This was a group project for my Strategic Marketing class. We did a ten week simulation where we as a group ran a business and made financial, strategic, and marketing decisions related to that business.

1. Company G
10 year Evaluation
Yasmine Kreidie
Derrick Barrett
Adebowale Johnson

2. Overview
1. Strategy
2. Initial Results
3. Big Transition
4. Mintzberg's 5 P’s
5. Change in
Strategy 6.
Scores and
Recognition
7. SWOT
8. Vision for the
Future

3. Strategy
Low Pricing
Low SQ
Low Models Offered
High Advertising

4. Initial Results
Low Revenues High Expenses
Low Operating and Net Profits
Did not produce at full capacity
Inadequate execution of strategy

5. Operating Profits yr 10-13

6. Industry Performance
Y 13 as a % of Net Revenue

7. Year 13-14 (Big Transition)
Focus on increasing Operating profits
Increasing Demand
Increasing Capacity
Forecasting

8. Mintzberg’s 5 P’s
Plan
Ploy
Pattern
Position
Perspective

9. Change In Strategy
Increased Advertising
Lowered SQ
Increased our Price
Analyzed Gaps in the market
Focus on Maximizing Operating and Net profits

10. Results from Transition

11. Scores and Recognition
Social responsibility award
Bullseye award
Overall highest change in net score between 13 and 14 (leapfrog) increased 47
points

12. SWOT Analysis
Strength
- Cash Utilization
- Advertising
- Low Expenses
- Market share
Weakness
- Celebrity Appeal
- Price
- Private Label Share
Opportunity
- Internet Segment
- Private Label Segment
- Demand Expansion
Threats
- Exchange Rate
- Competitors entering Low-Cost Strategy
- Private Label SQ Requirments

13. Vision for the Future
Construction of plant in LA with High Capacity
Increase capacity of AP plant
Decrease capacity of EA, and NA plants
Focus on Forecasting gaps in private label, to
meet excess demand

14. Thanks!