Business ethics examines ethical problems that arise in business environments and applies to both individual and organizational conduct. It comprises principles that guide behavior regarding what is right and wrong in business decisions and actions. There are two key branches: descriptive ethics scientifically studies moral beliefs and practices; normative ethics determines what is morally right or wrong through principles and theories. Encouraging ethical behavior in organizations involves communicating ethics codes, managers serving as role models of ethical conduct, disciplinary actions for unethical behavior, and rewards for ethical behavior.