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Agile Customer Analytics




                         Brian A McCarthy
                         Regional Vice President
                         303.921.9061
                         bmccarthy@birst.com

          Confidential
Why Are SFDC Analytics So Important?
• To Know Your Customers is to Know Your Business
  – Harrah’s, Amazon
• SFDC: Not Just for SFA Anymore!




                                         Confidential   4/26/2012   2
Survey Says…..




                 Confidential   4/26/2012   3
What’s Missing?




                  Confidential   4/26/2012   4
Finger in the Dyke?




                      Confidential   4/26/2012   5
SFDC/Birst Customer Profile
   Multiple Sources of Data to Integrate
            SFDC, G/L, ERP, Web Analytics, Excel, Sales Comp, etc.

   Advanced Analytical Requirements
         Snapshot, Trend, Compare
         Slowly Changing Dimension
         Ad-Hoc
         Formatted Reporting


   Need to Extend Reports to Non-SFDC Users
          Build once, deploy anywhere
               SFDC, Web, eMail, Mobile

   IT Priorities Can’t Support Need/Pace of Change for Biz




                                                       Confidential   4/26/2012   6
Analytics Platform vs BI App




                               Confidential   4/26/2012   7
Insightful by Design




                       Confidential   4/26/2012   8
What Now?
 SFA Analytics Webinar 4/26
   www.birst.com/about/events
 Follow us on Twitter!
   @BirstBI
 Download a Trial
   www.birst.com/LP=55
 Call Us/email us
   303.921.9061 / bmccarthy@ birst.com




                                         Confidential   4/26/2012   9

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Business Intelligence on Steroids

  • 1. Agile Customer Analytics Brian A McCarthy Regional Vice President 303.921.9061 bmccarthy@birst.com Confidential
  • 2. Why Are SFDC Analytics So Important? • To Know Your Customers is to Know Your Business – Harrah’s, Amazon • SFDC: Not Just for SFA Anymore! Confidential 4/26/2012 2
  • 3. Survey Says….. Confidential 4/26/2012 3
  • 4. What’s Missing? Confidential 4/26/2012 4
  • 5. Finger in the Dyke? Confidential 4/26/2012 5
  • 6. SFDC/Birst Customer Profile Multiple Sources of Data to Integrate SFDC, G/L, ERP, Web Analytics, Excel, Sales Comp, etc. Advanced Analytical Requirements Snapshot, Trend, Compare Slowly Changing Dimension Ad-Hoc Formatted Reporting Need to Extend Reports to Non-SFDC Users Build once, deploy anywhere SFDC, Web, eMail, Mobile IT Priorities Can’t Support Need/Pace of Change for Biz Confidential 4/26/2012 6
  • 7. Analytics Platform vs BI App Confidential 4/26/2012 7
  • 8. Insightful by Design Confidential 4/26/2012 8
  • 9. What Now? SFA Analytics Webinar 4/26 www.birst.com/about/events Follow us on Twitter! @BirstBI Download a Trial www.birst.com/LP=55 Call Us/email us 303.921.9061 / bmccarthy@ birst.com Confidential 4/26/2012 9

Editor's Notes

  1. End users’ requirements for insight always increase over time –they need insight into more data sources to build a more complete view of the business and they need more ways to analyze and interact with that data for them to make effective decisions. <click – show Traditional BI curve>Unfortunately, while the pace of requirements change is high, traditional BI is very slow to deploy and update/enhance. This means that the first phase deployment is often 6-12 months in duration or even more. Subsequent iterations typically take 6 months or so. This pace of enhancement means that the business users’ requirements will never be fully met – forcing the business users to “fly blind” in key areas and lowering the effectiveness of the overall decision-making process.<click – show Agile BI curve>Agile BI offers a much better way for companies to meet their end users’ demands for insight over time. By enabling rapid initial deployments and more rapid iterations over time, Agile BI enables the end users to explore a more comprehensive view of their business in more flexible ways more quickly and affordably than traditional BI – enabling the BI system to keep pace with the end user requirements over time. <click – show Business Value area graph>By better keeping pace with end users requirements, Agile BI enables better and more effective decision making in more areas of the business more quickly and affordably than traditional BI solutions. This difference enables end users to drive more business value for their organizations over time.