Amazon's technology infrastructure is entirely Linux-based and encrypts customers' credit card and personal information for security. Small sellers use Amazon Marketplace, zShops, or Auctions to sell new or used goods at fixed prices or through auctions. Amazon Advantage allows sellers to store inventory in Amazon warehouses and lets Amazon handle transactions. Amazon's marketing is efficient at self-promotion through recommendations and data collection on customer purchases and gift recipients. Amazon Services provides e-commerce solutions to potential competitors, which could shift Amazon's focus from retail to technology services over time.

1. How Amazon Business Works
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Yusuke Suzuki

2. Contents
• Amazon Technology
• Amazon E-Commerce
• Amazon Tools, Marketing and Community

3. Amazon Technology
The massive technology core that keeps
Amazon running is entirely Linux-based.
Amazon's sales volume means that hundreds of
thousands of people send their credit card
numbers to Amazon's servers every day, and
security is a major concern.

4. Amazon Technology
In addition to automatically encrypting credit
card numbers during the checkout process,
Amazon lets users choose to encrypt every piece
of information they enter, like their name,
address and gender.

5. Amazon E-Commerce
Small sellers of used and new goods go to
Amazon Marketplace, Amazon zShops or
Amazon Auctions. At Marketplace, sellers offer
goods at a fixed price, and at Auctions they sell
their stuff to the highest bidder.

6. Amazon E-commerce
Amazon Advantage is a place where people can
sell new books, music and movies directly from
the Amazon warehouse instead of from their
home or store. Sellers ship a number of units to
Amazon, and Amazon handles the entire sales
transaction from start to finish.

7. Amazon Tools, Marketing and
Community
Amazon's marketing structure is a lesson in
cost-efficiency and brilliant self-promotion.
A recent development in customer tracking
actually collects information on people who may
have never visited Amazon.com. Amazon's gift-
giving recommendations collect data on the
stuff you buy for other people.

8. Amazon Tools, Marketing and
Community
Amazon Services is building complete e-
commerce solutions for companies that are
potential Amazon competitors, leaving open the
possibility that Amazon will ultimately head in
the direction of technology service over retail
sales.