These are the (German) slides of my Keynote "Business. Value. Cloud." given at the IBS Workshop "Cloud Computing - Concepts and Applications" - the talk focuses on how business/value-thinking and development/co-creation is evolving and becoming one single approach from idea to product/service within 5 minutes (I believe this will be much faster in the future, i.e. towards seconds). The key drivers to this new approach are manifold - provided by the always on possibilities of the cloud, matching the philosophy of building things out of components with the iterative approaches of agile and lean development, and a change of our society's value systems expanding from a transaction-oriented economy towards a sharing economy.
AT&T Provides Range of Cloud Services to Meet Customers' Evolving Demands for...Dana Gardner
AT&T provides a range of cloud services including virtual private clouds, platform as a service, and storage as a service to meet customers' evolving business and technology demands. They leverage their networking expertise and VMware technology to allow customers to extend their private VMware clouds into AT&T's public cloud network, providing security, performance and cost benefits. This hybrid cloud model lets customers burst workloads into AT&T's cloud infrastructure on demand using their existing VMware tools.
The document introduces Project Control System, a web-based project management solution provided by Proactive Project Management Group. It describes the key features of the solution, including real-time progress monitoring, automated data capture, centralized document management, and reporting capabilities. Case studies are presented showing how the solution helped various organizations reduce costs and improve project delivery times and quality.
If CSPs want to live in "the best of times" after automating and virtualizing their network, they will turn their attention to virtualized value-add services distribution and their supporting managed services as new streams of revenue.
Cloud Services Essentials for CSPs from IBMIBMTelecom
Cloud computing delivers common ground among application developers, enterprises, suppliers and customers, to create a new set of cloud services. Cloud services are a means for providing essentially the same old user experience but at a better price.
New Managed Paths to Private Cloud Deployments Allow for Swifter Adoption at ...Dana Gardner
The document discusses new approaches to private cloud deployments that allow for faster adoption at lower risk. It highlights that effective management is essential for productive cloud computing adoption. Business service automation (BSA) capabilities must bring together previously separate forms of management to mutually support public, private, and hybrid cloud approaches. The podcast guests from HP Software & Solutions discuss how increased automation and proven reference models for cloud management can help enterprises progress toward cloud benefits more quickly and at lower cost. They emphasize the importance of standardized platforms, automation, and preconfigured applications and templates provided by recent acquisitions like Stratavia.
IBM Watson Developer Cloud + IoT @ RoboUniverse 2015IBM
The document provides information on several IBM Watson Developer Cloud services, including Personality Insights, Question and Answer, Speech to Text, Text to Speech, Visual Recognition, Tradeoff Analytics, and additional services like Concept Expansion, Relationship Extraction, and Concept Insights. Each service is briefly described, how it works is explained, and example use cases are given.
This document discusses web services and related technologies. It defines web services as modular applications that can be published, located, and invoked across the web using standard internet protocols. It describes technologies like SOAP, WSDL, and UDDI that help make web services work. It also discusses REST as an architectural style for designing networked applications and compares it to SOAP.
AT&T Provides Range of Cloud Services to Meet Customers' Evolving Demands for...Dana Gardner
AT&T provides a range of cloud services including virtual private clouds, platform as a service, and storage as a service to meet customers' evolving business and technology demands. They leverage their networking expertise and VMware technology to allow customers to extend their private VMware clouds into AT&T's public cloud network, providing security, performance and cost benefits. This hybrid cloud model lets customers burst workloads into AT&T's cloud infrastructure on demand using their existing VMware tools.
The document introduces Project Control System, a web-based project management solution provided by Proactive Project Management Group. It describes the key features of the solution, including real-time progress monitoring, automated data capture, centralized document management, and reporting capabilities. Case studies are presented showing how the solution helped various organizations reduce costs and improve project delivery times and quality.
If CSPs want to live in "the best of times" after automating and virtualizing their network, they will turn their attention to virtualized value-add services distribution and their supporting managed services as new streams of revenue.
Cloud Services Essentials for CSPs from IBMIBMTelecom
Cloud computing delivers common ground among application developers, enterprises, suppliers and customers, to create a new set of cloud services. Cloud services are a means for providing essentially the same old user experience but at a better price.
New Managed Paths to Private Cloud Deployments Allow for Swifter Adoption at ...Dana Gardner
The document discusses new approaches to private cloud deployments that allow for faster adoption at lower risk. It highlights that effective management is essential for productive cloud computing adoption. Business service automation (BSA) capabilities must bring together previously separate forms of management to mutually support public, private, and hybrid cloud approaches. The podcast guests from HP Software & Solutions discuss how increased automation and proven reference models for cloud management can help enterprises progress toward cloud benefits more quickly and at lower cost. They emphasize the importance of standardized platforms, automation, and preconfigured applications and templates provided by recent acquisitions like Stratavia.
IBM Watson Developer Cloud + IoT @ RoboUniverse 2015IBM
The document provides information on several IBM Watson Developer Cloud services, including Personality Insights, Question and Answer, Speech to Text, Text to Speech, Visual Recognition, Tradeoff Analytics, and additional services like Concept Expansion, Relationship Extraction, and Concept Insights. Each service is briefly described, how it works is explained, and example use cases are given.
This document discusses web services and related technologies. It defines web services as modular applications that can be published, located, and invoked across the web using standard internet protocols. It describes technologies like SOAP, WSDL, and UDDI that help make web services work. It also discusses REST as an architectural style for designing networked applications and compares it to SOAP.
Richard Veryard presented at the IASA UK Conference in April 2013 on architecting multi-sided businesses. He discussed how modern businesses need to satisfy overlapping stakeholder needs in multiple markets simultaneously. The emerging architectural response is to configure enterprises as platforms of services rather than traditional value chains. However, this transformation involves profound architectural challenges for business architects to master, such as mapping ecosystems, defining indirect value, establishing governance economies, and developing agility.
This document discusses using the Business Model Canvas (BMC) tool to incorporate new technology into a business model. It provides an overview of the BMC template and describes four ways it can be used: 1) to map out an existing business model, 2) to test different opportunities, 3) to work strategically by identifying strengths/weaknesses and threats/opportunities, and 4) to evaluate costs and benefits. The document encourages using the BMC to explore how new technology could impact various elements of a business model like value propositions, activities, resources, costs and revenue streams.
This document summarizes a presentation about business model innovation, the maker culture, and the future. It discusses startup knowledge companies, business developers, and consultants gathered at the event. It then provides an overview of the business model canvas tool, explaining the key components of a business model - key resources, key activities, value propositions, customer relationships, revenue streams, and more. Examples are given for how different companies utilize various aspects of the business model.
OSS-EBM: Open Source Software Entrepreneurial Business ModellingJoni Salminen
CITE: Teixeira, J., & Salminen, J. (2014). Open-Source Software Entrepreneurial Business Modelling. In L. Corral, A. Sillitti, G. Succi, J. Vlasenko, & A. I. Wasserman (Eds.), Open Source Software: Mobile Open Source Technologies (pp. 80–82). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-55128-4_10
This document discusses leveraging technology investments through shared infrastructure, services, and planning among higher education institutions. It describes several shared services that could be offered, such as internet, video, and hosting services. The document advocates for a collaborative shared planning model where needs are identified, demand is aggregated, and cost-effective solutions are developed jointly. Governance through advisory boards and meetings is emphasized to build trust among participants. Service level agreements and support processes are also discussed.
This document discusses leveraging technology investments through shared infrastructure, services, and planning among higher education institutions. It describes several shared services that could be offered, such as internet, video, and hosting services. The document advocates for a collaborative shared planning model where needs are identified, demand is aggregated, and cost-effective solutions are developed jointly. Governance through advisory boards and meetings is emphasized to build trust among participants. Service level agreements and support processes are also discussed.
1) The document discusses new delivery models for IT sourcing, including transformational outsourcing, innovative outsourcing, menu-based solutions, new pricing models, and delivery from low-cost locations.
2) Transformational outsourcing aims to help clients achieve competitive advantage through business process transformation and technology optimization. It leverages a partner's expertise to implement strategic changes.
3) Innovative outsourcing involves partners taking on an innovation role to help clients transform their business functions, models, products, and operations through approaches like social media integration and green IT.
This document provides an overview of a course on the TMForum Frameworx. The course contains 8 modules that cover: an introduction to Frameworx and how enterprises conduct business digitally; the business process, information, application, and integration frameworks; business metrics; framework best practices; and a wrap-up. Module 1 introduces Frameworx and how it provides a foundation for enterprises to collaborate and overcome common challenges. It also contains a case study on how one TMForum member uses Frameworx in its business.
Everyone is talking about cloud computing and Software-as-a-Service (SaaS) these days. Almost every technology vendor has announced a cloud strategy – even the traditional software zealots. But what do cloud computing and SaaS mean for product managers? The impacts are more significant than you may think. From pricing and profitability measurement to sales and marketing, cloud is having a noteworthy influence on the day-to-day activities of product managers.
“The standard B2B operating model was designed to optimize vendor’s “push” of prepackaged products to customers via large, up-front deals. The goal was usually to get the maximum amount of product assets transferred from the vendor’s balance sheet to the customer’s balance sheet in one big order. But today the assumption that a customer can determine in advance exactly what it needs and then take on all the responsibility for the level of value that it gets from a complex business product is becoming less acceptable. Customers need their suppliers to step up and get into the outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of companies like Ericsson, from marketing to product development, sales and customer support will change. Also many other industry reports argue that a combination Digital Distribution, Digital Products and Cloud Practices will have disruptive impacts on how we do business in the near future.
In this session, we will have an outside-in approach to Cloud technology and “cloud first” approaches for our future business success. We’ll focus on non-technical stakeholders.
“The standard B2B operating model was designed to optimize vendor’s “push” of prepackaged products to customers via large, up-front deals. The goal was usually to get the maximum amount of product assets transferred from the vendor’s balance sheet to the customer’s balance sheet in one big order. But today the assumption that a customer can determine in advance exactly what it needs and then take on all the responsibility for the level of value that it gets from a complex business product is becoming less acceptable. Customers need their suppliers to step up and get into the outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of enterprises, from marketing to product development and customer support will change. Also many other industry reports argue that a combination Digital Distribution, Digital Products, Big Data Analytics along with Software Defined Infrastructure, DevOps and cloud practices will have disruptive impacts on how we do business in the near future.
In this seminar, we share our opinion why enterprises needs to have an aggressive digital transformation agenda and we must make “cloud first” the mantra for our future business success.
In the first part of this seminar, we’ll focus on non-technical stakeholders, and we’ll have an overview of impact of cloud technologies on B2B products and services. What are the best practices for on-demand, scalable, highly available, reliable software platforms? How does self-service, elasticity, resource pooling and automation impact the costs and revenues? How does access to ubiquitous cloud infrastructure and open source big data tools empower every individual?
In the second part of this seminar, we’ll go into some technical details and give architectural examples for realizing enterprise grade platforms that scale from 1 to 1M users on cloud, the way Instagram, Netflix or Uber have created their software. You’ll also have an understanding of the products and services that are used by entrepreneurs to bring an innovation from idea to execution using various cloud services in months. Examples are: Shopify (storefront), ZenDesk (Customer Support), Amazon (AWS) Cloud (API Gateway, Server-less Computing, Virtual servers, WebScale storage, Notification Service, O&M Fault and Performance Monitoring & Logging, Infrastructure as Code, DevOps, Image Processing)
1) The document discusses cloud-based virtual organizations and proposes an information strategy for virtual organizations using cloud computing.
2) It defines virtual organizations as collections of independent, geographically dispersed business units that can cooperatively work together and share resources using information and communication technologies.
3) The proposed system is an application that would allow virtual organization members to access tools anywhere via cloud computing. It would facilitate collaboration, file sharing, task assignment, and communication between members.
This Wainhouse Research Ebook investigates Unified Communications and Collaboration (UC&C) as an enabler of Digital Transformation. We’re focusing on the broad, enterprise-wide impact that a well deployed, integrated, and expanded UC&C experience delivers, and its ability to enable a larger Digital Transformation strategy.
This eBook provides an objective, unbiased, and detailed overview of UC&C Transformation, covering the following topics:
Digital Transformation - key concepts, terms, and definitions
Enterprise Drivers - primary drivers leading the enterprise to a digital transformation strategy
Transformation Reality - common enterprise barriers to digital transformation
Key Steps & Best Practices - to making your transformation journey successful
Transformation Use Cases & Opportunities - transformation targets and benefits
This eBook includes expert analyst insight backed by the following research:
In-Dept Interviews – with product teams, IT Decision Makers (ITDMs), and executives with experience transforming their enterprises with the use of UC&C tools and solutions.
Wainhouse Research Data – we reference data points from end-user and ITDM surveys, briefings with technology vendors, and insight gained from enterprise consulting engagements.
Enterprise Questions For Cloud Computing Vendorsrhyshopejones
The document discusses questions and concerns from an enterprise about cloud computing. It asks what cloud computing is, what the compelling business cases are for adopting it, how cloud providers will address concerns about security, controls and organizational change, and what a complete cloud solution looks like. The document notes that hybrid, multi-vendor models will likely be necessary for enterprise usage of cloud computing.
Mid Atlantic Cio Forum Kaplan Presentation V03 12 10Jeffrey Kaplan
The document discusses the rise of cloud computing and software-as-a-service (SaaS) models. It notes that SaaS is becoming mainstream due to economic pressures, changing customer expectations, and enabling technologies. SaaS provides benefits like lower costs, faster deployment, and continuous updates over traditional on-premise software. While early attempts at outsourcing software failed, the cloud and SaaS approach is gaining adoption due to advantages like multi-tenancy, analytics, and communities of users. The cloud market is large and growing rapidly across applications, platforms, and infrastructure services.
Nous voyons de nombreuses entreprises aujourd'hui ajoutant plusieurs Clouds Salesforce dans leur évolution digitale.
En tant que Consultant Salesforce (business ou technique), il n'est pas rare de voir une société utiliser Marketing Cloud dans le département Marketing, Commerce Cloud pour ses ventes en ligne, dans BU d'e-commerce, et dans leur SAV envisager d'ajouter Service Cloud.
Ce n'est qu'un exemple de 3 Clouds Salesforce, et il y a d'autres combinaisons de Clouds, mais voilà l'idée que dans l'écosystème Salesforce, nous sommes maintenant au défi d'aligner tout en une plate-forme numérique cross-Cloud qui est sou jacente de nouveaux parcours clients et employé.
Dans cette session, nous examinerons 2 cas d'intégration Cross-Cloud (B2C et B2B) et les meilleures pratiques sur la façon de les connecter en une seule vue Client.
Ce sont également des cas d'utilisation que Salesforce utilise dans une nouvelle génération de certifications à partir de janvier 2021 - Salesforce Solution Architect & Salesforce Enterprise Architect (ne pas confondre avec l'existante CTA - Cloud Technical Architect)
Blueworx Whitepaper: The Journey of Contact Center Cloud MigrationBlueworx
The document provides 10 tips for successfully migrating a contact center to the cloud. It emphasizes assessing current technology and business objectives, reviewing automation capabilities, developing a migration roadmap, proving out concepts, and establishing ongoing support. The overall message is that migrating to a cloud solution with Blueworx can reduce costs while improving the customer experience and delivering ongoing business value through new features and control.
Service design is focused on creating usable, easy, and desirable experiences for services through a combination of tangible and intangible channels. It takes a user-centered approach to understand behaviors, needs, and expectations in order to develop new service solutions. Some key tools of service design include service safaris to experience services firsthand, storyboards to prototype experiences, and service blueprints to map the customer journey. Applying service design helped a clothing manufacturer improve collaboration between departments, provide better support to user groups, and deliver a more seamless service experience leading to increased profits and staffing.
Digital transformation requires organizations to be agile and responsive to changing business needs. Large organizations can adopt agile practices like Microsoft has done by implementing frequent feedback loops and updates. Adopting a hybrid multi-cloud strategy allows organizations to have flexibility, choice, and consistency across environments which provides agility and responsiveness needed for digital transformation. Agile is a journey that all organizations are on to continuously innovate, adapt processes and culture, and deliver value to customers.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Richard Veryard presented at the IASA UK Conference in April 2013 on architecting multi-sided businesses. He discussed how modern businesses need to satisfy overlapping stakeholder needs in multiple markets simultaneously. The emerging architectural response is to configure enterprises as platforms of services rather than traditional value chains. However, this transformation involves profound architectural challenges for business architects to master, such as mapping ecosystems, defining indirect value, establishing governance economies, and developing agility.
This document discusses using the Business Model Canvas (BMC) tool to incorporate new technology into a business model. It provides an overview of the BMC template and describes four ways it can be used: 1) to map out an existing business model, 2) to test different opportunities, 3) to work strategically by identifying strengths/weaknesses and threats/opportunities, and 4) to evaluate costs and benefits. The document encourages using the BMC to explore how new technology could impact various elements of a business model like value propositions, activities, resources, costs and revenue streams.
This document summarizes a presentation about business model innovation, the maker culture, and the future. It discusses startup knowledge companies, business developers, and consultants gathered at the event. It then provides an overview of the business model canvas tool, explaining the key components of a business model - key resources, key activities, value propositions, customer relationships, revenue streams, and more. Examples are given for how different companies utilize various aspects of the business model.
OSS-EBM: Open Source Software Entrepreneurial Business ModellingJoni Salminen
CITE: Teixeira, J., & Salminen, J. (2014). Open-Source Software Entrepreneurial Business Modelling. In L. Corral, A. Sillitti, G. Succi, J. Vlasenko, & A. I. Wasserman (Eds.), Open Source Software: Mobile Open Source Technologies (pp. 80–82). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-55128-4_10
This document discusses leveraging technology investments through shared infrastructure, services, and planning among higher education institutions. It describes several shared services that could be offered, such as internet, video, and hosting services. The document advocates for a collaborative shared planning model where needs are identified, demand is aggregated, and cost-effective solutions are developed jointly. Governance through advisory boards and meetings is emphasized to build trust among participants. Service level agreements and support processes are also discussed.
This document discusses leveraging technology investments through shared infrastructure, services, and planning among higher education institutions. It describes several shared services that could be offered, such as internet, video, and hosting services. The document advocates for a collaborative shared planning model where needs are identified, demand is aggregated, and cost-effective solutions are developed jointly. Governance through advisory boards and meetings is emphasized to build trust among participants. Service level agreements and support processes are also discussed.
1) The document discusses new delivery models for IT sourcing, including transformational outsourcing, innovative outsourcing, menu-based solutions, new pricing models, and delivery from low-cost locations.
2) Transformational outsourcing aims to help clients achieve competitive advantage through business process transformation and technology optimization. It leverages a partner's expertise to implement strategic changes.
3) Innovative outsourcing involves partners taking on an innovation role to help clients transform their business functions, models, products, and operations through approaches like social media integration and green IT.
This document provides an overview of a course on the TMForum Frameworx. The course contains 8 modules that cover: an introduction to Frameworx and how enterprises conduct business digitally; the business process, information, application, and integration frameworks; business metrics; framework best practices; and a wrap-up. Module 1 introduces Frameworx and how it provides a foundation for enterprises to collaborate and overcome common challenges. It also contains a case study on how one TMForum member uses Frameworx in its business.
Everyone is talking about cloud computing and Software-as-a-Service (SaaS) these days. Almost every technology vendor has announced a cloud strategy – even the traditional software zealots. But what do cloud computing and SaaS mean for product managers? The impacts are more significant than you may think. From pricing and profitability measurement to sales and marketing, cloud is having a noteworthy influence on the day-to-day activities of product managers.
“The standard B2B operating model was designed to optimize vendor’s “push” of prepackaged products to customers via large, up-front deals. The goal was usually to get the maximum amount of product assets transferred from the vendor’s balance sheet to the customer’s balance sheet in one big order. But today the assumption that a customer can determine in advance exactly what it needs and then take on all the responsibility for the level of value that it gets from a complex business product is becoming less acceptable. Customers need their suppliers to step up and get into the outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of companies like Ericsson, from marketing to product development, sales and customer support will change. Also many other industry reports argue that a combination Digital Distribution, Digital Products and Cloud Practices will have disruptive impacts on how we do business in the near future.
In this session, we will have an outside-in approach to Cloud technology and “cloud first” approaches for our future business success. We’ll focus on non-technical stakeholders.
“The standard B2B operating model was designed to optimize vendor’s “push” of prepackaged products to customers via large, up-front deals. The goal was usually to get the maximum amount of product assets transferred from the vendor’s balance sheet to the customer’s balance sheet in one big order. But today the assumption that a customer can determine in advance exactly what it needs and then take on all the responsibility for the level of value that it gets from a complex business product is becoming less acceptable. Customers need their suppliers to step up and get into the outcome game. The old B2B model doesn’t make Sense in digitalization. “
[J.B. Wood]
The statement above forecasts that the whole operating model of enterprises, from marketing to product development and customer support will change. Also many other industry reports argue that a combination Digital Distribution, Digital Products, Big Data Analytics along with Software Defined Infrastructure, DevOps and cloud practices will have disruptive impacts on how we do business in the near future.
In this seminar, we share our opinion why enterprises needs to have an aggressive digital transformation agenda and we must make “cloud first” the mantra for our future business success.
In the first part of this seminar, we’ll focus on non-technical stakeholders, and we’ll have an overview of impact of cloud technologies on B2B products and services. What are the best practices for on-demand, scalable, highly available, reliable software platforms? How does self-service, elasticity, resource pooling and automation impact the costs and revenues? How does access to ubiquitous cloud infrastructure and open source big data tools empower every individual?
In the second part of this seminar, we’ll go into some technical details and give architectural examples for realizing enterprise grade platforms that scale from 1 to 1M users on cloud, the way Instagram, Netflix or Uber have created their software. You’ll also have an understanding of the products and services that are used by entrepreneurs to bring an innovation from idea to execution using various cloud services in months. Examples are: Shopify (storefront), ZenDesk (Customer Support), Amazon (AWS) Cloud (API Gateway, Server-less Computing, Virtual servers, WebScale storage, Notification Service, O&M Fault and Performance Monitoring & Logging, Infrastructure as Code, DevOps, Image Processing)
1) The document discusses cloud-based virtual organizations and proposes an information strategy for virtual organizations using cloud computing.
2) It defines virtual organizations as collections of independent, geographically dispersed business units that can cooperatively work together and share resources using information and communication technologies.
3) The proposed system is an application that would allow virtual organization members to access tools anywhere via cloud computing. It would facilitate collaboration, file sharing, task assignment, and communication between members.
This Wainhouse Research Ebook investigates Unified Communications and Collaboration (UC&C) as an enabler of Digital Transformation. We’re focusing on the broad, enterprise-wide impact that a well deployed, integrated, and expanded UC&C experience delivers, and its ability to enable a larger Digital Transformation strategy.
This eBook provides an objective, unbiased, and detailed overview of UC&C Transformation, covering the following topics:
Digital Transformation - key concepts, terms, and definitions
Enterprise Drivers - primary drivers leading the enterprise to a digital transformation strategy
Transformation Reality - common enterprise barriers to digital transformation
Key Steps & Best Practices - to making your transformation journey successful
Transformation Use Cases & Opportunities - transformation targets and benefits
This eBook includes expert analyst insight backed by the following research:
In-Dept Interviews – with product teams, IT Decision Makers (ITDMs), and executives with experience transforming their enterprises with the use of UC&C tools and solutions.
Wainhouse Research Data – we reference data points from end-user and ITDM surveys, briefings with technology vendors, and insight gained from enterprise consulting engagements.
Enterprise Questions For Cloud Computing Vendorsrhyshopejones
The document discusses questions and concerns from an enterprise about cloud computing. It asks what cloud computing is, what the compelling business cases are for adopting it, how cloud providers will address concerns about security, controls and organizational change, and what a complete cloud solution looks like. The document notes that hybrid, multi-vendor models will likely be necessary for enterprise usage of cloud computing.
Mid Atlantic Cio Forum Kaplan Presentation V03 12 10Jeffrey Kaplan
The document discusses the rise of cloud computing and software-as-a-service (SaaS) models. It notes that SaaS is becoming mainstream due to economic pressures, changing customer expectations, and enabling technologies. SaaS provides benefits like lower costs, faster deployment, and continuous updates over traditional on-premise software. While early attempts at outsourcing software failed, the cloud and SaaS approach is gaining adoption due to advantages like multi-tenancy, analytics, and communities of users. The cloud market is large and growing rapidly across applications, platforms, and infrastructure services.
Nous voyons de nombreuses entreprises aujourd'hui ajoutant plusieurs Clouds Salesforce dans leur évolution digitale.
En tant que Consultant Salesforce (business ou technique), il n'est pas rare de voir une société utiliser Marketing Cloud dans le département Marketing, Commerce Cloud pour ses ventes en ligne, dans BU d'e-commerce, et dans leur SAV envisager d'ajouter Service Cloud.
Ce n'est qu'un exemple de 3 Clouds Salesforce, et il y a d'autres combinaisons de Clouds, mais voilà l'idée que dans l'écosystème Salesforce, nous sommes maintenant au défi d'aligner tout en une plate-forme numérique cross-Cloud qui est sou jacente de nouveaux parcours clients et employé.
Dans cette session, nous examinerons 2 cas d'intégration Cross-Cloud (B2C et B2B) et les meilleures pratiques sur la façon de les connecter en une seule vue Client.
Ce sont également des cas d'utilisation que Salesforce utilise dans une nouvelle génération de certifications à partir de janvier 2021 - Salesforce Solution Architect & Salesforce Enterprise Architect (ne pas confondre avec l'existante CTA - Cloud Technical Architect)
Blueworx Whitepaper: The Journey of Contact Center Cloud MigrationBlueworx
The document provides 10 tips for successfully migrating a contact center to the cloud. It emphasizes assessing current technology and business objectives, reviewing automation capabilities, developing a migration roadmap, proving out concepts, and establishing ongoing support. The overall message is that migrating to a cloud solution with Blueworx can reduce costs while improving the customer experience and delivering ongoing business value through new features and control.
Service design is focused on creating usable, easy, and desirable experiences for services through a combination of tangible and intangible channels. It takes a user-centered approach to understand behaviors, needs, and expectations in order to develop new service solutions. Some key tools of service design include service safaris to experience services firsthand, storyboards to prototype experiences, and service blueprints to map the customer journey. Applying service design helped a clothing manufacturer improve collaboration between departments, provide better support to user groups, and deliver a more seamless service experience leading to increased profits and staffing.
Digital transformation requires organizations to be agile and responsive to changing business needs. Large organizations can adopt agile practices like Microsoft has done by implementing frequent feedback loops and updates. Adopting a hybrid multi-cloud strategy allows organizations to have flexibility, choice, and consistency across environments which provides agility and responsiveness needed for digital transformation. Agile is a journey that all organizations are on to continuously innovate, adapt processes and culture, and deliver value to customers.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
1. VSR.Informatik.TU-Chemnitz.de
GoldenCut
(a/b
==
1,61803)
GoldenCut
Business. Value. Cloud.
/////// Die Cloud aus Sicht der Komposition ///////////////////
Prof.Dr.MartinGaedke.com
@gaedke
Technische Universität Chemnitz
Fakultät für Informatik
VSR Research Group
2. IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
2
The
Future
of
Cloud
Computing
Brüssel,
Jan
2010
http://cordis.europa.eu/fp7/ict/ssai/events-‐20100126-‐cloud-‐computing_en.html
3. IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
3
Zur Einstimmung auf die nächsten
Gespräche und Vorträge
1. Kurze Übersicht zur Evolution im
Cloud Computing
2. Wirtschaftliche Betrachtungen aus
Sicht der Komposition
3. Entwicklungstrends von und mit Cloud
Computing
4. 1
4
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
Evolution im
Cloud Computing
5. cloud
(klaʊd)
–
is
an
elastic
execution
environment
of
resources
involving
multiple
stakeholders
and
providing
a
metered
service
at
multiple
granularities
for
a
specified
level
of
quality
(of
service).
[Definition
of
Expert
Group
Report]
http://cordis.europa.eu/fp7/ict/ssai/events-‐20100126-‐cloud-‐computing_en.html
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
5
6. IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
6
Quelle: http://cordis.europa.eu/fp7/ict/ssai/events-20100126-cloud-computing_en.html
Nutzungsmuster
für
Cloud
Systeme
zur
Implementierung
von
Software-‐
Komponenten,
Grid,
SOA,
IoS,
WS,
etc.
IaaS:
Amazon
S3
und
EC2,
SQL
Azure…
PaaS:
Google
App
Engine,
Microsoft
Azure…
SaaS:
Google
Docs,
Salesforce,
SAP…
7. Von Objektorientierung zu
Software aus Komponenten
(ECOOP’96)
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
7
Bilder Quelle: http://de.wikipedia.org/wiki/Kompositum_(Entwurfsmuster)
Component
Software,
C.
Szypersky:
“…
A
software
component
can
be
deployed
independently
and
is
subject
to
composition
by
third
parties.”
Entwurfsmuster
zur
Komposition
(Composite
Design
Pattern)
Fokus:
Technologie
(Web-‐Component,
Web
Service,
Widget,
Apps…)
Fokus:
Nutzung
&
Collaboration
(wirtschaftlich
interessant)
Spannend
-‐
wenn
die
Komponente
per
Kommunikation
genutzt
werden
kann
–
also
zum
Service
wird.
HTTP
HTTP
HTTP
13. BusinessModel
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Infrastruktur
Cloud-‐
Kunden
Energie
Hardware
Data
Center
Energie-‐
Lieferant
IaaS
Hardware-‐
Lieferant
Netzwerk-‐
Betreiber
Pay
per
HW-‐
Unit,
per
Time
Elastische
Infrastruktur
Personal-‐
kosten
Entwickler
Administra
tion
BMC für klassische Infrastruktur-Anbieter
Wie
realisieren?
Was?
(VP)
Ausgaben?
Einnahmen?
Für
Wen?
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
13
14. BusinessModel
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Infrastruktur
Cloud-‐
Kunden
Energie
Hardware
Data
Center
Energie-‐
Lieferant
IaaS
Hardware-‐
Lieferant
Netzwerk-‐
Betreiber
Pay
per
HW-‐
Unit,
per
Time
Elastische
Infrastruktur
Personal-‐
kosten
Entwickler
Administra
tion
BMC für klassische Infrastruktur-Anbieter
Wie
realisieren?
Was?
(VP)
Ausgaben?
Einnahmen?
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
14
15. BusinessModel
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Infrastruktur
Cloud-‐
Kunden
Energie
Hardware
Data
Center
Energie-‐
Lieferant
IaaS
Hardware-‐
Lieferant
Netzwerk-‐
Betreiber
Pay
per
HW-‐
Unit,
per
Time
Elastische
Infrastruktur
Personal-‐
kosten
Entwickler
Administra
tion
BMC für klassische Infrastruktur-Anbieter
Wie
realisieren?
Ausgaben?
Einnahmen?
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
15
16. BusinessModel
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Infrastruktur
Cloud-‐
Kunden
Energie
Hardware
Web
Internet
Festplatten
-‐Transport
Data
Center
Energie-‐
Lieferant
IaaS
Hardware-‐
Lieferant
Netzwerk-‐
Betreiber
Pay
per
HW-‐
Unit,
per
Time
Elastische
Infrastruktur
Personal-‐
kosten
Entwickler
Administra
tion
BMC für klassische Infrastruktur-Anbieter
Wie
realisieren?
Ausgaben?
Einnahmen?
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
16
17. BusinessModel
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Infrastruktur
Cloud-‐
Kunden
Energie
Hardware
Web
Internet
Festplatten
-‐Transport
Data
Center
Energie-‐
Lieferant
IaaS
Hardware-‐
Lieferant
Netzwerk-‐
Betreiber
Pay
per
HW-‐
Unit,
per
Time
Elastische
Infrastruktur
Personal-‐
kosten
Entwickler
Administra
tion
BMC für klassische Infrastruktur-Anbieter
Ausgaben?
Einnahmen?
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
17
18. BusinessModel
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Infrastruktur
Cloud-‐
Kunden
Energie
Hardware
Web
Internet
Festplatten
-‐Transport
Data
Center
Energie-‐
Lieferant
IaaS
Hardware-‐
Lieferant
Netzwerk-‐
Betreiber
Pay
per
HW-‐
Unit,
per
Time
Elastische
Infrastruktur
Personal-‐
kosten
Entwickler
Administra
tion
BMC für klassische Infrastruktur-Anbieter
Einnahmen?
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
18
19. BusinessModel
What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Infrastruktur
Cloud-‐
Kunden
Energie
Hardware
Web
Internet
Festplatten
-‐Transport
Data
Center
Energie-‐
Lieferant
IaaS
Hardware-‐
Lieferant
Netzwerk-‐
Betreiber
Pay
per
HW-‐
Unit,
per
Time
Elastische
Infrastruktur
Personal-‐
kosten
Entwickler
Administra
tion
BMC für klassische Infrastruktur-Anbieter
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
19
21. IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
2
1
Entwicklungstrends
• Komposition der “as a Service”-Ansätze
durch Cloud Anbieter zur Optimierung der
Geschäftsmodelle
(VP, Costs, Revenue-Ansätze)
• Abstimmung von Idee-Entwicklung-
Betrieb durch Komposition von Cloud
Diensten zur schnelleren Umsetzung von
Geschäftsideen
• Cloud zur Komposition durch
Endanwender (und Sensoren)
22. What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Plattform
Cloud-‐
Kunden
Software
Cloud-‐
Kunden
Infrastruktur
Cloud-‐
Kunden
Energie
Hardware
Software
Pay
Model
Web
Internet
BMC für klassischen
Cloud-Business
Festplatten
-‐Transport
Data
Center
Energie-‐
Lieferant
IaaS
PaaS
SaaS
Hardware-‐
Lieferant
Netzwerk-‐
Betreiber
Pay
per
HW-‐
Unit,
per
Time
Software
Pay
Model
Software
Pay
Model
Software
Pay
Model
Software
Pay
Model
Software
Pay
Model
Elastische
Infrastruktur
Elastische
Plattformen
Elastische
Software
Personal-‐
kosten
Entwickler
Administra
tion
Gebhardt,
Gaedke,
Daniel,
Soi,
Casati,
Iglesias,
Wilson:
From
Mashups
to
Telco
Mashups:
A
Survey;
IEEE
Internet
Computing,
vol.
16,
no.
3
Pay
per
Byte-‐
Unit,
per
Time
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
22
23. IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
2
3
Entwicklungstrends
• Komposition der “as a Service”-Ansätze
durch Cloud Anbieter zur Optimierung der
Geschäftsmodelle
(VP, Costs, Revenue-Ansätze)
• Abstimmung von Idee-Entwicklung-
Betrieb durch Komposition von Cloud
Diensten zur schnelleren Umsetzung von
Geschäftsideen
• Cloud zur Komposition durch
Endanwender (und Sensoren)
24. Geschäftsidee
...
Lean
Startup.
Entwicklung
...Agile.
Betrieb
...DevOps.
VP
/
Wertv.
Experiment
Kunden
Test
Janus,
Jäger,
Gaedke:
Agile
Praktiken
-‐
oder
doch
Impediments?
Bewertung
der
Agilität
von
Praktiken
in
der
Softwareentwicklung,
in
OBJEKTspektrum
05
(2012)
Agile
Development
von
Services
(schnelle
Iterationen)
Betrieb
(Operations)
Internet
of
Services
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
24
Jede
Phase
wird
durch
Cloud-‐Angebote
unterstützt.
(Ziel:
von
der
geprüften
Idee
zum
Web-‐Angebot
in
5
Minuten)
25. IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
2
5
Entwicklungstrends
• Komposition der “as a Service”-Ansätze
durch Cloud Anbieter zur Optimierung der
Geschäftsmodelle
(VP, Costs, Revenue-Ansätze)
• Abstimmung von Idee-Entwicklung-
Betrieb durch Komposition von Cloud
Diensten zur schnelleren Umsetzung von
Geschäftsideen
• Cloud zur Komposition durch
Endanwender (und Sensoren)
26. What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?
Who are our most important customers?
What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Day Month Year
No.
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/
or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Software
Cloud-‐
Kunden
Software
Pay
Model
Web
Internet
BMC für End User Development
SaaS
Software
Pay
Model
Software
Pay
Model
Software
Pay
Model
Software
Pay
Model
Software
Pay
Model
Elastische
Software
Entwickler
Administra
tion
Software
Cloud-‐
Kunden
EUD
provided
Data
&
Bewert-‐
ungen
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
26
27. simplify
Innovative
Mashup-‐Solutions
for
telco
services
in
Internet
of
Services(IoS)
Project:
§ Group
VSR
/
Gaedke
§ Cloud
Computing,
IoS
§ October
2010
–June
2013
§ Costs:
6.117.391
€
Mashup-‐Software
Plattform
für
Komposition
von
Komponenten
im
Web
End-‐User
Development
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
27
28. 2
8
Komponenten (Widgets / Apps)
Netvibes
(284.508)
Opera
(1834)
iGoogle
(327.458)
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
Automatische
Transformation
in
W3C
Widgets
29. Publish/Subscribe-basierte
Komposition – Mix von IoS & IoT
29
Message
Bus
Location
Location
Location
Chudnovskyy
O.,
Fischer
C.,
Pietschmann
S.,
Gaedke
M.
Inter-‐Widget
Communication
by
Demonstration,
ICWE2013
Demo,
July
2013.
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
31. IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
3
1
End-User Development fängt erst
richtig an…
…Software-Verbesserung:
– Dynamische Komposition
– Eigenständige Weiterentwicklung
durch die eigenen Benutzer
(User as a Service ==> Developer)
…IoT & IoS
– Innovative Komposition
von virtuellen und
physikalischen
Diensten
– Auch hinsichtlich
Human-Provided Services
Speicher,
Both,
Gaedke:
TellMyRelevance!
Predicting
the
Relevance
of
Web
Search
Results
from
Cursor
Interactions;
Proceedings
of
22nd
ACM
International
Conference
on
Information
and
Knowledge
Management
33. Everything as a Service?? Ja, und noch viel mehr…Hin zu
Human-, Device, and Software-provided Service-Compositions
IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
3
3
http://vsr.informatik.tu-chemnitz.de/demo/chrooma/icwe14
Krug,
Wiedemann,
Gaedke:
SmartComposition:
A
Component-‐Based
Approach
for
Creating
Multi-‐Screen
Mashups;
Companion
Proceedings
of
14th
International
Conference
on
Web
Engineering
34. IBS Workshop Cloud Computing / Prof.Dr.MartinGaedke.com / May 22, 2014
3
4
Herausforderungen und Chancen
• Sicherheit
• Privatsphäre
• Netz-Qualität – insbesondere auch mobil
• Netz-Geschwindigkeit – etwa 5G
• Einfachheit in Bedienung
• Beschreibung von Komposition – OMDL,
OSCL, Federated Web, FOAF, etc.
• Chancen: Vielfältig!