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Business review cosmetics.pptx [autosaved]
1.
2.
3. Brand : Dove
Category : Toilet Soaps, Hair Care, Deo
Body Care
TM : Premium Market, SEC D & E
Dove will reach to the consumer’s hand as a
premium high quality product by satisfying their
family status.
4. NAME JAN FEB MAR APR MAY JUNE JUL AUG
Shampoo 750 2056 2496 2201 2328 2501 2522 2800 17%
Soup 650 796 940 916 966 1006 1016 1200 12%
Cream 500 492 450 350 300 265 186 160 -8%
5. Dove
3000
2500
Sales Value ‘000
2000
Soap
1500
Shampoo
1000 Cream
500
0
Jan Feb Mar Apr May Jun Jul Aug
7. Customer Base Figures
3000
2500
2000 All Island
coverage 72%
1500 Soap
Shampoo
1000 Cream Future Market
500 28%
0
8. IOP Dove Gift pack for
Acheivement Balance 2011
Special
promotion, Sampling
28%
Increase the Range
Merchandising
Operation
Increasing the
72%
Promotions on
products