The document describes the origins and early history of Sony corporation. It details how Masaru Ibuka started an electronics shop in Tokyo in 1946 which had $530 in capital and 8 employees. In 1947 he was joined by Akio Morita and they founded Tokyo Tsushin Kogyo. In 1958 the company name was changed to Sony.

1. By ASHIK JOSE
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2. 1. In 1946, Masaru Ibuka started an electronics shop in a
bomb-damaged department store building in Tokyo.
The company had $530 in capital and a total of eight
employees. The next year, he was joined by his
colleague, Akio Morita, and they founded a company
called Tokyo Tsushin .The company built Japan's first
tape recorder, called the Type-G. In 1958 the company
name was changed to its present name. What is the
present name?
SONY
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3. 2. As per the Indian FDI policy for insurance, FDI is
allowed only upto 26%. Aviva is a British
company/brand. Name its Indian partner who owns
74%.
Dabur
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4. 3.Which retail chain started life as a butter
manufacturer in Ooty in 1905 by Muthuswami
Mudaliar ?
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5. 4. European company,into forest products for the first 130
years of its existence, diversified into television
manufacturing in the eighties, but lost money there, burnt
its fingers making computers and ultimately sold the
computer division, faced a slump during the Russian
recession of the early 90s, went deep in the red, and its
CEO committed suicide The new CEO decided to change
the business they were in ,and virtually reinvented the
company Name the company
NOKIA
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6. 5.Which unlikely company manufactures a soap
named ‘Santoor’ ?
WIPRO
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7. 6.On September 14, 2012 ‘X’ signed a contract with
India’s oldest Football club Mohun Bagan Football
Club according to which ‘X’ will be the kit sponsor for
this renowned Indian club for the next 2 years. This
will be the first time ‘X’ will be sponsoring a sports
team in India. Which company is ‘X’?
FILA
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8. 7. ‘X’ a PSU headquartered in Dehradun have been
sponsoring I- League ( Indian football league) from
2002. They were also the sponsor for the Indian
contingent for London Olympics along with Amul. It is
also one of the largest publicly traded companies by
market capitalization in India. ‘X’ has been ranked
357th in the Fortune Global 500 list of the world's
biggest corporations for the year 2012. Name ‘X’.
ONGC( Oil and Natural gas corporation)
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9. 8. ‘X’ is a Mumbai based Indian company incorporated on
November 11, 1997 as Acme Clothing Private Limited.
The brand ‘X’ was launched in March 1998 and is currently
one of the biggest retail apparel brands in India based in
Mumbai. ‘X’ was the official clothing sponsor of Kings XI
Punjab in the inaugural edition of Indian Premier League
and the official sponsor for clothing of all the teams in
Indian cricket league. Name ‘X’
Provogue
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10. 9. ‘X’ was founded as a restaurant by Parampalli
Yajnanarayana Maiya and his brothers in the year
1924.In the mid 1970s when India was under
emergency, a Food Control Act was introduced which
mandated that food was to be sold at very low prices.
This move made it difficult for ‘X’ to maintain high
standards in its restaurant business and forced it to
diversify into the instant food. Having its origin in the
city of Bangalore, it has a restaurant located on the Lal
Bagh Road in Bangalore. ‘X’ also claims to be the
inventor of the popular South-Indian breakfast
item, Rava Idli. What is ‘X’?
MTR ( Mavalli Tiffin rooms)
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11.  10. A young entrepreneur, K.M.Mammen
Mappillai, opened a small toy balloon manufacturing
unit in a shed at Tiruvottiyur, Madras (now Chennai).
Although the factory was just a small shed without any
machines, a variety of products, ranging from balloons
and latex-cast squeaking toys to industrial gloves and
contraceptives, were produced. By the close of
1956, the company had become the market leader with
a 50% share of the tread-rubber market in India. How
is the company known today?
MRF
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12. 11. ‘X’ was developed and first produced by the National
Biscuit Company (today known as Nabisco) in 1912 at
its Chelsea factory in New York City, which was located
on Ninth Avenue between 15th and 16th Streets. It was
first introduced in India in March 2011 by ‘Y’ a major
chocolate brand recently acquired by Kraft. What is ‘X’
and ‘Y’?
X- Oreo Biscuits
Y- Cadburys
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13. 12. X , is a major German multinational company that
produces athletic shoes, footwear, and sportswear. The
company was formed in 1924 as Gebrüder Dassler
Schuhfabrik by Adolf and Rudolf Dassler. The
relationship between the two brothers deteriorated
until the two agreed to split in 1948, forming two
separate entities, Adidas and ‘X’. Both companies are
currently based in Germany. What is ‘X’?
PUMA
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14. 13. Udaya Kumar an IIT pass out and a Bachelor in
Architecture graduate from Anna university shot to
fame on 15 July 2010 for designing something in India.
What was that something?
Indian Rupee symbol
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15. 14. ‘X’ is a Indian consumer goods company providing
consumer products and services in the areas of Health
and Beauty based in Mumbai. During 2009-10, the
company generated a Turnover of about Rs.26.6 billion
(USD 600 Million), in respect of its food, hair care and
skin care related activities. The organisation holds a
number of brands including
Parachute, Saffola,Nihar, Mediker, Revive, Manjal, Kay
a Skin
Clinic, Aromatic, , Eclipse, Xmen, Hercules, Caivil, Co
de 78 and Black Chic. What is ‘X’?
MARICO
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16. 15. ‘X’ was founded in 1937 by Gangabisenji Agrawal in
Bikaner ,Rajasthan. Its products are exported to several
countries worldwide including Pakistan, Bangladesh,
Canada, Australia, Sri Lanka, Singapore, United Kingdom,
United Arab Emirates and Bahrain. In additional to these,
‘X’ has its own outlets where it sells sweets and eatables. It
also has a range of restaurants in and around Delhi. Raj
Kachori is one of the most popular snacks sold by ‘X’, often
eaten mixed with different kinds of sweet and sour
chutneys. What is ‘X’?
Haldirams
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17. 16. The company was established in 1892, with an investment of Rs.
295.Initially, biscuits were manufactured in a small house in
central Kolkata. Later, the enterprise was acquired by the Gupta
brothers mainly Nalin Chandra Gupta, a renowned attorney, and
operated under the name of "V.S. Brothers." In 1918, C.H.
Holmes, an English businessman in Kolkata, was taken on as a
partner and ‘X’ was launched. The Mumbai factory was set up in
1924 and Peek Freans UK, acquired a controlling interest in ‘X’.
Biscuits were in big demand during World War II, which gave a
boost to the company’s sales. In 1982 the American company
Nabisco Brands, Inc. became a major foreign shareholder. Which
company is ‘X’?
Britannia
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18. Identify These Logos
 1.
NSE ( National
stock exchange)
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19.  2.
WORLD
BANK
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20.  3.
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21. 4.
MARICO
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22.  5.
British Petroleum
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23.  6.
Amazon
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24.  7.
Dunlop Tyres
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25.  8.
PEPSICO
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26.  9.
Bank of America
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27.  10.
 HTC
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28.  11.
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29.  12.
ROLEX
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30.  13.
Sheraton
Hotels
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31.  14.
LOGITECH
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32.  15.
 Bureau of Indian
Standards
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33.  16.
 Union Bank of
Switzerland
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34.  17.
Deutsche
Bank
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35.  18.
Ashok
Leyland
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36.  19.
Firefox Cycles
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37.  20.
Expedia
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