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Business Value Creation through Information Technology
The document discusses the role of information technology in creating business value, highlighting successful internet-based companies like Amazon and Google. It emphasizes the importance of aligning IT and business strategies to optimize processes and enhance productivity. Recommended practices include understanding business needs and fostering organizational culture for effective technology adoption.
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Business Value Creation through Information Technology
- 1. Business Value Creationthrough Information Technology Ridwan Sanjaya Petra Business Forum, Agustus 2012 1
- 2. Biodata Ridwan Sanjaya Pendidikan Formal: – S3 Computer Information System – S2 Internet & E-Commerce Technology – S1 Ekonomi (Manajemen Pemasaran) – S1 Komputer (Teknik Informatika) Aktivitas Saat Ini: – Dosen Ilmu Komputer, Magister Manajemen Unika Soegijapranata – Pengasuh Konsultasi Internet Suara Merdeka – Penulis Buku-Buku IT Gramedia Grup Bisa dihubungi melalui: – ridwan.sanjaya@gmail.com – http://ridwan.sanjaya.org 2 – http://blogridwan.sanjaya.org
- 3. INTERNET The Greatest Invention All the Times 3
- 4. Internet Vision "the mostimportant single development to come along since the IBM PC was introduced in 1981“ Bill Gates “The Internet Tidal Wave”, May 26th, 1995 4
- 5. Internet Success Stories •Amazon – Books, Kindle, Music • Google – Search Engine, Advertising • AirAsia – World’s Best Low-Cost Airline • Facebook – 869,619,980 users 5
- 6. Internet Success Stories • Twitter • Ebay • PayPal • Agoda • Kaskus • Detik 6
- 7. Internet’s Impact onBusiness Talk about content • Search Engine – His answer, your business • Web-based Application, Cloud Computing – Anywhere, Anytime • CRM – You care, Our loyalty • ERP – Realtime process, More productive 7
- 8. That’s just afew examples of business value improvement by using internet… 8
- 9. But not onlyinternet... others can do! 9
- 10. IT: Past andCurrent Tech Business Support Process 10
- 11. Past: Business vsIT • Lack of mutual understanding • Failure to produce desired results 11
- 12. Information Technology Cost Centeror Corporate Contributor? 12
- 13. Business View • ITshould understand what the business needs – and deliver 13
- 14. IT View • Thebusiness should have a more realistic view of what IT can deliver 14
- 15. Business/IT Alignment • Allocationof IT budgets such that business functions are supported in an optimal way 15
- 16. Business/IT Alignment • ITusage to create business opportunities • Scope also includes business transformation • Not only technical, but also organizational 16
- 17. Technology Adoption • Internetusage in AirAsia • BCA with Mobile and Internet Banking • RFID application in Wal Mart 17
- 18. AirAsia • Real-time price, real-time promotions • Price competition: pay in advance • Social Media: Customer follows updates • Meals are not cost, but income • Pick a seat for group and convenient • Self Check-in cuts service time 18
- 19. BCA • IT, partof differentiation and innovation • Bussines enabler, customer convenience • E-Commerce Payment, direct connection 19
- 20. Wal Mart • Real-timeConnectivity with suppliers and Company • Real time Supplier Contact • Transaction Time Optimization • Process Automation Efficiency • Highest Inventory Management and Tracking • On spot information on all the departments from Transaction, • Inventory Balance and Process 20
- 21. Strategy 21
- 22. IT Alignment Strategy •An IT Person with Business View • Know the potency by IT utilization • Not technology-oriented, focus on benefit • Different organization, different solutions Long Term Focus • Clear and consistent business goals • Organizational Culture & Communication 22
- 23. Chief of InformationOfficer • CIO must able to integrate IT and Business to boost organization strategies 23
- 24. Recommended Books stem Creative D tion Sy ig ital Marketi nforma n g 24 ss-Driven I Busine
- 25.