About the film, target audience, mass audience, gender specification, Poundland Frozen Frenzy! Primary Research and Conclusion!

1. Bums on Seat: Frozen Frenzy!
This is an article that means to study the relationship between the producers, Disney and the audience who
are aged between 5-15 year olds.
$1.276 billion is the box office that has been recorded by Disney's ‘Frozen’ up until this point. The film
Frozen is based on two sisters, Anna a bold fearless female character and Elsa, a strong independent woman
who has carried on with her life in dread. Due to her magical powers Elsa somehow managed to get herself
into quite some trouble which has made her keep down her forces and keep them a mystery from everybody,
and in order to do so she had to be confined far from everybody, including her sister. One day her powers
progress toward becoming revealed to everybody since she loses control of them, so she flees to give herself
a chance to be free, which makes the Kingdom of Arendelle have an unceasing winter. Anna goes on a long
journey to help her sister and save the town. This film has turned out to be to a great degree successful
because of the relationship it has created with its audience and through ‘Frozen’ occasions like the sing
along event that was put on for the viewers and who enjoyed Frozen, and the overwhelming marketing with
all the teasers, posters and different trailers.
‘Frozen’ directed by Chris Buck and Jennifer Lee and the producers were Disney. This film was the most
discussed film on Facebook in 2014 which is essentially because of the way that Facebook is utilized more
by the primary audience; 5-15 year old young females. Disney advance to their viewers by making
merchandise aimed at a particular age group and sexual orientation based on the film, for ‘Frozen’ they
made a ton of merchandise focused at young girls realizing what they need and putting a Frozen logo on it
which will make the young girls want it significantly more EXAMPLES. The connection amongst Disney
and their audience is based on the selling and marketing films and the merchandise. For ‘Frozen’ they made
their merchandise gender specific. They have made a lot more girl merchandise than boy merchandise since
Disney focused their film for young girls and there are a larger number of girls that watched the film than
boys.

2. The film turned out to be popular to the point that sing along events were made at the Royal Albert Hall. The
stars that voiced the 2 princesses were Kristen Bell (Anna) and Idina Menzel (Elsa). Kristen Bell is known
for acting in ‘Forgetting Sarah Marshall’ and ‘Veronica Mars’ while Idina Menzel is known for being in
another Disney film ‘Enchanted’ and furthermore is known for being in 2005 film ‘Rent’. At whatever point,
anybody finds out about a Disney film everybody naturally thinks of romance and magical stories that
individuals could just dream about, rather than this film being a romantic magical film it’s a film about a
relationship between sister that has a stronger bond than any other kind of relationship. This is the
motivation behind why the film turned into a blockbuster, simply in light of the fact that this film wasn't
about another relationship that finishes so impeccably yet it is about how a woman doesn't have to depend
on a man to satisfy their desires. This shows young girls that you don't need to be seeing someone be happy,
this film is not the same as other Disney movies in light of the fact that the lion's share of Disney rulers'
movies all end with the young girl meeting the ideal boy and they skip happily into the sunset. As opposed
to the desires of the audience being met, it wasn't what they expected it to be yet despite everything it got
positive feedback.
The conventional Disney princess films was teaching young girls the wrong idea of love, which naturally
would set their expectations too high, so when reality hits them they will be disappointed. This constructs a
more positive representation of woman which is why I personally think that this is one of the main reasons
this film became really popular. The box office domestic total gross came up to a shocking number of
$400,738,009 and worldwide it made $1,274,219,009. Arguably Disney is the most successful animation
production in all of history.
‘Frozen’ has focused on 5-15-year-olds as their primary audience.
This film was fundamentally aimed at young girls but a minority of
boys have discovered this film engaging too, ''At 3:36 am the other
week, my son climbed into bed with me and started singing that he
was the queen in a kingdom of isolation. He’s five.' (SOURCE)
This film appeals to this particular targeted audience in light of the
fact that at this age children are more vulnerable and easily affected
and this film educates the more youthful audience that family is all
you require, you don’t need a hero to save you, you simply require
your loved ones (friends and family). This film educates younger
people to be more independent.
Madness: Shoppers formed
huge queues before the mad
scramble for Disney-branded
merchandise.

3. Audience can find Frozen an easy film to relate to since there is the major theme of isolation which several
of the younger audience as well as the older audience can relate to. People who has ever felt alone can relate
to this film easily due to the fact that at the start of the film, Elsa had to isolate herself from her family and
friends in order to prevent from anyone discovering her secret, she was scared to socialise with people just
in case she hurts them unintentionally.
Frozen utilizes marketing in order to promote the film with its target audience (5-15) by making several
promotional teaser posters as well as theoretical poster, after the posters Disney made a teaser trailer and a
theoretical trailer also, due to the teaser trailer people got muddled up and believed that this film was all
about a snowman that is on a journey, the teaser trailer had nothing to do with the actual film so this tricked
a few people into watching it. The theoretical trailer introduced Elsa to play the antagonist, which didn’t
give too much away, from the trailed it looked like any other conventional princess Disney film. After
gaining significant reactions from the audience and media, Frozen sing along DVDs started selling out
which made the film an even bigger hit. Frozen merchandise began selling loads this Disney saw this an
opportunity to make a lot of money and keep the film at the top. Children Frozen clothing started coming
out, including toys, bed spread sheets, plates, towels and even phone cases. Not only was this a hit film for
children, but a lot of adults enjoyed this film as well. Frozen events started happening and even Frozen
costumes came out. Because of how much Frozen was promoted more and more people started talking about
it which also helped Disney with promotion. This film turned out to be the new hype since how much it was
talked about.
When studying in depth, Frozen had more reasons as to why it got so popular. The marketing for the film no
doubt assisted to continue the hype going which excited the children, which made them demand more. A
film would have to be a good film for it to get popular, the marketing for Frozen only advertised what the
film was going to show.
Anna going after Elsa telling
everyone in Arendelle that she will
be going alone shows that she
relies on nobody but herself.
Elsa is also another example of
how independence is portrayed
in the film, she runs away from
the Kingdom and builds a life
for herself on her own without
anyone with her.

4. Primary Research
Thoughts and comments on what girls between the aged 5-15 though of the film and what gender do they
think it is aimed towards to any why:
 'I thought that the film had a lot of meaning behind it, I really enjoyed the twist at the end.
I think it’s more aimed at females because it’s about two girls, and since it’s a princess film it
seems more girly.'
 'The film was a good film because it was about 2 sisters rather than a couple, I think it’s aimed
at girls because it’s a princess film.'
From noting several other responses and personal point of view, I think Frozen is by far one of the best
Disney movie and it is a great film for the younger audience to look up to, it gives them a whole new sight
of what love means and that there is more to love than having a happily ever after ending with Prince
Charming, and that family should be priority.
BIBLIOGRAPHIES:
 Honea, W. (2013). Disney's Frozen is Great forBoys(and Girls) | Babble.[online] Babble. Available at:
https://www.babble.com/disney/disneys-frozen-is-great-for-boys/ [Accessed 14 Jun. 2017].
 BBC (2014). Frozen becomes fifth-biggest film in box office history. [online] p.1. Available at:
http://www.bbc.co.uk/news/entertainment-arts-27585310 [Accessed 14 Jun. 2017].