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Business response to crisis:“Magic Wand “ For Business Prepared by: K. Afanasieva                        L. Koloskova                         I. Ugay Information Technologies Department
Content: What’s the problem? What are possible solutions?  What strategy do we suggest?  Why is this strategy the best? Questions & Answers
Once upon a time… Businessella
Some time later… Evil Crisis
Now… Impossible to expand Impossible to take a loan Losing suppliers Lack of cash Losing customers Threat of bankruptcy Losing competitiveness  Fall of sales
To  dismiss personnel? Ideas that come first To block all the operations until rosy future? To spend less on marketing? To decrease expenditures on IT?
But… Service Oriented Architecture Remote control & management Magic IT Business Process Management Analytical systems (CPM, BI) Virtualization Disaster Recovery Plan Decisions for hosting IP-telephony Freeware Software as a service Network optimization
The structure of IT-expenditures
Aggregate costs for IT in different sectors in Russia, 2007 Source: REAL-IT
IT-solutions to crisis 1 Service Oriented Architecture (SOA) 2 Freeware Software as a Service (SaaS) 3 Virtualization 4
SOA (ServiceOriented Architecture) There we can implement SOA ,[object Object],it is an ARCHITECTURE External applications and business channels Staff / Clients / Partners / Suppliers
Implementation of SOA in Russia ,[object Object]
“KIT Finance”
“KMB”,[object Object]
 Networking system
 Firewall system
 Data base management system
 Portals and many more,[object Object],[object Object]
Implementation of SaaS in Russia “M-video” implemented SaaS system “Predictix” Artec Group deployed Oracle CRM OnDemand.
Cost cutting by 50 % Virtualization Virtualize ,[object Object]
Network

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Business Response To Crisis