This document discusses the importance of business ethics for an organization. It notes that ethics are influenced by culture and should avoid causing guilt or regret. Implementing ethical behavior and corporate social responsibility can attract investors, customers, and talent while retaining existing employees. Stakeholders like investors want high returns while customers want good quality products at low costs and employees want fair compensation and a good work environment. Upholding business ethics through principles and values can help businesses build sales, retain employees, reduce litigation, and regulate costs for long term gain.