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This document defines different types of businesses and their key characteristics. It describes service businesses as those providing intangible products like professional skills. Merchandising businesses buy goods wholesale and sell them retail, making a profit on the price difference. Manufacturing businesses transform raw materials into new products. Hybrid businesses combine elements of the other types, such as restaurants that manufacture food, merchandise drinks, and provide a dining service.
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This document defines different types of businesses - manufacturing, service, and trading - and focuses on trading businesses. It explains that trading businesses sell physical products to consumers with the intention of reselling them at a profit. The document also defines trading stock as the products that trading businesses deal in for resale and markup as the profit added to the cost price to determine the selling price. It provides examples of trading stock for a supermarket and ways to calculate markup using either a set amount or percentage.
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This document provides an overview and summary of a project report on the retail industry in India. It discusses the growth of the organized retail sector in India with the introduction of modern retail formats like supermarkets and malls. It also profiles Vishal Retail Ltd, one of the largest retail chains in India, describing its history, products offered, functional departments and store organization. The document outlines the structure of the retail industry and defines key terms like retailers, wholesalers and manufacturers.
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This document provides an overview of drug store and business management. It is divided into two parts: commerce and accountancy. Commerce includes forms of business organizations, distribution channels, drug house management, inventory control, sales promotion, and banking and finance. Accountancy includes accounting concepts, recording transactions, financial statements, budgeting, and analysis. The document further discusses concepts related to commerce such as trade, aids to trade including transportation, warehousing, banking, insurance, packaging, and advertising. It also covers elements of economics.
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Introduction-Trade, Industry and commerce, Functions and subdivision of commerce, Introduction to Elements for Economics and Management.
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This document discusses the classification and functions of industries and commerce. It defines industry as business activities related to production, processing or fabrication of goods. Commerce is defined as the distribution of goods produced by industry and the link between producers and consumers. Key classifications of industry include by type of goods, size/investment, and capital employed. Commerce aids trade through transportation, warehousing, banking, insurance, packaging and advertising. These functions help overcome barriers to trade related to place, time, finance and risk.
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This document discusses different types and forms of business. It defines business as an organization that exchanges goods and services for money. The main types of business discussed are service businesses, merchandising businesses, and manufacturing businesses. Service businesses provide intangible products like professional skills, merchandising businesses buy and resell products, and manufacturing businesses combine raw materials to make new products. Hybrid businesses combine multiple business types. The common forms of business ownership discussed are sole proprietorships, partnerships, and corporations.
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This document defines different types of businesses - manufacturing, service, and trading - and focuses on trading businesses. It explains that trading businesses sell physical products to consumers with the intention of reselling them at a profit. The document also defines trading stock as the products that trading businesses deal in for resale and markup as the profit added to the cost price to determine the selling price. It provides examples of trading stock for a supermarket and ways to calculate markup using either a set amount or percentage.
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This document provides an overview and summary of a project report on the retail industry in India. It discusses the growth of the organized retail sector in India with the introduction of modern retail formats like supermarkets and malls. It also profiles Vishal Retail Ltd, one of the largest retail chains in India, describing its history, products offered, functional departments and store organization. The document outlines the structure of the retail industry and defines key terms like retailers, wholesalers and manufacturers.
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This document provides an overview of drug store and business management. It is divided into two parts: commerce and accountancy. Commerce includes forms of business organizations, distribution channels, drug house management, inventory control, sales promotion, and banking and finance. Accountancy includes accounting concepts, recording transactions, financial statements, budgeting, and analysis. The document further discusses concepts related to commerce such as trade, aids to trade including transportation, warehousing, banking, insurance, packaging, and advertising. It also covers elements of economics.
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Classification of Business activities – Industry and Commerce
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This document discusses the classification and functions of industries and commerce. It defines industry as business activities related to production, processing or fabrication of goods. Commerce is defined as the distribution of goods produced by industry and the link between producers and consumers. Key classifications of industry include by type of goods, size/investment, and capital employed. Commerce aids trade through transportation, warehousing, banking, insurance, packaging and advertising. These functions help overcome barriers to trade related to place, time, finance and risk.
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This document discusses different types and forms of business. It defines business as an organization that exchanges goods and services for money. The main types of business discussed are service businesses, merchandising businesses, and manufacturing businesses. Service businesses provide intangible products like professional skills, merchandising businesses buy and resell products, and manufacturing businesses combine raw materials to make new products. Hybrid businesses combine multiple business types. The common forms of business ownership discussed are sole proprietorships, partnerships, and corporations.
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Business organisation and management UNIT1.ppt
Business – Meaning, Nature, Scope
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Emerging opportunities in business
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This document discusses different types and forms of business. It defines business and explains that there are four main types: service businesses, merchandising businesses, manufacturing businesses, and hybrid businesses. It provides examples of each type. The document also discusses three common forms of business ownership: sole proprietorships, partnerships, and corporations. It provides brief definitions and descriptions of each form of business.
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This document discusses the three main types of businesses according to their activities: service businesses, merchandising businesses, and manufacturing businesses. It provides examples of each type and describes their basic operations. Service businesses offer professional skills and advice, like barbershops and banks. Merchandising businesses buy products wholesale and sell them retail, making a profit on the price difference. Manufacturing businesses combine raw materials and labor to produce new products for sale. Some businesses incorporate elements of multiple types.
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This document discusses product concepts and product mix. It defines what constitutes a product and identifies key product categories like goods, services, and ideas. It also explains the importance of products in marketing. The document outlines five levels in a customer value hierarchy for planning market offerings - core benefit, basic product, expected product, augmented product, and potential product. It classifies products based on durability and tangibility as non-durable goods, durable goods, and services. The document concludes by discussing strategies for managing an optimal product mix, including positioning, expansion, alteration, and contraction.
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The document discusses business marketing and business markets. It defines business marketing as marketing to businesses, governments, and institutions rather than individual consumers. It notes that business products are used to make other products, become part of other products, aid operations, or are resold without change. Business markets include a variety of customers like commercial firms, governments, institutions, OEMs, wholesalers and retailers. Demand in business markets is derived from ultimate consumer demand and tends to fluctuate more. Relationship building is important in business marketing. The document also discusses supply chain management and categories of business customers.
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The document discusses different types and classifications of retailers. It begins by defining retailing as the set of activities used to sell products or services to consumers for personal use. Retailers perform functions like anticipating customer wants and acquiring products. Retailers can be classified in different ways such as by number of outlets, location, size, or ownership structure (independent, chain, franchise, cooperative). The document also discusses emerging retail formats like e-commerce and trends in retail business models.
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Business is an organization or economic system where goods and services are exchanged for profit. There are two main types of businesses - according to activities and ownership. According to activities, there are three main types: services businesses like spas and banks, merchandising businesses like grocery stores that buy and sell goods, and manufacturing businesses that make finished goods. According to ownership, there are sole proprietorships owned by one person, partnerships owned by multiple individuals who share profits and liabilities, and corporations which are legally separate entities from their owners.
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3. The chapter outlines the major categories of business customers including producers, resellers, governments, and institutions. It also discusses the supply chain and importance of relationship marketing in business contexts.
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This document provides an overview of retail management concepts. It begins with the objectives and an introduction to retailing. It then discusses theories of institutional change in retailing and provides examples of the wheel of retailing, dialectic process, accordion, and natural selection theories. The document also classifies retailers based on ownership, operational structure, merchandise mix, pricing type, and consumer interaction. It describes various types of traditional and modern format retailers.
Chapter 2.docx
The document summarizes the key elements of a company's marketing environment, including the microenvironment and macroenvironment.
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2. A key part of marketing is creating value for customers. Value is determined by customers based on their needs and benefits received relative to price and effort. The goal of marketing is to create profitable exchanges for customers through offerings that provide positive value.
3. The document traces the evolution of philosophies in business from a production orientation to a selling orientation and then a marketing orientation emphasizing customer value. Today's approach focuses
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The document discusses various activities in a company including procurement and production, marketing, human resources, and financing. It covers key marketing concepts such as the 4Ps (product, price, place, promotion), market research, market segmentation, competition, and the product lifecycle. Specifically, it discusses how companies identify customer needs through research, develop products and pricing strategies to target different market segments, and use promotional methods and distribution channels to raise awareness and make products available to customers.
Marketing Management(Notes for BBA & Commerce)
The document defines key marketing concepts such as markets, demand, products, brands, competition, and the marketing mix. It discusses traditional markets as physical places for buyers and sellers and different types of markets from a marketer's perspective including consumer, business, global, and nonprofit markets. It also provides definitions
Products-services-and-brands.pptx
This document discusses key concepts related to products, services, and brands. It defines a product as anything offered for sale that might satisfy a want or need, while a service is an intangible activity or benefit offered for sale. It discusses different levels of products from the core benefit to the actual product to augmented services. It also covers classifications of consumer and industrial products, as well as product line and mix decisions companies must make. Finally, it discusses packaging, branding, and brand equity.
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The document provides an introduction to the concept of business including its definition, characteristics, components/scope, functions and objectives. It defines business as human activities directed towards producing or acquiring wealth through buying and selling goods. The key characteristics of business discussed are that it involves human activities, economic activities focused on production of goods/services, risk and uncertainty, and a profit motive. The components of business cover industries like manufacturing, construction, and extraction as well as commerce. The functions of business include organizing, financing, production, distribution, personnel management, research and development. The objectives are both economic such as earning profit and social such as employment creation and utilizing resources. The importance of business for economic development, utilization of resources, employment generation and
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This slide provides in depth understanding of Product. Essential for the marketing & business management students in general.
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This document discusses industrial marketing management. It outlines the topics, teaching hours, assignments, and assessment methods for an industrial marketing management course. The course covers 10 topics over 30 hours of lectures. Students complete assignments worth 20 hours and a case analysis worth 10 hours. They also engage in 65 hours of self-learning. Assessment includes assignments, a case analysis presentation, and a final exam. The course aims to teach students about key concepts in industrial marketing management.
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This document discusses different types and forms of business. It defines business and explains that there are four main types: service businesses, merchandising businesses, manufacturing businesses, and hybrid businesses. It provides examples of each type. The document also discusses three common forms of business ownership: sole proprietorships, partnerships, and corporations. It provides brief definitions and descriptions of each form of business.
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This document discusses the three main types of businesses according to their activities: service businesses, merchandising businesses, and manufacturing businesses. It provides examples of each type and describes their basic operations. Service businesses offer professional skills and advice, like barbershops and banks. Merchandising businesses buy products wholesale and sell them retail, making a profit on the price difference. Manufacturing businesses combine raw materials and labor to produce new products for sale. Some businesses incorporate elements of multiple types.
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This document discusses product concepts and product mix. It defines what constitutes a product and identifies key product categories like goods, services, and ideas. It also explains the importance of products in marketing. The document outlines five levels in a customer value hierarchy for planning market offerings - core benefit, basic product, expected product, augmented product, and potential product. It classifies products based on durability and tangibility as non-durable goods, durable goods, and services. The document concludes by discussing strategies for managing an optimal product mix, including positioning, expansion, alteration, and contraction.
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The document discusses business marketing and business markets. It defines business marketing as marketing to businesses, governments, and institutions rather than individual consumers. It notes that business products are used to make other products, become part of other products, aid operations, or are resold without change. Business markets include a variety of customers like commercial firms, governments, institutions, OEMs, wholesalers and retailers. Demand in business markets is derived from ultimate consumer demand and tends to fluctuate more. Relationship building is important in business marketing. The document also discusses supply chain management and categories of business customers.
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The document discusses different types and classifications of retailers. It begins by defining retailing as the set of activities used to sell products or services to consumers for personal use. Retailers perform functions like anticipating customer wants and acquiring products. Retailers can be classified in different ways such as by number of outlets, location, size, or ownership structure (independent, chain, franchise, cooperative). The document also discusses emerging retail formats like e-commerce and trends in retail business models.
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The document discusses business marketing and compares it to consumer goods marketing. It notes that business marketing is also called industrial marketing and that 50% of business school graduates join firms that compete in business markets. It also discusses key differences between business and consumer markets like derived demand, fluctuating demand, and inelastic demand in business markets.
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Business is an organization or economic system where goods and services are exchanged for profit. There are two main types of businesses - according to activities and ownership. According to activities, there are three main types: services businesses like spas and banks, merchandising businesses like grocery stores that buy and sell goods, and manufacturing businesses that make finished goods. According to ownership, there are sole proprietorships owned by one person, partnerships owned by multiple individuals who share profits and liabilities, and corporations which are legally separate entities from their owners.
Chapter 1 Nature & Size of Ozn Markets.ppt
1. The chapter provides an overview of business marketing and its differences from consumer marketing. Business marketing involves selling goods and services to other businesses, governments, and institutions rather than individual consumers.
2. Demand in business markets is derived from ultimate consumer demand and tends to fluctuate more. Business relationships are also typically closer and involve teams rather than individual decision makers.
3. The chapter outlines the major categories of business customers including producers, resellers, governments, and institutions. It also discusses the supply chain and importance of relationship marketing in business contexts.
Retail Institutions
This document provides an overview of retail management concepts. It begins with the objectives and an introduction to retailing. It then discusses theories of institutional change in retailing and provides examples of the wheel of retailing, dialectic process, accordion, and natural selection theories. The document also classifies retailers based on ownership, operational structure, merchandise mix, pricing type, and consumer interaction. It describes various types of traditional and modern format retailers.
Chapter 2.docx
The document summarizes the key elements of a company's marketing environment, including the microenvironment and macroenvironment.
The microenvironment includes factors close to the company like other departments within the company, suppliers, marketing intermediaries like distributors and retailers, customers, competitors, and publics. The macroenvironment includes larger societal forces like demographic trends, economic conditions, the natural environment, technology, and the legal/regulatory landscape. Understanding these internal and external forces is important for developing successful marketing strategies and adapting to changes in opportunities and threats.
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This document discusses product and service definitions, levels of products and services, product classifications, attributes, branding, packaging, labeling, and service marketing strategies. It defines products and services, explains the core, actual, and augmented levels of products. It also covers consumer and industrial products, attributes like quality, features, style, branding, packaging, and labeling. Finally, it discusses internal, external, and interactive aspects of service marketing and the service profit chain.
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1. The document defines marketing as the process of creating, communicating, delivering, and exchanging offerings that have value for customers. It discusses the traditional four Ps framework of marketing (product, price, place, promotion) and how it relates to but is not exactly the same as the four components.
2. A key part of marketing is creating value for customers. Value is determined by customers based on their needs and benefits received relative to price and effort. The goal of marketing is to create profitable exchanges for customers through offerings that provide positive value.
3. The document traces the evolution of philosophies in business from a production orientation to a selling orientation and then a marketing orientation emphasizing customer value. Today's approach focuses
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The document discusses various activities in a company including procurement and production, marketing, human resources, and financing. It covers key marketing concepts such as the 4Ps (product, price, place, promotion), market research, market segmentation, competition, and the product lifecycle. Specifically, it discusses how companies identify customer needs through research, develop products and pricing strategies to target different market segments, and use promotional methods and distribution channels to raise awareness and make products available to customers.
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The document provides an introduction to the concept of business including its definition, characteristics, components/scope, functions and objectives. It defines business as human activities directed towards producing or acquiring wealth through buying and selling goods. The key characteristics of business discussed are that it involves human activities, economic activities focused on production of goods/services, risk and uncertainty, and a profit motive. The components of business cover industries like manufacturing, construction, and extraction as well as commerce. The functions of business include organizing, financing, production, distribution, personnel management, research and development. The objectives are both economic such as earning profit and social such as employment creation and utilizing resources. The importance of business for economic development, utilization of resources, employment generation and
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Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Businesskala
- 2. Definition, Types & Concepts
- 3. "Business is all about those ideas which help to grow up economy by the exchange of goods and service"
- 4. 1. Service Business A service type of business provides intangible products (products with no physical form). Service type firms offer professional skills, expertise, advice, and other similar products. Examples of service businesses are: salons, repair shops, schools, banks, accounting firms, and law firms.
- 5. 2. Merchandising Business This type of business buys products at wholesale price and sells the same at retail price. They are known as "buy and sell" businesses. They make profit by selling the products at prices higher than their purchase costs
- 6. 3. Manufacturing Business Unlike a merchandising business, a manufacturing business buys products with the intention of using them as materials in making a new product. Thus, there is a transformation of the products purchased. A manufacturing business combines raw materials, labor, and overhead costs in its production process. The manufactured goods will then be sold to customers. Hybrid Business Hybrid businesses are companies that may be classified in more than one type of business. A restaurant, for example, combines ingredients in making a fine meal (manufacturing), sells a cold bottle of wine (merchandising), and fills customer orders (service)