Business communication ppt mba genral studies

1. Business Communication
Topic: Communication Failure
Presented by: BABASAB PATIL
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2. PRESENTATION NO :1
COMMUNICATION FALIURE
Facts
Mr. Basu went to Woodlands Apparel to buy a pullover.
•While purchasing the pullover Mr. Basu did not read the
price tag of the pullover.
•Basu misunderstood the price tag of pullover as Rs 950 but
it was discounted price.
•Basu’s wife pointed out that there was 25% discount on that
pullover.
•While making payment he came to know the fact that the
original price was Rs.1900 instead Rs.1424.
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3.  PROBLEM OF THE CASE:
Main problem of the case was communication
gap between counter person and Mr. Basu.
QUESTION AND ANSWERS:
Identify the three sources of Basu‘s information.?
 The three sources
 Wife
 Price tag
 cash memo
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4. • Discuss the main filter involve in this
case?
• Mr. Basu did not read the price tag.
• He thought that the pullover price was
Rs.950 and his wife told that there is 25%
discount,
• so he decided to buy one more pullover.
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5.  When he received the cash memo he was astonished
because the original price was Rs 1900 instead of
Rs1424
 .Basu misunderstood the discount price. The original
price is Rs.1266, on that 25%discount which was Rs
950.
 The total amount for two pullovers will be Rs.1900.By
this he came to know the original price.
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6. What should Mr. Basu have done to avoid the
misunderstanding?
 Initially Mr.Basu has not seen the price tag of piece
selected by him.
 He could have asked the counter person that
whether it is discount price or original price and
there should be interpersonal communication
between counter person and Mr.Basu so that they
can clear their doubts.
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7.  Who is blame for this communication gap? And
why?
 We should blame the counterperson. When Basu
asked for price the counter person just nodded
his head, which leads to communication gap.
 We should blame his wife also because she has
also misunderstood the price which leads to the
commit the mistake by Mr. Basu.
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