the major impacts of social media. The Harley Davidson
Owners Group is one example of an informal network of people with
similar interests who use social media to bond and share information.
Why are these brand communities effective? (Points : 5)
The cost of consumer-oriented publications is too expensive.
Consumers now trust their peers more than any source for product
information.
Consumers no longer trust salespeople.
State and local consumer protection agencies no longer review
products.
Question 13.13. (TCO 4) The marketing mix refers to (Points : 5)
product, distribution, coupons, and place.
product, demographics, price, and distribution.
product, price, place, and promotion.
price, product, elasticity, and promotion.
Question 14.14. (TCO 5) The steps to Mining Group Gold include
(Points : 5)
defining the behavioral parameters of a unique subset of cultures.
establishing a zone of proximal development.
setting expectations for reasonableness of the ideas presented.
establishing clear and concise expectations of factual information.
conducting a series of time-checks throughout the meeting.
Question 15.15. (TCO 6) Some of the characteristics of lean systems
include which of the following? (Points : 5)
They take twice the human effort.
They have the same defects in the finished product.
They require half of the engineering effort.
They use half the floor space for the same output.
They carry 50% more inventory.
Question 16.16. (TCO 7) A common reason that companies fail is
(Points : 5)
underspecialization.
an excellent control of cash flow.
a lack of adequate sales revenue.
an inadequate control of expenses.
an inadequate managerial expertise.
Question 17.17. (TCO 7) Imagine that you have just earned your
business degree and have been hired as a hospital administrator at a
small hospital that, like many others, is experiencing financial problems.
A suggestion that you would make to help improve the financial position
of the hospital and correct the financial problems is to (Points : 5)
improve the efficiency of the hospital’s cash management system.
use a carefully planned lawn care service.
continue the hospital’s large stockpile of drugs.
cease using a just-in-time inventory system.
use a carelessly planned inventory control system.
CO 1) What type of economic system lies between capitalism and
communism? Explain why it is more effective than other economic
systems. (Points : 25)
Question 2.2. (TCO 2) Compare and contrast strategic alliances with
joint ventures. (Points : 25)
Question 3.3. (TCO 3) Identify and explain the incentives for
entrepreneurship. Address why someone would willingly take the
numerous risks associated with running a business. Also, discuss the
major attributes necessary for a successful entrepreneur. (Points : 25)
Question 4.4. (TCO4) Define marketing. Compare and contrast place
marketing with cause-related marketing.
(Points : 25)
Question 5.5. (TCO 5) Define the five major types of organization
structure. (Points : 25)
Question 6.6. (TCO 6) Businesses try to create systems that deliver
goods or services to customers as efficiently as possible. This often
involves multiple steps and systems that hopefully work together to
accomplish that goal. Explain the systems perspective, and identify at
least five principles of systems thinking that can improve your skills as a
manager. (Points : 25)
Question 7.
7. (TCO 7) What is a balance sheet? Why is it called a balance sheet?
(Points : 25)
**************************************************
BUSN 115 Final Exam Set 3
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1. (TCO 1) Describe the six major functional areas in a business
enterprise. (Points : 25)
Question 2.2. (TCO 2) Identify and discuss the social responsibilities of
Home Depot to three different stakeholder groups. (Points : 25)
Home Depot is one of the world's biggest home improvement retailers in
the United States, Canada, and Puerto Rico. Home Depot stores strive to
serve both the professional contractors as well as the casual home
repairers.
Question 3.3. (TCO 3) Identify and explain the incentives for
entrepreneurship. Address why someone would willingly take the
numerous risks associated with running a
Question 4.4. (TCO 4) Describe the stages a consumer passes through
when making a purchase decision. Give examples of each stage. (Points
: 25)
Stage 1.
Question 5.5. (TCO 5) Compare and contrast Theory X with Theory Y.
(Points : 25)
Question 6.6. (TCO 6) Businesses try to create systems that deliver
goods or services to customers as efficiently as possible. This often
involves multiple steps and systems that hopefully work together to
accomplish that goal. Explain the systems perspective, and identify at
least five principles of systems thinking that can improve your skills as a
manager. (Points : 25)
Question 7.7. (TCO 7) Describe double-entry bookkeeping and the
matching principle. (Points : 25)
1. (TCO 1) _____ refer to a resource or capability a company must have
before it can start competing in a given market. (Points : 5)
Assets
Economies of scale
Barriers to entry
Technological requirements
Fixed costs
Question 2.2. (TCO 1) People who stand to gain or lose by the policies
and activities of a business and whose concerns the business needs to
address include which of the following? (Points : 5)
Bankers
Government employees
Surrounding/competing businesses
Foreign business leaders
Domestic business leaders
Question 3.3. (TCO 1) Home-based entrepreneurs should focus on
_____. (Points : 5)
seeking a short-term payoff
creating a long-term vision
accepting security
getting a line-of-credit from a foreign bank
understanding financial ratios on their balance sheet
Question 4.4. (TCO 3) Which of the following is an example of a
lifestyle business? (Points : 5)
A paper recycling unit that employs about 800 employees
A self-employed landscape designer
Nature's Delights, an international gourmet food chain that is
considered to be the world's leading retailer of natural and organic foods
Museum of Fine Arts, a government-funded museum that houses a
collection of 19th and 20th century American, German, and French
paintings
Freedom Books, a firm that is the leader in the English-language,
book-publishing sector
Question 5.5. (TCO 1) Performing a SWOT analysis is part of the
_____. (Points : 5)
planning function
organizing function
leading function
controlling function
Question 6.6. (TCO 2) One advantage of globalization is _____. (Points
: 5)
all government regulations are eliminated
all trade barriers are eliminated
production costs are reduced because of reduced labor cost
oppressive governments benefit
Question 7.7. (TCO 3) A strategy for reaching a global market is
¬¬¬_____. (Points : 5)
licensing
importing
direct marketing
disenfranchisement
contract labor
Question 8.8. (TCO 3) The reason(s) a company pursues a strategic
alliance is to _____. (Points : 5)
enhance the ability to expand internationally
gain access to new technologies and know-how
increase credibility or brand awareness
All of the above
Question 9.9. (TCO 2) _____ are long-term partnerships between two or
more companies to jointly develop, produce, or sell products. (Points : 5)
Strategic alliances
Global franchises
Joint ventures
Strategic mergers
Incorporated partnerships
Question 10.10. (TCO 3) Entrepreneurship has become the new way of
doing business in our world. With economies in decline and
organizations downsizing and the lack of opportunities that satisfy,
entrepreneurship has been born. Entrepreneurship involves (Points : 5)
bringing in compelling ideas.
helping small businesses achieve more.
providing the platform for launching companies that grow to be
quite large.
All of the above
Question 11.11. (TCO 4) Which of the following pairs represent an
advantage and a disadvantage of marketing to a mobile phone rather
than a fixed computer? (Points : 5)
Mobile phone users are accustomed to advertising interruptions
while fixed computers have limited links to retailer websites.
The mobile phone is operating most of the time, but the
interactivity is less than a fixed computer.
The screen size of fixed computers is larger, but screen enlargement
overcomes that limitation in mobile phones.
Fixed computers can provide advertising based on where you
happen to be while mobile phone advertisements are limited to product
categories.
Question 12.12. (TCO 4) The rapid spread of brand communities has
been one of the major impacts of social media. The Harley Davidson
Owners Group is one example of an informal network of people with
similar interests who use social media to bond and share information.
Why are these brand communities effective? (Points : 5)
The cost of consumer-oriented publications is too expensive.
Consumers now trust their peers more than any source for product
information.
Consumers no longer trust salespeople.
State and local consumer protection agencies no longer review
products.
Question 13.13. (TCO 4) Successfully distributing goods to customers
involves low cost and customer satisfaction. Several steps must take
place in order to reach this goal. Which step need NOT be considered in
the physical distribution of goods? (Points : 5)
Order processing
Market segmentation
Inventory control
Transportation
Question 14.14. (TCO 5) The steps to Mining Group Gold include
(Points : 5)
defining the behavioral parameters of a unique subset of cultures.
establishing a zone of proximal development.
setting expectations for reasonableness of the ideas presented.
establishing clear and concise expectations of factual information.
conducting a series of time-checks throughout the meeting.
Question 15.15. (TCO 6) Production and operations management is best
described by which of the following? (Points : 5)
Overseeing all of the activities involved in producing goods and
services
Designing machines to do multiple tasks
Tailoring products to meet the needs of a large number of
customers
Using technology and robotic units to assist with plant operations
Short production runs and the machines being adjusted frequently
Question 16.16. (TCO 7) A common reason that companies fail is
(Points : 5)
underspecialization.
an excellent control of cash flow.
a lack of adequate sales revenue.
an inadequate control of expenses.
an inadequate managerial expertise.
Question 17.17. (TCO 7) What are the three interrelated reports required
by law for all publically traded companies that act as vital management
tools for all companies, big and small? (Points : 5)
Ledger, operating budget, balance sheet
Journal, adjusted trial balance, income statement
Balance sheet, income statement, statement of cash flows
Expense report, balance sheet, capital budget
**************************************************
BUSN 115 Week 1 DQ 1 Laws and Regulations
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Laws and Regulations
Do laws and regulations always restrict or impede the efforts of
business professionals, or can they actually help businesses? In addition
to this, could you list some examples of laws or regulations that may
have impeded business lately?
BUSN 115 Week 1 DQ 2 Entrepreneurship
Failure
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The risk of failure is an inherent part of free enterprise. Does society
have an obligation to come to the aid of entrepreneurs who try but fail?
Why or why not? Also, please discuss some ways you can minimize
your risk.
Entrepreneurship Failure
**************************************************
BUSN 115 Week 1-7 All DQs
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BUSN 115 Week 1 DQ 1 Laws and Regulations
BUSN 115 Week 1 DQ 2 Entrepreneurship Failure
BUSN 115 Week 2 DQ 1 Global Markets
BUSN 115 Week 2 DQ 2 Corporate Social Responsibility (CSR)
BUSN 115 Week 3 DQ 1 Starting a Business
BUSN 115 Week 3 DQ 2 Early Adopters
BUSN 115 Week 4 DQ 1 Purchasing Process
BUSN 115 Week 4 DQ 2 Advertising
BUSN 115 Week 5 DQ 1 Motivation Theories
BUSN 115 Week 5 DQ 2 Benefit Choices
BUSN 115 Week 6 DQ 1 Supply-Chain Management
BUSN 115 Week 6 DQ 2 Technology Improvement
BUSN 115 Week 7 DQ 1 Accounting Firm
BUSN 115 Week 7 DQ 2 Financial Control
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BUSN 115 Week 2 DQ 1 Global Markets
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Global Markets
How can a company use licensing agreements to enter world markets?
What two fundamental product strategies do companies choose between
when selling their products in the global marketplace?
**************************************************
BUSN 115 Week 2 DQ 2 Corporate Social
Responsibility (CSR)
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Corporate Social Responsibility (CSR)
Is it ethical for companies to benefit from their efforts to practice
corporate social responsibility? Why or why not? How can anyone be
sure that CSR efforts aren’t just public relations ploys?
**************************************************
BUSN 115 Week 2 Quiz
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Question 1. Question : (TCO 1) _____ is money that an
organization brings in through the sale of its goods and services.
Profit
Revenue
Sales
Capital investment
Finance
Question 2. Question : (TCO 1) Which of the following
statements is true regarding business mindset?
It involves seeing the business from the outside in.
It is incompatible with corporate responsibility.
It involves appreciating the challenges a company faces in satisfying
customer needs.
It involves acknowledging that businesses always benefit society.
It involves ignoring one's customer experiences.
Question 3. Question : (TCO 1) _____ audit the financial
reports of public companies as required by law.
Internal accountants
External auditors
Credit managers
Management accountants
Question 4. Question : (TCO 1) Which of the following is a
characteristic feature of economic contraction?
Decreased unemployment rates
Decreased consumer spending
Increased income
Increased employment
Question 5. Question : (TCO 1) Inflation is a major concern
for consumers, businesses, and government leaders, because it _____.
is a precursor to recession
decreases the purchasing power of consumers
decreases the production costs
increases the demand for commodities
decreases the opportunity cost of holding cash balances
Question 6. Question : (TCO 1) _____ taxes are levied on
earnings of individuals to help fund Social Security, Medicare, and
unemployment compensation.
Excise
Payroll
Sales
Income
Property
Question 7. Question : (TCO 1) _____ is the process of
influencing and motivating people to work willingly and effectively
toward common goals.
Organizing
Leading
Planning
Directing
Controlling
Question 8. Question : (TCO 1) A(n) _____ is a specific,
short-range target or aim.
mission
tactic
strategy
objective
vision
Question 9. Question : (TCO 1) _____ is the management
function of keeping a company's activities on track toward previously
established goals.
Organizing
Leading
Planning
Motivating
Controlling
Question 10. Question : (TCO 2) _____ limit the amount of
particular goods that countries allow to be imported during a given year.
Import subsidies
Embargoes
Import quotas
Import tariffs
Restrictive import standards
Question 11. Question : (TCO 2) The _____ was established to
foster international financial cooperation and its primary functions
include providing short-term loans to countries that are unable to meet
their financial obligations and working to alleviate poverty in developing
economies.
World Trade Organization
World Commerce Center
European Union
North American Free Treaty
International Monetary Fund
Question 12. Question : (TCO 2) _____ refers to buying goods
or services from a supplier in another country.
Franchising
Importing
Licensing
Partnering
Intermediating
Question 13. Question : (TCO 2) The use of unpublicized
information that an individual gains from the course of his or her job to
benefit from fluctuations in the stock market is called _____.
a code of ethics
whistle-blowing
insider trading
utilitarianism
strategic CSR
Question 14. Question : (TCO 2) An employee at Cleveland
Medical Center informs the media of certain health law violations and
negligence that lead to documented illness and even death in certain
cases. This is an example of _____.
insider trading
whistle-blowing
affirmative action
consumerism
strategic CSR
Question 15. Question : (TCO 2) Which of the following
statements is true regarding ethical decision making?
When an employee is unable to make a decision because more than one
side of an issue can be supported with valid arguments, it is called an
ethical lapse.
The disclosure of information by a company insider that exposes
unethical behavior by others within the organization is called an ethical
lapse.
Stakeholders' needs often conflict, requiring managers to make tough
decisions about resource allocation.
Making objective decisions will lead to ethical lapses.
When the question of what is right and what is wrong is clear, ethical
decisions are easy
to implement.
**************************************************
BUSN 115 Week 3 Assignment LEMONADE
STAND, PART I (2 Papers)
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Background
As you have read about in our lecture, we have used a lemonade stand to
help us understand some basic concepts of business. As we pointed out,
a lemonade stand has a simple business structure; yet, it can help us
understand almost every function of a firm; such as marketing,
operations, finance, technology, entrepreneurship and many other
aspects. In our two assignments in this course, you will own and
operate your very own lemonade stand as you apply the knowledge you
have learned from the course.
Scenario
You have decided to open a lemonade stand in your local neighborhood.
You have grand plans for this stand and expect to attract many
customers. In part I of this assignment, you will develop the basic
premise of your new company. Please answer the following questions,
utilizing the textbook, to ensure you apply the lesson we have learned in
the previous weeks.
- Develop a creative name for your Lemonade Stand, and then
explain why a name is important when you are considering branding
options?
- Create a Mission Statement for your Lemonade Stand (Chapter
7); then explain why a mission statement is important for any company?
- You are very involved in your community; please outline your
CSR plan (Chapter 4) for your business.
- The textbook lists many different types of pricing strategies,
please pick one of these and explain how you will deliver on this
strategy with your stand. (Chapter 14)
- Even though you only sell to local customers, you understand that
you could package your lemonade and sell it online globally. Evaluate
whether or not the company should go global by creating an online
presence and selling your lemonade online (Chapter 3).
Activity
You are to write roughly 500 words in answering all questions posted
above for your Lemonade Stand. (Please note: you may list the
questions in your paper and answer these in a step by step process, but
the word count will only apply to your written words).
The paper needs to be written in an APA format and should have at least
your textbook listed as a scholarly source in your bibliography. Please
view the APA tutorial in your syllabus for more on how to format your
paper. Your paper should include a cover page and running header as
stipulated by APA formatting.
This paper will be evaluated on how you apply the concepts that are
detailed in the textbook to a practical idea. In order to receive the
highest grade, it is encouraged that you review the textbook and cite
specific area of the text in your responses (taking care in citing these
properly). Additionally, while this is not an English class, grammar will
account for a portion of your paper. Please take care in writing a well
develop response.
**************************************************
BUSN 115 Week 3 DQ 1 Starting a Business
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Starting a Business
What are the advantages of buying a business rather than starting one
from scratch? What are the advantages and disadvantages of owning a
franchise?
**************************************************
BUSN 115 Week 3 DQ 2 Early Adopters
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Early Adopters
Do you consider yourself an early adopter when it comes to trying out
new products or new fashions, or do you tend to take a wait-and-see
attitude? How does your attitude toward new products and new ideas
influence your decision making as a consumer?
**************************************************
BUSN 115 Week 4 DQ 1 Purchasing Process
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Purchasing Process
Think of a product you recently purchased and review your decision
process. Why did you need or want that product? How did the product’s
marketing influence your purchase decision? How did you investigate
the product before making your purchase decision? Did you experience
cognitive dissonance after your decision?
**************************************************
BUSN 115 Week 4 DQ 2 Advertising
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Advertising
Think about an advertisement (in any medium) that had either a
strongly positive or strongly negative effect on your attitude toward the
product being advertised or the advertiser itself. Why did the ad have
this effect? If you responded positively to the ad, do you think you were
being manipulated in any way? If you responded negatively—and you
are a potential buyer of the product that was advertised—what changes
would you make to the ad to make it more successful?
**************************************************
BUSN 115 Week 4 Quiz
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Question 1. Question : (TCO 3) A small business is
defined as a company that _____.
is newly launched and has fewer than 100 shareholders
is dominant in its field and employs fewer than 1,500 employees
has a revenue of less than $750,000
is independently owned and operated and not dominant in its field
is funded through personal lines of credit and has fewer than 1,000
employees
Question 2. Question : (TCO 3) One of the general
characteristics of a small business is that it typically sells fewer products
_____.
to a larger customer base
to fewer market segments
to foreign companies
at lower costs to government agencies
at higher costs
Question 3. Question : (TCO 3) Three factors contributing to
the increased number of small businesses are technologies such as e-
commerce, growing diversity in entrepreneurship, and _____.
Student Answer: downsizing and
outsourcing
increased ease in going public
nationalization
market regulation
monopolistic business practices
Question 4. Question : (TCO 3) Charles is the purchase agent
for a consulting firm. He places orders for office stationeries and
consumables once in two weeks. The purchases are made in large
quantities and are billed in the firm's name. The items that Charles buys
are examples of _____.
specialty products
expense items
capital items
shopping products
convenience products
Question 5. Question : (TCO 3) The introductory stage will
be followed by a _____ stage for a successful product.
maturity
research
saturation
growth
infiltration
Question 6. Question : (TCO 3) People who monitor social
media to spot shifts in consumer tastes are called _____.
social arbitrators
trend watchers
crowd pullers
social developers
social programmers
Question 7. Question : (TCO 4) Organizational purchasing
differs from consumer purchasing in that organizational purchasing
_____.
is influenced more by subconscious and emotional factors
usually involves closer relationships between buyers and sellers
has lower complexity in product usage
lacks a formal buying process
is less clearly driven by economics
Question 8. Question : (TCO 4) The process of examining an
organization's current marketing situation, assessing opportunities and
setting objectives, and then developing a marketing strategy to reach
those objectives is called _____.
stealth marketing
strategic marketing planning
marketing research
social commerce
marketing concept
Question 9. Question : (TCO 4) Creating new goods and
services for a firm's current markets is called _____.
market penetration
product development
market development
diversification
pure play
Question 10. Question : (TCO 4) _____ refer(s) to
intermediaries that sell products to other intermediaries for resale or to
organizations for internal use.
Retailers
Wholesalers
Department store
Specialty store
Convenience store
Question 11. Question : (TCO 4) AMS Technologies, a
computer hardware reseller, purchases computer components from
leading manufacturers and builds fully operational personal computer
systems customized for specific consumer requirements, such as
nonlinear video editing capabilities. The firm sells its products to various
companies and educational institutions. AMS Technologies belongs to
which of the following class of intermediaries?
Retail outlet
Drop shippers
Manufacturers' representatives
System integrators
Specialty stores
Question 12. Question : (TCO 4) Producers rely on a class of
intermediaries called value-added resellers (VARs) to assist with which
of the following functions?
Transport the goods from the producer to the retail outlets
Assist with advertising, in-store displays, and other promotional efforts
Provide market information
Divide bulk quantities into smaller packages
Complete or customize solutions for customers
Question 13. Question : (TCO 4) Trying to attract buyers by
advertising a product that you don't intend to sell, and then trying to sell
them another, usually more expensive, product is known as _____.
stealth advertising
bait and switch advertising
implied claims
reminder advertising
a push strategy
Question 14. Question : (TCO 4) KM Group, a home products
manufacturer, owns a brand of paper towels called EasyWipes. The firm
creates a commercial showing how an EasyWipes paper towel absorbs a
spill faster than the competitor's paper towel. In this example, the
commercial used by KM Group can be classified as __________
advertising.
institutional
guerrilla
comparative
stealth
cooperative
Question 15. Question : (TCO 4) A television commercial
promoting a new range of naturally flavored ice cream, manufactured by
Ice Fountain, an ice cream and candy manufacturing firm, is an example
of which of the following elements in the communication mix?
Institutional advertising
Sales promotion
Social media
Product advertising
Personal selling
**************************************************
BUSN 115 Week 5 Assignment LEMONADE
STAND, PART II (2 Papers)
For more classes visit
www.snaptutorial.com
Background
In part II of this assignment, we continue to outline various business
aspects of our lemonade stand. As you continue to learn new concepts
in this course, you have seen how a lemonade stand can help us
understand and apply these concepts. In Part II of your lemonade stand
we will incorporate concepts from previous weeks and apply these to
your newly created company.
Scenario
In week 3, you created a lemonade stand that you opened in your local
neighborhood; you created a name, developed a mission statement,
outlined a CSR plan, and picked a pricing strategy for this new
company. This week you will continue to develop your idea by writing
an informal business report that will share your plans with a potential
business investor. A report template is available in Doc Sharing to
guide you through formatting of this assignment; however, the main
prompts you should address in the report include:
- Branding strategy. In Part I, you decided part of the brand when
you developed your pricing strategy. Continue with the other parts of
the marketing mix (Place, Promotion, and Product), and discuss how the
lemonade stand should be branded utilizing this marketing mix (Chapter
14).
- Opportunities for new locations. Your stand in your
neighborhood has been very successful and you are considering
expanding operations. In doing so, you will need to outline some
criteria for potential new locations (Chapter 15).
- Promotion plans. You have a $ 10,000 budget to promote your
stand in the local community. Please outline two or three ways you
could promote this business (please include costs involved in these
promotions) (Chapter 16).
- Employee Training. You have hired several people to run your
lemonade stand, as you simply are too involved in the strategic aspects
of the business. As such, you have seen sales drop. What are some
ways you can motivate your employees to improve sales? (Chapter 10)
Activity
Once you have considered the points above, please provide responses
and explanations using the template provided in Doc Sharing (titled
“Lemonade Stand Informal Business Report”). Utilize your textbook
and apply the lessons we have learned in previous weeks to develop and
support your plans. By offering support and developing your response,
you must provide examples, elaboration, or justification, often in the
form of information gathered from your textbook. When integrating
support from your textbook, be sure to use APA style to provide in-text
citations within the paragraph and a full end reference on a separate
Reference Page after the Business Plan. Examples of APA formatting
are included in the template.
You are to write roughly 500 - 750 words in answering all points posted
above for your Lemonade Stand.
This informal business report will be evaluated on how well you apply
the concepts that are detailed in the textbook to a practical idea. In
order to receive the highest grade, it is required that you review the
textbook and cite specific areas of the text in your responses (taking care
in citing these properly in APA style). Additionally, while this is not an
English class and while the content of your ideas is most important,
grammar and sentence structure will account for a portion of your report
grade. Please be sure to write well-developed responses in complete
sentence and paragraph format.
Note: For this assignment and other college writing assignments, please
note that when you reference or cite a text, if you use words that are
directly from a source, they must be in quotations and cited. If you are
just referencing them and have changed the words, a citation is still
required. One final point, when writing anything in college, you must
adhere to the 80/20 rule: 80% of the papers should be in your own
words, while 20% make up any citations you may add. Violation of this
rule could result in a zero for the assignment.
BUSN 115 Week 5 DQ 1 Motivation Theories
For more classes visit
www.snaptutorial.com
Motivation Theories Chapter 7 discusses several styles of leadership,
including autocratic, democratic, and laissez-faire. How do each of these
styles relate to Theory X and Theory Y assumptions about workers?
**************************************************
BUSN 115 Week 5 DQ 2 Benefit Choices
For more classes visit
www.snaptutorial.com
Benefit Choices
When you begin interviewing as you approach graduation, you will
need to analyze job offers that include a number of financial and
nonfinancial elements. Which of these aspects of employment are your
top three priorities: a good base wage; bonus or commission
opportunities, profit-sharing potential; rapid advancement opportunities;
flexible work arrangements; good healthcare insurance coverage; or a
strong retirement program? Which of these elements would you be
willing to forego in order to get your top three?
**************************************************
BUSN 115 Week 6 DQ 1 Supply-Chain
Management
For more classes visit
www.snaptutorial.com
Supply-Chain Management
How can supply-chain management (SCM) help a company establish a
competitive advantage? What are ways that companies can improve their
supply chains?
**************************************************
BUSN 115 Week 6 DQ 2 Technology
Improvement
For more classes visit
www.snaptutorial.com
Technology Improvement
Business is stalled. Sales last month were 10 percent less than the
previous month and so far this month is looking even worse than last
month. Could technology help you answer the decrease in sales? What
technologies could you deploy to increase sales?
**************************************************
BUSN 115 Week 6 Quiz
For more classes visit
www.snaptutorial.com
Question 1. Question : (TCO 5) A company whose structure,
policies, and capabilities allow employees to respond quickly to
customer needs and changes in the business environment is termed as
a(n) _____.
Student Answer: agile organization
hyperspecialized organization
formal organization
umbrella organization
mechanistic organization
Question 2. Question : (TCO 5) Which of the following
chain-of-command systems was developed to address the need to
combine specialization with management control?
Line organization
Line-and-staff organization
Agile organization
Formal organization
Informal organization
Question 3. Question : (TCO 5) _____ is defined as a
pathway for the flow of authority from one management level to the
next.
Span of management
Span of control
Departmentalization
Network structure
Chain of command
Question 4. Question : (TCO 5) The number of workers who
report directly to a manager is called the manager's _____.
chain of command
functional structure
divisional structure
span of management
task force
Question 5. Question : (TCO 5) _____ proposed a model that
divides motivational forces into satisfiers ("motivators") and dissatisfiers
("hygiene factors").
Douglas McGregor
Abraham Maslow
David McClelland
Frederick W. Taylor
Frederick Herzberg
Question 6. Question : (TCO 5) Justin M. Brown, the
operations manager at Vernon Manufacturing Company, formulated a
strategy to motivate the firm's employees. Justin addressed employees’
dissatisfaction by increasing their salary and incentives; he employed
several industrial counselors to help employees deal with work-related
stress; and improved the health insurance plan provided to employees.
He also motivated employees by providing greater opportunity for
advancement, recognizing employees who perform well and giving
employees greater responsibility to foster a sense of achievement in
them. Justin's measures are based on which of the following approaches?
McClelland's three-needs theory
Theory X
Theory Y
Herzberg's two-factor theory
Scientific management
Question 7. Question : (TCO 5) Which of the following
statements is true about expectancy theory?
Expectancy theory focuses more on the specific forces that motivate
employees and less on the process they follow to seek satisfaction in
their jobs.
Expectancy theory suggests that employee satisfaction depends on the
perceived ratio of inputs to outputs.
Research into expectancy theory has led to thinking about the broader
concept of organizational justice, or perceptions of fairness in the
workplace.
Expectancy theory identifies four primary drives that underlie all
motivation.
Expectancy theory states that the effort employees will put forth depends
on their beliefs regarding the rewards that the organization will give in
response to that performance.
Question 8. Question : (TCO 5) _____ suggests that
employee satisfaction depends on the perceived ratio of inputs to
outputs.
Maslow's hierarchy
Herzberg's two-factor theory
David McClelland's three-needs theory
Expectancy theory
Equity theory
Question 9. Question : (TCO 5) The goal-setting theory of
motivation suggests that _____.
setting goals is unrelated to motivation in most employees
setting goals is an effective way to motivate employees
managers, not employees, need to set goals
collaborative goal setting can undermine managerial authority
employees should set their own goals without input from managers
Question 10. Question : (TCO 5) K.M. Retailers, an
international consumer products retail chain, gives preference to women
and minority-owned suppliers and subcontractors. The firm hires a large
number of employees from ethnic minorities and the human resource
department keeps the interests of these groups in mind while framing
company policies. In this example, K.M. Retailers uses which of the
following strategies?
Job enrichment
Ethnocentric policies
Decentralization
Deregulation
Diversity initiatives
Question 11. Question : (TCO 5) Which of the following acts
prohibits any form or testing that can be construed as a pre-employment
medical examination?
The Taft-Hartley Act
The Landrum-Griffin Act
The Wagner Act
Americans with Disabilities Act
Fair Labor Standards Act
Question 12. Question : (TCO 6) _____ refers to the efficiency
with which an organization can convert inputs to outputs.
Student Answer: Productivity
Sustainability
Security
Capacity
System value
Question 13. Question : (TCO 6) Which of the following is the
main purpose of just-in-time systems?
Disintermediation of distribution
Bettering work scheduling
Strategic analysis
Capacity improvement
Better inventory management
Question 14. Question : (TCO 6) Jass Glass Studio has been
hired to make a church window. A church hires the company to make
ten windows based on a design provided by the church. This is an
example of _____.
mass production
batch production
customized production
mass customization
standard production
Question 15. Question : (TCO 6) The manufacturing approach
in which part of the product is mass produced and the remaining features
are customized is known as _____.
batch-of-one production
mass production
customized production
mass manufacturing
mass customization
**************************************************
BUSN 115 Week 7 DQ 1 Accounting Firm
For more classes visit
www.snaptutorial.com
Accounting Firm
The senior partner of an accounting firm is looking for ways to increase
the firm’s business. What other services besides traditional accounting
can the firm offer to its clients? What new challenges might this
additional work create?
**************************************************
BUSN 115 Week 7 DQ 2 Financial Control
For more classes visit
www.snaptutorial.com
Financial Control
The company you cofounded last year is growing rapidly and has strong
prospects for an IPO in the next year or two. The additional capital that
an IPO could raise would let you hire the brightest people in the industry
and continue to innovate with new product research. There is one
potential glitch: You and the rest of the executive team have been so
focused on launching the business that you haven’t paid much attention
to financial control. You’ve had plenty of funds from venture capitalists
and early sales, so working capital hasn’t been a problem, but an
experienced CEO in your industry recently told you that you’ll never
have a successful IPO unless you clean up the financial side of the
house. Your cofounders say they are too busy chasing great
opportunities right now and they want to wait until right before the IPO
to hire a seasoned financial executive to put things in order. What should
you do and why?
**************************************************
Busn 115  Enhance teaching / snaptutorial.com

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Busn 115 Enhance teaching / snaptutorial.com

  • 1. BUSN 115 Final Exam (All 3 Sets) For more classes visit www.snaptutorial.com Question 1.1. (TCO 7) Some of the characteristics of lean systems include which of the following? (Points : 5) Question 2.2. (TCO 7) Mass customization means (Points : 5) Question 3.3. (TCO 8) One scarce item in the future will be water. Which is the least expensive way to get water from places of abundance to places of need? (Points : Question 4.4. (TCO 8) If there is one thing that advertisers agree upon, it is the growing importance of social media in product promotion. Given this information, (Points : 5) Question 5.5. (TCO 1) You own a hardware store in the small town where you live. A big-box, multiline competitor has just opened. You see the following as your advantages of maintaining your market share and continued sales revenue. (Select all that apply.) (Points : 5)
  • 2. Question 6.6. TCO 1) You are fairly good at various and sundry home repairs. You aren’t very good at electrical things or anything having to do with plumbing. But you’re great with painting, patching, and general maintenance on a home. You’re contemplating starting a home repair business in your town. What are some issues that you can influence and should be concerned with in launching a new small-business start-up? (Select all that apply.) (Points : 5) Question 7.7. (TCO 1) A technique that combines all the promotional tools into one comprehensive, unified promotional strategy includes which? (Select all that apply.) Question 8.8. (TCO 2) A conscious plan that represents and encourages a unique set of values includes which? (Select all that apply.) (Points : 5) Question 9.9. (TCO 2) The Uniform Commercial Code includes which? (Select all that apply.) (Points : 5) Question 10.10. (TCO 2) Some regulation of business seems necessary to ensure fair and honest dealings with the public. The impact of this statement can best be explained by which of the following? (Select all that apply.) (Points : 5) Question 11.11. (TCO 3) Strategies for reaching global markets include which? (Select all that apply.) (Points : 5) Question 12.12. (TCO 3) Nations rely on a number of key indicators to measure global trade. These include which? (Select all that apply.) (Points : 5)
  • 3. Question 13.13. (TCO 3) In 1948, a global forum was created whose purpose it was to reduce trade restrictions on goods, services, ideas, and cultural programs. The results of the efforts of this organization include which? (Select all that apply.) (Points : 5) Question 14.14. (TCO 4) The disadvantages of sole proprietorships are which? (Select all that apply.) (Points : 5) ion 15.15. (TCO 4) A limited liability company has which of the following advantages? (Select all that apply.) (Points : 5) Limited liability Choice of taxation Flexible ownership rules Self-employment taxes Fewer incentives Page 2 Question 1.1. (TCO 5) In this digital age, setting up shop online is vital for most retail businesses. But having only an online presence that customers can access at home isn’t enough anymore. Now consumers have an array of smartphones and digital tablets that can get them online from anywhere. For social networks and retailers alike, the mobile market has already enjoyed tremendous growth. Given this information as a sales manager for Always Better Car Sales (ABCS), your concerns include which of the following? (Select all that apply.) (Points : 5) Question 2.2. (TCO 4) To look at problems and/or passions and see opportunities in them, which of the following questions should be asked? (Select all that apply.) (Points : 5)
  • 4. Question 3.3. (TCO 5) Electronic wireless technology continues its move toward ubiquity. Such media inculcates which of the following? (Select all that apply.) (Points : 5) Question 4.4. (TCO 5) You are an independent Internet marketing consultant. You have an excellent track record of assisting small- to medium-sized companies fully realize their marketing potential through an improved and enhanced presence on the Web. Mr. Top Hatt, the owner of a small pet-grooming salon (Hatt’s Cat Grooming Emporium), specializes in the care and grooming of cats and only cats and has just called you. Mr. Hatt has heard of the Internet but doesn’t know much else. He would like for his cat grooming business to grow by using the Internet but doesn’t know what to do. Your recommendations include which of the following? (Select all that apply.) (Points : 5) Question 5.5. (TCO 6) Which does a mission statement address? (Select all that apply.) (Points : 5) Question 6.6. (TCO 6) Imagine a world that is populated by 9 billion people. In order to maintain our current quality of life, such a world would require 2.3 planets’ worth of resources. In order to sustain the U.S. way of life, businesses and the government must plan for 30% more people living across the globe. Most of those people will be in developing countries, and the demand will be great for energy, food, and healthcare. Your concern is that you and your production team have been asked by your leadership to create a scorecard to measure your firm’s efforts in sustainability. Your team’s scorecard should necessarily include which? (Select all that apply.) (Points : 5)
  • 5. Question 7.7. (TCO 6) Mining Group Gold is a team process that includes a method for processing and analyzing which? (Select all that apply.) (Points : 5) Question 8.8. (TCO 7) A cellular or modular layout can accommodate changes in design or customer demand. This includes which? (Select all that apply.) (Points : 5) Question 9.9. (TCO 8) The marketing manager is responsible for choosing how to implement which? (Select all that apply.) (Points : 5) Question 10.10. (TCO 9) Technology can provide significant increases in productivity and efficiency. However, less than stable technology- based systems can significantly impact businesses at the most inopportune times. Issues that are inadvertently and unexpectedly created in such instances include which? (Select all that apply.) (Points : 5) Question 11.11. (TCO 9) Collaboration software allows multiple users to work on the same document at the same time. It also facilitates videoconferencing so that participants can see and hear each other regardless of where they are. The advantage of using such software is which? (Select all that apply.) (Points : 5) Question 12.12. (TCO 9) Web 3.0 can be characterized by which of the following statements? (Select all that apply.) (Points : 5) Question 13.13. (TCO 10) The role of information technology has changed since the days when it was known as data processing. You have been hired as the new manager of the IT department for Megalopolis Corporation. Megalopolis Corporation manufactures and sells barbecue grills to the middle-upper end of the market. Demand continues to be
  • 6. strong for all products. However, providing service (both warranty and nonwarranty) continues to be a challenge. In essence, having the right parts at the right place at the right time is not an easy task. Given this information, your set of “must-do-first” priorities includes which? (Select all that apply.) (Points : 5) Question 14.14. (TCO 10) An accounting system includes which? (Select all that apply.) (Points : 5) Question 15.15. (TCO 10) Which of the following financial management functions are a part of financial planning? (Select all that apply.) (Points : 5) Page 3 Question 1.1. (TCO 1) The latest economic news is not very positive. Unemployment rates are higher than expected, consumer confidence has fallen, and companies are reporting layoffs are in order. The Federal Reserve chairman acknowledges the economy is in a recession. What actions might the federal government and the Federal Reserve take to give the economy a boost? What are these policies called? (Points : 10) Question 2.2. (TCO 2) Identify and discuss the social responsibilities of Home Depot to three different stakeholder groups. (Points : 15) Question 3.3. (TCO 3) Discuss the positive aspects of globalization, and contrast these with the negative aspects of globalization from the
  • 7. perspective of a small business. Be sure to address the pros and cons of outsourcing in your response. (Points : 15) Question 4.4. (TCO 4) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a business. Also, discuss the major attributes necessary for a successful entrepreneur. (Points : 15) Question 5.5. (TCO 5) Aside from retail sales and marketing, identify and discuss two ways that a business could reduce costs or increase profits by using the Internet or web applications.(Points : 15) Question 6.6. (TCO 8) Identify the four Ps of marketing, and give an example how each of the four Ps can be used to market your favorite product or service. (Points : 15) Question 7.7. (TCO 7) Given the following companies—Boeing (airliner manufacturer) and Dell Computer (computer manufacturer)—which facility layout would be the most suitable for each? Justify your response. How would each company determine the location of its facilities? List the specific needs and requirements of each company when determining location. (Points : 15) Set 2
  • 8. (TCO 7) Given the following companies, Boeing (airliner manufacturer) and Dell Computer (computer manufacturer), which facility layout would be the most suitable for each? Justify your response. How would each company determine the location of their facilities? List the specific needs and requirements of each company when determining location. 19.99 1. (TCO 1) A(n) _____ is a framework of how a business intends to generate revenue. (Points : 5) Question 2.2. (TCO 1) People who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address include which of the following? (Points : 5) Question 3.3. (TCO 1) You are fairly good at various and sundry home repairs. You aren’t very good at electrical things, or anything having to do with plumbing. But you’re great with painting, patching, and general maintenance on a home. You’re contemplating starting a home repair business in your town. What are some issues that you can influence and should be concerned with in launching a new small business start-up? (Points : 5) Question 4.4. (TCO 3) A small business is defined as a company that _____. (Points : 5) Question 5.5. (TCO 1) You own Wash This Way Laundromat in a busy part of town. ABC Laundry, a chain store competitor, opened across the street in a busy shopping strip. You decide to improve your business by adding an internet café offering free Wi-Fi. Why? (Points : 5) Question 6.6. (TCO 2) These are government policies aimed at shielding a country's industries from foreign competition. (Points : 5)
  • 9. Question 9.9. (TCO 2) It can be difficult to balance ethics and other goals, such as pleasing stakeholders or adva ncing your career. According to management writer Ken Blanchard and religious leader Norman Vincent Peale, it helps to ask oneself which one of the following questions when facing an ethical dilemma? (Points : 5) Question 10.10. (TCO 3) Starting your own business (Points : 5) Question 11.11. (TCO 4) Which of the following pairs represent an advantage and a disadvantage of marketing to a mobile phone rather than a fixed computer? (Points : 5) Question 12.12. (TCO 4) The rapid spread of brand communities has been one of the major impacts of social media. The Harley Davidson Owners Group is one example of an informal network of people with similar interests who use social media to bond and share information. Why are these brand communities effective? (Points : 5) Question 13.13. (TCO 4) The marketing mix refers to (Points : 5) Question 14.14. (TCO 5) The steps to Mining Group Gold include (Points : 5) Question 15.15. (TCO 6) Some of the characteristics of lean systems include which of the following? (Points : 5) Question 16.16. (TCO 7) A common reason that companies fail is (Points : 5)
  • 10. Question 17.17. (TCO 7) Imagine that you have just earned your business degree and have been hired as a hospital administrator at a small hospital that, like many others, is experiencing financial problems. A suggestion that you would make to help improve the financial position of the hospital and correct the financial problems is to (Points : 5) CO 1) What type of economic system lies between capitalism and communism? Explain why it is more effective than other economic systems. (Points : 25) Question 2.2. (TCO 2) Compare and contrast strategic alliances with joint ventures. (Points : 25) Question 3.3. (TCO 3) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a business. Also, discuss the major attributes necessary for a successful entrepreneur. (Points : 25) Question 4.4. (TCO4) Define marketing. Compare and contrast place marketing with cause-related marketing. (Points : 25) Question 5.5. (TCO 5) Define the five major types of organization structure. (Points : 25) Question 6.6. (TCO 6) Businesses try to create systems that deliver goods or services to customers as efficiently as possible. This often
  • 11. involves multiple steps and systems that hopefully work together to accomplish that goal. Explain the systems perspective, and identify at least five principles of systems thinking that can improve your skills as a manager. (Points : 25) Question 7. 7. (TCO 7) What is a balance sheet? Why is it called a balance sheet? (Points : 25) 19.99 1. (TCO 1) Describe the six major functional areas in a business enterprise. (Points : 25) Question 2.2. (TCO 2) Identify and discuss the social responsibilities of Home Depot to three different stakeholder groups. (Points : 25) Home Depot is one of the world's biggest home improvement retailers in the United States, Canada, and Puerto Rico. Home Depot stores strive to serve both the professional contractors as well as the casual home repairers. Question 3.3. (TCO 3) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a Question 4.4. (TCO 4) Describe the stages a consumer passes through when making a purchase decision. Give examples of each stage. (Points : 25) Stage 1.
  • 12. Question 5.5. (TCO 5) Compare and contrast Theory X with Theory Y. (Points : 25) Question 6.6. (TCO 6) Businesses try to create systems that deliver goods or services to customers as efficiently as possible. This often involves multiple steps and systems that hopefully work together to accomplish that goal. Explain the systems perspective, and identify at least five principles of systems thinking that can improve your skills as a manager. (Points : 25) Question 7.7. (TCO 7) Describe double-entry bookkeeping and the matching principle. (Points : 25) Set 3 1. (TCO 1) _____ refer to a resource or capability a company must have before it can start competing in a given market. (Points : 5) Question 2.2. (TCO 1) People who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address include which of the following? (Points : 5) Question 3.3. (TCO 1) Home-based entrepreneurs should focus on _____. (Points : 5)
  • 13. Question 4.4. (TCO 3) Which of the following is an example of a lifestyle business? (Points : 5) Question 5.5. (TCO 1) Performing a SWOT analysis is part of the _____. (Points : 5) Question 6.6. (TCO 2) One advantage of globalization is _____. (Points : 5) Question 7.7. (TCO 3) A strategy for reaching a global market is ¬¬¬_____. (Points : 5) Question 8.8. (TCO 3) The reason(s) a company pursues a strategic alliance is to _____. (Points : 5) Question 9.9. (TCO 2) _____ are long-term partnerships between two or more companies to jointly develop, produce, or sell products. (Points : 5) Question 10.10. (TCO 3) Entrepreneurship has become the new way of doing business in our world. With economies in decline and organizations downsizing and the lack of opportunities that satisfy, entrepreneurship has been born. Entrepreneurship involves (Points : 5) Question 11.11. (TCO 4) Which of the following pairs represent an advantage and a disadvantage of marketing to a mobile phone rather than a fixed computer? (Points : 5) Question 12.12. (TCO 4) The rapid spread of brand communities has been one of the major impacts of social media. The Harley Davidson
  • 14. Owners Group is one example of an informal network of people with similar interests who use social media to bond and share information. Why are these brand communities effective? (Points : 5) Question 13.13. (TCO 4) Successfully distributing goods to customers involves low cost and customer satisfaction. Several steps must take place in order to reach this goal. Which step need NOT be considered in the physical distribution of goods? (Points : 5) Question 14.14. (TCO 5) The steps to Mining Group Gold include (Points : 5) Question 15.15. (TCO 6) Production and operations management is best described by which of the following? (Points : 5) Question 16.16. (TCO 7) A common reason that companies fail is (Points : 5) Question 17.17. (TCO 7) What are the three interrelated reports required by law for all publically traded companies that act as vital management tools for all companies, big and small? (Points : 5) ************************************************** BUSN 115 Final Exam Set 1
  • 15. For more classes visit www.snaptutorial.com Question 1.1. (TCO 7) Some of the characteristics of lean systems include which of the following? (Points : 5) They take twice the human effort. They have the same defects in the finished product. They require half of the engineering effort. They use half the floor space for the same output. They carry 50% more inventory. Question 2.2. (TCO 7) Mass customization means (Points : 5) tailoring products to meet the needs of a large number of individual customers. fewer and fewer manufacturers are learning to customize their products. manufacturing companies may become service companies over time. more and more manufacturers are learning to customize their products. operations management concepts are not applicable to the service sector. Question 3.3. (TCO 8) One scarce item in the future will be water. Which is the least expensive way to get water from places of abundance to places of need? (Points : 5) Pipeline transmission
  • 16. Air transportation Truck transportation Ship transportation Train transportation Question 4.4. (TCO 8) If there is one thing that advertisers agree upon, it is the growing importance of social media in product promotion. Given this information, (Points : 5) investing in social media hinders a company in reaching its goals. social media needs to work hand in hand with other channels. social media reaches old audiences that have new devices. nontraditional audiences are the new target for social media. social media and direct mail are complementary to one another. Question 5.5. (TCO 1) You own a hardware store in the small town where you live. A big-box, multiline competitor has just opened. You see the following as your advantages of maintaining your market share and continued sales revenue. (Select all that apply.) (Points : 5) Quickly adapting to the market Providing improved customer service Increasing your inventory levels Opening a branch store across the street from the big box Providing free expert advice and consultation to your customers Question 6.6. TCO 1) You are fairly good at various and sundry home repairs. You aren’t very good at electrical things or anything having to do with plumbing. But you’re great with painting, patching, and general maintenance on a home. You’re contemplating starting a home repair business in your town. What are some issues that you can influence and should be concerned with in launching a new small-business start-up? (Select all that apply.) (Points : 5) Undercapitalization
  • 17. Competitors and competition Government control Collecting and remitting sales and use taxes Training for what you don’t know how to do Question 7.7. (TCO 1) A technique that combines all the promotional tools into one comprehensive, unified promotional strategy includes which? (Select all that apply.) (Points : 5) The creation of a positive brand image Meeting the needs of the consumer Meeting the strategic marketing goals of the firm Meeting the promotional goals of the firm Meeting profit expectations of external investors The real answer that incorporates all these elements is called “Integrated Marketing Communications”. Question 8.8. (TCO 2) A conscious plan that represents and encourages a unique set of values includes which? (Select all that apply.) (Points : 5) Our elected representatives Our communities Our competitors Our employees Our customers Question 9.9. (TCO 2) The Uniform Commercial Code includes which? (Select all that apply.) (Points : 5) Laws that cover promissory notes and checks Legally enforceable agreements between two or more parties Bills of Lading Something of value Forms of commercial paper
  • 18. Question 10.10. (TCO 2) Some regulation of business seems necessary to ensure fair and honest dealings with the public. The impact of this statement can best be explained by which of the following? (Select all that apply.) (Points : 5) Consumers and investors have called for increased government regulation in the financial sector. U.S. businesses will need to work with government to create a competitive environment that is fair. Future financial crises will not be as severe as previous ones. Businesses won’t have to worry with future healthcare insurance regulations. Global competition will steadily decline over time. Question 11.11. (TCO 3) Strategies for reaching global markets include which? (Select all that apply.) (Points : 5) Licensing Importing Direct marketing Franchising Contract manufacturing Question 12.12. (TCO 3) Nations rely on a number of key indicators to measure global trade. These include which? (Select all that apply.) (Points : 5) The total value of a nation’s exports compared to its imports measured over a particular period The total value of a nation’s imports compared to its gross domestic product over a particular period The total value of a nation’s exports compared to the value of the International Monetary Fund The difference between money coming into a country and money leaving the country
  • 19. The difference between money leaving the country and its imports measured over a particular period Question 13.13. (TCO 3) In 1948, a global forum was created whose purpose it was to reduce trade restrictions on goods, services, ideas, and cultural programs. The results of the efforts of this organization include which? (Select all that apply.) (Points : 5) The creation of regional alliances Reduction of tariffs an average of 38% worldwide Expansion of new trade rules to areas like agriculture The protection of patents Overcoming constraints and decrease business opportunities Question 14.14. (TCO 4) The disadvantages of sole proprietorships are which? (Select all that apply.) (Points : 5) Risk of personal success Risk of personal loss Unlimited financial resources Few or no fringe benefits Unlimited life span Question 15.15. (TCO 4) A limited liability company has which of the following advantages? (Select all that apply.) (Points : 5) Limited liability Choice of taxation Flexible ownership rules Self-employment taxes Fewer incentives Page 2
  • 20. Question 1.1. (TCO 5) In this digital age, setting up shop online is vital for most retail businesses. But having only an online presence that customers can access at home isn’t enough anymore. Now consumers have an array of smartphones and digital tablets that can get them online from anywhere. For social networks and retailers alike, the mobile market has already enjoyed tremendous growth. Given this information as a sales manager for Always Better Car Sales (ABCS), your concerns include which of the following? (Select all that apply.) (Points : 5) Migrating to the mobile medium shouldn’t be a problem. Making the leap from laptop to touchscreen is an option at this stage of your efforts. Social media is one option to enter the mobile market. Using a service such as a mobile commerce platform is an option. Economists estimate that as much as 51% of the total consumer spending may go through social networking sites. Question 2.2. (TCO 4) To look at problems and/or passions and see opportunities in them, which of the following questions should be asked? (Select all that apply.) (Points : 5) What do I want but can never find? What services would improve society? What products would improve my life? What irritates me, and what product would help? What products would improve all mankind? Question 3.3. (TCO 5) Electronic wireless technology continues its move toward ubiquity. Such media inculcates which of the following? (Select all that apply.) (Points : 5) Sweepstakes promotional information News and sports information Client information
  • 21. Company information Competitor information Question 4.4. (TCO 5) You are an independent Internet marketing consultant. You have an excellent track record of assisting small- to medium-sized companies fully realize their marketing potential through an improved and enhanced presence on the Web. Mr. Top Hatt, the owner of a small pet-grooming salon (Hatt’s Cat Grooming Emporium), specializes in the care and grooming of cats and only cats and has just called you. Mr. Hatt has heard of the Internet but doesn’t know much else. He would like for his cat grooming business to grow by using the Internet but doesn’t know what to do. Your recommendations include which of the following? (Select all that apply.) (Points : 5) Building and improving relationships with customers Online advertising to get potential customers to the website Announcing weekly sales promotions so customers will make a purchase Infomercials provided via video streaming to the Web Printable discount coupons printed right from the website Question 5.5. (TCO 6) Which does a mission statement address? (Select all that apply.) (Points : 5) A company’s organizational philosophy A company’s organizational psychology A company’s organizational efficacy A company’s organizational phenomenology A company’s organizational social responsibility Question 6.6. (TCO 6) Imagine a world that is populated by 9 billion people. In order to maintain our current quality of life, such a world would require 2.3 planets’ worth of resources. In order to sustain the U.S. way of life, businesses and the government must plan for 30% more
  • 22. people living across the globe. Most of those people will be in developing countries, and the demand will be great for energy, food, and healthcare. Your concern is that you and your production team have been asked by your leadership to create a scorecard to measure your firm’s efforts in sustainability. Your team’s scorecard should necessarily include which? (Select all that apply.) (Points : 5) Water use Recyclables Waste Greenhouse gases Information technology Question 7.7. (TCO 6) Mining Group Gold is a team process that includes a method for processing and analyzing which? (Select all that apply.) (Points : 5) Feelings Facts Solutions Falsities Paradoxes Question 8.8. (TCO 7) A cellular or modular layout can accommodate changes in design or customer demand. This includes which? (Select all that apply.) (Points : 5) Not necessarily a strictly linear approach Scheduling work operations Different customers with similar needs One station in the factory sending completed items to two or more next stations Processes that are used to produce large quantities of a few types of products
  • 23. Question 9.9. (TCO 8) The marketing manager is responsible for choosing how to implement which? (Select all that apply.) (Points : 5) Product Place Promotion Profit Price Question 10.10. (TCO 9) Technology can provide significant increases in productivity and efficiency. However, less than stable technology- based systems can significantly impact businesses at the most inopportune times. Issues that are inadvertently and unexpectedly created in such instances include which? (Select all that apply.) (Points : 5) Overly complex software Loss of client and customer confidence Decrease in sales revenue Interruption of shipments Overly complex networking equipment Question 11.11. (TCO 9) Collaboration software allows multiple users to work on the same document at the same time. It also facilitates videoconferencing so that participants can see and hear each other regardless of where they are. The advantage of using such software is which? (Select all that apply.) (Points : 5) A single location for the information being edited and saved Multiple copies of the information so backups are not necessary The software being considered shareware and therefore not copyrighted The software being considered public domain software and free for the taking Multiple locations where the information is stored providing quick access
  • 24. Question 12.12. (TCO 9) Web 3.0 can be characterized by which of the following statements? (Select all that apply.) (Points : 5) It is known as the semantic web. It is known as the virtual world. It is known as the mobile web. It is known as the static web. It is known as the immersive Internet. Question 13.13. (TCO 10) The role of information technology has changed since the days when it was known as data processing. You have been hired as the new manager of the IT department for Megalopolis Corporation. Megalopolis Corporation manufactures and sells barbecue grills to the middle-upper end of the market. Demand continues to be strong for all products. However, providing service (both warranty and nonwarranty) continues to be a challenge. In essence, having the right parts at the right place at the right time is not an easy task. Given this information, your set of “must-do-first” priorities includes which? (Select all that apply.) (Points : 5) Reviewing current operations in the IT department to determine processes that can be made more efficient. Exploring the possibilities of providing real-time manufacturing and shipping data to the expediters in the factory via handheld wireless devices. Reviewing the information that is gathered by the customer relations staff that might assist in improving existing customer relationships. Reviewing the ordering process (both warranty and nonwarranty) to streamline ordering and improve communications with suppliers and customers. Exploring new markets through an improved online presence of the company.
  • 25. Question 14.14. (TCO 10) An accounting system includes which? (Select all that apply.) (Points : 5) Tax return information Balance sheet information Summarization of accounts information Compliance information Eleemosynary information Question 15.15. (TCO 10) Which of the following financial management functions are a part of financial planning? (Select all that apply.) (Points : 5) Understanding and allocating operational needs Establishing a capital budget Creating a long-term forecast Establishing a strategic planning vision Creating a short-term forecast Page 3 Question 1.1. (TCO 1) The latest economic news is not very positive. Unemployment rates are higher than expected, consumer confidence has fallen, and companies are reporting layoffs are in order. The Federal Reserve chairman acknowledges the economy is in a recession. What actions might the federal government and the Federal Reserve take to give the economy a boost? What are these policies called? (Points : 10)
  • 26. Question 2.2. (TCO 2) Identify and discuss the social responsibilities of Home Depot to three different stakeholder groups. (Points : 15) Question 3.3. (TCO 3) Discuss the positive aspects of globalization, and contrast these with the negative aspects of globalization from the perspective of a small business. Be sure to address the pros and cons of outsourcing in your response. (Points : 15) Question 4.4. (TCO 4) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a business. Also, discuss the major attributes necessary for a successful entrepreneur. (Points : 15) Question 5.5. (TCO 5) Aside from retail sales and marketing, identify and discuss two ways that a business could reduce costs or increase profits by using the Internet or web applications.(Points : 15) Question 6.6. (TCO 8) Identify the four Ps of marketing, and give an example how each of the four Ps can be used to market your favorite product or service. (Points : 15)
  • 27. Question 7.7. (TCO 7) Given the following companies—Boeing (airliner manufacturer) and Dell Computer (computer manufacturer)—which facility layout would be the most suitable for each? Justify your response. How would each company determine the location of its facilities? List the specific needs and requirements of each company when determining location. (Points : 15) (TCO 7) Given the following companies, Boeing (airliner manufacturer) and Dell Computer (computer manufacturer), which facility layout would be the most suitable for each? Justify your response. How would each company determine the location of their facilities? List the specific needs and requirements of each company when determining location. ************************************************** BUSN 115 Final Exam Set 2 For more classes visit www.snaptutorial.com
  • 28. 1. (TCO 1) A(n) _____ is a framework of how a business intends to generate revenue. (Points : 5) business model strategic management tool profitability analysis competitive advantage entrepreneurial mindset Question 2.2. (TCO 1) People who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address include which of the following? (Points : 5) Bankers Government employees Surrounding/competing businesses Foreign business leaders Domestic business leaders Question 3.3. (TCO 1) You are fairly good at various and sundry home repairs. You aren’t very good at electrical things, or anything having to do with plumbing. But you’re great with painting, patching, and general maintenance on a home. You’re contemplating starting a home repair business in your town. What are some issues that you can influence and should be concerned with in launching a new small business start-up? (Points : 5) Current local council actions Local school board policies Government control Collecting and remitting sales and use taxes Training for what you don’t know how to do Question 4.4. (TCO 3) A small business is defined as a company that _____. (Points : 5) is newly launched and has fewer than 100 shareholders
  • 29. is dominant in its field and employs fewer than 1,500 employees has a revenue of less than $750,000 is independently owned and operated and not dominant in its field is funded through personal lines of credit and has fewer than 1,000 employees Question 5.5. (TCO 1) You own Wash This Way Laundromat in a busy part of town. ABC Laundry, a chain store competitor, opened across the street in a busy shopping strip. You decide to improve your business by adding an internet café offering free Wi-Fi. Why? (Points : 5) To promote private ownership of businesses To improve quality of life To exceed customer expectations To expand your market Question 6.6. (TCO 2) These are government policies aimed at shielding a country's industries from foreign competition. (Points : 5) Tariffs Free-market capitalism Protectionism Import quotas Question 7.7. (TCO 3) One advantage of offshore outsourcing is _____. (Points : 5) less strategic tasks can be sourced so that companies can focus on sales and marketing communication among company members, suppliers, and customers is problematic. outsourced work allows companies to create efficiencies that in fact let them fire more workers consumers benefit from lower prices generated by effective use of global resources and developing nations offshore outsourcing may reduce product quality and can therefore cause damage to a company’s reputation
  • 30. Question 8.8. (TCO 3) The reason(s) a company pursues a strategic alliance is to _____. (Points : 5) enhance the ability to expand internationally gain access to new technologies and know-how increase credibility or brand awareness All of the above Question 9.9. (TCO 2) It can be difficult to balance ethics and other goals, such as pleasing stakeholders or adva ncing your career. According to management writer Ken Blanchard and religious leader Norman Vincent Peale, it helps to ask oneself which one of the following questions when facing an ethical dilemma? (Points : 5) How will this course of action be evaluated by others? Is my proposed action legally defensible? Is this course of action based on principle? Is this course of action based on the truth? How will this course of action make me feel about myself? Question 10.10. (TCO 3) Starting your own business (Points : 5) is an alternative to unemployment. is not risky. allows others to control your future. is not difficult and does not require sacrifice. Question 11.11. (TCO 4) Which of the following pairs represent an advantage and a disadvantage of marketing to a mobile phone rather than a fixed computer? (Points : 5) Mobile phone users are accustomed to advertising interruptions while fixed computers have limited links to retailer websites. The mobile phone is operating most of the time, but the interactivity is less than a fixed computer. The screen size of fixed computers is larger, but screen enlargement overcomes that limitation in mobile phones.
  • 31. Fixed computers can provide advertising based on where you happen to be while mobile phone advertisements are limited to product categories. Question 12.12. (TCO 4) The rapid spread of brand communities has been one of the major impacts of social media. The Harley Davidson Owners Group is one example of an informal network of people with similar interests who use social media to bond and share information. Why are these brand communities effective? (Points : 5) The cost of consumer-oriented publications is too expensive. Consumers now trust their peers more than any source for product information. Consumers no longer trust salespeople. State and local consumer protection agencies no longer review products. Question 13.13. (TCO 4) The marketing mix refers to (Points : 5) product, distribution, coupons, and place. product, demographics, price, and distribution. product, price, place, and promotion. price, product, elasticity, and promotion. Question 14.14. (TCO 5) The steps to Mining Group Gold include (Points : 5) defining the behavioral parameters of a unique subset of cultures. establishing a zone of proximal development. setting expectations for reasonableness of the ideas presented. establishing clear and concise expectations of factual information. conducting a series of time-checks throughout the meeting. Question 15.15. (TCO 6) Some of the characteristics of lean systems include which of the following? (Points : 5) They take twice the human effort. They have the same defects in the finished product. They require half of the engineering effort.
  • 32. They use half the floor space for the same output. They carry 50% more inventory. Question 16.16. (TCO 7) A common reason that companies fail is (Points : 5) underspecialization. an excellent control of cash flow. a lack of adequate sales revenue. an inadequate control of expenses. an inadequate managerial expertise. Question 17.17. (TCO 7) Imagine that you have just earned your business degree and have been hired as a hospital administrator at a small hospital that, like many others, is experiencing financial problems. A suggestion that you would make to help improve the financial position of the hospital and correct the financial problems is to (Points : 5) improve the efficiency of the hospital’s cash management system. use a carefully planned lawn care service. continue the hospital’s large stockpile of drugs. cease using a just-in-time inventory system. use a carelessly planned inventory control system. CO 1) What type of economic system lies between capitalism and communism? Explain why it is more effective than other economic systems. (Points : 25) Question 2.2. (TCO 2) Compare and contrast strategic alliances with joint ventures. (Points : 25) Question 3.3. (TCO 3) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the
  • 33. numerous risks associated with running a business. Also, discuss the major attributes necessary for a successful entrepreneur. (Points : 25) Question 4.4. (TCO4) Define marketing. Compare and contrast place marketing with cause-related marketing. (Points : 25) Question 5.5. (TCO 5) Define the five major types of organization structure. (Points : 25) Question 6.6. (TCO 6) Businesses try to create systems that deliver goods or services to customers as efficiently as possible. This often involves multiple steps and systems that hopefully work together to accomplish that goal. Explain the systems perspective, and identify at least five principles of systems thinking that can improve your skills as a manager. (Points : 25) Question 7. 7. (TCO 7) What is a balance sheet? Why is it called a balance sheet? (Points : 25) ************************************************** BUSN 115 Final Exam Set 3
  • 34. For more classes visit www.snaptutorial.com 1. (TCO 1) Describe the six major functional areas in a business enterprise. (Points : 25) Question 2.2. (TCO 2) Identify and discuss the social responsibilities of Home Depot to three different stakeholder groups. (Points : 25) Home Depot is one of the world's biggest home improvement retailers in the United States, Canada, and Puerto Rico. Home Depot stores strive to serve both the professional contractors as well as the casual home repairers. Question 3.3. (TCO 3) Identify and explain the incentives for entrepreneurship. Address why someone would willingly take the numerous risks associated with running a Question 4.4. (TCO 4) Describe the stages a consumer passes through when making a purchase decision. Give examples of each stage. (Points : 25) Stage 1. Question 5.5. (TCO 5) Compare and contrast Theory X with Theory Y. (Points : 25)
  • 35. Question 6.6. (TCO 6) Businesses try to create systems that deliver goods or services to customers as efficiently as possible. This often involves multiple steps and systems that hopefully work together to accomplish that goal. Explain the systems perspective, and identify at least five principles of systems thinking that can improve your skills as a manager. (Points : 25) Question 7.7. (TCO 7) Describe double-entry bookkeeping and the matching principle. (Points : 25) 1. (TCO 1) _____ refer to a resource or capability a company must have before it can start competing in a given market. (Points : 5) Assets Economies of scale Barriers to entry Technological requirements Fixed costs Question 2.2. (TCO 1) People who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address include which of the following? (Points : 5) Bankers Government employees Surrounding/competing businesses Foreign business leaders Domestic business leaders
  • 36. Question 3.3. (TCO 1) Home-based entrepreneurs should focus on _____. (Points : 5) seeking a short-term payoff creating a long-term vision accepting security getting a line-of-credit from a foreign bank understanding financial ratios on their balance sheet Question 4.4. (TCO 3) Which of the following is an example of a lifestyle business? (Points : 5) A paper recycling unit that employs about 800 employees A self-employed landscape designer Nature's Delights, an international gourmet food chain that is considered to be the world's leading retailer of natural and organic foods Museum of Fine Arts, a government-funded museum that houses a collection of 19th and 20th century American, German, and French paintings Freedom Books, a firm that is the leader in the English-language, book-publishing sector Question 5.5. (TCO 1) Performing a SWOT analysis is part of the _____. (Points : 5) planning function organizing function leading function controlling function Question 6.6. (TCO 2) One advantage of globalization is _____. (Points : 5) all government regulations are eliminated all trade barriers are eliminated
  • 37. production costs are reduced because of reduced labor cost oppressive governments benefit Question 7.7. (TCO 3) A strategy for reaching a global market is ¬¬¬_____. (Points : 5) licensing importing direct marketing disenfranchisement contract labor Question 8.8. (TCO 3) The reason(s) a company pursues a strategic alliance is to _____. (Points : 5) enhance the ability to expand internationally gain access to new technologies and know-how increase credibility or brand awareness All of the above Question 9.9. (TCO 2) _____ are long-term partnerships between two or more companies to jointly develop, produce, or sell products. (Points : 5) Strategic alliances Global franchises Joint ventures Strategic mergers Incorporated partnerships Question 10.10. (TCO 3) Entrepreneurship has become the new way of doing business in our world. With economies in decline and organizations downsizing and the lack of opportunities that satisfy, entrepreneurship has been born. Entrepreneurship involves (Points : 5) bringing in compelling ideas.
  • 38. helping small businesses achieve more. providing the platform for launching companies that grow to be quite large. All of the above Question 11.11. (TCO 4) Which of the following pairs represent an advantage and a disadvantage of marketing to a mobile phone rather than a fixed computer? (Points : 5) Mobile phone users are accustomed to advertising interruptions while fixed computers have limited links to retailer websites. The mobile phone is operating most of the time, but the interactivity is less than a fixed computer. The screen size of fixed computers is larger, but screen enlargement overcomes that limitation in mobile phones. Fixed computers can provide advertising based on where you happen to be while mobile phone advertisements are limited to product categories. Question 12.12. (TCO 4) The rapid spread of brand communities has been one of the major impacts of social media. The Harley Davidson Owners Group is one example of an informal network of people with similar interests who use social media to bond and share information. Why are these brand communities effective? (Points : 5) The cost of consumer-oriented publications is too expensive. Consumers now trust their peers more than any source for product information. Consumers no longer trust salespeople. State and local consumer protection agencies no longer review products. Question 13.13. (TCO 4) Successfully distributing goods to customers involves low cost and customer satisfaction. Several steps must take
  • 39. place in order to reach this goal. Which step need NOT be considered in the physical distribution of goods? (Points : 5) Order processing Market segmentation Inventory control Transportation Question 14.14. (TCO 5) The steps to Mining Group Gold include (Points : 5) defining the behavioral parameters of a unique subset of cultures. establishing a zone of proximal development. setting expectations for reasonableness of the ideas presented. establishing clear and concise expectations of factual information. conducting a series of time-checks throughout the meeting. Question 15.15. (TCO 6) Production and operations management is best described by which of the following? (Points : 5) Overseeing all of the activities involved in producing goods and services Designing machines to do multiple tasks Tailoring products to meet the needs of a large number of customers Using technology and robotic units to assist with plant operations Short production runs and the machines being adjusted frequently Question 16.16. (TCO 7) A common reason that companies fail is (Points : 5) underspecialization. an excellent control of cash flow. a lack of adequate sales revenue. an inadequate control of expenses. an inadequate managerial expertise.
  • 40. Question 17.17. (TCO 7) What are the three interrelated reports required by law for all publically traded companies that act as vital management tools for all companies, big and small? (Points : 5) Ledger, operating budget, balance sheet Journal, adjusted trial balance, income statement Balance sheet, income statement, statement of cash flows Expense report, balance sheet, capital budget ************************************************** BUSN 115 Week 1 DQ 1 Laws and Regulations For more classes visit www.snaptutorial.com Laws and Regulations Do laws and regulations always restrict or impede the efforts of business professionals, or can they actually help businesses? In addition to this, could you list some examples of laws or regulations that may have impeded business lately?
  • 41. BUSN 115 Week 1 DQ 2 Entrepreneurship Failure For more classes visit www.snaptutorial.com The risk of failure is an inherent part of free enterprise. Does society have an obligation to come to the aid of entrepreneurs who try but fail? Why or why not? Also, please discuss some ways you can minimize your risk. Entrepreneurship Failure ************************************************** BUSN 115 Week 1-7 All DQs For more classes visit www.snaptutorial.com
  • 42. BUSN 115 Week 1 DQ 1 Laws and Regulations BUSN 115 Week 1 DQ 2 Entrepreneurship Failure BUSN 115 Week 2 DQ 1 Global Markets BUSN 115 Week 2 DQ 2 Corporate Social Responsibility (CSR) BUSN 115 Week 3 DQ 1 Starting a Business BUSN 115 Week 3 DQ 2 Early Adopters BUSN 115 Week 4 DQ 1 Purchasing Process BUSN 115 Week 4 DQ 2 Advertising BUSN 115 Week 5 DQ 1 Motivation Theories BUSN 115 Week 5 DQ 2 Benefit Choices BUSN 115 Week 6 DQ 1 Supply-Chain Management BUSN 115 Week 6 DQ 2 Technology Improvement BUSN 115 Week 7 DQ 1 Accounting Firm BUSN 115 Week 7 DQ 2 Financial Control ************************************************** BUSN 115 Week 2 DQ 1 Global Markets For more classes visit
  • 43. www.snaptutorial.com Global Markets How can a company use licensing agreements to enter world markets? What two fundamental product strategies do companies choose between when selling their products in the global marketplace? ************************************************** BUSN 115 Week 2 DQ 2 Corporate Social Responsibility (CSR) For more classes visit www.snaptutorial.com Corporate Social Responsibility (CSR) Is it ethical for companies to benefit from their efforts to practice corporate social responsibility? Why or why not? How can anyone be sure that CSR efforts aren’t just public relations ploys?
  • 44. ************************************************** BUSN 115 Week 2 Quiz For more classes visit www.snaptutorial.com Question 1. Question : (TCO 1) _____ is money that an organization brings in through the sale of its goods and services. Profit Revenue Sales Capital investment Finance Question 2. Question : (TCO 1) Which of the following statements is true regarding business mindset?
  • 45. It involves seeing the business from the outside in. It is incompatible with corporate responsibility. It involves appreciating the challenges a company faces in satisfying customer needs. It involves acknowledging that businesses always benefit society. It involves ignoring one's customer experiences. Question 3. Question : (TCO 1) _____ audit the financial reports of public companies as required by law. Internal accountants External auditors Credit managers Management accountants Question 4. Question : (TCO 1) Which of the following is a characteristic feature of economic contraction? Decreased unemployment rates Decreased consumer spending Increased income
  • 46. Increased employment Question 5. Question : (TCO 1) Inflation is a major concern for consumers, businesses, and government leaders, because it _____. is a precursor to recession decreases the purchasing power of consumers decreases the production costs increases the demand for commodities decreases the opportunity cost of holding cash balances Question 6. Question : (TCO 1) _____ taxes are levied on earnings of individuals to help fund Social Security, Medicare, and unemployment compensation. Excise Payroll Sales Income Property
  • 47. Question 7. Question : (TCO 1) _____ is the process of influencing and motivating people to work willingly and effectively toward common goals. Organizing Leading Planning Directing Controlling Question 8. Question : (TCO 1) A(n) _____ is a specific, short-range target or aim. mission tactic strategy objective vision
  • 48. Question 9. Question : (TCO 1) _____ is the management function of keeping a company's activities on track toward previously established goals. Organizing Leading Planning Motivating Controlling Question 10. Question : (TCO 2) _____ limit the amount of particular goods that countries allow to be imported during a given year. Import subsidies Embargoes Import quotas Import tariffs Restrictive import standards Question 11. Question : (TCO 2) The _____ was established to foster international financial cooperation and its primary functions include providing short-term loans to countries that are unable to meet their financial obligations and working to alleviate poverty in developing economies.
  • 49. World Trade Organization World Commerce Center European Union North American Free Treaty International Monetary Fund Question 12. Question : (TCO 2) _____ refers to buying goods or services from a supplier in another country. Franchising Importing Licensing Partnering Intermediating Question 13. Question : (TCO 2) The use of unpublicized information that an individual gains from the course of his or her job to benefit from fluctuations in the stock market is called _____. a code of ethics whistle-blowing insider trading
  • 50. utilitarianism strategic CSR Question 14. Question : (TCO 2) An employee at Cleveland Medical Center informs the media of certain health law violations and negligence that lead to documented illness and even death in certain cases. This is an example of _____. insider trading whistle-blowing affirmative action consumerism strategic CSR Question 15. Question : (TCO 2) Which of the following statements is true regarding ethical decision making? When an employee is unable to make a decision because more than one side of an issue can be supported with valid arguments, it is called an ethical lapse. The disclosure of information by a company insider that exposes unethical behavior by others within the organization is called an ethical lapse. Stakeholders' needs often conflict, requiring managers to make tough decisions about resource allocation. Making objective decisions will lead to ethical lapses.
  • 51. When the question of what is right and what is wrong is clear, ethical decisions are easy to implement. ************************************************** BUSN 115 Week 3 Assignment LEMONADE STAND, PART I (2 Papers) For more classes visit www.snaptutorial.com Background As you have read about in our lecture, we have used a lemonade stand to help us understand some basic concepts of business. As we pointed out, a lemonade stand has a simple business structure; yet, it can help us understand almost every function of a firm; such as marketing, operations, finance, technology, entrepreneurship and many other aspects. In our two assignments in this course, you will own and operate your very own lemonade stand as you apply the knowledge you have learned from the course. Scenario You have decided to open a lemonade stand in your local neighborhood. You have grand plans for this stand and expect to attract many
  • 52. customers. In part I of this assignment, you will develop the basic premise of your new company. Please answer the following questions, utilizing the textbook, to ensure you apply the lesson we have learned in the previous weeks. - Develop a creative name for your Lemonade Stand, and then explain why a name is important when you are considering branding options? - Create a Mission Statement for your Lemonade Stand (Chapter 7); then explain why a mission statement is important for any company? - You are very involved in your community; please outline your CSR plan (Chapter 4) for your business. - The textbook lists many different types of pricing strategies, please pick one of these and explain how you will deliver on this strategy with your stand. (Chapter 14) - Even though you only sell to local customers, you understand that you could package your lemonade and sell it online globally. Evaluate whether or not the company should go global by creating an online presence and selling your lemonade online (Chapter 3). Activity You are to write roughly 500 words in answering all questions posted above for your Lemonade Stand. (Please note: you may list the questions in your paper and answer these in a step by step process, but the word count will only apply to your written words). The paper needs to be written in an APA format and should have at least your textbook listed as a scholarly source in your bibliography. Please view the APA tutorial in your syllabus for more on how to format your paper. Your paper should include a cover page and running header as stipulated by APA formatting. This paper will be evaluated on how you apply the concepts that are detailed in the textbook to a practical idea. In order to receive the highest grade, it is encouraged that you review the textbook and cite specific area of the text in your responses (taking care in citing these
  • 53. properly). Additionally, while this is not an English class, grammar will account for a portion of your paper. Please take care in writing a well develop response. ************************************************** BUSN 115 Week 3 DQ 1 Starting a Business For more classes visit www.snaptutorial.com Starting a Business What are the advantages of buying a business rather than starting one from scratch? What are the advantages and disadvantages of owning a franchise? ************************************************** BUSN 115 Week 3 DQ 2 Early Adopters
  • 54. For more classes visit www.snaptutorial.com Early Adopters Do you consider yourself an early adopter when it comes to trying out new products or new fashions, or do you tend to take a wait-and-see attitude? How does your attitude toward new products and new ideas influence your decision making as a consumer? ************************************************** BUSN 115 Week 4 DQ 1 Purchasing Process For more classes visit www.snaptutorial.com Purchasing Process
  • 55. Think of a product you recently purchased and review your decision process. Why did you need or want that product? How did the product’s marketing influence your purchase decision? How did you investigate the product before making your purchase decision? Did you experience cognitive dissonance after your decision? ************************************************** BUSN 115 Week 4 DQ 2 Advertising For more classes visit www.snaptutorial.com Advertising Think about an advertisement (in any medium) that had either a strongly positive or strongly negative effect on your attitude toward the product being advertised or the advertiser itself. Why did the ad have this effect? If you responded positively to the ad, do you think you were being manipulated in any way? If you responded negatively—and you are a potential buyer of the product that was advertised—what changes would you make to the ad to make it more successful?
  • 56. ************************************************** BUSN 115 Week 4 Quiz For more classes visit www.snaptutorial.com Question 1. Question : (TCO 3) A small business is defined as a company that _____. is newly launched and has fewer than 100 shareholders is dominant in its field and employs fewer than 1,500 employees has a revenue of less than $750,000 is independently owned and operated and not dominant in its field is funded through personal lines of credit and has fewer than 1,000 employees Question 2. Question : (TCO 3) One of the general characteristics of a small business is that it typically sells fewer products _____. to a larger customer base
  • 57. to fewer market segments to foreign companies at lower costs to government agencies at higher costs Question 3. Question : (TCO 3) Three factors contributing to the increased number of small businesses are technologies such as e- commerce, growing diversity in entrepreneurship, and _____. Student Answer: downsizing and outsourcing increased ease in going public nationalization market regulation monopolistic business practices Question 4. Question : (TCO 3) Charles is the purchase agent for a consulting firm. He places orders for office stationeries and consumables once in two weeks. The purchases are made in large quantities and are billed in the firm's name. The items that Charles buys are examples of _____. specialty products
  • 58. expense items capital items shopping products convenience products Question 5. Question : (TCO 3) The introductory stage will be followed by a _____ stage for a successful product. maturity research saturation growth infiltration Question 6. Question : (TCO 3) People who monitor social media to spot shifts in consumer tastes are called _____. social arbitrators trend watchers crowd pullers
  • 59. social developers social programmers Question 7. Question : (TCO 4) Organizational purchasing differs from consumer purchasing in that organizational purchasing _____. is influenced more by subconscious and emotional factors usually involves closer relationships between buyers and sellers has lower complexity in product usage lacks a formal buying process is less clearly driven by economics Question 8. Question : (TCO 4) The process of examining an organization's current marketing situation, assessing opportunities and setting objectives, and then developing a marketing strategy to reach those objectives is called _____. stealth marketing strategic marketing planning marketing research
  • 60. social commerce marketing concept Question 9. Question : (TCO 4) Creating new goods and services for a firm's current markets is called _____. market penetration product development market development diversification pure play Question 10. Question : (TCO 4) _____ refer(s) to intermediaries that sell products to other intermediaries for resale or to organizations for internal use. Retailers Wholesalers Department store Specialty store Convenience store
  • 61. Question 11. Question : (TCO 4) AMS Technologies, a computer hardware reseller, purchases computer components from leading manufacturers and builds fully operational personal computer systems customized for specific consumer requirements, such as nonlinear video editing capabilities. The firm sells its products to various companies and educational institutions. AMS Technologies belongs to which of the following class of intermediaries? Retail outlet Drop shippers Manufacturers' representatives System integrators Specialty stores Question 12. Question : (TCO 4) Producers rely on a class of intermediaries called value-added resellers (VARs) to assist with which of the following functions? Transport the goods from the producer to the retail outlets Assist with advertising, in-store displays, and other promotional efforts Provide market information Divide bulk quantities into smaller packages Complete or customize solutions for customers
  • 62. Question 13. Question : (TCO 4) Trying to attract buyers by advertising a product that you don't intend to sell, and then trying to sell them another, usually more expensive, product is known as _____. stealth advertising bait and switch advertising implied claims reminder advertising a push strategy Question 14. Question : (TCO 4) KM Group, a home products manufacturer, owns a brand of paper towels called EasyWipes. The firm creates a commercial showing how an EasyWipes paper towel absorbs a spill faster than the competitor's paper towel. In this example, the commercial used by KM Group can be classified as __________ advertising. institutional guerrilla comparative stealth cooperative
  • 63. Question 15. Question : (TCO 4) A television commercial promoting a new range of naturally flavored ice cream, manufactured by Ice Fountain, an ice cream and candy manufacturing firm, is an example of which of the following elements in the communication mix? Institutional advertising Sales promotion Social media Product advertising Personal selling ************************************************** BUSN 115 Week 5 Assignment LEMONADE STAND, PART II (2 Papers) For more classes visit www.snaptutorial.com
  • 64. Background In part II of this assignment, we continue to outline various business aspects of our lemonade stand. As you continue to learn new concepts in this course, you have seen how a lemonade stand can help us understand and apply these concepts. In Part II of your lemonade stand we will incorporate concepts from previous weeks and apply these to your newly created company. Scenario In week 3, you created a lemonade stand that you opened in your local neighborhood; you created a name, developed a mission statement, outlined a CSR plan, and picked a pricing strategy for this new company. This week you will continue to develop your idea by writing an informal business report that will share your plans with a potential business investor. A report template is available in Doc Sharing to guide you through formatting of this assignment; however, the main prompts you should address in the report include: - Branding strategy. In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (Place, Promotion, and Product), and discuss how the lemonade stand should be branded utilizing this marketing mix (Chapter 14). - Opportunities for new locations. Your stand in your neighborhood has been very successful and you are considering expanding operations. In doing so, you will need to outline some criteria for potential new locations (Chapter 15). - Promotion plans. You have a $ 10,000 budget to promote your stand in the local community. Please outline two or three ways you could promote this business (please include costs involved in these promotions) (Chapter 16). - Employee Training. You have hired several people to run your lemonade stand, as you simply are too involved in the strategic aspects of the business. As such, you have seen sales drop. What are some ways you can motivate your employees to improve sales? (Chapter 10)
  • 65. Activity Once you have considered the points above, please provide responses and explanations using the template provided in Doc Sharing (titled “Lemonade Stand Informal Business Report”). Utilize your textbook and apply the lessons we have learned in previous weeks to develop and support your plans. By offering support and developing your response, you must provide examples, elaboration, or justification, often in the form of information gathered from your textbook. When integrating support from your textbook, be sure to use APA style to provide in-text citations within the paragraph and a full end reference on a separate Reference Page after the Business Plan. Examples of APA formatting are included in the template. You are to write roughly 500 - 750 words in answering all points posted above for your Lemonade Stand. This informal business report will be evaluated on how well you apply the concepts that are detailed in the textbook to a practical idea. In order to receive the highest grade, it is required that you review the textbook and cite specific areas of the text in your responses (taking care in citing these properly in APA style). Additionally, while this is not an English class and while the content of your ideas is most important, grammar and sentence structure will account for a portion of your report grade. Please be sure to write well-developed responses in complete sentence and paragraph format. Note: For this assignment and other college writing assignments, please note that when you reference or cite a text, if you use words that are directly from a source, they must be in quotations and cited. If you are just referencing them and have changed the words, a citation is still required. One final point, when writing anything in college, you must adhere to the 80/20 rule: 80% of the papers should be in your own words, while 20% make up any citations you may add. Violation of this rule could result in a zero for the assignment. BUSN 115 Week 5 DQ 1 Motivation Theories
  • 66. For more classes visit www.snaptutorial.com Motivation Theories Chapter 7 discusses several styles of leadership, including autocratic, democratic, and laissez-faire. How do each of these styles relate to Theory X and Theory Y assumptions about workers? ************************************************** BUSN 115 Week 5 DQ 2 Benefit Choices For more classes visit www.snaptutorial.com Benefit Choices When you begin interviewing as you approach graduation, you will need to analyze job offers that include a number of financial and nonfinancial elements. Which of these aspects of employment are your
  • 67. top three priorities: a good base wage; bonus or commission opportunities, profit-sharing potential; rapid advancement opportunities; flexible work arrangements; good healthcare insurance coverage; or a strong retirement program? Which of these elements would you be willing to forego in order to get your top three? ************************************************** BUSN 115 Week 6 DQ 1 Supply-Chain Management For more classes visit www.snaptutorial.com Supply-Chain Management How can supply-chain management (SCM) help a company establish a competitive advantage? What are ways that companies can improve their supply chains? **************************************************
  • 68. BUSN 115 Week 6 DQ 2 Technology Improvement For more classes visit www.snaptutorial.com Technology Improvement Business is stalled. Sales last month were 10 percent less than the previous month and so far this month is looking even worse than last month. Could technology help you answer the decrease in sales? What technologies could you deploy to increase sales? ************************************************** BUSN 115 Week 6 Quiz For more classes visit www.snaptutorial.com
  • 69. Question 1. Question : (TCO 5) A company whose structure, policies, and capabilities allow employees to respond quickly to customer needs and changes in the business environment is termed as a(n) _____. Student Answer: agile organization hyperspecialized organization formal organization umbrella organization mechanistic organization Question 2. Question : (TCO 5) Which of the following chain-of-command systems was developed to address the need to combine specialization with management control? Line organization Line-and-staff organization Agile organization Formal organization Informal organization
  • 70. Question 3. Question : (TCO 5) _____ is defined as a pathway for the flow of authority from one management level to the next. Span of management Span of control Departmentalization Network structure Chain of command Question 4. Question : (TCO 5) The number of workers who report directly to a manager is called the manager's _____. chain of command functional structure divisional structure span of management task force Question 5. Question : (TCO 5) _____ proposed a model that divides motivational forces into satisfiers ("motivators") and dissatisfiers ("hygiene factors").
  • 71. Douglas McGregor Abraham Maslow David McClelland Frederick W. Taylor Frederick Herzberg Question 6. Question : (TCO 5) Justin M. Brown, the operations manager at Vernon Manufacturing Company, formulated a strategy to motivate the firm's employees. Justin addressed employees’ dissatisfaction by increasing their salary and incentives; he employed several industrial counselors to help employees deal with work-related stress; and improved the health insurance plan provided to employees. He also motivated employees by providing greater opportunity for advancement, recognizing employees who perform well and giving employees greater responsibility to foster a sense of achievement in them. Justin's measures are based on which of the following approaches? McClelland's three-needs theory Theory X Theory Y Herzberg's two-factor theory Scientific management
  • 72. Question 7. Question : (TCO 5) Which of the following statements is true about expectancy theory? Expectancy theory focuses more on the specific forces that motivate employees and less on the process they follow to seek satisfaction in their jobs. Expectancy theory suggests that employee satisfaction depends on the perceived ratio of inputs to outputs. Research into expectancy theory has led to thinking about the broader concept of organizational justice, or perceptions of fairness in the workplace. Expectancy theory identifies four primary drives that underlie all motivation. Expectancy theory states that the effort employees will put forth depends on their beliefs regarding the rewards that the organization will give in response to that performance. Question 8. Question : (TCO 5) _____ suggests that employee satisfaction depends on the perceived ratio of inputs to outputs. Maslow's hierarchy Herzberg's two-factor theory David McClelland's three-needs theory Expectancy theory Equity theory
  • 73. Question 9. Question : (TCO 5) The goal-setting theory of motivation suggests that _____. setting goals is unrelated to motivation in most employees setting goals is an effective way to motivate employees managers, not employees, need to set goals collaborative goal setting can undermine managerial authority employees should set their own goals without input from managers Question 10. Question : (TCO 5) K.M. Retailers, an international consumer products retail chain, gives preference to women and minority-owned suppliers and subcontractors. The firm hires a large number of employees from ethnic minorities and the human resource department keeps the interests of these groups in mind while framing company policies. In this example, K.M. Retailers uses which of the following strategies? Job enrichment Ethnocentric policies Decentralization Deregulation Diversity initiatives
  • 74. Question 11. Question : (TCO 5) Which of the following acts prohibits any form or testing that can be construed as a pre-employment medical examination? The Taft-Hartley Act The Landrum-Griffin Act The Wagner Act Americans with Disabilities Act Fair Labor Standards Act Question 12. Question : (TCO 6) _____ refers to the efficiency with which an organization can convert inputs to outputs. Student Answer: Productivity Sustainability Security Capacity System value Question 13. Question : (TCO 6) Which of the following is the main purpose of just-in-time systems? Disintermediation of distribution
  • 75. Bettering work scheduling Strategic analysis Capacity improvement Better inventory management Question 14. Question : (TCO 6) Jass Glass Studio has been hired to make a church window. A church hires the company to make ten windows based on a design provided by the church. This is an example of _____. mass production batch production customized production mass customization standard production Question 15. Question : (TCO 6) The manufacturing approach in which part of the product is mass produced and the remaining features are customized is known as _____. batch-of-one production
  • 76. mass production customized production mass manufacturing mass customization ************************************************** BUSN 115 Week 7 DQ 1 Accounting Firm For more classes visit www.snaptutorial.com Accounting Firm The senior partner of an accounting firm is looking for ways to increase the firm’s business. What other services besides traditional accounting can the firm offer to its clients? What new challenges might this additional work create? **************************************************
  • 77. BUSN 115 Week 7 DQ 2 Financial Control For more classes visit www.snaptutorial.com Financial Control The company you cofounded last year is growing rapidly and has strong prospects for an IPO in the next year or two. The additional capital that an IPO could raise would let you hire the brightest people in the industry and continue to innovate with new product research. There is one potential glitch: You and the rest of the executive team have been so focused on launching the business that you haven’t paid much attention to financial control. You’ve had plenty of funds from venture capitalists and early sales, so working capital hasn’t been a problem, but an experienced CEO in your industry recently told you that you’ll never have a successful IPO unless you clean up the financial side of the house. Your cofounders say they are too busy chasing great opportunities right now and they want to wait until right before the IPO to hire a seasoned financial executive to put things in order. What should you do and why? **************************************************