This document is a presentation by Viacheslav Makovich about doing business in Russia. It covers an introduction to Makovich's background and experience supporting foreign companies in Russia. The presentation then addresses the current market situation in Russia, including economic trends, price increases, industry overviews, and challenges. Finally, it discusses particularities of doing business in Russia, such as the importance of relationships, cultural differences, geographical centralization, and political stability/instability. The presentation concludes by making time for questions about specific business cases of companies interested in the Russian market.

1. What You Should Know
About Russian Market?
Viacheslav Makovich, slava@makovich.ru, +7(911) 932-7890

2. The ScheduleThe Schedule
1. Let’s meet
2. Current market situation and trends
3. Particularities of doing business in Russia
4. Your cases
2

3. Let’s meet!Let’s meet!
Viacheslav Makovich:
•Education in European School of
Business in Germany
•More than 7 years of experience in
support of foreign companies (mostly
SMEs) in development on Russian
market
•Competence and contacts on
different industries, including
mechanical engineering, corporate
software, retail, vending, energy
efficiency, food, consulting services
etc.
3

4. Let’s meet!Let’s meet!
Projects
4

5. Let’s meet!Let’s meet!
What’s your name?
What’s your business?
What’s your goal of being here?
5

6. Market situationMarket situation
6

7. Market situationMarket situation
7

8. Market situationMarket situation
8
Prices goes up
Salaries stays on the same level
Search for more efficient deals

9. Market situationMarket situation
9
Industries overview:
• Retail
• Industry
• Automotive
• Construction
• IT
• Government sector
• Your industry

10. Market situationMarket situation
10

11. Market situationMarket situation
11

12. ParticularitiesParticularities
12
•Importance of relationships
•Bad cross cultural communications

13. ParticularitiesParticularities
13
•Generally high level of education
•Small salaries compared to EU
•No real “middle class”
•Big number of billionaires

14. ParticularitiesParticularities
14

15. ParticularitiesParticularities
15
•Centralization (Moscow & St Petersburg
form 40% of economy)
•Long distance

16. ParticularitiesParticularities
16
•Lack of financial resources
•Big “government” investments

17. ParticularitiesParticularities
17
•Political stability
•Political instability

18. ParticularitiesParticularities
18
•Good image of foreign brands
•National pride

19. ParticularitiesParticularities
19
•Low taxes
•Customer duties and sanctions

21. PracticePractice
21
Now it’s time for your cases:
•Name
•Product
•Current situation
•Goals in Russia

22. Viacheslav Makovich
slava@makovich.ru
+7(911) 932-7890
www.facebook.com/slava.makovich
Thank You!