Business Plan - Premiere Communications

B U S I N E S S
P L A N
C E N T E N N I A L C O L L E G E
J U S T I N T H O M A S
E K T A S U N E J A
M O B O L A J I A D E Y E M I
R I C A R D O G U I M A R Ã E S
P U B L I C R E L A T I O N S - C O R P O R A T E C O M M U N I C A T I O N S
PREMIERE
COMMUNICATIONS

0 1
A B O U T
T H E
C O M P A N Y
T O U S E T H E P O W E R O F
S T O R Y T E L L I N G T O E X T E N D
M O V I E S E X P E R I E N C E S B E Y O N D
T H E S C R E E N
Premiere Communications is a boutique
public relations and communication
agency, which provides varied services to
film studios and production companies.
We exist to build engaging narratives for
movies, through all the stages of film
development, and maximize results,
profit and reputation to our clients.
Our way to success is by understanding
the needs of our clients and provide
strategic services going from
consultation, production and then to its
release.

Our business is based on building trustful
relationships between creative minds
and studio stakeholders to optimize
profit and mitigate the risks associated
with the filmmaking process.
O U R M I S S I O N

PREMIERE COMMUNICATIONS - BUSINESS PLAN
TABLE OF CONTENT
Executive summary ...................................................................................................................2
Company Description ...............................................................................................................3
Location.......................................................................................................................................3
Description of business.............................................................................................................7
Service Description..................................................................................................................14
Marketing..................................................................................................................................16
Operational Plan ......................................................................................................................19
Management Plan ...................................................................................................................20
Government regulations.........................................................................................................25
Policies and procedures..........................................................................................................26
Customers and suppliers ........................................................................................................27

Executive summary
Premiere Communications is a boutique public relations agency owned solely by
Justin Thomas. The proprietor has an understanding of film industry along with
certification in public relations and hands-on experience with media relations, public
relations and clientele services. With a skilled and diverse workforce of four
employees, the workspace is located in downtown Toronto.
The mission is to extend movie experience beyond the screen and deliver impactful
communication with the right audience. To do this, we use the power of storytelling
and engaging narratives to create publicity around movies thereby extending movie
experience.
Within the first operational year, the aim is to secure three clients for the agency and
establish networks with at least 10 stakeholders along with renowned media partners.
Competing against PR agencies across Canada, our business has an advantage in
terms of its technology and innovation. We can create value for our service by using
interactive media as our internal competency.
As a socially responsible business, we aim to create a charitable initiative “DiverCity”,
that celebrates diversity and facilitates for issues that surround this community and
raise awareness by utilizing our client base (actor and actresses working with major
film studios). Premiere Communications commits itself to excellence, responsibility,
trust and ethical work standards. The prospects for our business are 20th
Century FOX
Canada, Canadian film festivals and Toronto International Film Festival and other
popular film studios located close to our location.
Our vision is to revolutionize the film industry and shift society towards a more
inclusive and diverse industry.

Company Description
Business name: Premiere Communications
Legal name: Premiere Communications Ltd.
Location: The business will be located at Wework building – 240 Richmond St. W,
Toronto, Ont., M5V1V6. Wework is a diverse and vibrant, shared work space.
Location
Size: 150 square feet
Capacity: Four seats
Floor plan

Location advantages:
● Strategically located close to film industry clients
● Cost benefit– As a start-up we are reducing costs by sharing office space with
other companies.
● Privacy and security
● Networking and event- In a shared space we have access to network with other
companies that could be potential clients
● Office essential
● Location is accessible by keycard 24/7.
Disadvantages:
● Privacy
● Limited control
● Risk of unplanned closure(WeWork)
Rent detail:
Company name: Premiere Communications
Primary Member: Justin Thomas
Contact details: (416) 321-FILM
Rent fee: $3,140 monthly
Start Date: August 1,2019
Payment Method: Cheque
Set-up fee: $200
Commitment Term: 1 year
Discount for commitment: 10%
B/W print outs: 120/mo
Coloured print outs: 20/mo
Conference room Credits: 12/mo

Equipment, furniture and features
Furniture:
● 4 desks
● 4 chairs
● 4 filing cabinets
Equipment:
● High speed internet
● Printing resources
Features:
● Conference room
● Phonebooth
● Showers
● Bike storage
● Brainstorming room
● Common areas
● Event space
● On-site staff (receptionist)
Amenities:
● Fruit water
● Micro-roasted coffee
● Cleaning service

Description of business
Vision
To revolutionize the film industry by sparking a shift towards a more inclusive and
diverse market in Canada.
What
Premiere Communications is a boutique public relations and communication
agency which provides varied services to film studios and production
companies.
How
We exist to build engaging narratives to create publicity around movies that
have been approved by production companies and film studios through the
different stages of film development. Applying unique approaches to cater to
the needs of our clients, our services range from consultation, production and
then to the release.
Our business is based on building trustful relationships between creative
minds and studio stakeholders to optimize profit and mitigate the risks
associated with the filmmaking process.
Form of business ownership
Premiere Communications is a sole proprietorship owned by Justin Thomas.

Mission statement
We use the power of storytelling to extend movies experiences beyond the screen.
Our values
● Trust is essential
● Excellence in everything
● Take responsibility for your work
● Honest and clear communication
● Respect for each other
Business Objectives
● To secure contracts with three clients by the end of financial year 2019
● To establish network with 10 key stakeholders in the film industry
● To establish network with media partners
Code of Ethics
We follow the Canadian Public Relations Society code of ethics which states
● To deal fairly and honestly with the communications media and the public
● To practice highest standards of honesty, accuracy, integrity and truth, and shall
not knowingly disseminate false or misleading information.
● To be fair in dealings and not guarantee results beyond individual’s capacity to
achieve.
Corporate culture
We are a skilled workforce, creative and diverse; working hard everyday to achieve
excellence. We strive to work collaboratively, responsibly and ethically regardless of
any bias.

Social responsibility
The company will fulfil its social responsibilities by allocating 10% of profits towards
our initiative called “DiverCity” that support issues affecting diverse community across
Canada.
Canada has a multicultural environment and considering this uniqueness, we support
this initiative to raise awareness and support issues that surround the diverse
community.
Target market
Our business segment is Public relations and communication services for film
industry. Our role is to create engaging narratives that build awareness about films
and create interest within identified target audiences.
We classify our clients into four categories: independent producers, film studios,
productions companies and film festivals.
Considering that the investment in communications by the film industry is at least
10% of the film’s budget we can estimate the size of the Canadian market and
Ontario’s market for this market segment
• Canadian content (film and television): $330 million
• Foreign location and service: $376 million
• Convert digital media: $6.89 million
• Broadcaster in-house: $132 million
• Total Film and Television: $838 million
The full-screen sector value chain (including production, distribution, film festivals,
and broadcasting) generated $23.6 billion in GDP for the Canadian economy,
including $10.8 billion directly within the value chain and an additional $12.8 billion in
other industries within the Canadian economy.
2017 was a strong year for Ontario’s film and television production industry: it
contributed $1.6 billion to the provincial economy (the seventh consecutive year the
industry contributed more than $1 billion) and supported 32,800 jobs. Television
production accounted for $1.4 billion, or 87% of the total production figure.
In 2017 in Ontario, there was an increase in the overall number of productions that
took place compared to 2016, with domestic feature film spending increasing 16% to

$80.6 million from $69.7 million. On the foreign side, television production continued
to dominate; a $120 million decrease in foreign feature film spending year over year
was offset by a comparable $140 million increase in foreign television spending to
$653.3 million, buoyed by series such as The Handmaid’s Tale, Star Trek, and
Designated Survivor.
Business advantages
● Wide range of services - our services range from consultation, community
creation, management and monitoring to risk assessment and evaluation of
results.
● Strategic location - our office is located close to production houses for
instance, 20th Century FOX and Tiff. This brings the advantage of turning these
prospects into real clients for our business.
● Diversification - we encourage diversity through our workforce and the quality
of clients we work with.
Global and domestic issues
We did a research about global trends of this industry. Our findings are:
● Canadian organizations are acknowledging and responding to ongoing
revelations about gender imbalance and harassment. Several studies have
revealed a lack of gender equality in the film and television sector, including
reports from Canadian Unions for Equality on Screen, Women in View and
CMPA.31
In March 2017, the CMF announced initiatives to increase the role of
women in Canada’s television industry, including that broadcasters will be
required to commit 25% of their performance envelope dollars to projects that
employ a minimum number of women in the key positions of producer, writer,
showrunner and/or director. This target will increase in subsequent years, with a
goal of 50/50 representation by 2019-20.32
The NFB has a similar goal of
reaching gender parity by 2020 in key creative roles for animation and
interactive, as well as documentaries, and including cinematography, editing,
music and screenwriting.33
Women in View recently released its MediaPLUS
Toolkit, which showcases the creative and business cases for wider
representation, gender equality, and inclusion both behind the scenes and on
screen, and offers practical tips for implementing change.34
● Many discussions have been taking place in response to allegations of sexual
misconduct in the entertainment industries in Hollywood and at home. The
group behind #AfterMeToo, a two-day symposium held in Toronto in

December 2017, is expecting to release a detailed report in 2018 with
recommendations for industry and government. Canadian industry unions and
associations including ACTRA, CMPA, DGC, WGC and IATSE have committed to
a zero tolerance policy for harassment, sexual harassment, bullying, abuse and
violence, and are among the signatories to the newly developed Canadian
Creative Industries Code of Conduct, an industry-wide code of conduct released
in March 2018. The coalition of industry organizations agreed to work toward
improved reporting mechanisms and enforcement of existing policies, better
support systems for affected individuals and the launch of an education and
training campaign to ensure safe workplaces.35
Provincial and federal funding
policies are also being reviewed in order to ensure that organizations receiving
funding promote safe workplaces.36
● In September 2017, the federal government released its new policy framework
for the creative sectors, known as Creative Canada. The policy has three pillars:
investing in Canadian creators, cultural entrepreneurs and their stories;
promoting discovery and distribution at home and globally; and strengthening
public broadcasting and local news. The announcement included an increase
to the federal contribution to the CMF, planned improvements to CAVCO film
and TV tax credit administration, an investment of $125 million over five years to
support Canada’s first Creative Export Strategy, and an emphasis on achieving
greater gender parity and investing in indigenous creators. The Broadcasting
Act and Telecommunications Act will both be reviewed in the near future and
the CBC’s mandate will be examined as part of the Broadcasting Act review.
Canadian Heritage also announced an agreement with American company
Netflix to develop a presence in Canada that would see Netflix investing a
minimum of $500 million over the next five years in original productions in
Canada.37
● The creation of a new Indigenous Screen Office was announced in June 2017, as
a collaboration between the NFB, the CMPA, Telefilm, CBC, APTN and CMF. The
mandate of the Office will be to support the development, production,
marketing of indigenous content, with the aim of building a vibrant Indigenous
screen-based industry, including facilitating relationships with broadcasters,
distributors, training institutions and federal funders.38
Telefilm announced that
it would finance 11 new Indigenous feature films for the 2017-2018 cycle,
investing a total of $4.7 million through the Production program’s Indigenous
stream, exceeding an original commitment of $4.2 million.39
● In May 2017, the CRTC released its decisions on the renewal of licenses for large
television groups including Bell Media, Corus Entertainment and Rogers Media,
which implemented policies stemming from the CRTC’s Let’s Talk TV
consultation and proceeding, launched in 2013. The decision included a

decrease in the programs of national interest (PNI) spending requirements to
5%, which drew significant criticism from industry groups. In August 2017, the
Governor in Council sent the decision back to the CRTC, directing them to
consider “how it can be ensured that significant contributions are made to the
creation and presentation of programs of national interest, music
programming, short films and short-form documentaries,” as well to consider
the importance of creators of Canadian programming to the Canadian
broadcasting system.40
● Pinewood Toronto has plans to expand its studio space with the opening of a
new facility, targeted for May 2018.41
● A recent high profile example of industry consolidation in the film and TV
industry involves the Walt Disney Company’s plans for a US $52.4 billion
acquisition of 21st Century Fox (subject to approval from U.S. antitrust
regulators). With this move, the number of major studios in the U.S. would be
reduced to five. The deal would bring more television production into Disney’s
fold, with Fox contributing its stake in TV streaming service Hulu, and Disney
gaining a majority share. The deal dovetails with Disney’s plans to launch two
new OTT streaming services: ESPN Plus, and a second expected to revolve
around Marvel, Lucasfilm, Pixar and Disney brands.42
● In July 2016, the Government of Ontario released its first-ever Culture Strategy,
which established a roadmap for supporting arts and culture, based on
extensive consultation with Ontarians. The final strategy focuses on four key
goals: promote cultural engagement and inclusion; strengthen culture in
communities; fuel the creative economy, and promote the values of the arts
throughout government. Ontario’s film and television sector is recognized as an
important contributor in this strategy, which notes a commitment to
modernize the suite of tax credits for the screen-based industries.
● Recent research by Ontario screen-based industry organizations explores
trends, opportunities, and challenges in topics like impact producing, gender
parity, and regional infrastructure. A report published by the Documentary
Organization of Canada (DOC) examines developments in the field of impact
producing in other countries and shows how a social entrepreneurship
approach to measuring and evaluating the impact of documentaries offers
opportunities for filmmakers, funders and distributors.43
As gender parity and
diversity become a growing focus in the screen-based industries, CMPA
produced a report that reviewed global policy approaches to gender parity and
highlighted specific challenges faced by women in the Canadian screen-based
industries as well as views regarding potential solutions.44
Cultural Industries
Ontario North published an economic impact analysis and report on Northern
Ontario’s film and television production infrastructure, which catalogues the

region’s key centres (these include Greater Sudbury, North Bay, Sault. Ste.
Marie), past productions, production facilities and services, education and
training assets. The organization also maintains the Northern Ontario Crew
Database as a resource for producers working in the area.45
● Canada has become the first non-European country to join Eurimages, a film
fund that supports approximately 60 European co-productions annually.
Through this partnership, Canadian producers will have access to the
Eurimages Fund (which comes in the form of a loan), which should facilitate an
increase in co-productions with European countries.
● Two recent decisions provide increased clarity for applicants to federal film and
TV tax credits. In March 2017, the Canadian Audio-Visual Certification Office
(CAVCO) issued final public notices on three topics: eligible platforms to meet
the requirement of the Canadian Film or Video Production Tax Credit (CFVPTC)
that works be “shown in Canada,” the definition of ineligible genres of
production, and the definition of “advertising” for the purpose of federal film or
video tax credit programs.47
In April 2017, the Canada Revenue Agency (CRA)
published an updated application policy in order to provide guidance on the
CRA’s treatment of assistance for the purposes of the Canadian Film or Video
Production Tax Credit (CPTC) and Film or Video Production Services Tax Credit
(PSTC). The policy describes several forms of financing, including various
crowdfunding models, and discusses whether these amounts will be
considered “assistance” (and therefore reduce or “grind” the tax credit).48
Source:
http://www.omdc.on.ca/collaboration/research_and_industry_information/industry_profiles/Film_
__TV_Industry_Profile.htm#footnote-46

Service Description
Audience Development
We help clients identify and establish relationships with to perfect audience to ensure
scalable growth is a realistic objective. We develop engaging narratives to guide our
audience through each phase of our client sales funnel. Services include, Media
relations, audience engagement, strategy and planning.
Consultation
Handling the public image and reputation of the company, we provide client-
consultation in its finest to meet exceptional growth and relationship during the
course of time. Our consultation stands an intermediary in disseminating the
communications mission and goals to the public. Service includes, industry best
practices and media training.
Risk assessment, management and evaluation
Risks can jump into corporations, and so is analyzed in terms of likelihood and impact.
Our good risk management team manages and evaluates on every strategic planning
and decision making, which gives the best resources to allocate and in getting better
communication projects. The risk management manages and evaluates what can go
wrong, what impact could it bring for the organization or for the client and what can
be done to tackle the issue.

Interactive media development
We create responsive digital experiences for our clients by providing text, , moving
image, animation, video, audio, and video games based services to engage identified.
Service includes content development.
Competitive Advantage
Specialization
We focus on a niche sector of PR and this give our firm the opportunity to establish a
reputation as experts with the film PR sector.
Tech and Innovation
We can create value for our service by using interactive media as our internal
competency. Our staff are highly skilled and up to date with current trends in
technology and innovation. As a result, our clients do not need to outsource digital
solution.
Service Differentiation
Many movies are receiving backlash for not be aligned with social issues and modern
society's point-of-view. Be aware of global trends and connected with the zeitgeist is
mandatory to create a successful movie. We found a market opportunity in providing
consultancy for film production in the early steps of the film development process.
Pricing
Our pricing strategy is to minimize internal cost with the goal of maximizing value for
our clients to costs.

Marketing
SWOT Analysis
Strengths
● Skilled employee
● Diverse Workforce
● Strategic location
● Niche PR sector
Weakness
● New to the market
● Bank Loan to pay
● Limited Resources to accept large scale project
Opportunities
● Partnership with film festivals
● Wide range of services
● Interactive media
● Thought leadership in diversity
Threats
● Existing competition
● Artificial Intelligence
● New entrants
● Disruptive technologies

Marketing Plan
Our communication efforts are classified into four categories: paid, earn, owned and
shared.
In our first year, the goal of Premiere Communications is to raise awareness and
attract clients. To do so we intend to partner with Tiff on a sponsorship deal which will
see Premiere Communication handle the promotion of Tiff free of charge and in
exchange for our service, Premiere Communications will become one of the major
sponsor of the event, gain direct access to potential clients, opportunity to have a
Premiere Pro VIP room at Tiff and establish an ongoing relationship with the film
festival.
#DiverCity is a charitable CSR initiative by Premiere Communications. The goal of this
initiative is to encourage diversity in film and raise funds toward creating
opportunities for minorities in the film industry.
Paid media
● Partnership with Tiff
● Billboards to Promote Tiff and raise awareness about our brand
● Online advertising
Earn media
● Create a media-list of entertainment journalists
● Media Release
● Media Kit
● Create media pitch for clients
These media outlets include: 24 Images, Cineaction, Cinema Canada, TheGate.ca,
Playback and What If?
Shared media
● Setup social media platforms
● Social Media Campaign on Twitter, Facebook and Instagram
● #Divercity
● CSR campaign
● Email blasts
Our profile name across all social media platforms will be @premierePR. Our firm will
use social media to engage with clients, monitor the performance of our ongoing
campaigns and observe trends. We will also use our profiles to promote our CSR
initiative #DiverCity

Owned Media
● Web
● Event VIP room
● Blog
What When Why How much
Toronto Film
Festival Official
Sponsorship
Aug. 2019
Our potential clients will be at
this event. As the official
agency and sponsor of the Tiff,
we create visibility, business
opportunities.
Swap
services
Traditional
advertising
Aug. 2019
To publish full-page ads in
film trade magazines
$16,916
Online advertising Aug. 2019
To boost content on
Instagram and Facebook
$1,130
Event VIP room Sep., 2019
We will create a space for
celebrities, movie directors,
producers and media to
establish meaningful
relationships with
stakeholders.
$33,900
Blog Aug. 2019
To establish thought
leadership in diversity and
publish featured stories about
our services and approach
-
Email Blasts Nov. 2019
We will create and share news
about the movie industry and
our solutions to follow-up the
list of contacts that we will
build with the VIP event.
-
Media relations Aug. 2019
To develop a press-kit and
pitch media about our
partnership with TIFF
$1,695
(Cision)
Social Media
Campaign
Aug. 2019
Very targeted campaign to
movie industry professionals
about our unique approach
and solutions
-

Operational Plan
Risk Management Plan
Based on the SWOT analysis, our team has identified the following potential risks to
our business:
● Existing competition: Our business serves a niche sector of the PR industry.
Due to the small size of our team we have a limited capacity to take on new
projects. We are also at a disadvantage competing against larger films that
carter to the same sector because they have access to more resources.
● Artificial Intelligence: This is an emerging trend affecting different industries
including PR. Advancement in AI could render our services obsolete.
● New entrants: The entry of new players in the industry with more appealing
competitive and business advantage than our firm could potentially lead to our
business losing clients and eventually to closure.
● Disruptive technologies: There emergence of businesses that utilize disruptive
business models that differ from industry norms could change the landscape of
the PR. Our firm would need to adapt to the changes.
● Loss of employees: Losing employees to competitors is a constant threat faced
by business as employees are valuable assets and the cost of replacing staff is
expensive. Losing employees could also lead to loss of client accounts handled
by those employees.
● Closure: This is the consequence of not effectively anticipating and managing
risk. The risk identified above could all potential cause our business to end.
Contingency Plan
Technology obsolescence – up-to-date software technology.
New entrants in the market - build promotional plan and strong clientele
Death of the proprietor - proprietor’s kin takes over the business and he shall be
personally liable for all the debts of the company.

Management Plan
Organizational chart
Employee name Key responsibilities Qualifications
RICARDO GUIMARAES Account coordinator and
marketing consultant
BA in advertising, MBA in
marketing, PgD in public
relations
EKTA SUNEJA Finance administrator and
copy-editor
BA(H) in english, PgD in
public relations
MOBOLAJI ADEYEMI Creative writer BBA, PgD in Interactive
media management, PgD
in public relations
JUSTIN THOMAS Digital content strategist BA in communicative
english, PgD in human
resources, PgD in public
relations

RICARDO GUIMARAES
MOBOLAJI ADEYEMI
EKTA SUNEJA
JUSTIN THOMAS
ACCOUNT COORDINATOR AND
MARKETING CONSULTANT
CREATIVE WRITER
FINANCE ADMINISTRATOR AND
COPY EDITOR
DIGITAL CONTENT STRATEGIST
ORGANIZATIONAL STRUCTURE
We have a unique work structure that operates with a collaborative approach and
iterative process. Organized in a non-hierarchical structure in which every member
are aware of their responsibilities, reporting to the team. This allowed us to be
efficient, flexible, innovative and caring in order to achieve a sustainable
competitive advantage.

JOB DESCRIPTIONS:
Title: Account coordinator and marketing consultant
Classification: Full time
Position summary: The Account Coordinator position is primarily responsible for
giving out entry-level support for various account teams. Job includes ownership of
client coverage data, developing media lists, monitoring trends, reviewing
publications, and some media relations support.
Duties and responsibilities:
● Analyze, tracks and reports editorial and social media coverage for various
potential clients.
● Identifies pitching opportunities.
● Develops accurate lists of the most appropriate journalists and bloggers for
outreach
● Maintains and updates existing media lists, writes and proofreads media
materials and pitches.
● Coordinates and executes media follow ups
● Reviews publications and tracks trends
● Client consultations
● Works collaboratively within a team environment with cooperation
● Regularly supports agency content creation and marketing efforts.
Working condition:
● Always works indoors, sometimes from home.
● Full time work, 40 hours per week
● Subjected to the general supervision from the top management.
Mental requirements:
● Strong mindset to work in complex situations
● Ability to perform different tasks simultaneously
● Keeping clients satisfied with the quality of content created. Accounts
coordinator and marketing consultant

Title: Finance Administrator and Copy Editing
Classification: full time
Position summary: Finance Administrator and Copy editor balances two jobs
simultaneously which includes, company financing, client budgeting, preparing
reports, balance sheet, income certificate and also copy-editing part of the work.
Duties and responsibilities
● Formulate and regulates correspondence of the client budget structure and
policies.
● Analyze and performs budget control.
● Maintaining spreadsheets
● Managing accounts receivable and accounts payable
● Analyzing company liabilities and assisting payroll process.
● Maintaining records of invoices and tax payments.
● Analyzing liquidity, cash flows, return on investments and growth rates
Working condition
Mental requirements
● Keeping all the clients and company’s finances accurately

Title: Creative Writer
Classification: Full time
Position summary: Primarily responsible in making use of the written word format to
express ideas or to convey a story. Create content using multiple multimedia formats
that can be read, listened to, or viewed onscreen.
● Undertaking subject matter based on personal or public interest, or
commissioned by a client
● Using literary skills to develop themes and storylines.
● Providing communications and social media plans for potential clients.
● Aligning with client’s projects and making sure the deadlines are met.
● Quantitative and qualitative data research methodologies
● Submitting written works for publication in the required and expected format
● Conducting interviews with clients to get the intended content to be written
● Strictly following the principles of public relations writing
Working condition:
Mental requirements:
● Keeping clients satisfied with the quality of content created.

Title : Digital Content Strategist
Classification : full time
Reports to : Employees
Position summary : Content Strategist to manage all writing material we create for
business purposes, from online guides and articles to newsletters and social media
posts.
● Plan and create content strategy for business clients that successfully
meets their organizational objectives.
● Offer a concrete strategic perspective throughout the development
phase of the clients projects to help influence the market and drive
consistency across the various platforms
● Responsible for creating digital content strategies for all clients and
following up on that strategy with other employees within the
organization.
● Ensuring everything back to business objectives and focus on content to
be aired on the digital platforms.
● Fulfill the overall duties of a digital content strategist, ensuring content is
produced on the intranet channel in a timely and accurate way
● Continuous monitoring of social media contents to plan and develop
strategies to put the best for the organization.
● Work with the department communicators and adhere to pr policies
and practices.
● Managing all social media handles in providing the best strategies and
tactics.
● Develop growth strategies to attract a larger clients pool in the future.
Working conditions:
· Works in the office setting, sometimes travelling required.
· Full time jobs (40 hours per week) may subject to overtime.

Government regulations
The government of Canada regulate the industry using the following and best
practice
• Limits to the right to freedom of expression
The criminal code
Criminal libel, obscene material, hate speech, intellectual property loss
• Competition act
Consumer protection
The Canadian radio- television, telecommunication commission CRTC
• The law of defamation
• Intellectual property right
• Copyright
• Trademark
• New federal legislation on copyright and digital media
• Privacy and freedom of information/ Privacy act
• Industry self regulation
The Canadian broadcast standards council CBSC

Policies and procedures
Hours of Operations
8AM-5PM, usually 5 days/week, sometimes 6
Number of Employees
Four full-time employees (including the proprietor)
Vacation Program
Each employee has a 2-week (12 paid days) vacation yearly. We end business for the
year one week before Christmas and there is a two-day emergency leave policy, as laid
out in the rules by law.
Performance Assessment
Performance assessment is done yearly in mid-January. Productivity and quality are
our two main criteria.
Training & Development
There will be an on-the-job training program and the company will invest $20,000
yearly in leadership training that includes assessment and professional skills
enhancement.
Remuneration and Benefits
Our benefits include gym membership, Netflix and amazon prime subscription (as a
tool for research). We encourage our employees to be on top of things in the film
arena.
Other benefits comprise paid vacation leaves, option to work remotely, a profit-
sharing incentive plan based on employee performance is planned for the future.

Customers and suppliers
NAME ADDRESS PRODUCT / SERVICE
1
Hulu - 79 5th Ave, New York, NY 10003, USA
On-demand streaming
service/ film studio
2 Netflix - 245 W 17th St 10th Floor, New York, NY 10011,
USA
On-demand streaming
service/ film studio
3 HBO Studio Productions - 120 E 23rd St A, New York,
NY 10010, USA
Film Studio/ Production
Company
4 20th Century FOX Canada - 33 Bloor St E, Toronto,
ON M4W 3H1
Film Studio
5 Toronto International Film Festival - 285-255 King St
W, Toronto, ON M5V 3C6
Film Festival
6 Canadian Film Festival- 259 Richmond St W, Toronto,
ON, M5V 3M6
Film Festival
7 Pinewood Toronto Studios - 225 Commissioners St,
Toronto, ON M4M 0A1
Film Studio
8 Showline Studios - 915 Lake Shore Blvd E, Toronto, ON
M4M 3L5
Film Studios
1 EightySix Interactive - 1173 Dundas St E #137, Toronto,
ON M4M 3P1
Interactive Media
2Connected Interactive - 50 Richmond St E #200,
Toronto, ON M5C 1N7 Interactive Media
3BlueOrange - Motion.Interactive.Media - 215 Spadina
Ave, Toronto, ON M5T 2C7
Interactive Media
4The Globe and Mail Centre - 351 King St E #1600,
Toronto, ON M5A 0N1
News Media
5Toronto Star - 1 Yonge St, Toronto, ON M5E 1W7 News Media
6BBC Worldwide Canada Inc - 409 King St W, Toronto,
ON M5V 1K1
News Media
7WeWork - 240 Richmond St W, Toronto, ON M5V 2C5 Office

RENT & FORNITURE
ITEM DESCRIPTION UNIT COST TAX MONTLY YEARLY TOTAL
WeWork
Four-seat private office, furniture, cabinets,
phone, internet, showers, receptionist, meeting
and conference rooms (12 credits monthly)
$3,130 $407 $3,537 $42,443 $42,443
TOTAL $42,443
Advertising & other promotions
TIFF Sponsorship contract
Premiere Communications will swap
communications services for brand visibility, a
space for an event and logo on specific
promotional materials. 0 0 0 0 0
Ad in trade magazines
Three insertions of full page (8.5 x 11 in) in trade
magazines (one-time cost)
$4,990 $649 $5,639 $16,916 $16,916
Instagram and Facebook Ad Estimated cost to boost posts $1,000 $130 $1,130 $1,130 $1,130
Event - VIP Room
Estimated cost for an event called "VIP room" at
TIFF
$30,000 $3,900 $33,900 $0 $33,900
Cision - For media releases Signature for Cision $500 $65 $565 $1,695 $1,695
TOTAL $53,641
Salaries & Compensation
ITEM DESCRIPTION MONTLY YEARLY TOTAL
Salaries
All four employees salaries and benefits including
taxes
$25,884 $310,603 $310,603
TOTAL $364,244
Supplies
iMac 4 x 27" iMac with Retina 5K display $2,399 $312 $10,843 $10,843
Macbook Air Apple MacBook Air 13" $1,399 $182 $6,323 $6,323
Softwares
Adobe Creative Suite ($79,99) + MS Office
membership ($44)
$124 $16 $1,681 $1,681
Office suplies
Paper, pen, white board, markers, post-its, trash
can, etc.
- - - $500 $500
TOTAL $19,348
Other
ITEM DESCRIPTION MONTLY YEARLY TOTAL
Insurance Business Liability Insurance $500 $500
Business registration Costs to register the business $85 $85
Estimated costs

Legal fee Costs to law consultancy $500 $500
Association memberships IABC / CPRS / Canadian Chamber of Commerce $1,000 $1,000
TOTAL $2,085

Salaries and benefits
WORK JOURNEY DETAILS TIME COMPENSATION PACK
Hours per day 8 Benefit Monthly cost Annual cost
Days per week 5 Gym membership $200.00 $2,400.00
Week per year 52 Netflix and Amazon Prime Subscription $40.00 $480.00
12 paid vacation days +2 emergency leaves +
6 holidays + 5 sickdays (25 days = 200 hours) 200 Paid vacations $0.00 $20,000.00
TOTAL $22,880.00
POSITION COST HOUR TAX (8%) HOURS /YEAR Non-woking days HEALTH & LIFE INSURANCE COST/YEAR
Digital content strategist $32.56 $2.60 $73,142.78 $7,032.96 $6,000.00 $86,175.74
Creative writer $26.35 $2.11 $59,192.64 $5,691.60 $6,000.00 $70,884.24
Finance administrator and copy editor $27.69 $2.22 $62,202.82 $5,981.04 $6,000.00 $74,183.86
Accounts co-ordinator $20.50 $1.64 $46,051.20 $4,428.00 $6,000.00 $56,479.20
SUB-TOTAL $287,723.04
COMPENSATION PACK $22,880.00
TOTAL $310,603.04
Salaries and benefits

Business Start Up Items
Business Registration $85.00
Office Supplies & General $19,348.26
Legal Fees $500.00
Insurance $500.00
Association membership $1,000.00
Secure three months of wages and rent $88,260.00
Promotional Costs $53,641.10
Contingency reserve $20,000.00
TOTAL START-UP COSTS $183,334.36
SOURCES OF FUNDING
Personal Savings & Investments $10,000.00
Small Business Loan Financing Program (TD Bank) $50,000.00
Loan from Family/Friends $100,000.00
Partners Investment $30,000.00
Other
TOTAL INVESTED FROM ALL SOURCES $190,000.00
Start-up costs

Revenue Aug Sep Out Nov Dec Jan Fev Mar Apr May Jul Jun Total
Communications Services $50,000.00 $70,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $820,000.00
Start-up investment $190,000.00 $190,000.00
TOTAL REVENUE $190,000.00 $0.00 $0.00 $50,000.00 $70,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $100,000.00 $1,010,000.00
Operating Expenses
Accounting Fees $500.00 $500.00
Start up Costs $183,334.36 $183,334.36
Salaries & benefits Covered in the start-up costs $25,883.59 $25,883.59 $25,883.59 $25,883.59 $25,883.59 $25,883.59 $25,883.59 $25,883.59 $25,883.59 $232,952.28
Auto: Travel/Parking/Uber $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $6,000.00
Books/Magazines/Newspapers $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $30.00 $360.00
Business & professional development $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $20,000.04
Business Gifts $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $600.00
Business Liability Insurance Included in the start-up costs $0.00
Computer Hardware Included in the start-up costs $0.00
Computer Software Included in the start-up costs $140.00 $140.00 $140.00 $140.00 $140.00 $140.00 $140.00 $140.00 $140.00 $140.00 $1,400.00
Dues (CPRS / IABC / FCC) Included in the start-up costs $0.00
Entertainment & Meals (50% Ded) $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $4,800.00
Bank Charges (7.9% - One-year loan) $8,950.00 $8,950.00 $8,950.00 $8,950.00 $8,950.00 $8,950.00 $8,950.00 $8,950.00 $8,950.00 $8,950.00 $89,500.00
Internet & Phones Included in the start-up costs Include in the Wework rent $0.00
Postage Included in the start-up costs $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $200.00
Website Maintenance $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $120.00
TOTAL EXPENSES $186,491.03 $2,656.67 $2,656.67 $37,650.26 $37,650.26 $37,650.26 $37,650.26 $37,650.26 $37,650.26 $37,650.26 $37,650.26 $37,650.26 $530,656.68
NET PROFIT $3,508.97 -$2,656.67 -$2,656.67 $12,349.74 $32,349.74 $62,349.74 $62,349.74 $62,349.74 $62,349.74 $62,349.74 $62,349.74 $62,349.74 $479,343.32
Income statement

Assets Liabilities and Owners' Equity
Currents Assets: Current Liabilities:
Cash $190,000 Accounts payable $122,980.04
Marketable Secruities $0 Wages payable $232,952
Account Receivable $1,010,000 Start-up costs $183,334
Taxes payable $466,216
Software $1,681 Total Current Liabilities $1,005,483
Prepaid Expenses $44,528
Total Current Assets $1,246,209
Fixed Assets: Total Equity $240,726
Land $0
Building $0
Equipment $17,167
Total Fixed Assests $17,167
TOTAL ASSETS $1,263,376
Balance sheet

Item Rate
Media Monitoring $1,500 / month
Press Releases $1,500 / per
Client news-based media relations effort $5,000 / per
Reactive media pitches $1,500 / per
Social – content curation, posting, monitoring $2,500 / month
Byline article program $25,000 / per
National survey with media relations $30,000 / per
Account maintenance (client calls, reporting, etc.) $2,000 / month
Annual planning (includes meetings, plan creation, etc.) $3,500 / per
White paper $7,500 / per
Unplanned (includes crisis communications, editing internal documents) $1,000 / month
Create unique sharable social media content (infographics). $2,500 / per
Marketing and media event $15,000 / per
Media training $5,000 per
Interactive media development project $300 / hour
Audience development $500 / hour
Consultation $150 / hour
Risk assessment $500 / hour
Community creation project $300 / hour
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