The document discusses the Built for BlackBerry program, which certifies that apps fully deliver the BlackBerry 10 experience. It aims to inspire developers to build for the designation and communicate it to consumers as the standard for seamless, engaging BlackBerry apps. Apps with the designation will see increased visibility in BlackBerry World and benefits like marketing support. The submission process and criteria ensure apps support key BlackBerry 10 attributes like performance, integration, security and more. Partners that have achieved the designation report increased downloads, revenue and success.