The document discusses the importance of salesforce.com (SFDC) analytics for understanding customers and business. It notes that SFDC is now used for more than just sales force automation and that most organizations lack key analytics capabilities in SFDC like integrating multiple data sources, advanced analytical requirements, and extending reports to non-SFDC users. The document promotes the Birst analytics platform as a solution to fill these gaps and provide insightful and customizable analytics capabilities designed for SFDC.