Business Proposal about New company setup.

1. FOOD NINJAS
BUSINESS
PROPOSAL
Submitted by-:
YUVRAJ SINGH GAUR

2. Deck
Highlights
Problems
Solution/ Company/ Product
Competitors
Brand By Segment
Competitive Advantage
Mission (Firm
Investment Future)
Vision (Future Scope)
FOOD NINJAS

3. PROBLEM
S
Quick Indian food joint venture not
available.
Foreign alternatives are expensive.
Proper automationis not used in this
sector.
2

4. Proper automated Dine
will be there through
app for ease of
implementation.
Affordable Indian food
will play a crucial role.
Association of brand
value.
Solution/
Company/Pr
oduct
.

5. Haldiram
Starting from selling “bhujia”, Haldiram has
come a long way in setting up its restaurants in
large parts of India. You certainly won’t find
gemstone chandeliers or lush furnishings at
Haldiram—but for what it lacks in ambiance,
the modest eatery is still one of the best food
chains in India. Some of their special items
include namkeens, soan papdi, pani puri,
cookies, tin sweets, khari puffs, chips,
whoopies, snac lite, taka tak, desi wraps,
chutney range, kebab range, jhatpat bites,
dakshin express, and more. You can find their
restaurants in all the major cities.
Monginis
Looking to satiate that pastry craving?
Monginis is a well-known brand of pastry and
bakery items famous for their special range
of food that is tastier as well. Some of their
tastiest products include pastries, cakes,
burgers, sandwiches, cutlets, doughnuts,
and more, namely mava bar cake veg, choco
lava veg cup, chicken kebab, mango mousse
cake, aloo tikki burger, paneer tikka pizza,
chicken burger, chilly chicken puff, and
more. We are sure you will agree with us
when we say that it’s not difficult to find a
monginis outlet in any city you are in. So,
indulge in these delicious platters of
monginis wherever you go.
Bikanervala
Founded in the year 1950, Bikanervala has
remained a prominent choice among
Indians for namkeens, sweet dishes, bakery
food, and more. Every year they offer a
delicious variety of dishes to nearly 5 million
customers and are hugely popular among
their patrons. Don’t forget to try their
Bikanervala till chikki, Bikanervala pinni
special, Bikanervala milk cake, Bikanervala
kaju samosa, bikano coconut cookie, bikano
kaju chocolate cookie, bikano kaju pista
cashew cookie, Bikanervala dry fruit with
soan papdi, and more. Bikanervala outlets
can be found in almost all the big cities in
India.
COMPETITOR
S

6. BRANDS BY
SEGMENT
Quick Service Restaurants
(QSR):
Domino's
KFC
McDonalds
Casual dining restaurants:
Pizza Hut
Yo! China
Sagar Ratna
Cafes:
Cafe Coffee Day
Barista Lavazza
Costa Coffee
Fine Dining Restaurants:
Mainland China
Sahib Sindh Sultan
Copper Chimney
Pubs, bars, clubs, lounges:
Hard Rock Cafe
Xtreme Sports Bar
TGIF

7. Competitive
Advantage
Large Chain
Rapid Delivery System
Indian Food
Automation
Association of Brand Value

8. Mission (To get a grant and
partnership in near future with,
Key Private Equity (PE) & Venture
Capital (VC) Firms Investments)
NSR: Coffee day (360cr), Adiga’s (200cr), Ohri’s (200cr)
India Equity Partners : Sagar Ratna (180cr)
SAIF Partners: Specialty Rest. (120cr), Ammi’s Biryani (40cr)
Everstone Capital: Pind Balluchi (110cr)
ICICI Venture: Devyani Intrnl–Pizza Hut, KFC, Costa (250cr)
Aditya Birla PE: Olive Bar (54cr)
Premji Invest: JSM Corp-HRC, Shiro, CPK (130cr)
TVS Capital: Om Pizza (50cr), Indian Cookery-Yellow Chili
Helion Venture: Mast Kalandar (33cr), Booster Juice (16cr)
Sequoia Capital: Faaso’s (28cr)
VenturEast: Goli V

9. Vision (Future Scope
in Food Industry)
The Indian restaurant industry is worth Rs.75,000 crores
and is growing at an annual rate of 7%. The industry is
highly fragmented with 1.5 million eating outlets, of which a
little more than 3,000 outlets form the organized segment.
However, the organized segment is rapidly growing at an
annual rate of 16%. Quick service segment is the clear
winner in the eating out market with a growth rate of 21%.