Starbucks faces challenges expanding into Italy according to a Bloomberg Businessweek article. In a 2-3 page paper, the student is asked to examine some of the challenges Starbucks faces in addressing its reputational risk in Italy. The paper should determine whether there is a strategic advantage to entering the Italian coffee market and discuss how competitors' marketing strategies could inform Starbucks' entry, and consider whether it should even enter Italy at all. The paper must be in APA style and cite a minimum of 2-3 resources, including one peer-reviewed source.
Case Study InformationArticles Below are listed the art.docxtidwellveronique
Case Study Information/Articles
Below are listed the articles and case studies you will use for your individual case studies.
1. Home Depot in China
Read this article in the Wall Street Journal Sept 15 – 16 2012:
Home Depot Learns Chinese Prefer 'Do-It-for-Me'
(pdf will be attached).
In this article you will read about Home Depot's failure to enter the Chinese market. In the case you
should pretend you are the CEO of Home Depot and that you are wrestling with how you are going to
crack the Chinese market as well as analyze past failures.
2. See's Candies
Fortune Sept 3 2012:
The Secret's of See's Candies
(pdf will be attached).
This case should have you think about how you would organize an international expansion of See's
Candies.
3. United Cereal
This is a Harvard Business case which I have added to the cases we are reviewing in class.
In this case, there are two important decisions that Brill has to make that has to do with a Eurobrand.
Please use your case analysis technique to analyze this case and come up with some possible actions, as
well of course your favored action plan.
4. Cinnabon
Wall Street Journal December 26 2012:
‘Cinnabon Finds Sweet Success in Russia, Mideast’
(pdf will be attached)
This is an interview with Ms. Kat Cole, President about international expansion. Here, you should
pretend you are Ms. Cole and that you are thinking of expanding in other areas of the world. Use the
standard case analysis to come up with some areas of expansion and what issues you may face, and
how you would overcome them.
++++ Sample Case – this is a case you can use to help you understand how to write up a case. Do not
write this one up but rather read the interview and then see the sample write up. This was done by a
student last year and received an ‘A’. It was very well done with only some minor comments.
Starbucks International Expansion
Wall Street Journal Dec 15 2003:
'It's a Grande-Latte World'
(pdf will be attached along with the sample write up also in pdf)
Here, you will pretend you are Mr. Smith; the case is how Starbucks should enter foreign markets and
the challenges it faces as well as the kinds of solutions you can propose and of course why and how.
* Name Withheld *
INTB 620 Case 2
Starbuck’s International Expansion
November 19, 2012
In this case we reviewed an interview with the Starbucks Chief Executive Office, Orin
Smith dealing with the coffee store chain’s experience with international expansion. Starbuck’s
has achieved major operating in the United States since its beginnings. When Orin Smith joined
the corporation in 1990 the chain only operated 45 stores in the Pacific North West which have
grown to 7200 stores worldwide (1650 international stores, and 5550 in the US). Some of its
key advantages it has had in the US that supported its growth included: 1) operat ...
36 Pan 1 Introduction and Overviewc. What would happen if .docxgilbertkpeters11344
36 Pan 1 Introduction and Overview
c. What would happen if the US. govern-
mentrequired that flat panel displays sold
in the United States had to also be made in
the United States? On balance, would this
be a good or a bad thing?
tl giobalEOGE
Globalization
Use the globalEDGETM site to complete the following
exercises:
Exercise 1
Your company hasdeveloped a new product that has uni-
versal appeal across countries and cultures. In fact; it is ex-
pected to achieve high penetration rates in all the
countries where it is introduced, regardless of the average
income of the local populace. Considering the COSts of the
product launch, the management team has decided to ini-
tially introduce the product only in countries that have a
sizable population base. You are required to prepare a pre-
liminary report with the top 10 countries in terms of popu-
lation size.A member of management has indicated that a
resource called the "World Population Data Sheet" may be
useful for the report. Since growth opportunities are
Exercise 2
d. What does the example of Vizio tell you
about the .futureofproduction in an in-
creasingly integrated global economy?
What does it tell you about the strategies .
that enterprises must adopt to thrive in
highly competitive global markets?
another major concern, the average population growth
rates should be listed also for management's consideration.
You are working for a company that is considering in-
.vesting in a foreign country. Investing in countries with
different traditions is an important element of your com-
pany's long-term strategic goals. As such, management
has requested a report regarding the attractiveness of al-
ternative countries based on the potential returnofFDL
Accordingly, the ranking of the top 25 countries in
terms of FDI attractiveness is a crucial. ingredient for
your report. A colleague mentioneda potentially useful
tool called the "FDI Cottfidence Index"whichis updated .
periodically. Find this index and provide additional.in-
formation regarding how the index is constructed.
The Globalization of Starbucks
Thirty years ago, Starbucks was a single store in Seattle's
Pike Place Market selling premium-roasted coffee. To-
day it is a global roaster and retailer of coffee with some
16,700 stores, 40 percent of which are in 50 countries
outside of the United States. Starbucks set out on its
current course in the 1980s when the company's director
of marketing, Howard Schultz, came back from a trip to
Italy enchanted with the Italian coffeehouse experience.
Schultz, who later became CEO, persuaded the compa-
ny's owners to experiment with the coffeehouse
format-and the Starbucks experience was born. The
strategy was to sell the company's own premium roasted
coffee and freshly brewed espresso-style coffee beverages,
along with a variety of pastries, coffee accessories, teas,
and other products, in a tastefully designed coffeehouse
setting. The company focused on selling "a third place
experience,.
Case Study InformationArticles Below are listed the art.docxtidwellveronique
Case Study Information/Articles
Below are listed the articles and case studies you will use for your individual case studies.
1. Home Depot in China
Read this article in the Wall Street Journal Sept 15 – 16 2012:
Home Depot Learns Chinese Prefer 'Do-It-for-Me'
(pdf will be attached).
In this article you will read about Home Depot's failure to enter the Chinese market. In the case you
should pretend you are the CEO of Home Depot and that you are wrestling with how you are going to
crack the Chinese market as well as analyze past failures.
2. See's Candies
Fortune Sept 3 2012:
The Secret's of See's Candies
(pdf will be attached).
This case should have you think about how you would organize an international expansion of See's
Candies.
3. United Cereal
This is a Harvard Business case which I have added to the cases we are reviewing in class.
In this case, there are two important decisions that Brill has to make that has to do with a Eurobrand.
Please use your case analysis technique to analyze this case and come up with some possible actions, as
well of course your favored action plan.
4. Cinnabon
Wall Street Journal December 26 2012:
‘Cinnabon Finds Sweet Success in Russia, Mideast’
(pdf will be attached)
This is an interview with Ms. Kat Cole, President about international expansion. Here, you should
pretend you are Ms. Cole and that you are thinking of expanding in other areas of the world. Use the
standard case analysis to come up with some areas of expansion and what issues you may face, and
how you would overcome them.
++++ Sample Case – this is a case you can use to help you understand how to write up a case. Do not
write this one up but rather read the interview and then see the sample write up. This was done by a
student last year and received an ‘A’. It was very well done with only some minor comments.
Starbucks International Expansion
Wall Street Journal Dec 15 2003:
'It's a Grande-Latte World'
(pdf will be attached along with the sample write up also in pdf)
Here, you will pretend you are Mr. Smith; the case is how Starbucks should enter foreign markets and
the challenges it faces as well as the kinds of solutions you can propose and of course why and how.
* Name Withheld *
INTB 620 Case 2
Starbuck’s International Expansion
November 19, 2012
In this case we reviewed an interview with the Starbucks Chief Executive Office, Orin
Smith dealing with the coffee store chain’s experience with international expansion. Starbuck’s
has achieved major operating in the United States since its beginnings. When Orin Smith joined
the corporation in 1990 the chain only operated 45 stores in the Pacific North West which have
grown to 7200 stores worldwide (1650 international stores, and 5550 in the US). Some of its
key advantages it has had in the US that supported its growth included: 1) operat ...
36 Pan 1 Introduction and Overviewc. What would happen if .docxgilbertkpeters11344
36 Pan 1 Introduction and Overview
c. What would happen if the US. govern-
mentrequired that flat panel displays sold
in the United States had to also be made in
the United States? On balance, would this
be a good or a bad thing?
tl giobalEOGE
Globalization
Use the globalEDGETM site to complete the following
exercises:
Exercise 1
Your company hasdeveloped a new product that has uni-
versal appeal across countries and cultures. In fact; it is ex-
pected to achieve high penetration rates in all the
countries where it is introduced, regardless of the average
income of the local populace. Considering the COSts of the
product launch, the management team has decided to ini-
tially introduce the product only in countries that have a
sizable population base. You are required to prepare a pre-
liminary report with the top 10 countries in terms of popu-
lation size.A member of management has indicated that a
resource called the "World Population Data Sheet" may be
useful for the report. Since growth opportunities are
Exercise 2
d. What does the example of Vizio tell you
about the .futureofproduction in an in-
creasingly integrated global economy?
What does it tell you about the strategies .
that enterprises must adopt to thrive in
highly competitive global markets?
another major concern, the average population growth
rates should be listed also for management's consideration.
You are working for a company that is considering in-
.vesting in a foreign country. Investing in countries with
different traditions is an important element of your com-
pany's long-term strategic goals. As such, management
has requested a report regarding the attractiveness of al-
ternative countries based on the potential returnofFDL
Accordingly, the ranking of the top 25 countries in
terms of FDI attractiveness is a crucial. ingredient for
your report. A colleague mentioneda potentially useful
tool called the "FDI Cottfidence Index"whichis updated .
periodically. Find this index and provide additional.in-
formation regarding how the index is constructed.
The Globalization of Starbucks
Thirty years ago, Starbucks was a single store in Seattle's
Pike Place Market selling premium-roasted coffee. To-
day it is a global roaster and retailer of coffee with some
16,700 stores, 40 percent of which are in 50 countries
outside of the United States. Starbucks set out on its
current course in the 1980s when the company's director
of marketing, Howard Schultz, came back from a trip to
Italy enchanted with the Italian coffeehouse experience.
Schultz, who later became CEO, persuaded the compa-
ny's owners to experiment with the coffeehouse
format-and the Starbucks experience was born. The
strategy was to sell the company's own premium roasted
coffee and freshly brewed espresso-style coffee beverages,
along with a variety of pastries, coffee accessories, teas,
and other products, in a tastefully designed coffeehouse
setting. The company focused on selling "a third place
experience,.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
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What might I learn?
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Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
Bus 620 week 5 assignment marketing in a global economy
1. BUS 620 Week 5 Assignment Marketing in a Global Economy
http://www.homeworkmye.com/product/bus-620-week-5-assignment-marketing-in-a-
global-economy
Week 5 Assignment
Marketing in a Global Economy.Review the following article:
Faris, S. (2012). Grounds zero: A Starbucks-free Italy.Bloomberg Businessweek.
Retrieved from Proquest.
According to the article, Italy poses a “reputational risk“ for Starbucks. In a
2-3 page paper, examine some of the challenges Starbuck“s faces in addressing
that risk. Determine whether there is a strategic advantage to entering the
Italian market. How should competitor“s marketing strategies inform and
influence Starbuck“s entry into this new market? Should it even enter Italy at
all?
Paper must be in the correct APA writing style and include a minimum of 2-3
resources, in which one resource must be peer reviewed
