Finova was founded in 2020 to develop affordable electric motors and services for OEMs. Its vision is to become the most competitive motor company by developing contemporary and efficient motors. The company's mission is to create new motor designs that are stylish, economical, and suited to modern needs. Finova's roadmap outlines developing proof of concept and MVP models between 2021-2023 with the goal of pilot testing and investments in 2024 to begin production.