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Brand      :    Dove
Category   :    Toilet Soaps, Hair Care, Deo
                Body Care
TM         :    Premium Market, SEC D & E

 Dove will reach to the consumer’s hand as a
 premium high quality product by satisfying their
 family status.
NAME     JAN   FEB    MAR    APR    MAY    JUNE   JUL    AUG




Shampoo   750   2056   2496   2201   2328   2501   2522   2800   17%




 Soup     650   796    940    916    966    1006   1016   1200   12%




 Cream    500   492    450    350    300    265    186    160    -8%
Dove
                   3000

                   2500
Sales Value ‘000




                   2000
                                                                          Soap
                   1500
                                                                          Shampoo
                   1000                                                   Cream

                   500

                     0
                          Jan   Feb   Mar   Apr   May   Jun   Jul   Aug
   Modern Trade : Keels, Cargils, Arpico, Sathosa, Laughs

   General Trade : Groceries, Stores

   Chemists & Cosmetics
        Pharmacy
        Textiles
        Fancy Shops
        Salons
Customer Base                   Figures
3000

2500

2000                               All Island
                                   coverage 72%
1500                   Soap
                       Shampoo
1000                   Cream      Future Market
500                                28%
  0
IOP                 Dove Gift pack for
Acheivement   Balance       2011
                           Special
                            promotion, Sampling
28%
                           Increase the Range
                           Merchandising
                            Operation
                           Increasing the
              72%
                            Promotions on
                            products
Business review   cosmetics.pptx [autosaved]

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Business review cosmetics.pptx [autosaved]

  • 1.
  • 2.
  • 3. Brand : Dove Category : Toilet Soaps, Hair Care, Deo Body Care TM : Premium Market, SEC D & E Dove will reach to the consumer’s hand as a premium high quality product by satisfying their family status.
  • 4. NAME JAN FEB MAR APR MAY JUNE JUL AUG Shampoo 750 2056 2496 2201 2328 2501 2522 2800 17% Soup 650 796 940 916 966 1006 1016 1200 12% Cream 500 492 450 350 300 265 186 160 -8%
  • 5. Dove 3000 2500 Sales Value ‘000 2000 Soap 1500 Shampoo 1000 Cream 500 0 Jan Feb Mar Apr May Jun Jul Aug
  • 6. Modern Trade : Keels, Cargils, Arpico, Sathosa, Laughs  General Trade : Groceries, Stores  Chemists & Cosmetics  Pharmacy  Textiles  Fancy Shops  Salons
  • 7. Customer Base Figures 3000 2500 2000  All Island coverage 72% 1500 Soap Shampoo 1000 Cream  Future Market 500 28% 0
  • 8. IOP  Dove Gift pack for Acheivement Balance 2011  Special promotion, Sampling 28%  Increase the Range  Merchandising Operation  Increasing the 72% Promotions on products