The business plan outlines a multi-phase strategy for marketing and distributing gourmet flavored salts sourced from the agariya community, initially targeting restaurants and gourmet retail chains in major Indian cities. It emphasizes product development, promotional strategies, and the introduction of new product lines while also addressing community welfare needs such as better housing and access to clean water. Financial projections are included to demonstrate potential earnings for the agariyas as sales volume changes.

1. Impact Edge : Salt of the Earth
Business Plan
Chaitrali Bhide

2. Current
Earnings
Current Value Chain for 1kg of salt
100 times of original value

3. Distribution
Channels
The product range would be available for purchase in restaurants for the initial few weeks
after which the products would be sold through gourmet retail chains as mentioned on pg.121.
The products would be delivered via a courier service such as Gati or DHL directly to the
restaurants and retail chains to four cities - Mumbai, Pune, Bangalore and Delhi.
Value Chain

4. Distribution Channel
Delhi
Bangalore
Mumbai
Pune
Little Rann of Kutch Processing plant
Restaurants and retail chains

5. Business
Plan
Phase 1
Implement Business Model Canvas
Implement Product Placement and Marketing
Strategies (pg. 120-125)
• Product development and production of
inital 4 flavoured salts
• Connect with channels for distribution
and marketing national and international
• Packaging, marketing and Sale of salt
• Making promotional videos to spread
awareness about the product and the
Agariya community
Phase 2
• Spread awareness about their
work in non-product way (art
installation, tourism, merchandise,
souvenir)
• Sale of a ‘Make-your-own-Agariya-food
kit’ with crystal salt and other regional
ingredients
• Recipe pamphlets
• Introduce other flavours
• Explore economic potential of developing
Fleur de sel, pyramid salt, black
pyramid salt flakes
• Provide more efficient work tools and
protective gear

6. Business
Plan
Phase 3
• Better access to cleaner water for drinking
and bathing purposes
• Providing better housing structures -
lining the huts with cool water to
moderate the temperature
• Connecting solar panels to get
electricity in the hut or solar cookers
• Using the grey mud dug up during pump
installation and pan creation, to make
special packaging such as ‘Special
Edition’ Clay containers tied with
regional cloth to sell the crystal earth salt
- for festive occasions
• Form a merger with farmers (Agariyas
or S.A.V.E.) to sell other origin-specific
edibles together
• Improve distribution channels for
industrial salt buyers

7. Unit
Costing
Fixed Cost
Variable Cost
COGs includes - cost of raw materials, containers, printing, packaging(1ry and 2ry), inbound
transport and filling.

8. Unit
Costing
inRupees

9. Per kg
earnings
The Agariyas would earn 10 Rupees
instead of 14 paise for 1kg of salt.

10. Financial
Projection
Financial Projection if amount of salt sold per year is increased.

11. Financial
Projection
Financial Projection if amount of salt sold per year is constant.