This document provides the correct answers to 100 questions from a BUS 150 Final Exam. The questions cover various topics related to marketing including branding, distribution, pricing, and promotional strategies. The full answers are given for each multiple choice question to help students study for and pass the exam with 100% accuracy.
This document provides the questions and answers to the BUS 150 Final Exam. It includes 100 multiple choice questions covering various topics related to marketing, branding, distribution, retail, and promotion. Some of the key areas covered include the stages of brand loyalty, types of branding strategies, marketing channels, forms of direct marketing, elements of the promotional mix, types of advertising, and roles of personal selling.
This document contains a multiple choice exam for a marketing course. It includes 33 questions testing concepts related to pricing strategies, marketing channels, physical distribution, and marketing communications. The questions cover topics such as reference pricing, experience curves, types of wholesalers and retailers, and integrated logistics systems.
This document contains a multiple choice exam for a marketing course. It includes 33 questions testing concepts related to pricing strategies, marketing channels, physical distribution, and marketing communications. The questions cover topics such as reference pricing, experience curves, types of wholesalers and retailers, and integrated logistics systems.
This document discusses retailing and multichannel marketing strategies. It covers factors manufacturers consider when choosing retail partners, types of retailers available for product distribution, and how manufacturers and retailers develop strategies together. Multichannel marketing is becoming more prevalent as it allows consumers to shop across various channels like stores, catalogs, and the internet. The document provides learning objectives and then discusses in more detail retail partner selection, distribution intensity, types of food and general merchandise retailers, using the four P's for retail strategy, and the benefits of different retail channels.
Distribution channels are an important element of marketing mix and are the routes through which products reach target customers. Indirect channels utilize middlemen like merchants and agents to distribute products from producers to consumers. Direct channels do not involve middlemen and producers sell directly to consumers. Companies may also use mixed channels that employ both direct and indirect methods simultaneously in different markets.
Mkt 571 final exam which of the following is most closely associated with a p...Ninna Basley
This document contains 30 multiple choice questions from an MKT 571 Final Exam. It provides the questions and answers choices, but no answers. The questions cover topics like marketing orientation, branding strategies, product extensions, pricing objectives, integrated marketing communications, and advertising types. It also includes advertisements for purchasing a complete exam guide from a website.
Mkt 571 final exam which of the following is most closely associated with a p...Mirga DInka
This document contains 30 multiple choice questions from an MKT 571 Final Exam. It provides the questions and answers choices, but no answers. The questions cover topics like marketing orientation, branding strategies, product extensions, pricing objectives, and advertising types. It also includes advertisements for purchasing a complete exam guide from a website.
This document provides the questions and answers to the BUS 150 Final Exam. It includes 100 multiple choice questions covering various topics related to marketing, branding, distribution, retail, and promotion. Some of the key areas covered include the stages of brand loyalty, types of branding strategies, marketing channels, forms of direct marketing, elements of the promotional mix, types of advertising, and roles of personal selling.
This document contains a multiple choice exam for a marketing course. It includes 33 questions testing concepts related to pricing strategies, marketing channels, physical distribution, and marketing communications. The questions cover topics such as reference pricing, experience curves, types of wholesalers and retailers, and integrated logistics systems.
This document contains a multiple choice exam for a marketing course. It includes 33 questions testing concepts related to pricing strategies, marketing channels, physical distribution, and marketing communications. The questions cover topics such as reference pricing, experience curves, types of wholesalers and retailers, and integrated logistics systems.
This document discusses retailing and multichannel marketing strategies. It covers factors manufacturers consider when choosing retail partners, types of retailers available for product distribution, and how manufacturers and retailers develop strategies together. Multichannel marketing is becoming more prevalent as it allows consumers to shop across various channels like stores, catalogs, and the internet. The document provides learning objectives and then discusses in more detail retail partner selection, distribution intensity, types of food and general merchandise retailers, using the four P's for retail strategy, and the benefits of different retail channels.
Distribution channels are an important element of marketing mix and are the routes through which products reach target customers. Indirect channels utilize middlemen like merchants and agents to distribute products from producers to consumers. Direct channels do not involve middlemen and producers sell directly to consumers. Companies may also use mixed channels that employ both direct and indirect methods simultaneously in different markets.
Mkt 571 final exam which of the following is most closely associated with a p...Ninna Basley
This document contains 30 multiple choice questions from an MKT 571 Final Exam. It provides the questions and answers choices, but no answers. The questions cover topics like marketing orientation, branding strategies, product extensions, pricing objectives, integrated marketing communications, and advertising types. It also includes advertisements for purchasing a complete exam guide from a website.
Mkt 571 final exam which of the following is most closely associated with a p...Mirga DInka
This document contains 30 multiple choice questions from an MKT 571 Final Exam. It provides the questions and answers choices, but no answers. The questions cover topics like marketing orientation, branding strategies, product extensions, pricing objectives, and advertising types. It also includes advertisements for purchasing a complete exam guide from a website.
The document contains a marketing exam with 51 multiple choice questions covering various marketing topics such as the marketing mix, advertising, pricing, distribution, and logistics. The questions test understanding of key marketing concepts like reach in advertising, types of advertising appeals, pricing strategies, types of retail stores, services marketing challenges, and elements of the promotional mix. The exam aims to evaluate knowledge of fundamental marketing principles and terminology.
This document contains a practice exam for MKT 571 with 30 multiple choice questions covering various marketing topics such as the marketing mix, branding, pricing, and integrated marketing communications. The questions test understanding of concepts like brand strategies, product development, marketing offerings, and advertising types.
The document summarizes channels of distribution for pharmaceutical drugs. It discusses direct selling from manufacturer to consumer as well as various indirect channels involving distributors, wholesalers, and retailers. It outlines the functions and types of wholesalers and retailers. Some advantages of channels of distribution are reducing costs and widely distributing goods. Disadvantages include increased prices from commissions and potential supply issues. The choice of appropriate distribution channels depends on market, product, and company factors.
1. Companies face threats from new technologies and emerging competitors from developing countries.
2. Competitors are companies that satisfy the same customer needs.
3. A company must analyze competitors' objectives, strengths, weaknesses, and strategies to understand competitive threats.
Middlemen ,retailers and their functions newNikhil Sharma
This document discusses different types of middlemen and their functions, as well as wholesalers and retailers. It defines middlemen as traders who buy from producers and sell to retailers or merchants. The main types of middlemen are brokers, factors, commission agents, underwriters, traveling agents, and auctioneers. Wholesalers buy large quantities from producers and warehouse and resell to retailers, providing services like financing, risk bearing, and market information. Retailers purchase from wholesalers and sell directly to consumers, performing functions such as assembling products, warehousing, grading, packing, financing, market research, and advertising.
This document defines marketing channels and describes their key functions and types. A marketing channel is a set of organizations that help make a product available to consumers. Producers use intermediaries for greater efficiency. Intermediaries' functions include information gathering, promotion, contact, matching products to needs, negotiation, physical distribution, financing, and risk taking. Channels can be direct from producer to consumer or indirect using one or more intermediaries like wholesalers or retailers. Factors that affect channel choice include customer and product considerations, availability of intermediaries, and company resources. Choosing a channel requires analyzing customer needs, setting objectives, identifying alternatives, and evaluating alternatives.
The document discusses supply chain management. It defines supply chain management and explains how supply chains add value by streamlining distribution and integrating suppliers, manufacturers, warehouses, stores, and transportation. It also discusses how information flows through supply chains and how concepts like just-in-time systems, strategic relationships, and vertical integration are used to manage supply chains.
The document discusses the challenges of channel alignment for brands in the evolving fashion and lifestyle segment in India. It outlines key considerations for brand custodians, channel partners, and end customers to evaluate in order to be successful. These include distinctive brand identity, reach and market share for brands, competitive offerings and optimal margins for channels, and maximizing purchasing power for customers. The document also notes potential pitfalls like pricing wars, lack of customization, and overly rapid expansion. It recommends that brands focus on brand reverence, differentiation, and presence across multiple sales channels to enhance throughput while protecting profits.
This chapter discusses managing international product lines, combating product piracy, dealing with country of origin stereotypes, and branding strategies. It also addresses the challenges and opportunities in global service marketing. Managing a multinational product line involves considerations of customer preferences, price points, competition and more. Combating piracy includes lobbying, legal action, and product policies. Country of origin perceptions can be addressed through product policies, pricing, distribution, and communication strategies. Global and local branding approaches are discussed.
The document discusses channels of distribution, which refers to the route or path that goods move from producers to ultimate consumers. There are two main types of channels - direct and indirect. The direct channel involves producers selling directly to consumers without middlemen. The indirect channel involves middlemen like wholesalers and retailers who help facilitate the flow of goods. Wholesalers buy large quantities from producers and sell smaller quantities to retailers, while retailers buy from wholesalers or producers and sell directly to consumers.
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
MKT 571 Final Exam Answers 2015 versionmalenasugar
This document contains 30 multiple choice questions from the MKT 571 Final Exam along with the link to purchase the answers from uopexam.com. The questions cover topics such as marketing orientation, the marketing mix, branding, product development, pricing strategies, integrated marketing communications, and advertising.
This document contains 30 multiple choice questions about marketing topics such as the marketing mix, branding, pricing, and promotion. The questions cover concepts like proactive marketing orientation, marketing management, business buyer behavior, brand strategies, product development, pricing objectives, integrated marketing communication, and advertising types.
Keputusan Kepala Desa Suppirang mengangkat Nikodemus sebagai Bendahara Desa berdasarkan hasil rapat BPD. Keputusan ini juga menetapkan penghasilan tetap bagi Bendahara dari APBD sesuai kemampuan Desa. Selanjutnya ada keputusan pengangkatan kepala dusun di Desa Suppirang.
Application of Multi Criteria Decision Making approaches for personnel select...IJERA Editor
Personnel selection is the critical stage of human resource management (HRM). It is undeniable fact that qualified personnel is one of the necessary building blocks for organization success because improper personnel might cause many obstacles for an organization and dissipates it resource as time, effort, and money. Indeed, complexity and the important role of personnel selection problem require the application of robust and equitable methods. An effective, helpful, and reliable approach has been developed to deal with personnel selection problem is multi criteria decision making (MCDM) methods. In this paper, we focus on the application of MCDM methods for personnel selection problem and review numerous international journal articles accessible on famous academic databases.
The human nervous system consists of the central nervous system and peripheral nervous system. The central nervous system includes the brain and spinal cord, while the peripheral nervous system connects the central nervous system to sensory receptors and effector organs throughout the body. Together, the nervous system coordinates the body's activities and transmits signals between different parts.
This certificate of completion certifies that Eric Akortse successfully completed the SANS Network Security 2016 course from September 12-17, 2016 in Las Vegas, Nevada. Specifically, he completed the Advanced Security Essentials - Enterprise Defender course on September 17, 2016, earning 36 continuing professional education credits in the specialized field of network security knowledge and applications by attending the live training event.
Presentazione Lliquigas - Convegno Viessmann, Lodi 23 aprile 2015Viessmann Italia
Viessmann trova in Liquigas un importante partner, capace di proporre, nelle aree off grid, soluzioni tecnologiche di efficienza energetica che rivestono grande importanza nel campo industriale.
In qualità di Main Sponsor del Concorso di Idee 2015, Liquigas premierà un progetto vincitore che utilizzerà la tecnica del GNL e un progetto menzionato con impianto a GPL.
Partecipate al concorso: inviate qui il vostro progetto! http://bit.ly/ConcorsoIdee2015
כלי אוטומטי הנועד לפתור את בעייתם של מיליוני עסקים קטנים ובינוניים ברחבי העולם המעוניינים לפרוץ ולפרסם באינטרנט, ללא מאמץ וללא ידע מוקדם , תוך יצירת קמפיין פרסומי באינטרנט הכולל פתיחת חשבון, בחירת מילים, ניהול תקציב, יצירת מודעות, יצירת דפי נחיתה, אופטימיזציה של הקמפיין ועוד.
The document contains a marketing exam with 51 multiple choice questions covering various marketing topics such as the marketing mix, advertising, pricing, distribution, and logistics. The questions test understanding of key marketing concepts like reach in advertising, types of advertising appeals, pricing strategies, types of retail stores, services marketing challenges, and elements of the promotional mix. The exam aims to evaluate knowledge of fundamental marketing principles and terminology.
This document contains a practice exam for MKT 571 with 30 multiple choice questions covering various marketing topics such as the marketing mix, branding, pricing, and integrated marketing communications. The questions test understanding of concepts like brand strategies, product development, marketing offerings, and advertising types.
The document summarizes channels of distribution for pharmaceutical drugs. It discusses direct selling from manufacturer to consumer as well as various indirect channels involving distributors, wholesalers, and retailers. It outlines the functions and types of wholesalers and retailers. Some advantages of channels of distribution are reducing costs and widely distributing goods. Disadvantages include increased prices from commissions and potential supply issues. The choice of appropriate distribution channels depends on market, product, and company factors.
1. Companies face threats from new technologies and emerging competitors from developing countries.
2. Competitors are companies that satisfy the same customer needs.
3. A company must analyze competitors' objectives, strengths, weaknesses, and strategies to understand competitive threats.
Middlemen ,retailers and their functions newNikhil Sharma
This document discusses different types of middlemen and their functions, as well as wholesalers and retailers. It defines middlemen as traders who buy from producers and sell to retailers or merchants. The main types of middlemen are brokers, factors, commission agents, underwriters, traveling agents, and auctioneers. Wholesalers buy large quantities from producers and warehouse and resell to retailers, providing services like financing, risk bearing, and market information. Retailers purchase from wholesalers and sell directly to consumers, performing functions such as assembling products, warehousing, grading, packing, financing, market research, and advertising.
This document defines marketing channels and describes their key functions and types. A marketing channel is a set of organizations that help make a product available to consumers. Producers use intermediaries for greater efficiency. Intermediaries' functions include information gathering, promotion, contact, matching products to needs, negotiation, physical distribution, financing, and risk taking. Channels can be direct from producer to consumer or indirect using one or more intermediaries like wholesalers or retailers. Factors that affect channel choice include customer and product considerations, availability of intermediaries, and company resources. Choosing a channel requires analyzing customer needs, setting objectives, identifying alternatives, and evaluating alternatives.
The document discusses supply chain management. It defines supply chain management and explains how supply chains add value by streamlining distribution and integrating suppliers, manufacturers, warehouses, stores, and transportation. It also discusses how information flows through supply chains and how concepts like just-in-time systems, strategic relationships, and vertical integration are used to manage supply chains.
The document discusses the challenges of channel alignment for brands in the evolving fashion and lifestyle segment in India. It outlines key considerations for brand custodians, channel partners, and end customers to evaluate in order to be successful. These include distinctive brand identity, reach and market share for brands, competitive offerings and optimal margins for channels, and maximizing purchasing power for customers. The document also notes potential pitfalls like pricing wars, lack of customization, and overly rapid expansion. It recommends that brands focus on brand reverence, differentiation, and presence across multiple sales channels to enhance throughput while protecting profits.
This chapter discusses managing international product lines, combating product piracy, dealing with country of origin stereotypes, and branding strategies. It also addresses the challenges and opportunities in global service marketing. Managing a multinational product line involves considerations of customer preferences, price points, competition and more. Combating piracy includes lobbying, legal action, and product policies. Country of origin perceptions can be addressed through product policies, pricing, distribution, and communication strategies. Global and local branding approaches are discussed.
The document discusses channels of distribution, which refers to the route or path that goods move from producers to ultimate consumers. There are two main types of channels - direct and indirect. The direct channel involves producers selling directly to consumers without middlemen. The indirect channel involves middlemen like wholesalers and retailers who help facilitate the flow of goods. Wholesalers buy large quantities from producers and sell smaller quantities to retailers, while retailers buy from wholesalers or producers and sell directly to consumers.
Distribution Strategy, Function of Channel Distribution, Marketing Intermediaries, Relationship Marketing in Channels, Types of Marketing Systems, and Non store retailing.
MKT 571 Final Exam Answers 2015 versionmalenasugar
This document contains 30 multiple choice questions from the MKT 571 Final Exam along with the link to purchase the answers from uopexam.com. The questions cover topics such as marketing orientation, the marketing mix, branding, product development, pricing strategies, integrated marketing communications, and advertising.
This document contains 30 multiple choice questions about marketing topics such as the marketing mix, branding, pricing, and promotion. The questions cover concepts like proactive marketing orientation, marketing management, business buyer behavior, brand strategies, product development, pricing objectives, integrated marketing communication, and advertising types.
Keputusan Kepala Desa Suppirang mengangkat Nikodemus sebagai Bendahara Desa berdasarkan hasil rapat BPD. Keputusan ini juga menetapkan penghasilan tetap bagi Bendahara dari APBD sesuai kemampuan Desa. Selanjutnya ada keputusan pengangkatan kepala dusun di Desa Suppirang.
Application of Multi Criteria Decision Making approaches for personnel select...IJERA Editor
Personnel selection is the critical stage of human resource management (HRM). It is undeniable fact that qualified personnel is one of the necessary building blocks for organization success because improper personnel might cause many obstacles for an organization and dissipates it resource as time, effort, and money. Indeed, complexity and the important role of personnel selection problem require the application of robust and equitable methods. An effective, helpful, and reliable approach has been developed to deal with personnel selection problem is multi criteria decision making (MCDM) methods. In this paper, we focus on the application of MCDM methods for personnel selection problem and review numerous international journal articles accessible on famous academic databases.
The human nervous system consists of the central nervous system and peripheral nervous system. The central nervous system includes the brain and spinal cord, while the peripheral nervous system connects the central nervous system to sensory receptors and effector organs throughout the body. Together, the nervous system coordinates the body's activities and transmits signals between different parts.
This certificate of completion certifies that Eric Akortse successfully completed the SANS Network Security 2016 course from September 12-17, 2016 in Las Vegas, Nevada. Specifically, he completed the Advanced Security Essentials - Enterprise Defender course on September 17, 2016, earning 36 continuing professional education credits in the specialized field of network security knowledge and applications by attending the live training event.
Presentazione Lliquigas - Convegno Viessmann, Lodi 23 aprile 2015Viessmann Italia
Viessmann trova in Liquigas un importante partner, capace di proporre, nelle aree off grid, soluzioni tecnologiche di efficienza energetica che rivestono grande importanza nel campo industriale.
In qualità di Main Sponsor del Concorso di Idee 2015, Liquigas premierà un progetto vincitore che utilizzerà la tecnica del GNL e un progetto menzionato con impianto a GPL.
Partecipate al concorso: inviate qui il vostro progetto! http://bit.ly/ConcorsoIdee2015
כלי אוטומטי הנועד לפתור את בעייתם של מיליוני עסקים קטנים ובינוניים ברחבי העולם המעוניינים לפרוץ ולפרסם באינטרנט, ללא מאמץ וללא ידע מוקדם , תוך יצירת קמפיין פרסומי באינטרנט הכולל פתיחת חשבון, בחירת מילים, ניהול תקציב, יצירת מודעות, יצירת דפי נחיתה, אופטימיזציה של הקמפיין ועוד.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document outlines the course requirements for BUS 517 Project Management. It includes descriptions of weekly assignments involving analyzing case studies, developing project proposals and charters, estimating time and costs, developing work breakdown structures, and addressing risks. Students are asked to select projects to analyze and apply core project management concepts to, such as scope, scheduling, resources, and performance measurement. The course also involves a midterm exam and final project presentation.
1. With _________________, the seller pays the actual freight char.docxchristiandean12115
1. With _________________, the seller pays the actual freight charges and bills every purchase with an identical, flat freight charge.
a.
zone pricing
b.
basing-point pricing
c.
uniform delivered pricing
d.
freight absorption pricing
e.
FOB origin pricing
2. ABC Company is hoping to increase its product sales immediately. Its best option is to use:
a.
sales promotion
b.
marketing research
c.
advertising
d.
publicity
e.
personal selling
3.A medium's ability to reach a precisely defined market is its:
a.
market targeting
b.
noise filtering ability
c.
geographic selectivity
d.
cost per exposure
e.
audience selectivity
4. Denny owned a small company which just started selling a new product. To try and win favor from some retailers who carried competing products, Denny offered them higher margins on his products than on his competitors’. This is known as:
a.
Trade promotion
b.
Sales promotion
c.
A pull strategy
d.
Trade partnership
e.
Consumer promotion
Question 5 查不到,但是感觉是第四个,受众广?
One of the main advantages of television advertising is:
Television can be high cost but has higher impact, it is more engaging and that makes it easier to demonstrate the products. It also provides wide coverage, which is particularly appealing for nationwide product launches.
a.
the lack of commercial clutter
b.
that it is cheap
c.
its captive audience
d.
ability to reach wide and diverse audience
e.
its ability to convey complex messages
Question 6
Why do many brands with a large market share spend proportionally less on advertising compared to brands with small market share in most industries?
a.
Certain industries have a practice of spending a low amount of dollars
b.
They cannot afford to spend more
c.
The firms with large market share do not need to advertise much
d.
Advertising will not stimulate their sales
e.
Because they need a lower proportion to get the same amount of absolute advertising expenses
Question 7
Slatescape sells crushed slate to be used as a decorative, permanent mulch to keep weeds out of flower beds. Slatescape has decided to put a majority of its promotion budget into personal selling and promotion to lawn and garden supply stores and large discount stores such as Wal-Mart. This new strategy is aimed towards:
a.
creating a push strategy
b.
increasing consumers’ preference of its product
c.
increasing the use of manufacturer rebates
d.
creating a pull strategy
e.
increasing awareness among consumers
Question 8
ABC Enterprises is trying to spur growth in sales in the short term. Their best bet for this project is to focus on:
a.
personal selling
b.
advertising
c.
publicity
d.
social media
e.
sales promotion
Question 9
When entering a market for a high cost product, using the strategy of setting your price high so that you attract less price-sensitive buyers and thus earn money via high margins, not volume, is known as what type of pricing:
a. Market skimming
b. Mark-up
c. Profit maxim.
BUS 505DE MARKETING MANAGEMENT SPRING 2018 - FINAL EXAM .docxRAHUL126667
BUS 505DE MARKETING MANAGEMENT
SPRING 2018 - FINAL EXAM
Instructor Douglas T. Hill
Instructions:
1. As a reply email list the answers 1-50 and your letter answers only. NO ATTACHMENTS, NO
QUESTIONS, JUST NUMBERS AND LETTER ANSWERS
2. Send the email with your answers before 11:59pm of Sunday May 13, 2018.
3. This is an open note, open book exam. You may not collaborate with anyone. You must do this
alone. Sharing answers or collaborating with others in any way will result in a grade of 0.
1. If E = 1, demand is said to be ________.
a. elastic
b. inelastic
c. unitary
d. invalid
2. What does it mean for demand to be “unitary?”
a. prices go up or down but revenues remain about the same
b. prices remain the same but revenue goes up and down
c. prices and revenue change unpredictably
d. there is never a change in price or revenue
3. Which of the following is NOT true about the price-sensitive segment?
a. They are deal-prone.
b. They will run to competitor if we raise prices.
c. If prices get too high, they may completely drop out of the category.
d. They’ll buy our brand no matter what.
4. Which of the following is the formula for cost-plus pricing?
a. (unit cost) / (1-X%)
b. (unit cost) x (1-X%)
c. (unit cost) + (1-X%)
d. (unit cost) - (1-X%)
5. If your fixed costs (including marketing, advertising, R&D, depreciation, etc.) are high
relative to variable costs (which include labor or unit components), the strategic objective is to:
a. maximize per unit margins
b. eliminate advertising
c. maximize sales volume
d. raise the price as much as possible
6. (Price – variable costs) is also called ________.
a. profit
b. contribution per unit to fixed costs
c. maximum sales volume
d. fixed price units per contribution
7. National Product Company is indecisive about what prices it should charge for items in its
new product line. The company wants the most accurate data on customers’ willingness-to-pay
for its products. By using ________, which can yield very precise estimates of demand and price
sensitivities at numerous price points, National Product Company can gather the data it needs to
set prices.
a. survey data
b. conjoint analysis
c. online data
d. scanner data
8. All of the following are indicators of scanner data EXCEPT:
a. which brands are bought
b. the quantities bought
c. product advertising
d. the paid price
9. A survey asks the following two questions:
Q1) $25.00 definitely would not buy 1 2 3 4 5 6 7 definitely would buy
Q2) $35.00 definitely would not buy 1 2 3 4 5 6 7 definitely would buy
There is a segment of people who are not really interested in the product regardless of the price.
What are their answers most likely to be?
a. Q1=2 or 3, and Q2=1 or 2
b. Q1=6 or 7, and Q2=5 or 6
c. Q1=4 or 5, and Q2=3 or ...
MKT 431 Final ExamAnswer the following questions by choosing the.docxjacmariek5
This document provides the questions and multiple choice answers for an MKT 431 Final Exam. The exam covers topics related to marketing, including identifying business opportunities, marketing research methods, SWOT analysis, positioning, pricing strategies, and competition. The exam is due by Monday at 11:59 MST and students should record their multiple choice answers on an Answer Sheet.
MGT 300 Final Exam Answers
1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit
juices to its existing product line. Big Fizz must make some decisions regarding
packaging and branding the fruit juices. These decisions would fall under which variable
of the marketing mix?
A. Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores,
electronics superstores, and its own Internet site. What is the marketing mix variable
that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at
clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in cont
This document contains a 30 question multiple choice marketing exam covering topics like the marketing mix, target marketing, market segmentation, product life cycle, distribution channels, and promotion strategies. The questions test understanding of key marketing concepts and terms.
The MKT 421 Final Exam gives you the best competitive edge in examinations. The complete solved MKT 421 Final Exam question and answer is available here.
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants .docxannetnash8266
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. Hi.
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to.docxmehek4
A. 1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must ma Product
B. Place
C. Promotion
D. Price
2) Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here?
A. Price
B. Promotion
C. Product
D. Place
3) Marketing strategy planners should recognize that:
A. target markets should not be large and spread out
B. mass marketing is often very effective and desirable
C. large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets
D. target marketing is not limited to small market segments
4) Target marketing, in contrast to mass marketing,
A. is limited to small market segments
B. assumes that all customers are basically the same
C. ignores markets that are large and spread out
D. focuses on fairly homogeneous market segments
5) The process of naming broad product-markets and then dividing them in order to select target markets and develop suitable marketing mixes is called:
A. market penetration
B. market segmentation
C. market development
D. market research
6) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
A. Market positioning
B. Market segmentation
C. Mass marketing
D. Diversification
7) Marketing research which seeks structured responses that can be summarized is called
A. focus group research
B. quantitative research
C. qualitative research
D. situation analysis research
8) One of the major disadvantages of the focus group interview approach is that
A. ideas generated by the group cannot be tested later with other research
B. it is difficult to measure the results objectively
C. it is difficult to get in-depth information about the research topic
D. there is no interviewer, so the research questions may not be answered
9) When focus group interviews are used in marketing,
A. each person in the group answers the same questionnaire, to focus the discussion
B. the typical group size is 15 to 20 typical consumers whether online or off-line
C. it is primarily as a follow-up to more quantitative research
D. the research conclusions will vary depending on who watches the interview whether online or off-line
10) Focus groups
A. are usually composed of 10 to 15 people as participants
B. yield results that are largely dependent on the viewpoint of the researcher
C. always do a good job of representing the broader target market
D. have a low cost per participant
11) A small manufacturing firm has just experienced a rapid drop in sales. The marketing manager thinks that he knows what the problem is and has been carefully analyzing secondary data to check his thinking. His next step should be to
A. .
This document provides a summary of key learning questions from a chapter on dealing with competition. It discusses different types of competitors like current competitors, emerging giants from developing countries, and new technologies. It also covers factors that shape a competitor's objectives, steps to competitor analysis, different types of marketers like market leaders and challengers, and strategies companies can use to increase consumption like product development and redesign.
This document appears to be an exam paper for a Strategic Marketing course consisting of multiple choice and essay questions. The multiple choice section covers topics like positioning, differentiation, corporate strategy, competitive strategies, targeting, the marketing mix, and communications models. The essay questions require explaining concepts such as corporate growth strategies, the diffusion of innovations, BCG matrix analysis, Porter's five forces, the hierarchy of strategy, distribution strategies, and the process of formulating and implementing marketing strategy. Students must score at least 50% overall to pass the exam, with the multiple choice section worth 30% and essay questions making up the remaining 70% of the final grade.
Ch15 designing and managing integrated marketing channels ramchandaniDivya Ramchandani
This document contains a 10-question quiz about marketing channel design and management. It provides definitions and examples for different types of intermediaries, distribution strategies, vertical marketing systems, and channel conflicts. The questions cover topics like identifying intermediary types, determining the best promotion strategy given brand loyalty, describing buyer categories, distinguishing forward and backward flows, and defining push strategy, selective distribution, administered vertical marketing systems, and multichannel conflicts.
Resume Introduction to Business 4th edition (BAB 12 - 17)Thufailah Mujahidah
This document discusses various topics related to marketing products, including:
1. Product classification, product life cycles, target markets, and factors affecting consumer preferences.
2. Methods for developing new products through market research and protecting products with patents.
3. Product differentiation, branding, and pricing strategies considering costs, competitors, and demand elasticity.
4. Channels of distribution from producers to customers, including direct channels, intermediaries, and optimal coverage.
This document contains a practice exam for an MKT 571 marketing course. It includes 50 multiple choice questions covering various topics related to pricing, marketing channels, physical distribution, integrated logistics systems, marketing communications, personal selling, and direct marketing. The questions assess understanding of key concepts like reference pricing, the experience curve effect, types of distribution channels, functions of wholesalers, components of a supply chain, forms of marketing communications appeals, and stages of the direct marketing and personal selling processes.
The id is the part of the psyche that operates on the pleasure principle. It seeks immediate gratification and acts based on instinctual drives and needs.
Question 6
1. Ego
This document provides 30 multiple choice questions that appear to be from a marketing final exam, along with brief answer explanations. The questions cover topics such as marketing orientation, branding, product development, pricing strategies, integrated marketing communications, and promotional tools.
This document provides 30 multiple choice questions that appear to be from a marketing final exam, along with brief answer explanations. The questions cover topics such as marketing orientation, branding, product development, pricing strategies, integrated marketing communications, and promotional tools.
Multiple Choice Select correct letter and list your answers 1-20.docxrosemarybdodson23141
Multiple Choice: Select correct letter and list your answers 1-20 on a page in a Word document.
1. Which of the following is NOT a major merchandising decision that must be made during the development of the merchandise budget?
a.
What additional purchases must be made during the season?
b.
What will be the anticipated sales for the department, division, or store?
c.
What markups from the original retail price must be made in order to dispose of all of the merchandise brought into the store?
d.
What gross margin should the department, division, or store contribute to the overall profitability of the company?
e.
All of the above answers are major merchandising decisions that must be made in the development of the merchandise budget.
2. When determining planned sales for an upcoming season, the retailer must consider:
a.
changes in the economic conditions of the target market.
b.
changes in the number and size of competitors.
c.
past trends in sales.
d.
changes in the population size of the trading area.
e.
All of the above must be considered.
3. Which of the following is NOT a type of retail reduction?
a.
Discounts to employees
b.
Stock shortages due to customer theft
c.
Markdowns taken on sale items
d.
Markdowns on discontinued items
e.
All of the above are types of retail reductions.
4. When physical inventory value exceeds book inventory value a retailer is said to have __________.
a.
excess profits
b.
shortages
c.
overages
d.
markups
e.
gross margin surpluses
5. The __________ method of inventory record keeping allows for more "inventory profits" during inflationary periods.
a.
cost
b.
retail
c.
LIFO
d.
FIFO
e.
inflationary accounting
6. Inventory planning based on the weeks' supply method would be most appropriate for a __________, where inventories are planned on a weekly basis and where sales do not fluctuate substantially.
a.
supermarket
b.
furniture store
c.
toy store
d.
sporting goods store
e.
campus bookstore
7. The three dimensions of the optimal merchandise mix are:
a.
breadth, depth, and concentration.
b.
merchandise lines, breadth, and density.
c.
variety, density, and merchandise lines.
d.
breadth, consistency, and depth.
e.
variety, breadth, and depth.
8. Which of the following retailers would be most likely to have the least amount of breadth?
a.
Wal-Mart
b.
Macy's
c.
7-Eleven
d.
Foot Locker
e.
Kroger
9. In retailing, a battle of brands occurs:
a.
when two national brands compete for a retailer's shelf space.
b.
when three or more national brands compete for a retailer's shelf space.
c.
when retailers have their own products competing with the manufacturer's products for shelf space and control over display location.
d.
when slotting fees are used by the manufacturers of national brands to purchase shelf space and control display location.
e.
when retailers increase their breadth by adding "fourth-" and "fifth-tie" brands.
10. To minimize cargo theft a retailer should:
a.
eliminate the retailer's name from the .
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This document contains 10 learning questions about retail, wholesaling, and logistics management. It provides definitions and examples of different types of retailers like department stores, discount stores, and supermarkets. It also distinguishes between retailers and wholesalers. Additional topics covered include levels of customer service, types of non-store retailing like direct selling and direct marketing, factors considered in retail marketing decisions, pricing strategies of retailers, private label brands, and decisions regarding inventory management and logistics.
This document appears to be a multiple choice exam for a marketing course. It contains 30 multiple choice questions covering various topics in marketing including the marketing mix, target marketing, market segmentation, marketing research methods like focus groups, and the product lifecycle. The questions require understanding of fundamental marketing concepts and the ability to apply them to various business scenarios.
Similar to Bus 150 final exam 100% correct answers (20)
1. BUS 150 Final Exam 100% Correct Answers
Description:
I. At which level of brand loyalty is advertising often used heavily to promote a product?
a. Brand recognition
b. Brand preference
c. Brand insistence
d. Brand equity
2. Jim stops at the local convenience store on his way home to buy a six-pack of beer. He
goes in thinking he will purchase his usual brand, but ends up buying another because it $
øtt sale What stage of brand loyalty is Jim presently at?
a. Brand insistence
b. Brand awareness
c. Brand preference
d. Brand recognition
3. Brand recognition as a stage of brand loyalty occurs when;
a. the product becomes familiar to the consumer.
b. the consumer insists on purchasing that brand even at higher prices.
c. the consumer sees or recognizes the product and chooses it over its competition.
d. the product offers a distinct price advantage to its consumers over its nearest rivals,
4. Generic products are:
a. characterized by plain labels, little or no advertising, and no brand names.
b. identified through a brand name owned by a manufacturer or other producer.
c. typically national brands sold exclusively by a single retail chain.
d. identified through a brand name owned by a wholesaler or retailer.
5. The primary factor that attracts a consumer to a generic product is:
a. package design.
b. family branding.
c. low price.
d. ease of distribution.
6. The Kirkland brand is owned by Costco, and the products can only be purchased at
Costco stores. Costco contracts with manufacturers to produce and package products
under the Kirkland name. This arrangement is called:
a. family branding.
b. individual branding.
c. generic branding.
d. private branding.
7. Small appliances and related products bearing the General Electric brand are only
available through Wal-Mart stores. This type of product distribution strategy is called
_____ branding.
2. a. private
b. unique
C. captive
d. exclusive
8. The added value that a certain brand name gives to a product in the marketplace is called
brand:
a. knowledge
b. esteem
c. recognition
d. equity
9. A company’s ability to market a product successfully at a higher price is directly related
to its:
a. market capitalization.
b. product relevance.
c. brand equity.
d. market share.
10. A global brand generally is defined as
a. one that has production facilities in two or more non-home countries.
b. one that sells at least 20 percent outside its home country.
c. one that uses regional branding for essentially the same product.
d. one that is recognizable across the world by its unique trademark.
11. A characteristic of a good band name is that it should
a. avoid any specific connotation relative to product consent.
b. be shun and also descriptive of the product or its characteristics.
c. hold universal appeal with respect to its customers.
d. be pronounced the same in every language.
12. The two critical components of distribution strategy arc — and –
a. marketing channels; logistics and supply-chain management
b. physical distribution; relationship marketing
c. location; cost
d. warehousing transportation
13. Marketing channels play a key role in marketing strategy because they:
a. provide criteria for promotional expenditures.
b. provide the means by which products move from producer to ultimate user.
c. allow more participants to contribute to the economy.
d. reduce the distribution channel length.
14. Direct selling is more common:
a. in raw material purchases in the B2B market.
b. between retailers and consumers.
c. in products classified as maintenance, repair, and operating supplies.
d. with products that require little demonstration.
15. The traditional marketing channel for consumer goods proceeds from producer to:
a. the consumer.
b. agent to wholesaler to retailer to consumer.
c. agent to the end user.
d. wholesaler to retailer to consumer.
3. 16. Movement of products through more than one marketing channel to reach the same
market is:
a. multiple selling
b. dual distribution.
c. distribution redundancy.
d. exclusive distribution.
7. Business purchasers usually prefer to buy from:
a. agents.
b. retailers.
c. wholesalers.
d. manufacturers.
8. To grow profitably in a competitive environment, a wholesaler must:
a, cut costs in every possible area.
b. make as many tying agreements as possible.
c. be the exclusive distributor of most products.
d. provide better service at a lower cost than manufacturers or retailers can do
themselves.
9. Licensed goods manufactured abroad and then sold in the U.S. market in competition
with U.S. counterparts are called goods.
a, black market
b. inferior
c. gray
d. horizontal
10. The process of collecting information about the external marketing environment is called:
a. environmental management.
5. marketing research.
c. marketing management.
d. environmental scanning.
1. In the I 950s, discount stores delivered lower prices in exchange for:
a. higher profits.
b. reduced services.
c. lower inventions.
d. continued patronage.
2. Which of the following retailers is an exception to the wheel of retailing?
a. Discount stores
b. Supermarkets
c. Catalog retailers’
d. Convenience food stores
3. After identifying a target market, a retailer must
a. develop marketing strategies to attract chosen customers to its stores.
4. b. apply a standardized marketing strategy to attract customers from outside the target
market.
c. concentrate on determining the ideal levels of inventory to be maintained
d. segment the market based on factors such as family income and customer lifetime
value.
4. An offering within a product line, such as a specific size of liquid detergent, is known as
a (n) —
a. universal product code
b. price look-up code
c. stock-keeping unit
d. universal resource locator
5. refers to the amount a retailer adds to the cost of a product to determine its selling price.
a. Markup
b. Discount
c. Rebate
d. Concession
6. All of the following retail stores would be found at a power center except:
a. Home Depot.
b. Spoils Authority.
c. Bed Bath & Beyond.
d. IKEA.
27, A provides space for permanent showrooms and exhibits, which manufacturers rent to
market their goods
a. merchandise man
b. trade fair
e. drop ship
d. clearing house
8. An example of a company that relies heavily on direct selling is:
a. Compaq.
b. Goodyear Corporation.
e. Amway.
d. General Motors.
9. Which of the following is the most frequently used form of direct marketing?
a. Direct response retailing
5. Online retailing
e. Telemarketing
d. Direct mail
10. Vending machines are an example of:
a. automatic merchandising,
5. Internet retailing.
c. telemarketing.
d. direct selling.
11. The function of informing, persuading, and influencing the consumer’s purchase decision
is called:
5. a. salesmanship.
b. advertising.
e. promotion.
d. communication.
12. An integrated marketing communication strategy begins with:
a. separating the pads of the promotional mix into categories based on the media that is
being utilized.
b. isolating and eliminating non-promotional contacts between the consumer and the
organization.
c. consumer wants and needs and then woks in reverse to the product, brand, or
organization.
d. the realization that different components of promotion should deliver different
messages to their target audiences.
13. The is at the heart of integrated marketing communications.
a. product
b. brand
c. organization
d. customer
14. In the AIDA concept, the 1) indicates:
a. delivery of the promotional message.
I>. decoding the message.
c, desire for the product being promoted.
d. decision to listen to the message.
15. Patricia calls a firm’s 800 number and expresses her reaction to a recent television ad.
This is an example ot
a. Feedback.
6. noise.
c. encoding.
d. decoding.
16. As a just of the promotional campaign for a product, online video clips help to:
a. show how homogeneous the product is.
b. enhance personal selling.
c. provide information.
d. improve product placement.
17. Which of the following is a means of conducting a personal selling effort?
a. Ads displayed on billboards
b. Television ads
c. Newspaper ads
d. Videoconferencing
38, Which group of activities Is considered to be a form of sales promotion?
a Personal selling. advertising
b. Telemarketing. publicity
c. Coupons, rebates
d. Guerrilla marketing. public relations
39, Guerrilla marketing can best be described as:
6. a. a defensive strategy that places counter-advertising in a market targeted against strong
competitive products.
6. free promotion initiated by fans, loyal customers, or other interested product users
c. a relatively new approach to promotion that avoids orthodox media and attempts to find
innovative, low-cost ways to reach a target Markel
d. any negative campaign against a product or a company because of poor performance, initiated
by angered consumers who share experiences on blogs and message boards.
1. Which of the following is a disadvantage of guerrilla marketing?
a The innovation involves high cost.
b. It can be offensive to members of the target audience.
c- The company has no control over the marketing channel it relies on.
d It does not work for small companies with low budgets.
41 Because direct marketing is interactive, It:
a focuses more on promoting the company’s goodwill and educating consumers about the firm.
b. allows marketers so tailor individual responses to meet consumers’ needs.
c. is not very effective in reaching a wide audience.
d. is very informal and its effectiveness is difficult to measure.
2. One of the advantages of the direct mail medium is that:
a. it offers the ability to reach a broad target market.
b. the per-reader cost is lower than other types of advertising.
c. response rates are measurable and higher than those of other types of advertising.
d. it enhances credibility of the product offering and the company.
3. When Frito Lay introduces a new flavor of potato chips. it is Likely to focus on its
promotional mix
a advertising
b. personal selling
c. direct marketing via broadcast channels
d. publicity
4. When potential buyers of a product are dispersed geographically, a pulling promotional
strategy should lay emphasis on:
a. advertising.
b. personal selling.
c. publicity.
d. public relations.
5. Acceptable promotional practices in the marketplace are ultimately determined by:
a. the Ad Council.
b. consumer buying decisions, with consumers being free to choose what they wish to
buy.
c. the universally accepted rules of what constitutes good and had taste.
ci. the Federal Communications Commission.
6. Public service announcements are:
a. costly for nonprofit organizations to broadcast.
b. ads that generate awareness or educate the public.
7. c. any type of information released by a public relations department.
d. media ads that promote medical products.
7. Which promotional tool would more likely be used by a company adopting a push
strategy of product promotion?
a. Print and TV advertising
b. Testimonials and product sampling
c. Cooperative advertising and sales incentives
d. Coupons and rebates
8. An effective promotional strategy designed to influence a retailer or wholesaler to carry a
new brand would he a(n)
— strategy.
a. pulling
b. channel influence
c. pushing
d. brand management
9. Which statement concerning telemarketing is correct?
a. It has been unaffected by the Do Not Call Registry.
b. It remains the most frequently used form of direct marketing.
c. Telemarketers are not required to transmit their Caller ID information.
d. Telemarketers arc allowed to send recorded messages to all prospective customers.
10. Which of the following is a reason why sponsorships have grown in popularity in the last
ten years?
a. Greater media coverage of sponsored events
b. Legal restrictions on other forms of promotion
c. Declining costs of traditional advertising
d. Inability of other forms of promotion to target specific markets
11. Which of the following is one of the non personal elements of the promotional mix?
a. Customer service
b. Television advertising
e. Product demonstration
d. Direct marketing
52, The two biggest spenders on advertising in the United States are:
a. aviation and shipbuilding.
b. consumer electronics and entertainment.
c. cosmetics and apparel.
d automotive arid personal care.
3. The type of advertising that seeks to develop initial demand for a newly Introduced good,
service, organization, person. place, idea, or cause is known as advertising.
a. reminder
b. informative
c comparative
d. advocacy
4. Persuasive advertising:
a. reinforces the effect of previous promotional activity.
8. b. increases demand for an existing good or service, organization, or other concept.
c. develops initial demand for a newly introduced product.
d is used primarily in the maturity and decline states of the product life cycle.
5. The type of advertising that strives to reinforce previous promotional activity by keeping
the name of Itie good,
service, organization, person. place, idea, or cause before the public is advertising
a. retentive
5. reminder
c. informative
d. promotional
6. When Bufferin advertises that its products have a greater pain-relieving effect than
aspirin or Tylenol, it is using advertising.
a. cooperative
b. comparative
c. advocacy
d. institutional
57, In general, marketers that participate in comparative advertising:
a. sell products with smaller market shares than category leaders.
b. are the market share leaders.
c. are trying to eliminate one or more competitors as a means of driving up prices.
d. sell mostly shopping goods.
1. Which federal agency reversed its stand on comparative advertising after realizing that
competition drives down prices?
a. FCC
b. SEC
c. IRS
d. FTC
2. Some advertisers try to avoid problems with celebrity endorsers by using cartoon
characters as endorsers. One drawback of using such cartoon characters is;
a. that their unrealistic quality limits their appeal.
b. their shorter shelf life and need for innovation.
c. high licensing fees compared to celebrities.
d. the availability of more than a thousand characters.
3. According to studies, consumers respond with suspicion to:
a. celebrity endorsements.
b. online communities.
c. brand promotions.
d. retail price advertisements,
4. Radio Shack is advertising Sirius satellite radios as gifts for the holiday season. The
television ad benefits both
companies and is an example of advertising.
9. a. informative
b. cooperative
C. institutional
d. retail
62, All of the following statements regarding cooperative advertising arc correct acept
a. it allows a retailer to secure advertising ir otherwise would not have been able to run.
b. it is a trend that is witnessed majorly in broadcast media.
c. it strengthens the vertical marketing relationships.
d. it is the sharing of advertising costs between the manufacturer and the wholesaler.
3. A series of related but different ads that use a single theme and appear in different media
within a specified time period is an example of a(n):
a. advertising campaign.
b. reminder advertising
c. special promotion.
d. advertisement series.
4. Oriental Insurance promotes identity theft insurance with an advertisement that warns of
stolen credit cards and falsified social security numbers. Which appeal is being used in
this commercial to motivate I
5. Which type of ads typically lose their effectiveness vay fast?
a. Fear
b. Sex
c. Humor
d. Factual
6. The most intrusive form of online advertising is_.
a. interstitial
b. adware
C. missile
d. pop-up
7. All of the following arc advantages of television as an advertising medium except:
a. mass Coverage.
b repetition
c. flexibility.
d. public trust.
8. Compared with broadcast networks, advertising on cable gives marketers access to target
audiences.
a. smaller
b. more broadly deflated
C. more narrowly defined
d. much larger
(,9. Personal selling can be broadly defined as:
a. selling consumer products.
b. a promotional presentation conducted on a person-to-person basis with the buyer.
10. c. personalized advertising.
d. the use of promotional material cist directly to the prospective buyer.
1. The role of a sales representative in the promotion process has changed from that of
persuader to that or
a. a technician and expert on product repair.
b. a process designer.
c. a consultant and problem solver.
d. a close friend and confidant.
2. The most expensive sales method overall is:
a. over-the-counter sales because of the high overhead in retail operations,
b. telemarketing because of the technology costs.
c. telemarketing because of the high rejection rate from customers who avoid
telemarketers.
d. field selling, largely because of the travel costs of sales personnel.
3. Although research shows that most consumers dislike the practice of telemarketing and
more than 191 million have signed up for the national Do Not Call Registry,
organizations still use telemarketing because:
a. it provides employment to a large number of people.
b. it guarantees a sales order with every call.
c. it is cost effective; the average call costs are low.
d. it does not require experienced and trained sales personnel
4. Which of the following is not a function of relationship selling?
a- Meeting buyer expectations
b. Improving the level of customer service
c. Building a mutually beneficial relationship over time
d. Focusing on meeting the customer’s short-term needs
74, Which of the following is a part of the consultative selling process?
a. Understanding customer problems
b. Offering multiple goods or services to the same customer
c. Applying pressure to close the sale
d. Concentrating mostly on short-term or quick sales
5. Jamie works for a local bank. Whenever a new customer opens a checking account, Jamie
makes sure to mention some of the other financial services the bank offers. Jaxnie is
engaged in:
a. cross-selling.
b. team selling.
c. transaction sell thg
d. virtual selling.
6. Pharmaceutical compailes frequently use — to market their pcoduct
7. consultant selling
b. missionary selling
C. creative selling
d. order processing
11. 8. Which of the following is true of missionary selling?
a. It involves only fie2 training and not telemarketing or over-the-counter selling.
b. Salespeople offer low value sales incentives to their customers for superior
performance.
c. It is mostly used by non-profit making organizations for educating people about their
cause.
d, Salespeople are allowed to offer incentives of value to their customers as per the
industry code of conduct.
9. The part of the sales process consisting of identifying potential customers is called:
a. screening.
b. prospecting.
c. approaching.
d. processing.
79, The process of qualifying a sales prospect
a involves gathering information about the prospect 10 make initial contact go more smoothly.
b. is the task of making sure that the prospect really is a potential customer.
c. ii used more frequently by retail salespersons that is by wholesalers and manufacturers’
sales representatives.
d. involves making the initial contact with the prospect
1. the exchange value o(a good or service defines its:
a. quality.
b. price.
c. durability.
d. production cost.
2. Winch of the following can be categorized as a tariff?
a. A tax exemption provided to domestic import competing firms
6. A tax levied on domestic exporters
c. A tax levied o foreign producers accused of dumping
d. A tax exemption on agricultural produce
3. The Robinson-Patman Act specifically prohibits:
a. the accumulation of cost differences in the production of different types of products.
b. earning excess profits, that is. more than the average for an industry.
c. price discrimination in sales to wholesalers, retailers, and other producers.
d charging the same price to everyone for every thing you sell.
83, Which of the following was rendered invalid by the federal Consumer Goods Pricing Act of
1975?
a. The Robinson-Patman Act (1936)
b. State unfair-trade laws
c. State fair-trade Laws
d. The Clayton Act(1914)
4. Many credit cards oiler so-called lease?’ rates– low introductory rates that rise after a few
months. The use of teaser i*cs is an example of which type of pricing objective?
12. a. Profitability
b. Volume
c. Meeting the competition
d. Prestige
5. One of the major benefits derived from target-return objectives is that they:
a. eliminate competition.
b. allow firms to achieve control over a large portion of the market.
c. ensure supernormal profits to the organization.
d. serve as tools for evaluating performance.
6. The PIMS project revealed that the two most important factors influencing profitability
were:
a. sales cost and market demand.
b. product quality and market share.
c. profit margin and market share.
d. profit maximization and competition.
87, At present, long-distance telephone services and wireless carriers are both tending to adhere
to a;
a. competitive pricing objective.
6. prestige pricing policy.
c. breakeven pricing approach.
d. psychological pricing model
8. If Procter & Gamble were to introduce a value-priced brand of laundry detergent, they
should:
a. just emphasize the low price
b. attempt to convince consumers the lower-priced band offers compare quality to higher-
priced products.
c. demonstrate the prestige the consumer gets along with this product.
d. attempt to eliminate competition by offending high discounts and free coupons with its
introductory package.
9. Prestige pricing objectives emphasize:
a. quality and exclusivity.
b. revenue maximization.
C. cost minimization
d. sales maximization.
10. Which of the following is an inappropriate pricing objective for a not-for-profit
organization’
a. Market domination
b. Profit maximization
c. Cost recovery
d. Providing market incentives
91 Because it involves the use of a high price relative to prices of competing products or
services, the skimming pricing strategy is sometimes referred to as — pricing.
a. market-plus
13. b. competitive
c. penetration
d. functional
2. The pricing strategy that permits marketers to control demand in the introductory stages
ola products life cycle and then adjust productive capacity to match changing demand is
known as — pricing.
a penetration
b. value-added
c. skimming
d. monopolistic
3. Penetration pricing is sometimes referred to at — pricing
a. market-plus
b. market-minus
c. cost-plus
d. prestige
4. Retailers such as Home Depot and Lowe’s. who offer to meet or beat the best price
offered by their competitors use the strategy of_ pricing.
a. skimming
b. penetration
C. competitive
d. cost-plus
5. Discounts off the list price given for prompt payment of the invoice may be classified as
— discounts.
6. cash
b. trade
C. quantity
d. functional
96, A product’s market price is ordinarily the;
a. same as the product’s list price.
b. list price less any allowances and discounts that may be involved in the purchase.
c. list price less any discounts and allowances plus any geographic considerations that may
apply.
d. price that consumers pay using a credit card.
7. The global pricing strategy that allows the greatest flexibility in setting prices to reflect
local marketplace conditions is:
a standard worldwide price.
b. dual picking approach.
c. market-differentiated pricing.
d. flexible pricing.
8. A pricing policy that assumes that some prices are more appealing than others is known
as pricing.
a, psychological
b. unit
14. c. list
d. prestige
9. An example of odd pricing would be:
a. a buy-two-get-one-free promotion.
b. selling a radar detector for $129.99 instead of SI 30.
C. subtracting trade-ins from the list price.
d. rebates that lower total price.
10. A major challenge with product-line pricing is that:
a. once price lines have been set, its difficult to re-price individual items,
b. it does not result m improved consumer decisions.
c. consumers we easily confused by this pricing option.
d. it may be in violation of the LePetomaine Act.