The document is a quiz related to BUS 401, covering key financial concepts such as profit maximization, investment valuation, opportunity costs, and the impact of risk on expected returns. It includes questions about the characteristics that influence asset value, the historical performance of NYSE stocks, and accounting methods. The quiz emphasizes understanding financial decision-making principles essential for evaluating investments.

1. BUS 401 Week 1 Quiz
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1.The financial goal of a for-profit business is:
profit maximization.
owner wealth maximization.
cash flow maximization.
utility maximization.
2.) Suppose two investments produce the same expected cash flows. We would assign
a higher value to the investment with:
lower risk.
higher cash flow variability.
higher risk.
the highest possible cash flows under ideal conditions.

2. 3.) Opportunity costs can vary over time and:
are almost always close to 10%.
represent the highest possible return you can earn on an investment.
are always based on the interest rate offered on bank savings accounts.
set a return that other investments must equal or exceed to be attractive.
4.) Time is a factor when determining the value of a possible investment. As
investors, all else being equal, we value investments:
more the longer we have to wait for the payoff.
less the longer we have to wait for the payoff.
with predefined wait times for payoff.
regardless of time because a dollar is always a dollar.
5.) An investment, such as a bond, will have a higher expected return (or yield) if it:
has a higher purchase price.
holds a higher rating, such as AAA or AA.
carries greater risk.
has been issued by a well-known company.
6.) The value of an asset is based on four characteristics—cash flows, time, risk, and
opportunity costs—but in many situations we can estimate an asset’s value by:
gnoring risk, which simplifies the calculation.
assigning our personal value to the asset.
adding a risk premium to the current return on US government bonds.
looking at its market price.

3. 7.) Over the past 50 years, stocks listed on the NYSE (New York Stock Exchange) have:
returned a very steady 12% per year.
never had a single year with a negative return.
never been overpriced or underpriced.
had annual returns ranging from negative 30% to over positive 30%.
8.) The accounting method you use in your checkbook is best described as:
cash accounting.
accrual accounting.
deficit reduction.
balance sheet accounting.
9.) On the typical balance sheet, the right-hand side shows:
the book value of plant, property, and equipment.
the market value of liabilities.
the accounting value of liabilities and equity.
the market value of common stock
10.) To arrive at a more accurate estimate of cash flow we would add depreciation expense to
net income. The next step would be to:
reduce our estimate by the increases in liabilities.
reduce our estimate by the decreases in assets
increase our estimate by the increases in liabilities.
do nothing more because we have an accurate estimate.
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