Natalie Walton plans to start a music school called Rock Academy UK that will provide guitar tuition to clients of all ages and abilities. Lessons will be delivered by professionally trained tutors within school facilities that will be rented out for sessions. The business aims to help people improve their musical skills and find enjoyment through learning guitar in a supportive environment. Marketing will be done through social media which allows the business to reach a wide audience at no cost. [END SUMMARY]

1. Welcome
The Business Plan
You’ve got a business idea. You’ve decided to start a business.
You want to get going.
But there’s a lot more to a good business than a good idea.
You need to think things through to maximise your chances of success.
Are you the right person to run the business? Will customers like your product?
A business plan will help you turn an idea into a business. It needs you to think through all the
parts of your business to plan how everything will work. It will take a few weeks to write if you’re
going to do it properly. Some parts will be easier to complete than others.
Stick at it because it’s not the final document that’s important, it’s the process. Although you
want to have a good plan when you’re done, an OK plan is better than no plan.
The Prince’s Trust Business Plan Pack
The best business plans aren’t long and complex; they explain only the most important information – what you want
to achieve, how you will get there and the things you need to do along the way.
It’s best to tackle a business plan in small chunks. The Prince’s Trust Business Plan Pack can help. This is The
Business Plan divided into sections to help you develop your business idea. You can use the information in The
Guide to help you complete the sections. Some of the sections of The Business Plan have tables to record the
financial parts of your business. The tables are also available in MS Excel format and the sums in these are
automatic.
The Prince’s Trust Enterprise Programme
The Prince’s Trust has helped many young people to complete their business plans and start their own businesses.
If you are aged 18–30 and unemployed or working fewer than 16 hours per week, then we might be able to help
you. We have offices throughout the UK and in each there is a team of Enterprise Programme staff.
To take part, you need to be interested in self employment and have a business idea that you would like help to
test and explore. The programme can then help you to see if your business idea will work and whether self
employment is right for you. If through this process you find out it is, the programme can offer mentoring support
and, if you really need it, financial support to start your business. However, if self employment turns out not to be
the right option, the programme can offer support to secure other goals in employment, education, training or
voluntary work.
We can’t guarantee that your business will work or that we will be able to offer you money, but if you are up for a
challenge and want our help to explore your business idea, get in touch and come and meet us.

2. Getting started
Whose plan is this?
Business and owner details:
Natalie Walton (owner and fellow musician) to create a music school that will specify in teaching the guitar to all
ages and abilities.
Business name:
Rock Academy
Owner(s) name:
Natalie Walton
Business address and postcode:
25 Northgate avenue
TS34 PQ3
Business telephone number:
01345 783456
Business email address:
rock_academyUK@hotmail.com
Home address and postcode (if different from above):
N/A
Home telephone number (if different from above):
N/A
Home email address (if different from above):
N/A

3. Section one
Executive summary
1.1 Business summary:
I am wanting to create a private guitar school that will have up to 5 or more tutors which will have clients that can
be taught no matter their preferred style of playing or ability such as being an advanced or novice player. Their
needs will be catered for by selecting specific tutors to help these clients progress and become better musicians.
1.2 Business aims:
The main aim of my business is to help people find out their musical talents, help them to progress and better
themselves and to also bring out the best in our clients. We aim to do this by giving our clients exactly what they
need by having trained tutors, equipment and resources that are needed for each session with our clients.
1.3 Financial summary:
Elevator Pitch
1.4 Your business name:
Rock Academy UK
1.5 Strapline:
Whatever you're into.
Get into music!

5. Section two
Owner’s background
2.1 Why do you want to run your own business?
I have a strong passion for music and I am wanting to share this passion to many others. Music can help people
get through tough times and be an escape from reality meaning it can save lives. I want to share new and old
music that not many people would have heard of.
2.2 Previous work experience:
I have worked in many schools mainly secondary schools as a music teacher to which I also previously worked for
a private music school which I was a guitar tutor for many students.
2.3 Qualifications and education:
Diploma (Newcastle University)
Popular Music D*
A Levels (Northdale 6th
Form)
Music Performance A
Music Tech A
Media Studies B
Photography B
GCSE (Avon-dale Academy)
Music B
Maths A
Science B
English B
Art A
P.E B
P.E (Btec) D*
History A
ICT C
French C
2.4 Training:
I have had 2 years worth of training through DfE in the music department which linked me to get part time work in
one of the schools I worked for to complete my training to which lead me to applying full time.
Details of future training courses you want to complete:
N/A
2.5 Hobbies and interests:
My hobbies and interests mainly consists around music as I am currently in a pop punk band that gig quite regularly
around the north east area. I also like to create, record and produce music for both myself and many other people.
As well as this I like to be very sociable and go to charitable events and private events with friends. I also have a
keen interest in video gaming and basketball as I like to keep things in a balance both physical and emotional.
2.7 Additional information:
N/A

6. Section three
Products and services
3.1 What are you going to sell?
a product
a service
both
3.2 Describe the basic product/service you are going to sell:
We are selling a service which provides clients the ability to improve one self musically through the tuition of the
guitar.
3.3 Describe the different types of product/service you are going to be selling:
N/A
3.4 If you are not going to sell all your products/services at the start of your business, explain why not and
when you will start selling them:
N/A
3.5 Additional information:
N/A

7. Section four
The market
4.1 Are your customers:
individuals
businesses
both
4.2 Describe your typical customer:
A typical customer would be a keen/budding musician that is willing to put time and effort into their playing to help
improve with our support and guidance during each session.
4.3 Where are your customers based?
Our customers are based within the north eastern area of the UK.
4.4 What prompts your customers to buy your product/service?
We get their interests through music as music is an important part of peoples lives weather they know this or not.
We provide a top service that will attract any musician wanting to better themselves as we can help them get gigs
to start off small and gain confidence in their own technique and style of playing.
4.5 What factors help your customers choose which business to buy from?
We have many factors to help our customers/clients choose to use our music school such as top quality and
specialised tutoring helping clients with their specific style of playing or chosen genre of music they prefer to play.
We also offer them performances once they gain a certain level of playing to help them build their confidence up.
As well as this we offer band tuition and support for our clients to help them start small and build up their playing.
4.6 Have you sold products/services to customers already?
yes
no
If you answered “yes”, give details:
We have over 20 clients with our music school and with the money we aim to get we will manage to get over 50
more students to join up.
4.7 Have you got customers waiting to buy your product/service?
yes
no
If you answered “yes”, give details:
N/A
4.8 Additional information:
N/A

8. Section five
Marketing strategy
What are you going to do? Why have you chosen this marketing
method?
How much will it
cost?
Promote via social media.
I have chosen this as it can reach a wide
demographic in the area we are targeting. It
is also fast, simple and easy to use as we
are planning on creating a Facebook page
which will be linked to a twitter and Youtube
account to help promote our company. This
will ensure that everyone can get involved
with us, for possible clients to contact us
and gain interest from other possible
clients.
£0.00
TOTAL COST £0.00

9. Section six
Operations and logistics
8.1 Production:
Guitar tuition within school grounds of clients.
8.2 Delivery to customers:
We will be based in and around many schools as we plan to hire rooms for each session in advance. The tuition
will be delivered by our professionally trained tutors.
8.3 Payment methods and terms:
(see chart below)
Monthly pay electrically exchanged
8.4 Suppliers: One of our main locations
Name and location of
supplier
Items required
and prices
Payment arrangements Reasons for choosing
supplier
Harrogate Secondary
School
Room, amps Pay monthly Very reliable and friendly
towards our company
8.5 Premises:
Within the school grounds.
8.6 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price
Guitar cabs Yes both GG Windows £200.00
8.7 Transport:
Transport for tutors will either be by their own car or public transport.
8.8 Legal requirements:
Tutors will need a CRV check before being fully allowed in school grounds without supervision.
8.9 Insurance requirements:
N/A
8.10 Management and staff:
There will be a manager with fellow staff members to handle the office business of time tables and clients
joining/leaving and payment settlements aswell as the tutors.
8.11 Additional information:
N/A

10. Section six
Operations and logistics
8.1 Production:
Guitar tuition within school grounds of clients.
8.2 Delivery to customers:
We will be based in and around many schools as we plan to hire rooms for each session in advance. The tuition
will be delivered by our professionally trained tutors.
8.3 Payment methods and terms:
(see chart below)
Monthly pay electrically exchanged
8.4 Suppliers: One of our main locations
Name and location of
supplier
Items required
and prices
Payment arrangements Reasons for choosing
supplier
Harrogate Secondary
School
Room, amps Pay monthly Very reliable and friendly
towards our company
8.5 Premises:
Within the school grounds.
8.6 Equipment
If being bought
Item required Already owned? New or second
hand?
Purchased from Price
Guitar cabs Yes both GG Windows £200.00
8.7 Transport:
Transport for tutors will either be by their own car or public transport.
8.8 Legal requirements:
Tutors will need a CRV check before being fully allowed in school grounds without supervision.
8.9 Insurance requirements:
N/A
8.10 Management and staff:
There will be a manager with fellow staff members to handle the office business of time tables and clients
joining/leaving and payment settlements aswell as the tutors.
8.11 Additional information:
N/A