The document summarizes the key findings of a survey conducted by Penn Schoen Berland that polled over 25,000 individuals and 1,800 corporate executives across 25 markets globally. It finds that while corporations are generally seen as playing a positive economic role, significant work remains to be done to strengthen their reputations. Views of corporations differ based on location, with emerging markets having more positive perspectives than developed markets. The general public and corporate executives also have diverging views, especially in developed countries.
The Burson-Marsteller/CNBC Corporate Perception IndicatorBurson-Marsteller
The Burson-Marsteller/CNBC Corporate Perception Indicator, a landmark global survey of nearly 27,000 individuals from the general population and 1,800 business leaders, provides a deep assessment of the performance of corporations and CEOs worldwide. The survey findings reveal real improvements but also indicate that significant work still needs to be done to dispel qualms about the corporate sector and its leaders. The research was conducted by Penn Schoen Berland with sample provided by Kantar. Visit bm.com or cnbc.com/corporate-survey to learn more.
The document discusses the results of a 2013 crisis survey conducted among 201 business decision makers in Europe. Some key findings include:
- The threat of a crisis remains a top concern for business leaders, with controversial company developments being the most commonly encountered and expected type of crisis.
- Experiencing a crisis is expensive, with the average cost being between €10,000-€999,999 depending on company size.
- For many companies, crisis management is still handled internally rather than outsourcing it.
- New media has added challenges to crisis management by increasing the need for fast responses and allowing negative commentary to spread widely online.
- Having a clear corporate purpose helps companies deliver across key reputational metrics and
The 2009 Edelman Trust Barometer found that trust in business declined significantly around the world following the 2008 financial crisis. Trust was lowest in the United States and highest in emerging markets. While non-governmental organizations (NGOs) were the most trusted institution globally, governments were still seen as bearing primary responsibility for solving economic and social issues. CEO credibility also hit a new low according to the study.
12th-14th May,2020 -the FT launched The Global Boardroom, a new live-
streamed three-day event gathering "the most influential voices" from policy, business, tech and finance to offer a comprehensive picture of the global response to the Covid-19 crisis.
Maria Fernanda
maria.fernanda@havasmedia.com
Thank you for your interest in Meaningful Brands. We look forward to discussing
how we can help your brand connect with consumers in a more meaningful way.
This document discusses how brands can create financial value through meaningful differentiation and resonance with consumers. It outlines five facets - findability, credibility, vitality, affordability, and extendability - that strong brands use to amplify their differentiation and drive financial growth. Examples are given of how brands like IKEA, Natura, Audi, Dove, and Tropicana have leveraged these facets. The document also summarizes the evolution of BrandDynamics' brand valuation methodology over time.
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
Das Vertrauen in die Lebensmittelwirtschaft ist im vergangenen Jahr in 19 von 27 untersuchten Ländern gesunken, Deutschland eingeschlossen. Das geht aus dem globalen Edelman Trust Barometer 2015 für die Lebensmittelbranche hervor.
Die Ergebnisse der Vertrauensstudie Edelman Trust Barometer zeigen in 19 der 27 beobachteten Märkte einen Vertrauensverlust in die Lebensmittelwirtschaft, mit den stärksten Einbrüchen in Singapur, Argentinien, Hong Kong, den Niederlanden und Südkorea. Auch in Deutschland ist das Vertrauen gesunken: Nur noch 55 Prozent der Deutschen vertrauen der Lebensmittelwirtschaft, 2014 waren es noch 59 Prozent.
The Burson-Marsteller/CNBC Corporate Perception IndicatorBurson-Marsteller
The Burson-Marsteller/CNBC Corporate Perception Indicator, a landmark global survey of nearly 27,000 individuals from the general population and 1,800 business leaders, provides a deep assessment of the performance of corporations and CEOs worldwide. The survey findings reveal real improvements but also indicate that significant work still needs to be done to dispel qualms about the corporate sector and its leaders. The research was conducted by Penn Schoen Berland with sample provided by Kantar. Visit bm.com or cnbc.com/corporate-survey to learn more.
The document discusses the results of a 2013 crisis survey conducted among 201 business decision makers in Europe. Some key findings include:
- The threat of a crisis remains a top concern for business leaders, with controversial company developments being the most commonly encountered and expected type of crisis.
- Experiencing a crisis is expensive, with the average cost being between €10,000-€999,999 depending on company size.
- For many companies, crisis management is still handled internally rather than outsourcing it.
- New media has added challenges to crisis management by increasing the need for fast responses and allowing negative commentary to spread widely online.
- Having a clear corporate purpose helps companies deliver across key reputational metrics and
The 2009 Edelman Trust Barometer found that trust in business declined significantly around the world following the 2008 financial crisis. Trust was lowest in the United States and highest in emerging markets. While non-governmental organizations (NGOs) were the most trusted institution globally, governments were still seen as bearing primary responsibility for solving economic and social issues. CEO credibility also hit a new low according to the study.
12th-14th May,2020 -the FT launched The Global Boardroom, a new live-
streamed three-day event gathering "the most influential voices" from policy, business, tech and finance to offer a comprehensive picture of the global response to the Covid-19 crisis.
Maria Fernanda
maria.fernanda@havasmedia.com
Thank you for your interest in Meaningful Brands. We look forward to discussing
how we can help your brand connect with consumers in a more meaningful way.
This document discusses how brands can create financial value through meaningful differentiation and resonance with consumers. It outlines five facets - findability, credibility, vitality, affordability, and extendability - that strong brands use to amplify their differentiation and drive financial growth. Examples are given of how brands like IKEA, Natura, Audi, Dove, and Tropicana have leveraged these facets. The document also summarizes the evolution of BrandDynamics' brand valuation methodology over time.
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
Das Vertrauen in die Lebensmittelwirtschaft ist im vergangenen Jahr in 19 von 27 untersuchten Ländern gesunken, Deutschland eingeschlossen. Das geht aus dem globalen Edelman Trust Barometer 2015 für die Lebensmittelbranche hervor.
Die Ergebnisse der Vertrauensstudie Edelman Trust Barometer zeigen in 19 der 27 beobachteten Märkte einen Vertrauensverlust in die Lebensmittelwirtschaft, mit den stärksten Einbrüchen in Singapur, Argentinien, Hong Kong, den Niederlanden und Südkorea. Auch in Deutschland ist das Vertrauen gesunken: Nur noch 55 Prozent der Deutschen vertrauen der Lebensmittelwirtschaft, 2014 waren es noch 59 Prozent.
Long-Term Growth, Short-Term Differentiation and Profits from Sustainable Pro...Sustainable Brands
1) Sustainability is seen as vital to future business growth by the vast majority of executives surveyed globally. Over 90% saw sustainability as important or critical to their business.
2) Companies are focusing sustainable investments more on driving growth than cost cutting. Nearly half cited expanding into new markets as their primary target for sustainable investments to achieve growth.
3) However, many businesses still find it challenging to generate sufficient returns from sustainable products and services. Nearly half agreed that margins are lower and customers generally not willing to pay more. More work is needed to profitably deliver sustainable offerings at scale.
Meaningful brands category insights sb content dec 30 1Sustainable Brands
Google is the top performing brand in the Information Technology and Communications (ITC) category according to an analysis of brand equity. The analysis evaluates perceived importance and performance of brands across marketplace, collective, and personal outcomes. While Google performs strongly in most areas, there is opportunity to improve performance on some collective dimensions and emotional/social personal attributes. The analysis provides insights on how Google and other top brands like Honda deliver meaningful contributions and relationships with consumers.
TOY STORY: JOT’S BUSINESS CHALLENGES AND OPPORTUNITIESMinh Nexus
The document provides a strategic analysis of a toy company called Jot including an industry analysis using Porter's five forces, a SWOT analysis of the company, and the company's goals and strategies. It also includes a financial analysis noting high sales growth and ROE but low cash ratio and upcoming debt maturity. It summarizes four issues facing the company: a fault in a new toy, late Christmas deliveries, a nearshoring proposal, and a new toy range. It prioritizes addressing the toy fault first and recommends the nearshoring proposal. For each issue, it provides recommendations on how to address financial, strategic, and reputational impacts.
The 2013 Edelman Trust Barometer Emerging Markets Supplement explores trust in emerging market-based multinational corporations (MNCs) compared to developed market MNCs. It surveyed 5,400 respondents across 9 countries. Key findings include:
- Developed market MNCs have a 33-point trust lead over emerging market MNCs.
- Respondents have much higher trust in MNCs headquartered in their own country compared to other countries.
- China- and Russia-based MNCs face the largest trust hurdles in developed markets.
- Low brand familiarity and perceptions of government control contribute to lower trust in emerging market MNCs.
-
An introduction to global Havas meaningful brands study by Yves Del Frate, CO...Maxus Belgium
The document discusses how relationships between people and brands are changing. Some key points:
- 73% of people would not care if most brands disappeared, and less than 20% of brands notably improve quality of life. People's attachment to brands varies by region.
- Expectations of brands' role in society are growing, with over 70% of people in Western Europe believing brands should help solve social/environmental problems and improve well-being. However, fewer than half feel brands currently meet these expectations.
- A new "Meaningful Brands Index" measures how much brands contribute to people's lives. The top 25 most meaningful global brands are listed, with half being technological brands. Some brands are
19-ый Ежегодный опрос руководителей крупнейших компаний мираPwC Russia
PwC представляет результаты Ежегодного опроса руководителей крупнейших компаний мира, который в этом году получил название «Что такое “успех в бизнесе” в условиях меняющего мира? Попытка дать новое определение». В рамках данного исследования, результаты которого обнародованы на открытии Всемирного экономического форума в Давосе (Швейцария), было опрошено более 1 400 руководителей крупнейших компаний мира.
Measuring Meaning: The Evolution of Brand Value and What to Do About ItSustainable Brands
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/measuring-meaning-evolution-brand-value-what-do-about-it
Weber Shandwick hat sich wieder mit Spencer Stuart zusammen getan und The Rising CCO V veröffentlicht. Diese Studie, die in diesem Jahr in die fünfte Runde geht, untersucht die Erwartungshaltungen von Chief Communications Officers (kurz: CCOs) in Nordamerika, Europa, Lateinamerika und im asiatisch-pazifischen Raum, wie sich ihre Aufgaben und Arbeitsbereiche durch die immer weitere digitalisierte und von Medien zunehmend fragmentierte Welt ändern.
Unsere Rising CCO Studie zeigt, dass CCOs zum einen immer öfter auch digitale und soziale Medien in ihrer Abteilung verantworten müssen, und zum anderen Digital und Social-Media-Experten einstellen müssen, um dem Aufkommen gewahr zu werden. Genauer gesagt hat Social Media den größten Einfluss auf die Arbeit der CCOs. So gaben 91 Prozent der CCOs an, dass sie in Social Media die beste Zukunft sehen, wenn es um wichtige Kommunikationsinstrumente geht.
Die Studie zeigt weiterhin auf, dass CCOs traditionelle und soziale Medien für verschiedene Zwecke nutzen und die Wirksamkeit durch die Integration beider Medienarten in unterschiedliche Kommunikationsaktivitäten erhöht wird. Hier sollten die CCOs die Gelegenheit nutzen, zu verstehen, wann was strategisch am besten genutzt wird.
- Leadership on sustainability issues is coming not just from business bosses but also from activists and grassroots supporters. Marketing must educate customers that sustainability is important rather than just promoting it as a niche issue. Effective communication of sustainability messages needs to get personal by utilizing social networks and peer-to-peer channels. Both legislation and influencing consumer habits will be needed to limit consumption and place a value on environmental and social impacts of business.
- The document summarizes findings from Edelman's 13th annual trust survey, the largest global exploration of trust, with over 31,000 respondents across 26 countries.
- Trust levels were higher in Asia Pacific than global averages, with informed publics trusting institutions like NGOs, business, media, and government more than the general population.
- Technology was the most trusted industry globally and in most Asia Pacific countries surveyed, while financial services and banks remained the least trusted.
- Developed market-headquartered companies were most trusted by Asia Pacific respondents, while emerging market headquarters still lagged in trust levels.
This document discusses the power of word-of-mouth marketing in China and how it can be a potential game changer. It notes that word-of-mouth recommendations from friends and family are highly trusted in China due to the history of government control of information. Marketers in China are looking to generate "earned media" through advocacy marketing using trusted consumers as brand advocates to spread positive messages about products through their social networks in authentic ways. An example is provided of a brand that built a community of over 30,000 brand advocates in China.
This document provides information about an International Business course. It includes the following:
- Course objectives and an exam that is 2 hours long.
- A group presentation topic on how firms expand internationally and the relationship between a firm's core competencies and foreign market success.
- Feedback that essays need to take a clear position and include more references.
- Several key decisions firms must make when internationalizing including when, where, scale, and country selection.
- Various entry modes like exporting, licensing, and wholly owned subsidiaries.
- Sample discussion questions and answers about licensing intellectual property, control of foreign operations, and large vs small scale entry.
- A case study analysis of
FT Decision Dynamics - Global Business Outlook Survey 2012Daniel Rothman
The document provides an overview of the Ninth Annual Global Business Outlook Study conducted by the Financial Times in collaboration with Doremus. It summarizes the study's findings on global decision maker sentiment related to economic outlook, corporate goals and challenges, impact of key global events, investment plans, and employment expectations. The study also examines technology and media usage patterns of decision makers. Over 600 global senior executives participated in the survey providing insight into their organizational expectations and experiences for the coming year.
To what extent are you committed to success? Don’t miss the most compelling marketing event of the year. Come and hear how three leading marketers have dealt with challenging situations, turning them into outstanding successes. Here is your opportunity to ask questions and workshop issues and ideas. Learn how to focus your marketing energy, recognise what you are good at and charge on!
The document discusses the uncertain economic situation according to conversations the author had with policymakers. It says that while some things are improving, they are not everywhere, and the improvements may not last. The future remains unclear and difficult to predict with confidence. Overall it portrays a situation that is mixed and uncertain.
The document discusses different types of media ownership structures including:
- Private ownership where a single individual or company has sole control. This allows 100% of profits but the company bears all losses alone.
- Public service ownership where a government or public owns shares. This ensures vital services but reduces profits.
- Multinational ownership where a company operates across borders, increasing employment and incomes but may neglect home countries.
- Independent, conglomerate, horizontal and vertical integration structures each have their own advantages and disadvantages for media ownership.
Bestshore Outsourcing provides development, maintenance, and management services through its 30-seat developer center in Uberaba, Brazil. The center's project leads and developers are trained in QA Technologies' (QAT) repeatable agile development process. Bestshore has worked on projects for automotive, government, and railroad clients. Benefits of offshoring to Brazil include a similar culture and time zone to the US, lower costs, and access to IT professionals. QAT has operated in Brazil for over 7 years using best practices like technical training, project management tools, and daily status meetings.
The group studied the digital divide in Tempe and Phoenix through interviews and surveys. They found that most people, especially younger people, have access to the internet and technology. While cost was a barrier for some, they determined the area was not severely affected by the digital divide due to proximity to a college and large cities. The study concluded the divide has lessened over time but differences remain between older and younger generations in comfort with technology.
Phần mềm quản lý phòng khám | NANO-Clinic 2014themoonhot
Với sức sáng tạo không ngừng phát triển, Nanosoft đã cho ra đời phiên bản NANO-Clinic 2014 nhằm đáp ứng mọi nhu cầu khách hàng. Từ việc xếp số tự động, đến kết nối các thiết bị máy móc cận lâm sàng, thanh toán bảo hiểm, quản lý dược phẩm,... đến các tính năng cao cấp như mô đun chăm sóc khắc hàng, nhắn tin tự động, quản lý truyền thông,...tất cả đã tạo nên một giải pháp quản lý tổng thể phòng khám....
Dropbox is a free service that allows users to access and sync files across all of their devices. Any file saved to the Dropbox folder on a computer is automatically synced to all other computers, phones, and the Dropbox website. The Dropbox folder works just like any other folder but syncs file changes in real-time. Users can drag and drop files into their Dropbox folder to upload and access them from any device.
Long-Term Growth, Short-Term Differentiation and Profits from Sustainable Pro...Sustainable Brands
1) Sustainability is seen as vital to future business growth by the vast majority of executives surveyed globally. Over 90% saw sustainability as important or critical to their business.
2) Companies are focusing sustainable investments more on driving growth than cost cutting. Nearly half cited expanding into new markets as their primary target for sustainable investments to achieve growth.
3) However, many businesses still find it challenging to generate sufficient returns from sustainable products and services. Nearly half agreed that margins are lower and customers generally not willing to pay more. More work is needed to profitably deliver sustainable offerings at scale.
Meaningful brands category insights sb content dec 30 1Sustainable Brands
Google is the top performing brand in the Information Technology and Communications (ITC) category according to an analysis of brand equity. The analysis evaluates perceived importance and performance of brands across marketplace, collective, and personal outcomes. While Google performs strongly in most areas, there is opportunity to improve performance on some collective dimensions and emotional/social personal attributes. The analysis provides insights on how Google and other top brands like Honda deliver meaningful contributions and relationships with consumers.
TOY STORY: JOT’S BUSINESS CHALLENGES AND OPPORTUNITIESMinh Nexus
The document provides a strategic analysis of a toy company called Jot including an industry analysis using Porter's five forces, a SWOT analysis of the company, and the company's goals and strategies. It also includes a financial analysis noting high sales growth and ROE but low cash ratio and upcoming debt maturity. It summarizes four issues facing the company: a fault in a new toy, late Christmas deliveries, a nearshoring proposal, and a new toy range. It prioritizes addressing the toy fault first and recommends the nearshoring proposal. For each issue, it provides recommendations on how to address financial, strategic, and reputational impacts.
The 2013 Edelman Trust Barometer Emerging Markets Supplement explores trust in emerging market-based multinational corporations (MNCs) compared to developed market MNCs. It surveyed 5,400 respondents across 9 countries. Key findings include:
- Developed market MNCs have a 33-point trust lead over emerging market MNCs.
- Respondents have much higher trust in MNCs headquartered in their own country compared to other countries.
- China- and Russia-based MNCs face the largest trust hurdles in developed markets.
- Low brand familiarity and perceptions of government control contribute to lower trust in emerging market MNCs.
-
An introduction to global Havas meaningful brands study by Yves Del Frate, CO...Maxus Belgium
The document discusses how relationships between people and brands are changing. Some key points:
- 73% of people would not care if most brands disappeared, and less than 20% of brands notably improve quality of life. People's attachment to brands varies by region.
- Expectations of brands' role in society are growing, with over 70% of people in Western Europe believing brands should help solve social/environmental problems and improve well-being. However, fewer than half feel brands currently meet these expectations.
- A new "Meaningful Brands Index" measures how much brands contribute to people's lives. The top 25 most meaningful global brands are listed, with half being technological brands. Some brands are
19-ый Ежегодный опрос руководителей крупнейших компаний мираPwC Russia
PwC представляет результаты Ежегодного опроса руководителей крупнейших компаний мира, который в этом году получил название «Что такое “успех в бизнесе” в условиях меняющего мира? Попытка дать новое определение». В рамках данного исследования, результаты которого обнародованы на открытии Всемирного экономического форума в Давосе (Швейцария), было опрошено более 1 400 руководителей крупнейших компаний мира.
Measuring Meaning: The Evolution of Brand Value and What to Do About ItSustainable Brands
These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit http://www.sustainablebrands.com/digital_learning/brand_innovation/measuring-meaning-evolution-brand-value-what-do-about-it
Weber Shandwick hat sich wieder mit Spencer Stuart zusammen getan und The Rising CCO V veröffentlicht. Diese Studie, die in diesem Jahr in die fünfte Runde geht, untersucht die Erwartungshaltungen von Chief Communications Officers (kurz: CCOs) in Nordamerika, Europa, Lateinamerika und im asiatisch-pazifischen Raum, wie sich ihre Aufgaben und Arbeitsbereiche durch die immer weitere digitalisierte und von Medien zunehmend fragmentierte Welt ändern.
Unsere Rising CCO Studie zeigt, dass CCOs zum einen immer öfter auch digitale und soziale Medien in ihrer Abteilung verantworten müssen, und zum anderen Digital und Social-Media-Experten einstellen müssen, um dem Aufkommen gewahr zu werden. Genauer gesagt hat Social Media den größten Einfluss auf die Arbeit der CCOs. So gaben 91 Prozent der CCOs an, dass sie in Social Media die beste Zukunft sehen, wenn es um wichtige Kommunikationsinstrumente geht.
Die Studie zeigt weiterhin auf, dass CCOs traditionelle und soziale Medien für verschiedene Zwecke nutzen und die Wirksamkeit durch die Integration beider Medienarten in unterschiedliche Kommunikationsaktivitäten erhöht wird. Hier sollten die CCOs die Gelegenheit nutzen, zu verstehen, wann was strategisch am besten genutzt wird.
- Leadership on sustainability issues is coming not just from business bosses but also from activists and grassroots supporters. Marketing must educate customers that sustainability is important rather than just promoting it as a niche issue. Effective communication of sustainability messages needs to get personal by utilizing social networks and peer-to-peer channels. Both legislation and influencing consumer habits will be needed to limit consumption and place a value on environmental and social impacts of business.
- The document summarizes findings from Edelman's 13th annual trust survey, the largest global exploration of trust, with over 31,000 respondents across 26 countries.
- Trust levels were higher in Asia Pacific than global averages, with informed publics trusting institutions like NGOs, business, media, and government more than the general population.
- Technology was the most trusted industry globally and in most Asia Pacific countries surveyed, while financial services and banks remained the least trusted.
- Developed market-headquartered companies were most trusted by Asia Pacific respondents, while emerging market headquarters still lagged in trust levels.
This document discusses the power of word-of-mouth marketing in China and how it can be a potential game changer. It notes that word-of-mouth recommendations from friends and family are highly trusted in China due to the history of government control of information. Marketers in China are looking to generate "earned media" through advocacy marketing using trusted consumers as brand advocates to spread positive messages about products through their social networks in authentic ways. An example is provided of a brand that built a community of over 30,000 brand advocates in China.
This document provides information about an International Business course. It includes the following:
- Course objectives and an exam that is 2 hours long.
- A group presentation topic on how firms expand internationally and the relationship between a firm's core competencies and foreign market success.
- Feedback that essays need to take a clear position and include more references.
- Several key decisions firms must make when internationalizing including when, where, scale, and country selection.
- Various entry modes like exporting, licensing, and wholly owned subsidiaries.
- Sample discussion questions and answers about licensing intellectual property, control of foreign operations, and large vs small scale entry.
- A case study analysis of
FT Decision Dynamics - Global Business Outlook Survey 2012Daniel Rothman
The document provides an overview of the Ninth Annual Global Business Outlook Study conducted by the Financial Times in collaboration with Doremus. It summarizes the study's findings on global decision maker sentiment related to economic outlook, corporate goals and challenges, impact of key global events, investment plans, and employment expectations. The study also examines technology and media usage patterns of decision makers. Over 600 global senior executives participated in the survey providing insight into their organizational expectations and experiences for the coming year.
To what extent are you committed to success? Don’t miss the most compelling marketing event of the year. Come and hear how three leading marketers have dealt with challenging situations, turning them into outstanding successes. Here is your opportunity to ask questions and workshop issues and ideas. Learn how to focus your marketing energy, recognise what you are good at and charge on!
The document discusses the uncertain economic situation according to conversations the author had with policymakers. It says that while some things are improving, they are not everywhere, and the improvements may not last. The future remains unclear and difficult to predict with confidence. Overall it portrays a situation that is mixed and uncertain.
The document discusses different types of media ownership structures including:
- Private ownership where a single individual or company has sole control. This allows 100% of profits but the company bears all losses alone.
- Public service ownership where a government or public owns shares. This ensures vital services but reduces profits.
- Multinational ownership where a company operates across borders, increasing employment and incomes but may neglect home countries.
- Independent, conglomerate, horizontal and vertical integration structures each have their own advantages and disadvantages for media ownership.
Bestshore Outsourcing provides development, maintenance, and management services through its 30-seat developer center in Uberaba, Brazil. The center's project leads and developers are trained in QA Technologies' (QAT) repeatable agile development process. Bestshore has worked on projects for automotive, government, and railroad clients. Benefits of offshoring to Brazil include a similar culture and time zone to the US, lower costs, and access to IT professionals. QAT has operated in Brazil for over 7 years using best practices like technical training, project management tools, and daily status meetings.
The group studied the digital divide in Tempe and Phoenix through interviews and surveys. They found that most people, especially younger people, have access to the internet and technology. While cost was a barrier for some, they determined the area was not severely affected by the digital divide due to proximity to a college and large cities. The study concluded the divide has lessened over time but differences remain between older and younger generations in comfort with technology.
Phần mềm quản lý phòng khám | NANO-Clinic 2014themoonhot
Với sức sáng tạo không ngừng phát triển, Nanosoft đã cho ra đời phiên bản NANO-Clinic 2014 nhằm đáp ứng mọi nhu cầu khách hàng. Từ việc xếp số tự động, đến kết nối các thiết bị máy móc cận lâm sàng, thanh toán bảo hiểm, quản lý dược phẩm,... đến các tính năng cao cấp như mô đun chăm sóc khắc hàng, nhắn tin tự động, quản lý truyền thông,...tất cả đã tạo nên một giải pháp quản lý tổng thể phòng khám....
Dropbox is a free service that allows users to access and sync files across all of their devices. Any file saved to the Dropbox folder on a computer is automatically synced to all other computers, phones, and the Dropbox website. The Dropbox folder works just like any other folder but syncs file changes in real-time. Users can drag and drop files into their Dropbox folder to upload and access them from any device.
In this companion report to the world’s largest CEO study on
sustainability to date, 30,000 consumers worldwide give their views on their quality of life, expectations on business and governments, and attitudes towards sustainable brands.
1. The document discusses how companies are increasingly integrating social purpose into their marketing and business strategies to build trust with consumers and mutual benefits for both businesses and society.
2. Recent surveys find that consumers expect companies to play a greater role in social issues and prioritize social causes over profit or shareholder value.
3. The concept of "mutual social responsibility" is emerging as companies and consumers work together to drive positive social change through partnerships and participation.
The Consumer Study: From Marketing to Mattering, Generating Business Value by...Sustainable Brands
--The UN Global Compact-Accenture CEO Study on Sustainability
--In collaboration with Havas Media RE:PURPOSE
Consumers have been consistently identified by business leaders as the most important stakeholder in guiding their action on sustainability. However, interpreting the signals from this group is contributing to CEOs’ frustrated ambition at the pace of change in embedding sustainability into the core business and global markets.
Consumers expect more from companies, from greater honesty and transparency to greater impact on global and local challenges and a more responsible stewardship of natural resources and the environment. Yet among business leaders there is a sense that companies have failed to engage the consumer on sustainability; that companies’ reputation and performance on environmental, social and governance issues are not informing consumers’ purchasing decisions; and that industry leaders on sustainable business practices are not being rewarded by the market.
Read this companion report to the world’s largest CEO study on sustainability to date, where 30,000 consumers worldwide give their views on their quality of life, expectations on business and governments, and attitudes towards responsible brands.
This document provides an overview of the methodology used in the Edelman Trust Barometer 2020 Global Report. It details the sample sizes and margins of error for the general population, informed public, mass population, and Gen Z samples in the 28 markets surveyed. For the general population, the margin of error is +/- 0.6% for the global sample and +/- 2.9-4.4% for individual markets. Sample sizes ranged from 1,150 respondents per market for the general population to minimums of 200 for the informed public and 736 for the mass population in each market. The study was conducted between October 19 and November 18, 2019 through an online survey across 28 global markets totaling over 34,000 respondents.
The document provides consumer insight about GE's target audiences and advertising challenges. It analyzes GE's brand truths, noting that consumers have difficulty linking GE to its slogan and are confused about its services. To address awareness and differentiation goals, the proposal suggests a consumer-centric, innovative media campaign focused on education through interactive experiential activities. Examples of possible eco-friendly experiential stand features and wider digital/OOH reach activities are outlined.
The document provides consumer insight about GE's target audiences and advertising challenges. It analyzes GE's brand truths, noting that consumers have difficulty linking GE to its slogan and are confused about its services. To address awareness and differentiation goals, the proposal suggests a consumer-centric, innovative media campaign focused on education through interactive experiential activities. Examples of possible eco-friendly experiential stand features and wider digital/OOH reach activities are outlined.
2016 Edelman Trust Barometer - Trust and the CEOEdelman
As part of this year’s Edelman Trust Barometer, we conducted a special piece of supplementary research on trust in the CEO. The findings included in this presentation reveal a critical trust challenge for CEOs but also a rich opportunity for leadership. We believe a new model of CEO leadership is emerging and there are clear actions a CEO can take to rebuild trust and credibility.
Leading in extraordinary times, the 2015 US CEO SurveyOmar Toor
Learn how US CEOs are positioning for a new era where overseas business growth is balanced more evenly between developed and emerging economies, and mainstream adoption of digital technologies everywhere is surging.
- Two-thirds of Australian consumers feel the pace of innovation in business is too fast, while over half feel it is just right.
- Consumers believe brands have an important role to play in innovation but question whether brands innovate primarily to make more money.
- While consumers are inspired by the promise of innovation, they have concerns about privacy, security, environmental impact, and feeling they must be constantly connected which can impact their purchasing decisions. Trust and reassurance are needed from brands before consumers will accept innovation.
- Peer recommendations are highly influential on consumer acceptance of new innovations. Brands that empower peer-to-peer conversations can help address consumer concerns and build trust.
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. The main findings are:
1) Corporate social responsibility (CSR) is no longer optional for companies and consumers expect companies to address social and environmental issues through how they operate their business and develop products/services.
2) The top issue consumers want companies to address is economic development, followed by the environment, human rights, and poverty/hunger.
3) Consumers primarily want companies to create impact through changing how they operate, and also through developing new products/services.
4) Engaging in CSR enhances companies' reputation, increases
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. The main findings are:
1) Corporate social responsibility (CSR) is no longer optional for companies and consumers expect companies to address social and environmental issues through how they operate their business and develop products/services.
2) The top issue consumers want companies to address is economic development, followed by the environment, human rights, and poverty/hunger.
3) Consumers primarily want companies to create impact through changing how they operate, followed by developing new products/services.
4) Engaging in CSR enhances companies' reputation, increases consumer
Future of the company An initial perspective - Paige Morrow - Frank BoldFuture Agenda
An initial perspective on the future of the company by Paige Morrow, Head of Brussels Operations at Frank Bold. This is the starting point for the global future agenda discussions taking place through 2015 as part of the the futureagenda2.0 programme. www.futureagenda.org
Los CEOs españoles aseguran que la tecnología es el factor disruptivo principal que impulsará la transformación de sus empresas en los próximos cinco años. Así lo afirma el 85% de los primeros ejecutivos españoles –y el 77% de los globales- en la XIX Encuesta Mundial de CEOs, elaborada por PwC y que se ha presentado en el Foro Económico Mundial de Davos.
The document summarizes key findings from PwC's 19th Annual Global CEO Survey, which interviewed 1,409 CEOs from 83 countries. CEOs are facing a complicated global environment with many uncertainties. They are less optimistic about global economic growth prospects and their own revenue growth. Top concerns include over-regulation, geopolitical uncertainty, and exchange rate volatility. While the US and China remain top markets, CEOs see opportunities in India, Brazil and other countries. They anticipate a shift towards a multi-polar world with multiple economic models, regionalization, and differing belief systems.
L'Oreal faces several strategic global marketing challenges. These include greater competition in emerging markets like China, India, and Brazil, which are expected to account for three-fourths of the company's growth. L'Oreal must also adapt to changing cultural tastes and economic conditions in markets like the US and Europe where growth has slowed. Additionally, the company aims to double its consumer base to 2 billion by 2020, requiring innovation and strong branding on a global scale while still meeting local needs and tastes in different regions.
2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docxeugeniadean34240
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 1
GLOBAL CSR STUDY
2013 CONE COMMUNICATIONS/ECHO
2 2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 1
In this new era of CSR, the need for companies
to articulate progress beyond CSR purpose
has never been greater.
Introduction 2
Expectations 6
Issues 10
Approach 14
CSR as a Differentiator 18
Consumer Responsibility 22
Impact 26
Communications 30
Global Consumer
Responsibility Segmentation 56
Conclusion 62
Acknowledgements 64
About Cone Communications
and Echo 66
UNITED STATES 36 U.K. 42
FRANCE 46
RUSSIA 48
INDIA 52
CHINA 50
CANADA 38
BRAZIL 40
JApAN 54
Country Snapshots 36-55
ContEntS
GERMANY 44
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 3
Corporate social responsibility is no longer
an option — it is emphatically and indisputably
a must-do.
2
t
he 2013 Cone Communications/Echo Global CSR Study and conversations
with global experts make one thing abundantly clear: the question is
not whether companies will engage in corporate social responsibility,
but how they will create real and meaningful impact. Corporate social
responsibility is no longer an option — it is emphatically and indisputably a must-do.
Today’s consumers are savvier, more sophisticated and more connected than ever before.
Cognizant of their own capacity to influence social and environmental issues, they are
looking more closely at the collective impact of corporations and individuals. In this new
era of CSR, the need for companies to articulate progress beyond CSR purpose has
never been greater. And although nuances certainly exist from market to market, the
findings and insights from this report carry universal implications for companies:
E Define the New Business Case.
The CSR ROI has always been hotly debated, but this research definitively asserts CSR
as an essential reputation strategy. Companies that fail to recognize CSR’s power beyond
the shopping aisle are taking a myopic view. It is a formidable influencer of trust, affinity
and loyalty. Companies must participate in CSR with authenticity and transparency, or risk
doing more harm than good to their reputation.
E Lead with Innovative Approaches.
Global experts agree that leading companies are doing more than analyzing the way
their businesses operate — they are exploring new models that value long-term societal
needs. From collaborating with competitors to address broader industry issues, to
advocating for comprehensive public policy changes, businesses are beginning to
recognize that their own viability depends on social and environmental sustainability.
2013 CONE COMMUNICATIONS/ECHO GLOBAL CSR STUDY 5
E Embrace Social Media.
Social media is transforming the CSR landscape, especially in countries such
as China, India and Brazil, where more than eight-in-10 consumers are using
social channels to engage with companies around social and environmental
iss.
- A survey of 800 registered voters found widespread pessimism about the direction of the country and economy, with 61% rating the national economy negatively, and over 6 in 10 saying the gap between wealthy and other Americans is wider than ever and a problem.
- After a neutral introduction, over 6 in 10 voters said private equity buyouts are bad for the economy. Voters were concerned that buyouts prioritize executive profits over worker benefits and wages.
- There was strong support among voters for reforms to restore balance to buyouts, including honoring worker commitments, equal tax treatment, and increased disclosure requirements.
Mind The Gaps The 2015 Deloitte Millennial Surveyaditya848
This document summarizes the findings of a survey of over 7,800 Millennials across 29 markets regarding their views on business and the economy. Some key findings include:
- Millennials' economic confidence is improving slightly overall, led by mature markets like North America, China, and parts of Europe.
- Business is still viewed positively by most Millennials globally, though some developed markets like Japan and parts of Europe are less positive.
- Millennials believe the main purposes of business are job creation, profit generation, and improving society, but feel businesses have the biggest impact on profits and wealth creation.
- They see businesses taking leadership on social issues but question their delivery and motivations, particularly regarding
Gt Media Consumer & Media Overview July 2009Grahamtaylor
Consumer confidence in Ireland is very low according to the document. Unemployment is rising and is expected to continue increasing, negatively impacting consumer sentiment. Retail spending and media advertising budgets have declined significantly. However, media costs have fallen and exceptional advertising value is now available for brands willing to invest during the economic downturn. The document advocates maintaining or increasing marketing spend during recessions.
Similar to Burson marsteller-cnbc corporation perception indicator - topline findings - final - arial (20)
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Kaxil Naik
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This session is a deep dive into the essence of Airflow's success. We'll trace its evolution from a budding project to the backbone of data orchestration it is today, constantly adapting to meet the next wave of data challenges, including those brought on by Generative AI. It's this forward-thinking adaptability that keeps Airflow at the forefront of innovation, ready for whatever comes next.
The ever-growing demands of AI and ML applications have ushered in an era where sophisticated data management isn't a luxury—it's a necessity. Airflow's innate flexibility and scalability are what makes it indispensable in managing the intricate workflows of today, especially those involving Large Language Models (LLMs).
This talk isn't just a rundown of Airflow's features; it's about harnessing these capabilities to turn your data workflows into a strategic asset. Together, we'll explore how Airflow remains at the cutting edge of data orchestration, ensuring your organization is not just keeping pace but setting the pace in a data-driven future.
Session in https://budapestdata.hu/2024/04/kaxil-naik-astronomer-io/ | https://dataml24.sessionize.com/session/667627
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
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End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
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A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
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2. 2
SAMPLE SIZES
GENERAL PUBLIC C-SUITE
Sample
Size
Margin of
Error
Sample
Size
Margin of
Error
Total Sample 25,012 ±0.62% 1,816 ±2.3%
United States 1000 ±3.10% 76 ±11.24%
Canada 1001 ±3.10% 75 ±11.32%
Brazil 1004 ±3.09% 77 ±11.17%
Mexico 1000 ±3.10% 76 ±11.24%
Colombia 1003 ±3.09% 54 ±13.34%
Germany 1010 ±3.10% 78 ±11.10%
France 1002 ±3.10% 77 ±11.17%
United Kingdom 1013 ±3.08% 75 ±11.32%
Russia 1015 ±3.08% 79 ±11.03%
Italy 1009 ±3.09% 76 ±11.24%
Spain 1000 ±3.10% 75 ±11.32%
Netherlands 1003 ±3.09% 75 ±11.32%
Poland 1000 ±3.10% 75 ±11.32%
China 1000 ±3.10% 75 ±11.32%
Japan 1000 ±3.10% 77 ±11.17%
South Korea 1000 ±3.10% 75 ±11.32%
India 1001 ±3.10% 75 ±11.32%
Indonesia 1000 ±3.10% 75 ±11.32%
GENERAL
PUBLIC
C-SUITE
Sample
Size
Margin of
Error
Sample
Size
Margin of
Error
Malaysia 1001 ±3.10% 75 ±11.32%
Singapore 1000 ±3.10% 77 ±11.17%
Hong Kong 1000 ±3.10% 75 ±11.32%
Turkey 1025 ±3.06% 60 ±12.65%
UAE 923 ±3.23% 75 ±11.32%
South Africa 1000 ±3.10% 34 ±16.81%
Australia 1002 ±3.10% 75 ±11.32%
GENERAL
PUBLIC
C-SUITE
Sample
Size
Margin of
Error
Sample
Size
Margin of
Error
North America 2001 ±2.19% 151 ±7.98%
Latin America 3007 ±1.79% 207 ±6.81%
Europe 8052 ±1.09% 610 ±3.97%
Asia 8002 ±1.10% 604 ±3.99%
Middle East 1948 ±2.22% 135 ±8.43%
Emerging Markets 11972 ±0.90% 830 ±3.40%
Developed Markets 13040 ±0.86% 986 ±3.12%
BRIC 4020 ±1.55% 306 ±5.60%
Penn Schoen Berland fielded the survey June 28 through August 15, 2014 using a sample provided by Kantar.
3. 3
AUDIENCE DEFINITIONS
General Public (GP):
Individuals 18 years and older
C-Suite:
Executives at companies with 50+ employees with
job titles of at least director, often including vice
presidents and above
Regions:
North America: United States, Canada
Latin America: Mexico, Brazil, Colombia
Europe, Middle East, Africa: Germany, France, UK, Russia, Italy, Spain,
Netherlands, Poland, South Africa, Turkey, UAE
Asia: China, Japan, Korea, India, Indonesia, Malaysia, Singapore, Hong Kong,
Australia
Other groups highlighted throughout:
Emerging Markets: Brazil, Mexico, Colombia, Russia, Poland, China, India, Indonesia, Malaysia, Turkey, UAE, South Africa
Developed Markets: United States, Canada, Germany, France, United Kingdom, Italy, Spain, Netherlands, Japan, Korea, Singapore,
Australia, Hong Kong*
BRIC: Brazil, Russia, India, China
*Hong Kong SAR included separately from China given economic distinctions
5. 5
PURPOSE
Six years after the 2008 Financial Crisis, Burson-Marsteller and CNBC surveyed 25,000 individuals in the general public and more than
1,800 corporate executives in 25 markets around the world. The objective was to understand the hopes, fears and expectations about
corporations and corporate executives in society and the economy and how to strengthen their reputations.
KEY FINDINGS: SEVERAL KEY DETERMINATIONS EMERGE THAT SET THE CONTEXT FOR THE ENTIRE REPORT:
1. Survey finds significant strength of corporate
reputations, but still real work to be done
There are signs globally of positive attitudes towards corporations
Corporations generally are viewed as playing a positive role in job creation,
economic growth and innovation
Most major industries are viewed favorably in both developed and emerging
markets
They tend to be seen as having become more socially and environmentally
responsible
Despite those positive attitudes, both the general public and business leaders retain
reservations about the economic, political and social activities of corporations
Large majorities in developed markets say the financial crisis did not humble
corporations, leaving them to act no more responsibly than in 2008
Challenges, most prominent in developed markets, include concerns about
whether corporations will play a positive role in the future, their influence over
government and whether they pay a fair share of taxes
2. Where you sit shapes your views of
corporations and CEOs
MAIN STREET VS. C-SUITE
In developed markets, there is a sharp difference
between how the general public (more skeptical)
and how C-Suite business leaders (more positive)
view corporations
DEVELOPED VS. EMERGING
MARKETS
The general public in emerging markets has a strongly
positive view of the role corporations play, while the
general public in developed markets tends to have less
favorable views
6. 6
KEY FINDINGS (CONTINUED)
2. Where you sit shapes your views
of corporations and CEOs
US VS. CHINA
The US general public and the Chinese general
public sit on opposite sides of the spectrum on their
views of both corporations today and the role of
corporations in the future (Chinese have far more
positive opinions of corporations than Americans)
MILLENNIALS
Pluralities of US Millennials (ages 18-34), along with
Baby Boomers (ages 35-49), see corporations as a
source of fear, while a plurality of Americans over 65
years sees them as a source of hope
3. CEOs have great potential to reshape
perceptions by redefining their own roles
CEOs are viewed as among the most “powerful” people in society, but not
the most “respected” – recasting the role of the CEO in a positive light is
essential
4. Corporations and their CEOs have
pathways for strengthening their
reputations through greater
communications about a range of activities
that respondents say matter but don’t hear
enough about, including:
Contributions to economic growth and job creation
Social responsibility, especially related to the environment
Policies toward employees
Corporate purpose
7. 7
Survey finds real improvement of
corporate reputations, but also
significant work still to be done to
dispel qualms about the corporate
sector and its leaders
Survey conducted by Penn Schoen Berland.
8. 8
An overwhelming majority of the global general public believes corporations play a
positive role in economic growth, jobs and innovation
In developed markets, corporations are not seen as a positive a force on taxes or inequality
Corporations play a positive role in…
83% 81% 81% 81%
78%
75%
69% 69%
66% 65%
61% 59% 58%
70%
66% 67%
73%
64%
58%
51%
55%
52%
45%
42% 40% 40%
Creating economic
growth
Creating jobs Driving innovation Providing
consumer
products
Providing
workforce training
Supporting
financial markets
Providing
healthcare
coverage
Promoting
diversity
Providing
retirement benefits
Paying a fair share
of taxes
Address pay
inequality for
women
Helping the
government to
govern fairly and
effectively
Addressing
income inequality
Emerging GP Developed GP
Q: Do you think corporations generally play a positive role or a negative role in each of the following?
9. 9
Solid majorities of the public in both developed and emerging markets view most major
industries favorably
Q: How favorable are you towards the following industries?
90
85 84 84 81 81
76 75 72 70 69 69
64 61
84
79 76 79
65 65
69
56
47
60
52
47 50 47
Emerging GP Developed GP
10. 10
Corporations are viewed as having become more socially responsible,
particularly by respondents in emerging markets
Q: Do you think corporations have become more or less socially responsible over the past decade?
65% 77%
11% 4%
24% 18%
GP C-Suite
MORE SOCIALLY
RESPONSIBLE
LESS SOCIALLY
RESPONSIBLE
44% 62%
39%
30%
17%
7%
GP C-Suite
DON’T KNOW
EMERGING MARKETS DEVELOPED MARKETS
Nearly 1/3 of C-Suite
in
developed
markets say they
are becoming
less socially
responsible
52% of the
general public
and C-Suite in
Germany say less
socially
responsible
GP C-SUITE
GP C-SUITE
11. 11
Corporations are overwhelmingly seen as becoming more environmentally responsible
Q: In general, do you think corporations are becoming more or less environmentally responsible?
64% 75%
7% 3%
29%
22%
GP C-Suite
60%
14%
68%
6%
26% 26%
GP C-Suite
MORE SOCIALLY
RESPONSIBLE
DON’T KNOW
LESS SOCIALLY
RESPONSIBLE
EMERGING MARKETS DEVELOPED MARKETS
GP C-SUITE GP C-SUITE
12. 12
Despite improvements, less than a quarter of the general public in developed
markets says corporations have been humbled by the economic crisis
44%
39%
23%
48%
52%
55%
47%
41%
9%
22%
6%
15%
GP
C-Suite
GP
C-Suite
EMERGING
MARKETS
DEVELOPED
MARKETS
CORPORATIONS GENERALLY WERE NOT
HUMBLED BY THE ECONOMIC CRISIS
THAT BEGAN IN 2008 AND THEY DO NOT
ACT MORE RESPONSIBLY THAN THEY
DID BEFORE
THE ECONOMIC CRISIS THAT BEGAN IN
2008 GENERALLY HUMBLED
CORPORATIONS, AND THEY NOW ACT
MORE RESPONSIBLY
DON’T
KNOW
Q: Which is closer to your view?
The general public and C-Suite in Germany are most likely to
say corporations have not been humbled (73% and 74%,
respectively).
GP
C-SUITE
GP
C-SUITE
13. 13
In developed markets, no consensus among general public and C-Suite on
whether corporations are a source of hope or fear
Nearly half of the general public sees corporations as a source of hope in developed markets as well and 1 in 4 are not sure,
indicating they could be swayed towards hope
64%
58%
44%
70%
32%
30%
23%
22%
11%
26%
7%
13%
GP
C-Suite
GP
C-Suite
CORPORATIONS ARE A
SOURCE OF HOPE
CORPORATIONS ARE
A SOURCE OF FEAR
DON’T KNOW
GP
C-SUITE
GP
C-SUITE
EMERGING
MARKETS
DEVELOPED
MARKETS
Q: Thinking about the role of corporations in the future, which is closer to your view?
14. 14
The general public in developed and emerging markets strongly disagree
whether strong corporations are a good thing
General public and C-Suite are again more aligned in emerging markets than developed
IT IS A GOOD THING WHEN CORPORATIONS ARE
STRONG AND INFLUENTIAL, BECAUSE THEY ARE THE
ENGINES OF INNOVATION AND ECONOMIC GROWTH
58%
51%
35%
61%
34%
42%
46%
35%
9%
7%
18%
4%
GP
C-Suite
GP
C-Suite
IT IS A BAD THING WHEN CORPORATIONS ARE
STRONG AND INFLUENTIAL, BECAUSE THEY RIG
THE SYSTEM SO THEY DO NOT HAVE TO ACT
RESPONSIBLY
DON’T KNOW
GP
C-SUITE
GP
C-SUITE
EMERGING
MARKETS
DEVELOPED
MARKETS
15. 15
Globally, majorities of both the general public and business leaders see corporations
as not paying what they owe in taxes – especially in developed markets
40%
39%
24%
46%
56%
62%
50%
52%
9%
5%
14%
4%
GP
C-Suite
GP
C-Suite
GP
C-SUITE
GP
C-SUITE
CORPORATIONS TEND TO PAY WHAT
THEY OWE IN TAXES – ONLY A FEW
TAKE ADVANTAGE OF LOOPHOLES TO
AVOID PAYING THEIR FAIR SHARE
CORPORATIONS TEND TO TAKE
ADVANTAGE OF LOOPHOLES TO AVOID
PAYING THEIR FAIR SHARE OF TAXES –
ONLY A FEW PAY WHAT THEY OWE
DON’T KNOW
China is the outlier, with 63% of both audiences saying corporations
tend to pay what they owe
EMERGING
MARKETS
DEVELOPED
MARKETS
Q: Which is closer to your view?
16. 16
Markets where tax inversions are happening, including the US, tend to have
negative views on corporate tax payment
General public in the Netherlands is slightly more likely than others to say corporations tend to pay what they owe
13%
1%
11%
5%
14%
7%
19%
8%
17% 38% 19%
43%
19% 33%
26%
35%
70%
61%
69%
52%
68%
60%
56% 57%
GP C-Suite GP C-Suite GP C-Suite GP C-Suite
Corporations tend to take advantage of
loopholes to avoid paying their fair share of
taxes – only a few pay what they owe
Corporations tend to pay what they owe in
taxes – only a few take advantage of
loopholes to avoid paying their fair share
Don’t know
US CANADA UK NETHERLANDS
Q: Which is closer to your view?
17. 17
Perspectives diverge between
“Main Street” and “C-Suite,”
especially in developed markets
Survey conducted by Penn Schoen Berland.
18. Where you sit shapes your view of the role of corporations
Q. Do corporations have too much, too little, or just the right amount of
12%
18
C-Suite is more consistent than the general public globally, indicating a global consensus exists among corporate executives
Street and Suite tend to be more aligned in emerging markets, more divided in developed markets
Q: How favorable are you towards the
following institutions? Corporations
24%
40%
14% 16%
72%
52%
86% 82%
Emerging
Countries
Developed
Countries
Emerging
Countries
Developed
Countries
38%
44%
39%
35%
41%
30%
48%
48%
11%
9%
13%
Emerging
Countries
Developed
Countries
Emerging
Countries
Developed
Countries
TOO
MUCH
JUST THE RIGHT
AMOUNT
TOO
LITTLE
influence over our economic future?
GENERAL
PUBLIC
C-SUITE
GENERAL
PUBLIC
C-SUITE
EMERGING
MARKETS
DEVELOPED
MARKETS
EMERGING
MARKETS
DEVELOPED
MARKETS
EMERGING
MARKETS
DEVELOPED
MARKETS
EMERGING
MARKETS
DEVELOPED
MARKETS
19. 19
There are significant differences in how the general public in developed and
emerging markets talk about corporations
General public in developed markets are the most negative audience
C-Suite in developed markets look more like emerging markets than general public within their own markets
DEVELOPED
UNITED STATES UNITED KINGDOM
GENERAL
PUBLIC
C-SUITE
MARKETS
Q: What is the first thing that comes to mind when you think of corporations?
20. 20
(continued)
DEVELOPED
FRANCE GERMANY
MARKETS
GENERAL
PUBLIC
C-SUITE
Q: What is the first thing that comes to mind when you think of corporations?
21. 21
(continued)
DEVELOPED
MARKETS
AUSTRALIA
GENERAL
PUBLIC
C-SUITE
Q: What is the first thing that comes to mind when you think of corporations?
22. 22
(continued)
EMERGING MARKETS
CHINA BRAZIL
GENERAL
PUBLIC
C-SUITE
Q: What is the first thing that comes to mind when you think of corporations?
23. 23
(continued)
INDIA UNITED ARAB EMIRATES
GENERAL
PUBLIC
C-SUITE
EMERGING MARKETS
Q: What is the first thing that comes to mind when you think of corporations?
24. 24
(continued)
EMERGING MARKETS
SOUTH AFRICA
GENERAL
PUBLIC
C-SUITE
Q: What is the first thing that comes to mind when you think of corporations?
25. 25
There is a generational divide
within the US general public over
consumer priorities and
perspectives
Survey conducted by Penn Schoen Berland.
26. 26
It is far more important to older Americans that products are made in America
35+
43%
I WILL SPEND MORE MONEY TO
PURCHASE A PRODUCT MADE
16%
41%
DOMESTICALLY
I WILL PURCHASE THE LESS
EXPENSIVE OPTION, NO MATTER
WHERE IT WAS MADE
DON’T KNOW
18-34
18%
27% 55%
UNITED STATES
Q: Which of the following is closer to your view?
Showing US General Public
27. 27
Americans 35 years or older are more likely than Millennials to react
negatively to outsourcing
Q: If a corporation outsources its manufacturing to another country, does that tend to make you more
or less favorable toward it?
Showing US General Public
11%
17%
32%
22%
2%
6%
36%
43%
Much more
favorable
Somewhat more
favorable
Somewhat less
favorable
Much less
favorable
UNITED STATES
18-34 35+
28. UNITED STATES
28
Millennials are slightly more likely to consider a corporation’s
philanthropic contributions when making purchasing decisions
Q: How does a corporation’s philanthropic giving influence your purchase habits?
Showing US General Public
40%
32%
36%
44%
24%
25%
18-34
18-34
35+
I’M MORE LIKELY TO PURCHASE A
PRODUCT MADE BY A CORPORATION
THAT MAKES PHILANTHROPIC
CONTRIBUTIONS
A CORPORATION’S PHILANTHROPIC
CONTRIBUTIONS DO NOT INFLUENCE MY
PURCHASE HABITS
DON’T KNOW
35+
29. 29
The US general public doubts corporations’ philanthropic motivations – especially
Q: Which of the following do you think is the main reason corporations undertake philanthropic efforts?
Showing US General Public
Americans over 35 years
37%
34%
15% 14%
27%
49%
10%
15%
Improve reputation Tax benefits Genuine belief in the cause Don't know
18-34
35+
30. 30
Opposite Sides of the World: China
and the US Out of Sync
Survey conducted by Penn Schoen Berland.
31. 31
The general public in China has a significantly more positive opinion of corporations
than the general public in the US
Q: How favorable are you towards the following institutions? Corporations
42%
21%
49%
75%
United
States
China
Showing General Public
FAVORABLE
UNFAVORABL
E
UNITED STATES CHINA
32. 32
The US general public says the government is on the side of corporations; the Chinese
Q: In your opinion, is government more on the side of average citizens or corporations?
73%
17%
12%
80%
15%
3%
Showing General Public
CORPORATIONS
AVERAGE
CITIZENS
DON’T
KNOW
CORPORATIONS
AVERAGE
CITIZENS
DON’T
KNOW
general public says it is on the side of citizens
UNITED STATES CHINA
33. The US general public is more than ten times as likely as the Chinese general public to say
33
that corporations have more power than the government
Q: Which of the following has more power?
Showing General Public
Government,
51%
Corporations,
Don't know,
11%
38%
Government,
95%
Corporations,
Don't know,
1%
3%
UNITED STATES CHINA
34. 34
A majority in China says corporations pay what they owe in taxes, contradicting
views in the US and globally
63%
63%
17%
38%
36%
32%
70%
61%
1%
5%
13%
1%
C-Suite
GP
C-Suite
GP
Q: Which is closer to your view?
CORPORATIONS TEND TO PAY WHAT THEY OWE
IN TAXES – ONLY A FEW TAKE ADVANTAGE OF
LOOPHOLES TO AVOID PAYING THEIR FAIR
SHARE
CORPORATIONS TEND TO TAKE ADVANTAGE OF
LOOPHOLES TO AVOID PAYING THEIR FAIR
SHARE OF TAXES – ONLY A FEW PAY WHAT THEY
OWE
DON’T KNOW
UNITED STATES
CHINA
GP
C-SUITE
GP
C-SUITE
35. 35
While there is uncertainty over the future of corporations in the US, the Chinese
general public clearly sees corporations as a source of hope
84%
36%
7%
37%
9%
28%
United States
China
CORPORATIONS ARE A SOURCE OF
HOPE
CORPORATIONS ARE A SOURCE OF
FEAR
DON’T KNOW
Q: Thinking about the role of corporations in the future, which is closer to your view?
Showing General Public
UNITED STATES
CHINA
36. 36
CEOs have an opportunity to
reshape their corporations’
reputations by redefining their
own
Survey conducted by Penn Schoen Berland.
37. 37
Globally, people look to CEOs as some of the most powerful people in society,
giving them a position of leadership
Q: Who among the following are the most powerful people in society?
58%
44%
32%
20%
16% 14%
11% 10%
6% 5%
1%
4%
44%
35%
38%
29%
11% 11%
7% 7%
3% 4%
1%
11%
Head of
government
Politicians Corporate
CEOs
Central Bank
leaders
Journalists Labor union
leaders
Clergy Entertainers University
leaders
Professional
Athletes
Other Don't know
Emerging GP Developed GP
In many developed markets, including the US (47%),
Germany (43%) and the UK (42%), CEOs are identified
as the most powerful people in society – more so than
political leaders
38. 38
However, CEOs are not identified as the most respected people in society
Q: Who among the following are the most respected people in society?
32%
25%
23%
19% 19%
16%
13%
11% 10%
8%
3%
10%
14%
17%
22%
10%
16% 16%
6% 7% 6% 5% 4%
28%
Head of
government
Clergy Professional
Athletes
Corporate
CEOs
University
leaders
Entertainers Politicians Journalists Central Bank
leaders
Labor union
leaders
Other Don't know
Emerging GP Developed GP
Corporate CEOs are more respected by
respondents in emerging markets than developed
markets, most notably the BRIC nations, minus Russia
39. 39
Corporate executives tend to be seen as most motivated by their own compensation
General Public in Russia, Germany and South Korea are the most likely to say compensation motivates CEOs, with at
least 50% saying compensation motivates corporate executives
Q: What do you think most corporate executives are motivated by?
EMERGING MARKETS DEVELOPED MARKETS
Their compensation (such as salary,
bonuses and stock options)
GP C-SUITE GP C-SUITE
36 34 40 33
Satisfying the corporation’s
shareholders 18 18 19 22
Power 19 19 18 14
Satisfying the corporation’s customers 10 11 6 10
Helping to shape society 5 9 3 8
Satisfying the corporation’s employees 5 7 3 8
Don't know 6 2 11 4
40. 40
There is concern that CEOs care more about growing their own wealth than income
inequality
Q: Which of the following is closer to your opinion?
CORPORATE CEOS DO CARE ABOUT GROWING
34%
20%
35%
23%
56%
60%
59%
64%
12%
10%
20%
6%
GP
C-Suite
GP
C-Suite
INCOME INEQUALITY EVEN IF THEY ARE
GETTING WEALTHIER BECAUSE IT IS BAD FOR
BUSINESS AND THE ECONOMY
CORPORATE CEOS DON'T CARE VERY MUCH
ABOUT GROWING INCOME INEQUALITY
BECAUSE IT MEANS THEY ARE GETTING
WEALTHIER
EMERGING
MARKETS
DEVELOPED
MARKETS
DON’T
KNOW
GP
C-SUITE
GP
C-SUITE
41. 41
There is uncertainty about the role of CEOs – and, thus, an opportunity for CEOs to
define their roles in a positive manner
26% 26% 22% 23%
7%
2%
20%
4%
1% 2%
2%
2%
19% 23%
12%
19%
24% 25%
21%
30%
24% 24%
23% 23%
GP C-Suite GP C-Suite
Communicating with internal and
external stakeholders to build
support for the organisation
Solving issues that the
organisation is facing
Defining the purpose or mission
of the corporation
Creatively identifying new
opportunities
Other
Don't know
Q: Which of the following best describes the role of CEO?
DEVELOPED
MARKETS
EMERGING
MARKETS
42. 42
Corporations can strengthen their
reputations by communicating
more on the issues the general
public wants to know about more
Survey conducted by Penn Schoen Berland.
43. 43
General public has a strong appetite to hear more from corporations about social
responsibility
Q: Do you think corporations generally communicate not enough, the right amount, or too much about
each of the following issues?
Showing General Public
NOT ENOUGH THE RIGHT AMOUNT TOO MUCH DON’T KNOW
54%
60%
61%
62%
47%
30%
21%
20%
18%
17%
24%
28%
20%
16%
10%
11%
13%
35%
7%
8%
9%
9%
10%
8%
New products and services
Their corporate purpose
Financial performance
Employees
Regulatory and legal issues
Social responsibility
50%
58%
56%
62%
47%
27%
26%
21%
19%
18%
26%
39%
8%
10%
3%
7%
5%
20%
14%
17%
17%
17%
18%
16%
New products and services
Their corporate purpose
Financial performance
Employees
Regulatory and legal issues
Social responsibility
EMERGING MARKETS
DEVELOPED
MARKETS
Editor's Notes
Do you think corporations generally play a positive role or a negative role in each of the following? (Showing % Very + Somewhat Positive Among General Public )
Do you think corporations generally play a positive role or a negative role in each of the following? (Showing % Very + Somewhat Positive Among General Public )