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Impact Edge : Salt of the Earth
Business Plan
Chaitrali Bhide
Current
Earnings
Current Value Chain for 1kg of salt
100 times of original value
Distribution
Channels
The product range would be available for purchase in restaurants for the initial few weeks
after which the products would be sold through gourmet retail chains as mentioned on pg.121.
The products would be delivered via a courier service such as Gati or DHL directly to the
restaurants and retail chains to four cities - Mumbai, Pune, Bangalore and Delhi.
Value Chain
Distribution Channel
Delhi
Bangalore
Mumbai
Pune
Little Rann of Kutch Processing plant
Restaurants and retail chains
Business
Plan
Phase 1
Implement Business Model Canvas
Implement Product Placement and Marketing
Strategies (pg. 120-125)
• Product development and production of
  inital 4 flavoured salts
• Connect with channels for distribution
  and marketing national and international
• Packaging, marketing and Sale of salt
•  Making promotional videos to spread
  awareness about the product and the
  Agariya community
  
Phase 2
• Spread awareness about their
   work in non-product way (art
  installation, tourism, merchandise,
  souvenir)
• Sale of a ‘Make-your-own-Agariya-food
  kit’ with crystal salt and other regional
  ingredients
• Recipe pamphlets
•  Introduce other flavours
•  Explore economic potential of developing
  Fleur de sel, pyramid salt, black
  pyramid salt flakes
•  Provide more efficient work tools and
  protective gear
Business
Plan
Phase 3
•  Better access to cleaner water for drinking
  and bathing purposes
•  Providing better housing structures -
   lining the huts with cool water to
   moderate the temperature
• Connecting solar panels to get
   electricity in the hut or solar cookers
•  Using the grey mud dug up during pump
  installation and pan creation, to make
  special packaging such as ‘Special
  Edition’ Clay containers tied with
  regional cloth to sell the crystal earth salt
  - for festive occasions
•  Form a merger with farmers (Agariyas
   or S.A.V.E.) to sell other origin-specific
   edibles together
• Improve distribution channels for
  industrial salt buyers
Unit
Costing
Fixed Cost
Variable Cost
COGs includes - cost of raw materials, containers, printing, packaging(1ry and 2ry), inbound
transport and filling.
Unit
Costing
inRupees
Per kg
earnings
The Agariyas would earn 10 Rupees
instead of 14 paise for 1kg of salt.
Financial
Projection
Financial Projection if amount of salt sold per year is increased.
Financial
Projection
Financial Projection if amount of salt sold per year is constant.

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Business Plan - Ekatra salt

  • 1. Impact Edge : Salt of the Earth Business Plan Chaitrali Bhide
  • 2. Current Earnings Current Value Chain for 1kg of salt 100 times of original value
  • 3. Distribution Channels The product range would be available for purchase in restaurants for the initial few weeks after which the products would be sold through gourmet retail chains as mentioned on pg.121. The products would be delivered via a courier service such as Gati or DHL directly to the restaurants and retail chains to four cities - Mumbai, Pune, Bangalore and Delhi. Value Chain
  • 4. Distribution Channel Delhi Bangalore Mumbai Pune Little Rann of Kutch Processing plant Restaurants and retail chains
  • 5. Business Plan Phase 1 Implement Business Model Canvas Implement Product Placement and Marketing Strategies (pg. 120-125) • Product development and production of   inital 4 flavoured salts • Connect with channels for distribution   and marketing national and international • Packaging, marketing and Sale of salt •  Making promotional videos to spread   awareness about the product and the   Agariya community    Phase 2 • Spread awareness about their    work in non-product way (art   installation, tourism, merchandise,   souvenir) • Sale of a ‘Make-your-own-Agariya-food   kit’ with crystal salt and other regional   ingredients • Recipe pamphlets •  Introduce other flavours •  Explore economic potential of developing   Fleur de sel, pyramid salt, black   pyramid salt flakes •  Provide more efficient work tools and   protective gear
  • 6. Business Plan Phase 3 •  Better access to cleaner water for drinking   and bathing purposes •  Providing better housing structures -    lining the huts with cool water to    moderate the temperature • Connecting solar panels to get    electricity in the hut or solar cookers •  Using the grey mud dug up during pump   installation and pan creation, to make   special packaging such as ‘Special   Edition’ Clay containers tied with   regional cloth to sell the crystal earth salt   - for festive occasions •  Form a merger with farmers (Agariyas    or S.A.V.E.) to sell other origin-specific    edibles together • Improve distribution channels for   industrial salt buyers
  • 7. Unit Costing Fixed Cost Variable Cost COGs includes - cost of raw materials, containers, printing, packaging(1ry and 2ry), inbound transport and filling.
  • 9. Per kg earnings The Agariyas would earn 10 Rupees instead of 14 paise for 1kg of salt.
  • 10. Financial Projection Financial Projection if amount of salt sold per year is increased.
  • 11. Financial Projection Financial Projection if amount of salt sold per year is constant.