The document discusses the Built for BlackBerry program, which certifies that apps fully deliver the BlackBerry 10 experience. It aims to inspire developers to build for the designation and communicate it to consumers as the standard for seamless, engaging BlackBerry apps. Apps with the designation will see increased visibility in BlackBerry World and benefits like marketing support. The submission process and criteria ensure apps support key BlackBerry 10 attributes like performance, integration, security and more. Partners that have achieved the designation report increased downloads, revenue and success.

1. 1July 25, 2013
• Built for BlackBerry is an app designation that signifies to
users that an application fully embraces and delivers the
signature BlackBerry 10 experience
• Foundational to BlackBerry 10 experience & ecosystem:
• Supports high performance app recruitment
• Reinforces unique and innovative tenants of platform
• Enables developers to build a business on BlackBerry
What is the Built for BlackBerry Program

2. 2July 25, 2013
Goals & Target Audiences
Developer Community
Inspire and incent developers to build for the ‘Built
for BlackBerry’ designation as a symbol of
BlackBerry 10 integration, innovation, and a stand-
out user experience, while enabling our partners to
build a business on BlackBerry through increased
discoverability.
Consumers
Communicate and reinforce the BlackBerry 10 experience;
create recognition and credibility for ‘Built for BlackBerry’
as the standard and ‘promise’ for an engaging, seamless,
and delightful BlackBerry 10 experience.
Create recognition for the Built for BlackBerry app designation as a unique to
BlackBerry experience that signifies an application delivers the innovative performance
attributes of the BlackBerry 10 experience: flow, sense, understands and adapts,
protects what’s important to you, and apps that are:
+
GoalByAudience
Integrated Social Beautiful

3. 3July 25, 2013
Built for BlackBerry Evaluation Criteria
User Benefits User Experience Performance
Service Integration Security Games
Visit: developer.blackberry.com/builtforblackberry

4. 4July 25, 2013
Supported Platforms
C/C++
Native SDK
CascadesHTML5 BlackBerry®
WebWorks™
Adobe AIR

5. 5July 25, 2013
You can submit two additional
times for Built for BlackBerry
designation
Submission Process

6. 6July 25, 2013
Some of our Built for BlackBerry Partners…

7. 7July 25, 2013
300%increase
Source: Jeremy Duke - Owner, OSBB Code Labs

8. 8July 25, 2013
Jeremy Duke
Owner, OSBB Code Labs
The increased credibility and visibility that
comes with Built for BlackBerry certification is
definitely the single most important driving
force driving the success of Space TV Plus.
“
”

9. 9July 25, 2013
Experience the Value
139% Increase
paid downloads
39%Increase
free downloads
116%Increase
daily revenue
Source: BlackBerry World Analytics

10. 10July 25, 2013
Current Benefits
1. BlackBerry World Carousel placement:
Built for BlackBerry micro banner appears in BlackBerry World
2. Increased discoverability:
Built for BlackBerry Booth: Event Marketing
3. BlackBerry Jam Zone Rewards:
Built for BlackBerry Badge
1,000 point value per approved app
4. Consideration for:
Consumer Social, Digital, Direct, Channel
Marketing

11. 11July 25, 2013
BlackBerry World
1. Regional ‘Top Built for BlackBerry’ list
2. Built for BlackBerry identifier in search
3. Built for BlackBerry identifiers on app
details screen
4. Built for BlackBerry search results
category
Built for BlackBerry Consumer awareness
integrated marketing campaigns
Future Benefits
Digital
ATL PR & Analyst
Relations
Social
Direct

12. 12July 25, 2013
B U I L T
F O R
B L A C K B E R R Y
developer.blackberry.com/builtforblackberry