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- 1. Unit 3 Communicating in teams, Negotiation Skills, Communication skills during a conflict, Mentoring and Appraisals, Communication in Social Media and Digital Communication
- 2. Communicating in Teams • Team Communication refers to the all of the interactions and exchanges of information that happens in a team. • Team communication takes many shapes and forms, from verbal communication to digital forms of written communication, to things that are left unsaid.
- 5. Digital Communication Flexibility—Those who thrive in digital communication tend to be people who are highly adaptable, as priorities in this discipline often shift quickly. Flexibility is highly valued in these roles, hiring managers want employees who can easily acclimate to changes. A commitment to lifelong learning—Ongoing education is important for staying marketable and at the forefront of the field. It’s impossible to predict future changes but the most successful digital communication professionals are committed to lifelong learning to stay ahead of the rapid pace of change. A passion for storytelling—Digital communications are often rooted in the art of persuasion, and one of the best ways to persuade your audience is by crafting a strong narrative. Empathy—Being a strong communicator involves gaining a strong appreciation for your audience and what drives them. Once you’re able to put yourself in the shoes of other people you’re trying to influence, you can establish more meaningful—and more effective — connections with them. Curiosity—The best digital communication practitioners are those who crave a deeper understanding of the people, processes, and channels of communication.
- 6. Common Digital Communication Career Paths The Association of Data-Driven Marketing and Advertising recently identified key growth opportunities for digital communications professionals in areas such as: Content Marketing These roles involve the planning, creating, and sharing of compelling content to engage key audiences. Unlike traditional marketing, content marketing isn’t about promoting a product or service but about being a credible source of information that matters to potential customers. Digital Advertising Digital advertising professionals develop and execute strategies to reach highly targeted audiences through an array of online channels, from Google AdWords to Instagram. Data-driven Marketing These roles involve testing various marketing approaches, analyzing and interpreting data, and measuring the results of marketing campaigns. Search Engine Optimization (SEO) Professionals in these roles implement, analyze, and continuously update website content and technical features to increase an organization’s search engine ranking. Social Media Social media professionals are responsible for developing and executing social media marketing campaigns to influence a target audience, which includes the creation and curation of visual and written content. They also may act as community managers, listening and responding to social media users in a way that is in line with the organization’s brand identity.
- 7. Communication in Social Media • Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. • Key Principles for Social Media Managers: 1. Social media is about conversations, community, connecting with the audience and building relationships. It is not just a broadcast channel or a sales and marketing tool. 2. Authenticity, honesty and open dialogue are key. 3. Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second. 4. Be compelling, useful, relevant and engaging. Don’t be afraid to try new things, but think through your efforts before kicking them off.
Editor's Notes
- Team communication is the foundation of team collaboration. To work together, you must communicate. To work together well, you have to make sure your team communication is stellar
- The Thomas-Kilmann Instrument is designed to measure a person’s behavior in conflict situations. “Conflict situations” are those in which the concerns of two people appear to be incompatible. In such conflict situations, we can describe an individual’s behavior along two dimensions: (1) assertiveness, the extent to which the person attempts to satisfy his own concerns, and (2) cooperativeness, the extent to which the person attempts to satisfy the other person’s concerns. Competing is assertive and uncooperative—an individual pursues his own concerns at the other person’s expense. This is a power-oriented mode in which you use whatever power seems appropriate to win your own position—your ability to argue, your rank, or economic sanctions. Competing means “standing up for your rights,” defending a position which you believe is correct, or simply trying to win. Accommodating is unassertive and cooperative—the complete opposite of competing. When accommodating, the individual neglects his own concerns to satisfy the concerns of the other person; there is an element of self-sacrifice in this mode. Accommodating might take the form of selfless generosity or charity, obeying another person’s order when you would prefer not to, or yielding to another’s point of view. Avoiding is unassertive and uncooperative—the person neither pursues his own concerns nor those of the other individual. Thus he does not deal with the conflict. Avoiding might take the form of diplomatically sidestepping an issue, postponing an issue until a better time, or simply withdrawing from a threatening situation. Collaborating is both assertive and cooperative—the complete opposite of avoiding. Collaborating involves an attempt to work with others to find some solution that fully satisfies their concerns. It means digging into an issue to pinpoint the underlying needs and wants of the two individuals. Collaborating between two persons might take the form of exploring a disagreement to learn from each other’s insights or trying to find a creative solution to an interpersonal problem. Compromising is moderate in both assertiveness and cooperativeness. The objective is to find some expedient, mutually acceptable solution that partially satisfies both parties. It falls intermediate between competing and accommodating. Compromising gives up more than competing but less than accommodating. Likewise, it addresses an issue more directly than avoiding, but does not explore it in as much depth as collaborating. In some situations, compromising might mean splitting the difference between the two positions, exchanging concessions, or seeking a quick middle-ground solution.
- Positives of social media: Social media has made communication never been so fun by offering fun filters, cool texts, quick messaging, the ability to comment/like on photos, bitmojis, geotags, and so much more. This is why so many people enjoy using these different platforms to communicate different things. You have apps like Instagram and Facebook to post all of your favorite photos allowing all your friends and followers to see. Then you have apps like Twitter to post your thoughts and opinions all in 240 characters or less. Then there's Snapchat where people are able to post their daily activity for others to watch. Social media gives people a place to find things of their interest, while also being able to communicate and meet others. Having these platforms has made communication easier than ever by providing a medium that targets all kinds of demographics of people. Social media can be great for spreading important information to people at a very fast rate and can rapidly spread to inform more people. Social media has helped change lives and spread awareness for all kinds of things by grabbing the attention of millions and getting people to want to make a difference. Negatives of social media: Although platforms like Facebook, Twitter, Snapchat, and Instagram provide convenient and easily accessible places for people to interact, there are some down falls to them. The first problem with social media sites is that although you may think the things you say and post are private… they are never actually fully safe. It can be very easy for personal information to be leaked onto the internet and then go viral from there. These social media sites have the ability to make or break a persons reputation and personal image. These platforms may be great for seeing what others post but it has also become a place where people get exposed and violated. It is very common for people to get cyber bullied on social media because people have the power to publicly humiliate others. This is why it is very important for others to be careful what they post and say on the internet because it can come back to bite you in the real world. Social media has also developed some improper communication habits especially when comes to a persons writing. People often develop bad habits that use improper grammar and specially that may negatively impact how you communicate in the real world.