This document provides information about a business consulting firm that helps defense contractors sell in the Balkan countries. It lists the countries they can help contractors expand to, and what services they offer, including market entry strategies, lead generation, and setting up meetings with government decision makers and contractors. An example case study is given of helping a company enter the Turkish defense market, where they arranged meetings with top companies and government representatives, resulting in confirmed sales opportunities and new business leads. Contact information is given for the managing director to discuss potential projects.

1. Business Consulting 4
Defense
Helping defense contractors sell in the
Balkans

2. Customers
Who?
 Defence contractors willing to expand to the Balkans:
 Romania
 Turkey
 Bulgaria
 Serbia
 Bosnia&Herzegovina
 Croatia
 Montenegro
 Macedonia
 Civilian contractors selling to the Defense Industry willing to expand to the Balkans

3. Consulting
Market entry strategies
Lead generation: meetings with decision makers from
the Government and leading contractors
What we offer

4. Marian Hanganu – Managing Director
Key consultants in Romania, Turkey, Bulgaria, Serbia,
Boshia & Herzegovina, Croatia
Our team

5. Case Study

6. Turkish Market Entry
Project team: 1 Salesman
Pride consultant and 2
Turkish Consultants
Deliverables:
 Company profiles
 Advisory Services
 Meetings:
 9 top companies
 2 reps of the Turkish Government
Duration: 20 days
Customer: International
Headhunting Agency
specialized in Aeronautics
Project: meet the Turkish
Undersecretariat for
Defense and 8 of the most
important defense
contractors in Ankara,
Turkey

7. Outcome
Meetings:
 9 top companies
 2 reps of the Turkish Government
The largest Turkish Aerospace contractor included the
company in his list of approved suppliers
3 confirmed sales opportunities
4 leads
1 large project spotted-invited to join a consortium
The customer was able to assess the market
attractiveness

8. Proven
Results

9. How we work
Clear & Measurable Objectives
Sales Pipeline based
Key Account Management
Short and mid term consulting assignments

10. Marian Hanganu
marian@salesman-pride.com
Mobile: +40 728 932711
www.salesman-pride.com