The document discusses consumer vulnerability and seeks to clarify its definition. It reviews previous conceptualizations of vulnerable consumers and consumer vulnerability, identifying key themes. These themes include internal and external factors that can increase vulnerability, such as individual characteristics, states, stigmatization and lack of resources. The document aims to develop a more comprehensive, consumer-driven definition of vulnerability that recognizes it as multidimensional and context-specific.
The combination of FileNet and SharePoint enable delivery of a simple and secure means of remote access to project documents. Provide a collaboration space for project documents. The solution is intuitive, requiring minimal training.
This document summarizes a research article that examined consumer vulnerability to perceived product similarity. The study had three main goals: 1) Test the validity of a perceived product similarity scale developed in Germany on UK consumers; 2) Examine how perceived product similarity relates to brand loyalty and word of mouth; 3) Identify if segments of consumers with different levels of perceived product similarity exist. The researchers hypothesized that as perceived product similarity increases, brand loyalty decreases but word of mouth increases or decreases depending on how consumers attribute the cause of their perceived similarity. The study aimed to contribute to understanding consumer cognitive vulnerability.
Business Research Methods - Consumer Empowerment - assignment 1Helmee Halim
This document provides an introduction and literature review on consumer awareness and knowledge influencing consumer behaviors among mobile phone users in secondary schools in Cyberjaya, Selangor, Malaysia. It discusses definitions of key concepts like consumer behavior and the importance of consumer awareness and knowledge. The background discusses how globalization and technology have increased information and challenges for consumers. Previous studies found relationships between consumer awareness/knowledge and behaviors, showing lack of awareness can lead consumers to make poor decisions or not assert their rights. The problem statement notes Malaysia's growing consumerism poses challenges that consumer awareness and education hope to address.
Is applied consumer behaviour a qualitative art or a quantitative study? Samy Kaizer Badibanga
Mr. White asks the student to discuss the relationship between consumer behavior and fields such as microeconomics, behavioral economics, culture, decision-making, marketing psychology, and marketing strategy. The student is asked to consider whether consumer behavior is a science or an art.
The document discusses how consumer behavior has increasingly been applied to microeconomics. Behavioral economists recognize both predictable and unpredictable influences on consumer choice. Theories of bounded rationality and heuristics show people make satisfactory rather than perfect decisions based on past experiences. Consumer behavior incorporates psychological insights showing emotions and experiences influence decisions more than rationality. While consumer behavior provides scientific findings, observers' conclusions are also shaped by intuition, making it both a quantitative science and qualitative art
This document discusses the concept and history of boycotting. It defines a boycott as consumers refraining from purchases to achieve objectives, typically in response to corporate practices. Boycotts are viewed as a form of prosocial behavior intended to benefit others. Research finds that perceptions of a situation's egregiousness, beliefs in making a difference through boycotting, self-enhancement motivations, counterarguments against boycotting, and costs of constrained consumption all influence an individual's decision to participate in a boycott. The document also briefly outlines the origins and etymology of the term "boycott."
Consumer buying behavior involves a process where individuals select, purchase, use, and dispose of products and services to meet their needs and desires. Understanding consumer behavior is complex as consumers can say one thing but do another or be influenced by factors they are not fully aware of. Consumer behavior is influenced by cultural, social, personal, and psychological factors. Marketers research consumer buying behavior to understand what influences purchase decisions and how to meet consumer needs.
1) The document discusses strategies for countering misleading health product advertising and protecting consumers. It focuses on whether counterclaims should undermine specific ad claims or present negative information without refuting claims.
2) Study 1 examined counterclaims to ads for a fictional allergy drug called Levatin. The ads promoted Levatin as either highly effective or highly safe. Counterclaims then undermined either the effectiveness or safety claims (aligned) or presented negative information unrelated to the claims (non-aligned).
3) The study found that when the counterclaims came from a credible source (Consumer Reports), the aligned counterclaims were more effective at reducing perceptions of the product. However, individual differences in perceived source credibility moderated the effects.
This study examines how gender, purchase confidence, and internal knowledge influence consumer search behavior during different purchase situations. An online survey was administered and multivariate analysis was used to analyze the effects of gender, purchase confidence, and internal knowledge on sources of information selected. The results found that sources of information are perceived differently by males and females depending on their levels of purchase confidence and internal knowledge, and that the purchase situation influences what information sources they consider, such as a retail clerk, family/friends, or themselves.
The combination of FileNet and SharePoint enable delivery of a simple and secure means of remote access to project documents. Provide a collaboration space for project documents. The solution is intuitive, requiring minimal training.
This document summarizes a research article that examined consumer vulnerability to perceived product similarity. The study had three main goals: 1) Test the validity of a perceived product similarity scale developed in Germany on UK consumers; 2) Examine how perceived product similarity relates to brand loyalty and word of mouth; 3) Identify if segments of consumers with different levels of perceived product similarity exist. The researchers hypothesized that as perceived product similarity increases, brand loyalty decreases but word of mouth increases or decreases depending on how consumers attribute the cause of their perceived similarity. The study aimed to contribute to understanding consumer cognitive vulnerability.
Business Research Methods - Consumer Empowerment - assignment 1Helmee Halim
This document provides an introduction and literature review on consumer awareness and knowledge influencing consumer behaviors among mobile phone users in secondary schools in Cyberjaya, Selangor, Malaysia. It discusses definitions of key concepts like consumer behavior and the importance of consumer awareness and knowledge. The background discusses how globalization and technology have increased information and challenges for consumers. Previous studies found relationships between consumer awareness/knowledge and behaviors, showing lack of awareness can lead consumers to make poor decisions or not assert their rights. The problem statement notes Malaysia's growing consumerism poses challenges that consumer awareness and education hope to address.
Is applied consumer behaviour a qualitative art or a quantitative study? Samy Kaizer Badibanga
Mr. White asks the student to discuss the relationship between consumer behavior and fields such as microeconomics, behavioral economics, culture, decision-making, marketing psychology, and marketing strategy. The student is asked to consider whether consumer behavior is a science or an art.
The document discusses how consumer behavior has increasingly been applied to microeconomics. Behavioral economists recognize both predictable and unpredictable influences on consumer choice. Theories of bounded rationality and heuristics show people make satisfactory rather than perfect decisions based on past experiences. Consumer behavior incorporates psychological insights showing emotions and experiences influence decisions more than rationality. While consumer behavior provides scientific findings, observers' conclusions are also shaped by intuition, making it both a quantitative science and qualitative art
This document discusses the concept and history of boycotting. It defines a boycott as consumers refraining from purchases to achieve objectives, typically in response to corporate practices. Boycotts are viewed as a form of prosocial behavior intended to benefit others. Research finds that perceptions of a situation's egregiousness, beliefs in making a difference through boycotting, self-enhancement motivations, counterarguments against boycotting, and costs of constrained consumption all influence an individual's decision to participate in a boycott. The document also briefly outlines the origins and etymology of the term "boycott."
Consumer buying behavior involves a process where individuals select, purchase, use, and dispose of products and services to meet their needs and desires. Understanding consumer behavior is complex as consumers can say one thing but do another or be influenced by factors they are not fully aware of. Consumer behavior is influenced by cultural, social, personal, and psychological factors. Marketers research consumer buying behavior to understand what influences purchase decisions and how to meet consumer needs.
1) The document discusses strategies for countering misleading health product advertising and protecting consumers. It focuses on whether counterclaims should undermine specific ad claims or present negative information without refuting claims.
2) Study 1 examined counterclaims to ads for a fictional allergy drug called Levatin. The ads promoted Levatin as either highly effective or highly safe. Counterclaims then undermined either the effectiveness or safety claims (aligned) or presented negative information unrelated to the claims (non-aligned).
3) The study found that when the counterclaims came from a credible source (Consumer Reports), the aligned counterclaims were more effective at reducing perceptions of the product. However, individual differences in perceived source credibility moderated the effects.
This study examines how gender, purchase confidence, and internal knowledge influence consumer search behavior during different purchase situations. An online survey was administered and multivariate analysis was used to analyze the effects of gender, purchase confidence, and internal knowledge on sources of information selected. The results found that sources of information are perceived differently by males and females depending on their levels of purchase confidence and internal knowledge, and that the purchase situation influences what information sources they consider, such as a retail clerk, family/friends, or themselves.
The document describes a customer complaints management system that systematically handles complaints. It logs all complaints into a database, records all communications with customers regarding complaints, and tracks financial details of complaints including costs. Analysis of complaints can provide insights into potential customer service, manufacturing, distribution, and product issues. This approach provides benefits such as increased customer satisfaction and care through timely resolution of issues, monitoring of service quality, identification of problems for improvement, and financial assessment of complaint costs.
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence to repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence, and repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
1) The document discusses factors that influence consumers' shopping behaviors and purchase decisions for different types of products.
2) It conducted a survey of 1000 Malaysian consumers to examine relationships between product attributes, demographics, social influence, and repurchase intentions.
3) The results supported that purchase involvement and influential factors vary between high and low involvement products, with quality, brand name, and information influencing high involvement purchases more while price and brand name mattered more for low involvement products.
Ethical Consumerism: The Role Played by Consumer Identity and SelfAlgiva Daniele
This document provides an introduction and literature review on the topic of ethical consumerism and the role of consumer identity and self. It discusses several key themes: 1) Drivers of ethical consumerism including altruism, perceived consumer behavior, ecological values, and green identity; 2) Differences between collectivist societies like India where identity is tied to group, and individualist societies like the US where people prioritize individual preferences; 3) How consumers rationalize the "attitude-behavior gap" through neutralization techniques when their actions don't match pro-environment attitudes to protect their self-identity. The literature review analyzes this topic through the lenses of extended self theory and symbolic interactionism.
An Analysis of Consumer Perceptions and Usage of Mobile Telecommunications Br...IOSR Journals
This study examines the consumer perceptions and usage of mobile telecommunication in Maiduguri Township. The study considers consumer demographic variables and service providers’ company brands which include MTN, Zain (Airtel), Globacom, Starcomms, Intercelluler and Mtel. Taking the entire consumers in Maiduguri as the population, it investigates the demographic variables of consumers between the age group of 18 and above currently using mobile telecommunication or who had once used mobile telecommunication services. A sample size of 500 was selected using purposive sampling technique. Specifically, the study targeted consumers at 20 different areas like car packs/stations, markets, and public institutions. Primary data were obtained through structured questionnaire and secondary data were obtained through company publications and standardised published materials from sources other than the company to develop the literature review. The data were then subjected to statistical analysis of Pearson’s correlation, chi-square and descriptive statistics, using statistical package for social sciences (SPSS) version 13. The study reveals that Mobile telecommunication was significantly dominated by three companies with about 97% of market share where by only one company having more than 50% of the market. Generally there was high and positive consumer awareness and perception towards all the mobile telecommunication providers. Consumers’ demographic variables were important especially age and educational background of consumer on identification or knowledge about brand of mobile telecommunication.
The Wisdom of Some Do We Always Need HighConsensus to Shape.docxpelise1
The Wisdom of Some: Do We Always Need High
Consensus to Shape Consumer Behavior?
Michael R. Sciandra, Cait Lamberton, and
Rebecca Walker Reczek
From the Food and Drug Administration’s efforts to prompt healthier eating to the Environmental Protection
Agency’s desire to prompt people to engage in environmentally friendly behaviors, a wide range of policy
makers aim to persuade consumers. To do so, they must decide how and whether to use information about
the behavior of other consumers as part of their persuasive message. In four experimental studies, the
authors demonstrate that the persuasive advantage of high- versus low-consensus information depends
on the target consumer’s trait level of susceptibility to interpersonal influence (SII). Low-SII consumers
differentiate between low- and high-consensus information, such that they are more persuaded by
high-consensus information. In contrast, high-SII consumers find any cue about the behavior of others
persuasive, regardless of whether it is high or low consensus. Importantly, this finding suggests that policy
makers may find success motivating behavioral change even in low-consensus situations. The authors close
by reporting data from two broadscale correlational surveys that identify behavioral, psychographic, and
demographic characteristics related to consumer SII as well as domains in which low consensus currently
exists, so that policy makers can identify and target these individuals and related issues.
Keywords: persuasion, susceptibility to interpersonal influence, social norms marketing, consensus, social proof
P
olicy makers often want to persuade people to change
their thoughts and behaviors. For example, politicians
frequently stump for votes, advocate for change, and seek
support for new policies or legislation. Similarly, state and local
governmental agencies and nonprofit nongovernmental orga-
nizations (NGOs) continually encourage consumers to engage
in a multitude of desirable behaviors, including eating healthy
foods, staying physically active, recycling, and conserving en-
ergy. As such, policy makers frequently employ persuasive
messages designed to encourage specific behaviors. For ex-
ample, in May 2015, New York City launched a campaign de-
signed to reduce consumer waste and generated awareness
through persuasive messages on buses and subways and in
digital communications (Gerlat 2015).
Prior research in psychology and marketing has indicated that
the success of such persuasive messages is largely contingent on
two factors: (1) the credibility of the message source (i.e., the
policy maker or organization; Petty and Briñol 2008) and (2) the
strength or quality of the message argument (i.e., how strong
a case is made for the advocated attitude or behavior; Petty and
Cacioppo 1984). In general, most policy makers are endowed
with source credibility by virtue of political power (in the case of
elected officials), legal authority (e.g., state and local govern-
ment age.
An Analysis Of Factors Affecting Fashion Opinion Leadership And Fashion Opini...Ashley Smith
This academic paper analyzes factors that affect fashion opinion leadership and opinion seeking. The authors surveyed 598 consumers between ages 18-83 about their need for uniqueness, attention to social comparisons, status consumption, and relaxed consumption roles. They found that need for uniqueness was positively related to opinion leadership but negatively related to opinion seeking for younger consumers. Attention to social comparisons was more positively related to opinion seeking than leadership. Status consumption had the largest positive association, while relaxed consumption roles were negatively associated. The study confirms previous findings and expands understanding of motivational factors for fashion leadership and seeking.
Global Environmental Change 12 (2002) 5–13Consumption, humMatthewTennant613
Global Environmental Change 12 (2002) 5–13
Consumption, human needs, and global environmental change
Richard Wilk*
Anthropology Department, Indiana University, Bloomington, IN 47405 USA
Abstract
Rapidly increasing levels of consumption ofmaterials, energy, and services are one of the fundamental drivers of global and local
environmental change. Yet consumption is still a poorly understood phenomenon and the social, cultural, economic, and
psychological variables that determine consumption have not been clearly identified. Effective policymaking and prediction is
impossible without knowing what determines and changes consumption levels. Diverse social-scientific models of consumption
are largely incommensurate, poorly articulated, and untested. Rather than argue for one fundamental cause, this author reviews a
number of alternative theoretical approaches, and then proposes a heterodox ‘‘multigenic’’ theory based on the work of
Pierre Bourdieu. Such a theory accepts multiple types of causes of consumption, operating at different analytical levels, from
the individual, through household, community, and ultimately to nations and other groups. Factors impelling and
restraining consumption can therefore be balanced or unbalanced by relatively minor changes in a large number of interrelated
variables. r 2002 Elsevier Science Ltd. All rights reserved.
Keywords: Consumption; Consumer culture; Social change; Human needs
1. Introduction
Awide varietyof scholars andactivists have identified
modern mass consumer society as a fundamental driver
of both global economic growth and environmental
damage (Redclift, 1996; Stern et al., 1997). The spread
of high-level consumption practices across the planet
has the potential to dramatically increase human
impacts on both local and global resources, and
contribute to continuing climate change (Myers, 1997;
Wilk, 1998). Direct consumption of food, water,
construction materials, energy and other renewable
and nonrenewable resources is the easiest to track and
quantify. Indirect consumption also has major impact
on the environment; extraction, production, disposal
and transportation of goods are linked together in
complex ‘commodity chains’ that can make it very
difficult to assess the full environmental effects of even
common and everyday products like coffee and running
shoes (Ryan and Durning, 1997). Nevertheless, the
WorldWildlife Foundation estimates that the consump-
tion of resources and consequent pollution are currently
increasing by around 2 per cent per year (WWF, 1999).
On a global basis the demand for consumer goods is
not a simple consequence of income levels. Economic
historians now argue that consumer demand has
historically been highly variable, and is a fundamental
cause of economic growth, rather than a consequence of
it (Mukerji, 1983; Tiersten, 1993; Belk, 1995). It is also
apparent that populations at the same income levels can
have drastically different levels of environmental ...
Act Of Kindness A Study On Modern Day Crisis Handling And Its Effect On Bran...Audrey Britton
This document presents a study on how companies have responded to sudden crises in the 21st century, specifically looking at how they adapted or stayed passive during the COVID-19 pandemic, and how this impacted their brand identity and core values. The study introduces a new framework for assessing strategic crisis response approaches. Through case studies of companies that took aggressive, adaptive, or innovative approaches, the study finds that companies cannot rely solely on CSR policies during global crises. It presents three ways for companies to extend their brand core during crises: through innovative, aggressive, or adaptive approaches. The adaptive approach should only be used if a company is not negatively affected. The study introduces a new theoretical framework but notes that further analysis is needed for validation
This chapter provides an overview of consumer behaviour theory. It discusses models of human behaviour, including the Marshallian economic model, Pavlovian learning model, Freudian psychoanalytical model, and Veblenian social-psychological model. It then defines consumer behaviour and discusses the importance of understanding consumer behaviour from a marketing perspective. Models of consumer behaviour are also introduced. The chapter establishes that consumer behaviour is a subset of human behaviour, and understanding how humans behave provides insights into consumer decision making.
The document summarizes a research paper that computationally models uncertainty avoidance in consumer behavior. It proposes a model where consumer agents make purchasing decisions based on their culture (level of uncertainty avoidance) and personality traits. The model includes modules for perception, evaluation of alternatives, and post-purchase evaluation. Experimental results showed that consumers with high uncertainty avoidance tend to purchase well-known brands and high quality products to reduce risk, while more uncertainty tolerant consumers are open to new products. The paper discusses validating the model based on empirical data.
PATRICK DE PELSMACKER, LIESBETH DRIESEN,AND GLENN RAYP.docxherbertwilson5999
PATRICK DE PELSMACKER, LIESBETH DRIESEN,
AND GLENN RAYP
Do Consumers Care about Ethics? Willingness to
Pay for Fair-Trade Coffee
Consumers’ buying behavior is not consistent with their positive
attitude toward ethical products. In a survey of 808 Belgian respond-
ents, the actual willingness to pay for fair-trade coffee was measured.
It was found that the average price premium that the consumers were
willing to pay for a fair-trade label was 10%. Ten percent of the sample
was prepared to pay the current price premium of 27% in Belgium.
Fair-trade lovers (11%) were more idealistic, aged between 31 and
44 years and less ‘‘conventional.’’ Fair-trade likers (40%) were more
idealistic but sociodemographically not significantly different from
the average consumer.
The purpose of this study was to investigate to what extent consumers
were willing to pay for the fair-trade attribute when buying coffee, and
how consumers differed in terms of their willingness to pay. First, we will
describe fair trade within the context of ethical consumer behavior. Sub-
sequently, the research questions used in our study will be examined.
Consumers can express their concern about the ethical behavior of com-
panies by means of ethical buying and consumer behavior. In general, the
ethical consumer feels responsible toward society and expresses these feel-
ings by means of his or her purchasing behavior. Doane (2001) defined
ethical consumption as the purchase of a product that concerns a certain
ethical issue (human rights, labor conditions, animal well-being, environ-
ment, etc.) and is chosen freely by an individual consumer. There are
several dimensions of ethical consumer behavior. Some forms of ethical
consumption benefit the natural environment (e.g., environmentally friendly
products, legally logged wood, animal well-being), while others benefit peo-
ple (e.g., products free from child labor, fair-trade products). Cutting across
this distinction, ethical consumption may benefit people or the environment
close to home (e.g., some types of green products or organic food), or
Patrick De Pelsmacker ([email protected]) is a marketing professor at the University of
Antwerp. Liesbeth Driesen was a researcher at the Ghent University. Glenn Rayp ([email protected])
is a professor in international economics at the Ghent University.
Financial support of the University Development Cooperation of the Flemish Interuniversity Council
is gratefully acknowledged. The authors wish to thank the participants of the 33rd European Marketing
Academy (EMAC) conference for their useful comments and suggestions. All remaining errors are ours.
The Journal of Consumer Affairs, Vol. 39, No. 2, 2005
ISSN 0022-0078
Copyright 2005 by the American Council on Consumer Interests
WINTER 2005 VOLUME 39, NUMBER 2 363
conversely in a faraway part of the world (e.g., fair-trade products or legally
logged wood). Consumers can translate their ethical concerns by means.
This document summarizes a study that examines consumer preferences for certified pork chops when presented with branded versus non-branded options. The study uses choice experiment surveys and conditional and mixed logit regression models to analyze how branding influences willingness to pay for certification attributes. The results suggest consumers are willing to pay more for certification when products are branded, and there is greater variation in willingness to pay for non-branded products. This may be due to increased uncertainty about quality consistency without brand information. The findings have implications for producers, retailers, and policymakers regarding branding strategies and credence attributes.
This document discusses the impact of packaging and labelling on consumer buying behavior. It begins with an abstract stating that the aim is to study how packaging and labelling influence consumers to purchase products. It then provides background on the purposes of packaging, including protecting products, presenting advertising, and influencing purchase decisions. The rest of the document reviews literature on how packaging is used for marketing communication and sales promotion. Packaging and labelling are important elements that can attract customers, differentiate products, and stimulate impulse buying. The document examines how packaging impacts consumer purchase decisions and discusses the role of packaging in marketing. It aims to empirically identify which packaging elements have the ultimate effect on consumer choices.
. (TCO 8) Describe the two key considerations in terms of the ment.docxmercysuttle
. (TCO 8) Describe the two key considerations in terms of the mental models that members have about their actual work. Give examples of both.
(TCO 8) What three indices are used to evaluate the creativity of a team's ideas?
(TCO 7) What are the three specific types of ties in which people in teams bond?
. (TCO 1) What factors suggest that building and maintaining effective teams will be extremely important in the future? Explain your answer, and give examples of specific organizations that illustrate your points. (Points : 30)
(TCO 3) What are the advantages and disadvantages of clique and boundary-spanning networks? Provide examples to support your answer.
(TCO 6) Describe the two psychological explanations for group polarization. Provide concrete examples for support.
2
0
527246443
Short
6
0
527246445
Short
9
0
527246446
Essay
3
0
527246447
Essay
5
0
527246448
Essay
0
8
527246442
Short
PATRICK DE PELSMACKER, LIESBETH DRIESEN,
AND GLENN RAYP
Do Consumers Care about Ethics? Willingness to
Pay for Fair-Trade Coffee
Consumers’ buying behavior is not consistent with their positive
attitude toward ethical products. In a survey of 808 Belgian respond-
ents, the actual willingness to pay for fair-trade coffee was measured.
It was found that the average price premium that the consumers were
willing to pay for a fair-trade label was 10%. Ten percent of the sample
was prepared to pay the current price premium of 27% in Belgium.
Fair-trade lovers (11%) were more idealistic, aged between 31 and
44 years and less ‘‘conventional.’’ Fair-trade likers (40%) were more
idealistic but sociodemographically not significantly different from
the average consumer.
The purpose of this study was to investigate to what extent consumers
were willing to pay for the fair-trade attribute when buying coffee, and
how consumers differed in terms of their willingness to pay. First, we will
describe fair trade within the context of ethical consumer behavior. Sub-
sequently, the research questions used in our study will be examined.
Consumers can express their concern about the ethical behavior of com-
panies by means of ethical buying and consumer behavior. In general, the
ethical consumer feels responsible toward society and expresses these feel-
ings by means of his or her purchasing behavior. Doane (2001) defined
ethical consumption as the purchase of a product that concerns a certain
ethical issue (human rights, labor conditions, animal well-being, environ-
ment, etc.) and is chosen freely by an individual consumer. There are
several dimensions of ethical consumer behavior. Some forms of ethical
consumption benefit the natural environment (e.g., environmentally friendly
products, legally logged wood, animal well-being), while others benefit peo-
ple (e.g., products free from child labor, fair-trade products). Cutting across
this distinction, ethical consumption may benefit people or the environment
close to ...
Motivating change chapter 9 (word version)Usm Major
This document discusses the rise of consumerism and mass consumption as a way of life promoted through social marketing and advertising techniques. Edward Bernays in the 1920s-1930s helped corporations transform society into a consumer society by appealing to inner desires and linking consumption to social status and the "American Dream." Through the use of psychologists, sociologists, advertisers and industrial designers, corporations convinced people that fulfilling all desires through constant purchasing was necessary for happiness and economic prosperity. This engineered culture of consumption has now spread globally and is unsustainable, calling for new strategies to promote sustainable lifestyles and consumption reduction on a large scale.
A STUDY OF BUYING BEHAVIOUR OF CONSUMERS TOWARDS LIFE INSURANCE POLICIESAudrey Britton
This document summarizes a research study on factors influencing consumers' buying behavior towards life insurance policies in India. The study used a survey methodology to collect data from 150 respondents in Gwalior, India. Statistical analysis identified several key factors that influence consumers' decisions. The most important factor was found to be company loyalty - consumers' preference to purchase additional policies and recommend the company to others based on their expectations being met. Other important factors included the quality of services provided, ease of claim procedures, consumers' satisfaction levels, the company's image and reputation, and the strength of the company-client relationship. The identification of these influential factors provides insights for insurance companies on how to improve their marketing and customer retention.
The document provides an acknowledgement and abstract for a project on consumer behavior and purchasing decisions related to laptops.
The acknowledgement thanks various individuals who provided support and guidance in completing the project, including the director of the institute, a professor who provided guidance and support, and fellow students.
The abstract introduces the topic of studying the factors that influence consumers' purchase decisions of laptops and whether there are differences among consumer groups (stayers, satisfied switchers, dissatisfied switchers) in the importance given to these factors. It also discusses understanding the attitudes of these three customer groups to help with retention and loyalty strategies.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
The document describes a customer complaints management system that systematically handles complaints. It logs all complaints into a database, records all communications with customers regarding complaints, and tracks financial details of complaints including costs. Analysis of complaints can provide insights into potential customer service, manufacturing, distribution, and product issues. This approach provides benefits such as increased customer satisfaction and care through timely resolution of issues, monitoring of service quality, identification of problems for improvement, and financial assessment of complaint costs.
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence to repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
1. The study examines Malaysian consumers' shopping behavior and factors influencing repurchase intentions for selected consumer goods.
2. A survey was conducted of 1000 consumers, of which 500 responses were analyzed. The study developed a framework relating product attributes, demographics, interpersonal influence, and repurchase intentions.
3. Regression analysis found that for high involvement products, quality, brand name, informational influence, and product information significantly predicted repurchase intentions, while for low involvement products, price and brand name were significant predictors. Interpersonal influence did not significantly affect repurchase intentions for either product type.
1) The document discusses factors that influence consumers' shopping behaviors and purchase decisions for different types of products.
2) It conducted a survey of 1000 Malaysian consumers to examine relationships between product attributes, demographics, social influence, and repurchase intentions.
3) The results supported that purchase involvement and influential factors vary between high and low involvement products, with quality, brand name, and information influencing high involvement purchases more while price and brand name mattered more for low involvement products.
Ethical Consumerism: The Role Played by Consumer Identity and SelfAlgiva Daniele
This document provides an introduction and literature review on the topic of ethical consumerism and the role of consumer identity and self. It discusses several key themes: 1) Drivers of ethical consumerism including altruism, perceived consumer behavior, ecological values, and green identity; 2) Differences between collectivist societies like India where identity is tied to group, and individualist societies like the US where people prioritize individual preferences; 3) How consumers rationalize the "attitude-behavior gap" through neutralization techniques when their actions don't match pro-environment attitudes to protect their self-identity. The literature review analyzes this topic through the lenses of extended self theory and symbolic interactionism.
An Analysis of Consumer Perceptions and Usage of Mobile Telecommunications Br...IOSR Journals
This study examines the consumer perceptions and usage of mobile telecommunication in Maiduguri Township. The study considers consumer demographic variables and service providers’ company brands which include MTN, Zain (Airtel), Globacom, Starcomms, Intercelluler and Mtel. Taking the entire consumers in Maiduguri as the population, it investigates the demographic variables of consumers between the age group of 18 and above currently using mobile telecommunication or who had once used mobile telecommunication services. A sample size of 500 was selected using purposive sampling technique. Specifically, the study targeted consumers at 20 different areas like car packs/stations, markets, and public institutions. Primary data were obtained through structured questionnaire and secondary data were obtained through company publications and standardised published materials from sources other than the company to develop the literature review. The data were then subjected to statistical analysis of Pearson’s correlation, chi-square and descriptive statistics, using statistical package for social sciences (SPSS) version 13. The study reveals that Mobile telecommunication was significantly dominated by three companies with about 97% of market share where by only one company having more than 50% of the market. Generally there was high and positive consumer awareness and perception towards all the mobile telecommunication providers. Consumers’ demographic variables were important especially age and educational background of consumer on identification or knowledge about brand of mobile telecommunication.
The Wisdom of Some Do We Always Need HighConsensus to Shape.docxpelise1
The Wisdom of Some: Do We Always Need High
Consensus to Shape Consumer Behavior?
Michael R. Sciandra, Cait Lamberton, and
Rebecca Walker Reczek
From the Food and Drug Administration’s efforts to prompt healthier eating to the Environmental Protection
Agency’s desire to prompt people to engage in environmentally friendly behaviors, a wide range of policy
makers aim to persuade consumers. To do so, they must decide how and whether to use information about
the behavior of other consumers as part of their persuasive message. In four experimental studies, the
authors demonstrate that the persuasive advantage of high- versus low-consensus information depends
on the target consumer’s trait level of susceptibility to interpersonal influence (SII). Low-SII consumers
differentiate between low- and high-consensus information, such that they are more persuaded by
high-consensus information. In contrast, high-SII consumers find any cue about the behavior of others
persuasive, regardless of whether it is high or low consensus. Importantly, this finding suggests that policy
makers may find success motivating behavioral change even in low-consensus situations. The authors close
by reporting data from two broadscale correlational surveys that identify behavioral, psychographic, and
demographic characteristics related to consumer SII as well as domains in which low consensus currently
exists, so that policy makers can identify and target these individuals and related issues.
Keywords: persuasion, susceptibility to interpersonal influence, social norms marketing, consensus, social proof
P
olicy makers often want to persuade people to change
their thoughts and behaviors. For example, politicians
frequently stump for votes, advocate for change, and seek
support for new policies or legislation. Similarly, state and local
governmental agencies and nonprofit nongovernmental orga-
nizations (NGOs) continually encourage consumers to engage
in a multitude of desirable behaviors, including eating healthy
foods, staying physically active, recycling, and conserving en-
ergy. As such, policy makers frequently employ persuasive
messages designed to encourage specific behaviors. For ex-
ample, in May 2015, New York City launched a campaign de-
signed to reduce consumer waste and generated awareness
through persuasive messages on buses and subways and in
digital communications (Gerlat 2015).
Prior research in psychology and marketing has indicated that
the success of such persuasive messages is largely contingent on
two factors: (1) the credibility of the message source (i.e., the
policy maker or organization; Petty and Briñol 2008) and (2) the
strength or quality of the message argument (i.e., how strong
a case is made for the advocated attitude or behavior; Petty and
Cacioppo 1984). In general, most policy makers are endowed
with source credibility by virtue of political power (in the case of
elected officials), legal authority (e.g., state and local govern-
ment age.
An Analysis Of Factors Affecting Fashion Opinion Leadership And Fashion Opini...Ashley Smith
This academic paper analyzes factors that affect fashion opinion leadership and opinion seeking. The authors surveyed 598 consumers between ages 18-83 about their need for uniqueness, attention to social comparisons, status consumption, and relaxed consumption roles. They found that need for uniqueness was positively related to opinion leadership but negatively related to opinion seeking for younger consumers. Attention to social comparisons was more positively related to opinion seeking than leadership. Status consumption had the largest positive association, while relaxed consumption roles were negatively associated. The study confirms previous findings and expands understanding of motivational factors for fashion leadership and seeking.
Global Environmental Change 12 (2002) 5–13Consumption, humMatthewTennant613
Global Environmental Change 12 (2002) 5–13
Consumption, human needs, and global environmental change
Richard Wilk*
Anthropology Department, Indiana University, Bloomington, IN 47405 USA
Abstract
Rapidly increasing levels of consumption ofmaterials, energy, and services are one of the fundamental drivers of global and local
environmental change. Yet consumption is still a poorly understood phenomenon and the social, cultural, economic, and
psychological variables that determine consumption have not been clearly identified. Effective policymaking and prediction is
impossible without knowing what determines and changes consumption levels. Diverse social-scientific models of consumption
are largely incommensurate, poorly articulated, and untested. Rather than argue for one fundamental cause, this author reviews a
number of alternative theoretical approaches, and then proposes a heterodox ‘‘multigenic’’ theory based on the work of
Pierre Bourdieu. Such a theory accepts multiple types of causes of consumption, operating at different analytical levels, from
the individual, through household, community, and ultimately to nations and other groups. Factors impelling and
restraining consumption can therefore be balanced or unbalanced by relatively minor changes in a large number of interrelated
variables. r 2002 Elsevier Science Ltd. All rights reserved.
Keywords: Consumption; Consumer culture; Social change; Human needs
1. Introduction
Awide varietyof scholars andactivists have identified
modern mass consumer society as a fundamental driver
of both global economic growth and environmental
damage (Redclift, 1996; Stern et al., 1997). The spread
of high-level consumption practices across the planet
has the potential to dramatically increase human
impacts on both local and global resources, and
contribute to continuing climate change (Myers, 1997;
Wilk, 1998). Direct consumption of food, water,
construction materials, energy and other renewable
and nonrenewable resources is the easiest to track and
quantify. Indirect consumption also has major impact
on the environment; extraction, production, disposal
and transportation of goods are linked together in
complex ‘commodity chains’ that can make it very
difficult to assess the full environmental effects of even
common and everyday products like coffee and running
shoes (Ryan and Durning, 1997). Nevertheless, the
WorldWildlife Foundation estimates that the consump-
tion of resources and consequent pollution are currently
increasing by around 2 per cent per year (WWF, 1999).
On a global basis the demand for consumer goods is
not a simple consequence of income levels. Economic
historians now argue that consumer demand has
historically been highly variable, and is a fundamental
cause of economic growth, rather than a consequence of
it (Mukerji, 1983; Tiersten, 1993; Belk, 1995). It is also
apparent that populations at the same income levels can
have drastically different levels of environmental ...
Act Of Kindness A Study On Modern Day Crisis Handling And Its Effect On Bran...Audrey Britton
This document presents a study on how companies have responded to sudden crises in the 21st century, specifically looking at how they adapted or stayed passive during the COVID-19 pandemic, and how this impacted their brand identity and core values. The study introduces a new framework for assessing strategic crisis response approaches. Through case studies of companies that took aggressive, adaptive, or innovative approaches, the study finds that companies cannot rely solely on CSR policies during global crises. It presents three ways for companies to extend their brand core during crises: through innovative, aggressive, or adaptive approaches. The adaptive approach should only be used if a company is not negatively affected. The study introduces a new theoretical framework but notes that further analysis is needed for validation
This chapter provides an overview of consumer behaviour theory. It discusses models of human behaviour, including the Marshallian economic model, Pavlovian learning model, Freudian psychoanalytical model, and Veblenian social-psychological model. It then defines consumer behaviour and discusses the importance of understanding consumer behaviour from a marketing perspective. Models of consumer behaviour are also introduced. The chapter establishes that consumer behaviour is a subset of human behaviour, and understanding how humans behave provides insights into consumer decision making.
The document summarizes a research paper that computationally models uncertainty avoidance in consumer behavior. It proposes a model where consumer agents make purchasing decisions based on their culture (level of uncertainty avoidance) and personality traits. The model includes modules for perception, evaluation of alternatives, and post-purchase evaluation. Experimental results showed that consumers with high uncertainty avoidance tend to purchase well-known brands and high quality products to reduce risk, while more uncertainty tolerant consumers are open to new products. The paper discusses validating the model based on empirical data.
PATRICK DE PELSMACKER, LIESBETH DRIESEN,AND GLENN RAYP.docxherbertwilson5999
PATRICK DE PELSMACKER, LIESBETH DRIESEN,
AND GLENN RAYP
Do Consumers Care about Ethics? Willingness to
Pay for Fair-Trade Coffee
Consumers’ buying behavior is not consistent with their positive
attitude toward ethical products. In a survey of 808 Belgian respond-
ents, the actual willingness to pay for fair-trade coffee was measured.
It was found that the average price premium that the consumers were
willing to pay for a fair-trade label was 10%. Ten percent of the sample
was prepared to pay the current price premium of 27% in Belgium.
Fair-trade lovers (11%) were more idealistic, aged between 31 and
44 years and less ‘‘conventional.’’ Fair-trade likers (40%) were more
idealistic but sociodemographically not significantly different from
the average consumer.
The purpose of this study was to investigate to what extent consumers
were willing to pay for the fair-trade attribute when buying coffee, and
how consumers differed in terms of their willingness to pay. First, we will
describe fair trade within the context of ethical consumer behavior. Sub-
sequently, the research questions used in our study will be examined.
Consumers can express their concern about the ethical behavior of com-
panies by means of ethical buying and consumer behavior. In general, the
ethical consumer feels responsible toward society and expresses these feel-
ings by means of his or her purchasing behavior. Doane (2001) defined
ethical consumption as the purchase of a product that concerns a certain
ethical issue (human rights, labor conditions, animal well-being, environ-
ment, etc.) and is chosen freely by an individual consumer. There are
several dimensions of ethical consumer behavior. Some forms of ethical
consumption benefit the natural environment (e.g., environmentally friendly
products, legally logged wood, animal well-being), while others benefit peo-
ple (e.g., products free from child labor, fair-trade products). Cutting across
this distinction, ethical consumption may benefit people or the environment
close to home (e.g., some types of green products or organic food), or
Patrick De Pelsmacker ([email protected]) is a marketing professor at the University of
Antwerp. Liesbeth Driesen was a researcher at the Ghent University. Glenn Rayp ([email protected])
is a professor in international economics at the Ghent University.
Financial support of the University Development Cooperation of the Flemish Interuniversity Council
is gratefully acknowledged. The authors wish to thank the participants of the 33rd European Marketing
Academy (EMAC) conference for their useful comments and suggestions. All remaining errors are ours.
The Journal of Consumer Affairs, Vol. 39, No. 2, 2005
ISSN 0022-0078
Copyright 2005 by the American Council on Consumer Interests
WINTER 2005 VOLUME 39, NUMBER 2 363
conversely in a faraway part of the world (e.g., fair-trade products or legally
logged wood). Consumers can translate their ethical concerns by means.
This document summarizes a study that examines consumer preferences for certified pork chops when presented with branded versus non-branded options. The study uses choice experiment surveys and conditional and mixed logit regression models to analyze how branding influences willingness to pay for certification attributes. The results suggest consumers are willing to pay more for certification when products are branded, and there is greater variation in willingness to pay for non-branded products. This may be due to increased uncertainty about quality consistency without brand information. The findings have implications for producers, retailers, and policymakers regarding branding strategies and credence attributes.
This document discusses the impact of packaging and labelling on consumer buying behavior. It begins with an abstract stating that the aim is to study how packaging and labelling influence consumers to purchase products. It then provides background on the purposes of packaging, including protecting products, presenting advertising, and influencing purchase decisions. The rest of the document reviews literature on how packaging is used for marketing communication and sales promotion. Packaging and labelling are important elements that can attract customers, differentiate products, and stimulate impulse buying. The document examines how packaging impacts consumer purchase decisions and discusses the role of packaging in marketing. It aims to empirically identify which packaging elements have the ultimate effect on consumer choices.
. (TCO 8) Describe the two key considerations in terms of the ment.docxmercysuttle
. (TCO 8) Describe the two key considerations in terms of the mental models that members have about their actual work. Give examples of both.
(TCO 8) What three indices are used to evaluate the creativity of a team's ideas?
(TCO 7) What are the three specific types of ties in which people in teams bond?
. (TCO 1) What factors suggest that building and maintaining effective teams will be extremely important in the future? Explain your answer, and give examples of specific organizations that illustrate your points. (Points : 30)
(TCO 3) What are the advantages and disadvantages of clique and boundary-spanning networks? Provide examples to support your answer.
(TCO 6) Describe the two psychological explanations for group polarization. Provide concrete examples for support.
2
0
527246443
Short
6
0
527246445
Short
9
0
527246446
Essay
3
0
527246447
Essay
5
0
527246448
Essay
0
8
527246442
Short
PATRICK DE PELSMACKER, LIESBETH DRIESEN,
AND GLENN RAYP
Do Consumers Care about Ethics? Willingness to
Pay for Fair-Trade Coffee
Consumers’ buying behavior is not consistent with their positive
attitude toward ethical products. In a survey of 808 Belgian respond-
ents, the actual willingness to pay for fair-trade coffee was measured.
It was found that the average price premium that the consumers were
willing to pay for a fair-trade label was 10%. Ten percent of the sample
was prepared to pay the current price premium of 27% in Belgium.
Fair-trade lovers (11%) were more idealistic, aged between 31 and
44 years and less ‘‘conventional.’’ Fair-trade likers (40%) were more
idealistic but sociodemographically not significantly different from
the average consumer.
The purpose of this study was to investigate to what extent consumers
were willing to pay for the fair-trade attribute when buying coffee, and
how consumers differed in terms of their willingness to pay. First, we will
describe fair trade within the context of ethical consumer behavior. Sub-
sequently, the research questions used in our study will be examined.
Consumers can express their concern about the ethical behavior of com-
panies by means of ethical buying and consumer behavior. In general, the
ethical consumer feels responsible toward society and expresses these feel-
ings by means of his or her purchasing behavior. Doane (2001) defined
ethical consumption as the purchase of a product that concerns a certain
ethical issue (human rights, labor conditions, animal well-being, environ-
ment, etc.) and is chosen freely by an individual consumer. There are
several dimensions of ethical consumer behavior. Some forms of ethical
consumption benefit the natural environment (e.g., environmentally friendly
products, legally logged wood, animal well-being), while others benefit peo-
ple (e.g., products free from child labor, fair-trade products). Cutting across
this distinction, ethical consumption may benefit people or the environment
close to ...
Motivating change chapter 9 (word version)Usm Major
This document discusses the rise of consumerism and mass consumption as a way of life promoted through social marketing and advertising techniques. Edward Bernays in the 1920s-1930s helped corporations transform society into a consumer society by appealing to inner desires and linking consumption to social status and the "American Dream." Through the use of psychologists, sociologists, advertisers and industrial designers, corporations convinced people that fulfilling all desires through constant purchasing was necessary for happiness and economic prosperity. This engineered culture of consumption has now spread globally and is unsustainable, calling for new strategies to promote sustainable lifestyles and consumption reduction on a large scale.
A STUDY OF BUYING BEHAVIOUR OF CONSUMERS TOWARDS LIFE INSURANCE POLICIESAudrey Britton
This document summarizes a research study on factors influencing consumers' buying behavior towards life insurance policies in India. The study used a survey methodology to collect data from 150 respondents in Gwalior, India. Statistical analysis identified several key factors that influence consumers' decisions. The most important factor was found to be company loyalty - consumers' preference to purchase additional policies and recommend the company to others based on their expectations being met. Other important factors included the quality of services provided, ease of claim procedures, consumers' satisfaction levels, the company's image and reputation, and the strength of the company-client relationship. The identification of these influential factors provides insights for insurance companies on how to improve their marketing and customer retention.
The document provides an acknowledgement and abstract for a project on consumer behavior and purchasing decisions related to laptops.
The acknowledgement thanks various individuals who provided support and guidance in completing the project, including the director of the institute, a professor who provided guidance and support, and fellow students.
The abstract introduces the topic of studying the factors that influence consumers' purchase decisions of laptops and whether there are differences among consumer groups (stayers, satisfied switchers, dissatisfied switchers) in the importance given to these factors. It also discusses understanding the attitudes of these three customer groups to help with retention and loyalty strategies.
Similar to Building understanding of the domain of consumer (20)
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
2. it is like to walk in their shoes. It is actual vulnerability that
should be addressed by public policy makers and marketers.
It is the misconception of what constitutes real vulnerability
that muddies the waters.
This article seeks to provide clarity to the somewhat nebu-
lous concept of consumer vulnerability by specifying the
boundaries for what is and what is not consumer vulnerability
and by developing a consumer-driven definition of vulnera-
bility. In doing so, we provide an integrative review of the
existing literature, suggest a consumer-driven definition and
conceptual model, and propose some ways that such an
understanding can be implemented into research and policy
decisions.
PREVIOUS CONCEPTUALIZATIONS OF
VULNERABLE CONSUMERS AND
CONSUMER VULNERABILITY
Many marketing and consumer-behavior scholars desire
to make consumer behavior research relevant to public policy
by exploring consumer vulnerability. Examples include in-
vestigations of groups on the basis of visible characteristics
of individuals (e.g., ethnicity, age, sex), states of mind (e.g.,
cognitive capacity, grief), and states of body (e.g., addiction,
disabilities), which are not necessarily mutually exclusive
categories. Often studies discuss who is vulnerable without
providing a precise definition of vulnerability itself. Such an
approach is generally consistent with how the courts define
vulnerability. For instance, Morgan, Schuler, and Stoltman
(1995) found that the courts generally define vulnerable con-
sumers as those “whose idiosyncratic sensitivities have con-
tributed to their product-related injuries” (p. 267). Drawing
on product liability cases in the United States spanning more
than one hundred years, Morgan, Schuler, and Stoltman
(1995) suggested a consumer-situation typology of vulnera-
ble consumers that includes four consumer groups (physical
sensitivity, physical competency, mental competency, and
sophistication level) and five situational alternatives (mate-
rial environment, decision maker, consumption interval,
usage definition, and temporary conditions). This typology
illustrates that consumer vulnerability arises from the inter-
action of a person and all of his or her personal characteristics
with a consumption situation.
Often, researchers have used similar definitions, if given
at all, to those used in public policy and litigation. Ringold
(1995) defined vulnerable consumers as individuals who
have “diminished capacity to understand the role of advertis-
ing, product effects, or both” (p. 584). She notes the demo-
graphic characteristics typically associated with diminished
capacity are young people, women, and racial and ethnic
groups. Smith and Cooper-Martin (1997) built on previous
research to develop their definition of who vulnerable con-
sumers are: “those who are more susceptible to economic,
physical, or psychological harm in, or as a result of, economic
transactions because of characteristics that limit their ability
to maximize their utility and well-being” (p. 4). They oper-
ationalized vulnerable consumers as “a demographic charac-
teristic generally perceived to limit the consumer’s ability to
maximize utility and well-being in economic transactions”
(p. 6). In this case, the demographic characteristicsassociated
with vulnerability were race and education.
Some conceptualizations of vulnerability focus on char-
acteristics or limitations within the individual, while others
focus on external conditions and/or some interaction between
internal and external factors. For example, Hill (2001b)
observed that vulnerability for people who are poor is created
by external factors including the lack of access to goods and
services, and Peñaloza (1995) found that vulnerability for
consumers with immigrant status comes from internal fac-
tors including language ability, literacy, experience in the
marketplace, and consumer goals and external factors in-
cluding stigmatization, subordination, and segregation in the
marketplace.
KEY THEMES IN CONSUMER
VULNERABILITY RESEARCH
We now turn to the previous literature to determine the key
themes of consumer vulnerability research with the purpose of
ultimately providing a more comprehensive and consumer-
driven definition and model. A review of research on or
related to consumer vulnerability reveals some common
themes, including the factors that increase the likelihood
of vulnerability, consumer experiences of vulnerability, and
consumer responses to vulnerability. In this section, attention
is focused on these key themes.
Factors That Increase the
Likelihood of Vulnerability
Looking across studies provides evidence that both inter-
nal and external factors contribute to consumer vulnerability.
Internal factors that contribute to vulnerability can be further
divided into individual characteristics(e.g., self-concept) and
individual states (e.g., motivation).
Individual characteristics. In terms of individual charac-
teristics, Moschis (1992) distinguished between biophysical
and psychosocial models. The biophysical model incorpo-
rates biological and physiological aspects of the individual,
whereas the psychosocial incorporates psychological rea-
sons for behavior (e.g., cognitive age, fear) and sociological
reasons (e.g., patterns of contact) as important factors in ex-
plaining consumer responses. He noted that explaining con-
sumer behavior, in particular that of older consumers, by
looking only at biophysical or psychosocial characteristics
provides an incomplete picture and inadequate explanation of
consumer experience.
JOURNAL OF MACROMARKETING 129
3. Biophysical characteristics such as addiction (Hirschman
1992), chronological age (Laczniak, Muehling, and Carlson
1995; Langenderfer and Shimp 2001; Moschis 1992), dis-
ability (Baker, Stephens, and Hill 2001; Kaufman-
Scarborough 2000, 2001), gender (Hill and Dhanda 1999),
health (Moschis 1992), race/ethnicity (Bristor, Gravois-Lee,
and Hunt 1995), and cognitive deficiencies (Adkins and
Ozanne 2005; Lee and Soberon-Ferrer 1997) have been
linked to consumer vulnerability. There is no empirical proof
that biophysical characteristics of individuals (age, ethnicity,
disability) should be the sole basis on which to define con-
sumer vulnerability. For instance, Moschis (1992) and
Ringold (1995) found no empirical support for identifying
vulnerability on the basis of age (in the case of the former) or
on the basis of sex or ethnic and racialgroup (in the case of the
latter).
Biophysical characteristics are sometimes associated with
a consumer’s ability to recognize and protect one’s self from
persuasion attempts (Laczniak, Muehling, and Carlson 1995)
and the ability to understand the implications of market-
ing messages (Laczniak and Murphy 1993; Rittenburg and
Parasarathy 1997). Sometimes these biophysical characteris-
tics are used to advance the “dumb consumer model” (Calfee
and Ringold 1992), which posits sellers can deceive consum-
ers and consumers are helpless to resist. At other times, popu-
lations with these biophysical characteristics are used to
advance the notion of a “smart consumer model” (Calfee and
Ringold 1992), where the consumers recognize that sellers
are trying to stimulate a purchase and they are active agents in
their own consumption decisions. Calfee and Ringold (1992)
believe in the “smart consumer model” more than its alterna-
tive, but the alternative does allow for the possibility that
there may be times when consumers truly are unable to be
“smart.”
Psychosocial characteristics such as self-concept (Pavia
and Mason 2004; Stephens, Hill, and Hanson 1994), social
perceptions of appearance (Martin and Gentry 1997; Richins
1991), socioeconomic status (Hill 2001b; Hill and Stamey
1990; Shultz 1997), perceived skills (Baker, Stephens, and
Hill 2001), resource assets (Lee, Ozanne, and Hill 1999), ac-
culturation (Peñaloza 1995), fear of being victimized (Blair
and Hyatt 1995), perceived health (Luce and Kahn 1999), and
social isolation (Hill 1991; McGhee 1983; Moschis 1992)
have been linked to vulnerability. These psychosocial charac-
teristics affect how consumers experience, respond to, and
interpret marketing messages and contexts. For example, for
consumers with visual impairments, whether the amount of
independence desired in marketplace situations is achieved
or not depends on the consumer’s perceived adaptation skills
(e.g., ability to navigate a store alone) and perceived costs of
requesting and receiving assistance, perhaps in relation to
emotional costs of asking for help (Baker, Stephens, and Hill
2001). As this example shows, how an individual frames an
experience affects whether and/or to what extent vulnerabil-
ity is experienced. Of course, there are cross-cultural
differences in how life experiences are framed that affect the
interpretation of vulnerability. Gentry et al. (1994, 1995)
found that people in grief in the United States were consumed
by their emotions, experienced a loss of identity, and were
unable to function normally, thus experiencing vulnerability.
In contrast, Bonsu and Belk (2003) noted that there is less
vulnerability with members of the Asante culture when a
loved one dies, as the survivors are happy for the dead.
Individual states. Individual states of consumers, includ-
ing grief, transition, and motivation, also may affect one’s
experience and behavior within a consumption context (e.g.,
selling attempt, retail exchange, etc.). All people face the
death of loved ones on occasion and encounter grief-related
vulnerability (Gentry et al. 1994, 1995). The disorientation
experienced usually creates desires for decision avoidance
and may make one more susceptible to fraud. One does not
return immediately to “normal” but is gradually able to con-
struct a new identity. During the liminal period, vulnerability
is quite high, and people have little desire and ability to act in
their best interests. In most cases, it does not lead to a state of
enduring vulnerability.
Changes in family structures, such as divorce, also create
identity instability and stress for individuals. Recently
divorced individuals may use consumption as a coping mech-
anism to try on new identities to find themselves, perhaps
even consuming illicit drugs or spending beyond their means
(McAlexander, Schouten, and Roberts 1993; Rindfleisch,
Burroughs, and Denton 1997). Grief, divorce, and any num-
ber of other individual states (mood, severe stress) have the
potential to hinder an individual’s ability to control his or her
situationsor respond in amanner thatispositivefor the self.
External conditions. Hill and Stamey (1990) help dispel
the myth that people who are homeless are responsible for
their circumstances. Although internal characteristics may
contribute to homelessness, external factors such as structural
or societal problems, which are beyond the control of the
individuals, also contribute to their situations. A variety of
external factors may affect the everyday lives of consumers
that are beyond their control including stigmatization and
repression; the distribution of resources; physical elements;
logistical elements; and other environmental conditions such
as economic, social, and politicalupheavalor violence. These
external factors contribute to imbalances of power in ex-
change relationships that disfavor consumers.
Stigmatization, repression, and discrimination contribute
to consumer vulnerability (Hill 1995; Peñaloza 1995).
Groups may be singled out on the basis of age, gender, race,
class, education, religion, sexual orientation, ethnicity, in-
come, residence, physical appearance, physical abilities, and
so forth. For instance, gender inequity is prevalent through-
out the world, but its magnitude is greater in different regions
of the world. Greater gender inequity is related to less access
130 DECEMBER 2005
4. to health care, education, and income, which contributes to
experiences of vulnerability for women (Hill and Dhanda
1999). In some cases, stigmatization is socially acceptable, as
when standards of acceptability are portrayed in the mass
media controlled by the dominant social group (Ozanne, Hill,
and Wright 1998). These standards influence the way in
which groups of people are viewed and indeed influence the
way in which people in these groups view their own lives. For
instance, impoverished consumers are influenced by the
materialism they view in the media (Hill 2002b).
Policy makers recognize that consumer vulnerability can
occur because of discrimination, but policy is fairly clear that
vulnerability arises because of discrimination and not incom-
petence. That is, discrimination is attributed to personal char-
acteristics; vulnerability is attributed to discrimination (i.e.,
the person does not cause his or her vulnerability). Certainly,
civil rights legislation arose at least in part because individu-
als’behavioral freedoms in the marketplace were denied. For
instance, the civil rights movement, and eventually the Civil
Rights Act of 1964, was sparked by Rosa Parks who refused
to give up her seat on a bus and by college students who were
denied service at F. W. Woolworth's lunch counter (Harris,
Henderson, and Williams 2005). Similarly, the Americans
with Disabilities Act of 1990 was fueled in part by consumer
frustrations with accessibility to the marketplace (Baker and
Kaufman-Scarborough 2001). In instances where vulnerabil-
ity is related to discrimination, public policy indicates a per-
son is not vulnerable because he is black and/or has a disabil-
ity; he is vulnerable because of factors beyond his control
(e.g., the way other people treat his blackness and/or his
disability).
How resources (e.g., health care, education) are distrib-
uted across society contribute to the experience of vulnerabil-
ity (Alwitt 1996). Vulnerability may arise from lack of access
to health care (Franzak, Smith, and Desch 1995; Scammon,
Li, and Williams 1995), lack of access to retail facilities
(Baker and Kaufman-Scarborough 2001), or lack of access to
quality, affordable products (Hill 2001a). Lack of access to
retail facilities may contribute to consumers’ perceptions of
living less than a “normal” life, such as for consumers with
visual impairments (Baker, forthcoming), and lack of access
to affordable products, such as for consumers who are poor,
may contribute to their paying more for fewer and lower qual-
ity products (Andreasen 1976; Caplovitz 1963; Hill 2001a).
Geographic barriers because of housing patterns create
“structural vulnerability” for Blacks and Hispanics who pay
more for less selection than those shopping outside their
neighborhood (Crockett and Wallendorf 2005). Structural
conditions seem to be one of the many external components
that contribute to the more general concept of consumer
vulnerability.
Physical and logistical elements of the marketplace may
also contribute to consumer vulnerability. Retail stores often
are not designed sufficiently for people with physical disabil-
ities, and/or the retail store design may signal to a consumer
with a disability that he or she needs to be accompanied by an
able-bodied shopper (Kaufman-Scarborough 2001). Logisti-
cal elements also may contribute to vulnerability, such as
when bus routes do not go to where consumers with visual
impairments would like to go (Baker, Stephens, and Hill
2001).
Research contexts have helped to illuminate other envi-
ronmental factors that contribute to vulnerability as well.
During the Depression, the desperation and vulnerability
of consumers was rooted in the shortage of jobs (Hill,
Hirschman, and Bauman 1996). The vulnerability for con-
sumers in war-torn countries is anchored in the disruption of
agricultural production and distribution (Shultz 1997). The
vulnerability of juvenile delinquents arises in part because of
the violence they witness on a daily basis and because they
lack support from their communities, schools, and families
(Ozanne, Hill, and Wright 1998). Vulnerability may also
come from others’ attempts to use violence or the threat of
death to exert control over a person or a group of people. Men
who engage in domestic violence contribute to the vulnera-
bility of their partners when they attempt to strip them of their
autonomy and identity, while at the same time controlling
many of the household resources (Stephens, Hill, and Gentry
2005). Similarly, prisoners at Buchenwald concentration
camp were not allowed to have access to consumer goods, in
part so that they would all look the same and be stripped of
their identities (Hirschman and Hill 2000).
Consumer Experiences of Vulnerability
Most explorations of consumer vulnerability address lack
of personal control as a primary part of the experience of con-
sumer vulnerability. When consumers are engaged in behav-
iors that they wish to engage in, their behavior is voluntary
and under their control. Thus, voluntary isoptimalinteraction
(Csikszentmihalyi 1978). When consumers are unable to
control their attention, behavior, or emotions, then their re-
sponses are beyond their control, aversive, and part of their
experience of vulnerability (Csikszentmihalyi 1978).
That control is an integral part of consumer vulnerability
is not surprising when one considers that consumption can
add meaning to consumers’ lives (Belk 1988), although the
meaning that is added depends a great deal on consumers’
abilities to control their surroundings (Miller 1987). When
consumers experience vulnerability, some experiences may
be too overwhelming to control on one’s own (Hill 2001a).
For example, Hill and Stephens (1997) noted that “feelings of
loss of control over their consumer lives may dominate the
existence of the poor” (p. 34). People who live in poverty,
including people who are homeless, have found the “descent
into poverty as something that is beyond their control” (Hill
2001a, 372). These people do not necessarily believe they are
blameless, but they are caught up in circumstances in the
environment that they may be unable to control. In other
JOURNAL OF MACROMARKETING 131
5. words, they cannot control the movement into the role of
being an impoverished consumer.
Although people are or may become impoverished, they
are not out of control in every experience of their lives (Hill
and Stamey 1990). For instance, the homeless consumers Hill
and Stamey (1990) discussed were not without need, but they
met some of their needs by scavenging, finding nontradi-
tional forms of employment, or developing social ties within
the homeless community. Consider also the Appalachian
poor consumers Lee, Ozanne, and Hill (1999) discussed. The
experience of vulnerability in health care for these consumers
was clearly tied to service providers being insensitive to their
needs and abilities. These consumers were treated as “dis-
empowered victims” and were unable to control their sur-
roundings, thus contributing to their lack of control, which
defines their experience of vulnerability (Lee, Ozanne, and
Hill 1999).
Lack of control in consumption encounters is not an expe-
rience afforded only to consumers who are impoverished.
When women face breast cancer and its treatment, their sense
of control and order is lost (Pavia and Mason 2004). The
behaviors of consumers who face addiction exceed their
“ability to control them through reason and willpower”
(Hirschman 1992, 158). When women are faced with a
choice of abortion, their biggest regret after the decision is
finalized, regardless of the decision, has to do with capitulat-
ing to the wishes of others, that is, not being able to make
decisions for themselves (Patterson, Hill, and Maloy 1995).
Consumers who are older are often faced with situations over
which they have little control (e.g., health); this lack of con-
trol contributes to their experience of vulnerability (Moschis
2000). People with disabilities on whom unsought assistance
is imposed in the marketplace are not able to obtain the inde-
pendence they desire. Their inability to control the environ-
ment defines the vulnerability experienced (Baker, Stephens,
and Hill 2001).
When a culture placesa premium on an individual’s ability
to control his or her environment, as American culture does,
and the consumer internalizes this desire for control, not
being able to control the environment is an unwelcome
reminder of the frailties of the individual and indeed of
humanity. This reminder and the lack of control contribute to
the experience of consumer vulnerability.
Consumer Responses to Vulnerability
Coping mechanisms to deal with vulnerability. Consum-
ers who experience vulnerability are not just passive recipi-
ents of bad things that come their way. Instead, they use a
variety of coping strategies to deal with their vulnerability
including cognitive, emotional, and behavioral coping strate-
gies (Heckhausen and Schulz 1995), which may also include
acts of consumer resistance where consumers freely express
their consumer agency (Peñaloza and Price 1993). However,
when circumstances become too overwhelming and there is
no way out, learned helplessness may develop (Seligman
1975).
Cognitive and emotional strategies for coping may include
disattaching, distancing, fantasy, and other general attempts
to regulate emotions. Disattaching occurs when a person sev-
ers emotional bonds with something tying them to the vulner-
able situation, perhaps including a significant portion of
one’s identity. Many women who are abused by their partners
have difficulty leaving their abuser because the process of
disattaching from home, objects, economic resources, and
safety is perhaps as painful as the abuse itself (Stephens, Hill,
and Gentry 2005).
Distancing involves a differentiation between one’s self
and others in similar circumstances. Hill and Stephens (1997)
found that women on welfare often say and believe that they
are not like “typical” welfare recipients. Distancing may also
involve an interpretation of one’s self as separate from nega-
tive depictions as when African American collectors col-
lect grotesque, stereotypical black advertising memorabilia.
Even though collectors want to own and display the items
within their own collections, the collectors may distance
themselves from the objects by framing the objects as not of
me but about me (Baker, Motley, and Henderson 2004).
Fantasy, which is divorced from the current reality of a
consumer’s circumstances, may also be used as a coping
strategy as it is for homeless children who adapt to being
homeless by using their toys to fight the “forces of evil” and
by picturing themselves in a more stable life that is similar to
how they perceive “rich kids” live (Hill 1992; see also Hill
and Stephens 1997). Similarly, victims of domestic abuse
may imagine themselves as living a different life (Stephens,
Hill, and Gentry 2005).
People also cope by using general attempts to cope with
emotions or cognitions. When consumers who are older
experience stress because of health, they may focus on regu-
lating their emotions, since they believe they cannot do any-
thing to control their situation (Moschis 2000). Similarly,
when consumers with visual impairments perceive inequality
in a marketplace experience, they may attempt to work
through the experience by framing their response as a chance
to educate others on their actual abilities (Baker,
forthcoming).
Consumers engage in a variety of behavioral coping strat-
egies, such as controlling potentially harmful behaviors,
shedding one’s self of reminders of an experience, seeking
social support, or even engaging in deception. At various
stages of breast cancer recovery, women may attempt to cope
by doing things, including controlling their diets to reduce the
chances of a recurrence of cancer, or, once the cancer is
believed to be gone, they may dispose of their “cancer
clothes” (Pavia and Mason 2004). Many consumers seek
social support in times of vulnerability. Consumers in grief
may use commercial services as a form of social support
(Goodwin and Gentry 1997). People experiencing homeless-
132 DECEMBER 2005
6. ness may seek social support from homeless shelters and the
people who run them (Hill 1991) or may become members of
homeless communities where members share their resources
(Hill and Stamey 1990). Another type of equally adaptive
type of solution may be to engage in social deception as when
a consumer uses humor, flirtation, or imitationto cope with or
cover for his or her illiteracy (Adkins and Ozanne 2005).
Some forms of coping are indicative of fighting suppres-
sion and stigmatization, which may be experienced in the
marketplace.Such behaviors are labeled consumer resistance
(e.g., Peñaloza and Price 1993). Immigrant consumers resist
stigmatization in the marketplace by refusing to use and buy
particular products (Peñaloza 1995); lesbian and gay con-
sumers resist marginalization by freely expressing their iden-
tities in ritual acts of consumption, including parades and fes-
tivals (Kates and Belk 2001); prisoners at concentration
camps are denied consumption opportunities, but they create
their own anyway (e.g., play performances) (Hirschman and
Hill 2000); and African American collectors of black memo-
rabilia transform grotesque representations into something
more pleasing to the self (Baker, Motley, and Henderson
2004). These types of behaviors are important because they
help consumers reaffirm their self-significance and place in
society.
Consumers are continuously vigilant about future oppor-
tunities, but sadly, one’s circumstances may become too
overwhelming to cope with in any positive way, perhaps lead-
ing to learned helplessness, where an individual’s motiva-
tion, emotion, and cognitive processes are uncontrollable
(Seligman 1975). This is not an adaptive strategy used by
many consumers, because often there is a way out; however,
sometimes people living in poverty may believe there is abso-
lutely nothing that can make their experiences better, and they
adapt by developing learned helplessness (Hill and Stephens
1997). Similarly, consumers who struggle with controlling
their addictions may feel desperate and helpless, which may
lead to learned helplessness (Hirschman 1992). Learned
helplessness is related to low to nonexistent self-worth and a
belief that one does not have a place in society.
The types of coping strategies used, and a consumer’s suc-
cess at using them, ultimately affect how consumers view
themselves and how they believe others perceive them. Thus,
responses to situations of vulnerability have implications on
the self, the focus of the next section.
Implications for the self. Experiences of consumer vulner-
ability are closely tied to self-perceptions of one’s compe-
tence in handling a consumption situation, acceptance in
society, and security of the self as well as its extensions (i.e.,
possessions, pets, family members). How an individual copes
with an experience is related to present and future self-
concept, the psychosocial characteristic discussed previ-
ously. (The terms self-identity, self-concept, and self-
perception are used interchangeably here as was done in
Stephens, Hill, and Gentry [2005] and Terry, Hogg, and
White [2000].)
Consumers are required to call upon the resources at their
disposal to work through the situations with which they are
presented in their daily lives. They expend resources in an
array of tasks each day including grocery shopping, meal
preparation, getting dressed, or reading a newspaper. The
control and competence they display in the performance of
these tasks is tied to their self-perceptions and ultimately
helps to demonstrate why experiences of vulnerability are
contextually bound. When older consumers believe they do
not perform competently in certain situations, their self-
confidence may be downgraded and their self-perceptions
tarnished (Moschis 1992).
Consumers make judgments about how wellthey are relat-
ing to others and/or accepted by others. Negative judgments
can diminish self-perceptions, while positive perceptions en-
hance the self. When consumers do not see themselves por-
trayed positively in the mass media, they may come to believe
that people like them lack acceptance in society, which can
negatively affect self-esteem (Bristor, Gravois-Lee, and Hunt
1995). In contrast, when consumers feel like they are
accepted, such as a retailer who understands the tastes of a
consumer with a visual impairment, this contributes to a more
positive perception of self, or at the very least not a lessened
one (Baker, forthcoming). The mass media, servicescapes,
other customers, and their own past experiences provide con-
sumers with some sense of what is “normal.” When consum-
ers have ideas about what is “normal,” they can anchor their
own behaviors in these notions to resist potential threats to
their self (Adkins and Ozanne 2005; Baker, forthcoming).
The perceived security of the self, as well as its self-
extensions (pets, family, possessions), can contribute to the
vulnerability of consumers. The death of a loved one in
American culture reminds survivors of the tenuous nature of
life and represents identity loss for the survivor (Gentry and
Goodwin 1996). Even in a culture where death is celebrated
(e.g., the Asante culture in Africa), identity transformations,
facilitated by conspicuous consumption, occur for both the
deceased and his or her survivors (Bonsu and Belk 2003).
Self-transformation may also occur through symbolic con-
tamination to the extended self, as when an individual experi-
ences an involuntary and unwelcome attack on the self or
its extensions. Loss of possessions to natural or man-made
disasters, theft, and domestic partner abuse represent in-
stances of symbolic contamination that diminish one’s iden-
tity (e.g., Belk 1988; Sayre 1994; Sivadas and Venkatesh
1995; Stephens, Hill, and Gentry 2005).
Experiences of vulnerability can affect present and future
perceptions of self. When women face breast cancer, their
thoughts of a future self are seriously threatened and their
self-concept is disrupted (Pavia and Mason 2004); and for
people living in poverty, uncertainties in the present make
future prosperity questionable (Hill 2001a). Such experi-
JOURNAL OF MACROMARKETING 133
7. ences for these consumers bring a sharp focus on the present
and a focus on figuring out how to manage the present to
maintain the self.
Consumers are amazingly resilient, and they are able to
cope with experiences of vulnerability and become “whole”
again; consumption often plays a role in this process. Con-
sumption can empower the self (Ger 1997) and facilitate
the process of “becoming someone” again (Pavia and Mason
2004). Lesbian and gay consumers participate in collective
acts of resistance to construct an authentic identity (Kates and
Belk 2001); and captors at a concentration camp created their
own hedonic, spiritual, and intellectual consumption experi-
ences to resist being “consumed” by their captors and to help
them maintaintheir sense of self(Hirschman and Hill2000).
Self-transformation is intertwined and perhaps indistin-
guishable from consumer vulnerability. When consumers
experience vulnerability, their self-concept is literally in
jeopardy. Their perceived competence, their perceived accep-
tance in this world, their security, and/or their perceptions of
future potential are affected by consumption contexts that
make them vulnerable.
A CONSUMER-DRIVEN DEFINITION AND
MODEL OF CONSUMER VULNERABILITY
What Consumer Vulnerability Is
Based on these key themes in the literature, the following
definition of consumer vulnerability is offered:
Consumer vulnerability is a state of powerlessness that arises
from an imbalance in marketplace interactions or from the
consumption of marketing messages and products. It occurs
when control is not in an individual’s hands, creating a de-
pendence on external factors (e.g., marketers) to create fair-
ness in the marketplace. The actual vulnerability arises from
the interaction of individual states, individual characteristics,
and external conditions within a context where consumption
goals may be hindered and the experience affects personal
and social perceptions of self.
This definition of consumer vulnerability focuses on the
experience of consumer vulnerability; it does not say who is
vulnerable, because everyone has the potential to be. Con-
sumer vulnerability is multidimensional in nature (see also
Peñaloza 1995) and occurs when a person is powerless, out of
control, and dependent in a consumption situation that has
negative ramifications on one’s identity. Consumer vulnera-
bilitymay occur when a consumer is unable to accomplish his
or her goals in a consumption situation because of being pow-
erless, out of control, and so forth. Consumer vulnerability
may also occur when a person is so disoriented that he or she
has no consumer goals in the short run. A consumption goal
can be as simple as buying a carton of milk. If making that
purchase is important to the consumer and something
internally or externally impedes that purchase, then the con-
sumer may experience vulnerability.
What Consumer Vulnerability Is Not
Consumer vulnerability is not the same thing as unmet
needs. A mother with a screaming toddler in the grocery store
would certainly like her child to be quiet, and she is most
likely experiencing stress, but she is not necessarily vulnera-
ble in that consumption situation. Other factors also would
have to play a contributing role.
Consumer vulnerability is also not the same thing as a pro-
tected consumer or consumer protection. Members of pro-
tected consumer groups (gays and lesbians, racial and ethnic
minorities, people with disabilities) certainly experience vul-
nerability, as do all consumers, but just because a person has a
characteristic that places him or her in a protected class, it
does not mean that he or she is necessarily vulnerable in all
situations.
Consumer vulnerability is not the same thing as discrimi-
nation or prejudice, where distinctions are made on charac-
teristics other than individual merit. Discrimination is neither
necessary nor sufficient for consumer vulnerability to be
experienced, although it could be part of why vulnerability is
experienced.
Consumer vulnerability is not the same thing as stigmati-
zation, where specific characteristics are a sign of disease or
disgrace. Stigmatization is neither necessary nor sufficient
for consumer vulnerability to be experienced, although it
could be one of any multitude of reasons why vulnerability
might be experienced.
Consumer vulnerability is not the same thing as disadvan-
tage. “Disadvantaged consumers” are those “who are par-
ticularly handicapped in achieving adequate value for their
consumer dollar in the urban marketplace because of their
severely restricted incomes, their minority racial status,
their old age, and/or their difficulties with the language”
(Andreasen 1975, 6). This definition of who disadvantaged
consumers are interprets disadvantage as attributable to per-
sonal characteristics. This definition asserts that certain per-
sonal characteristics indicate a lessened state, perhaps pro-
viding a reason for that lessened state to continue, and does
not recognize the power of individual agency. Vulnerability is
not the same thing as disadvantage because vulnerability
occurs when barriers prohibit control and prevent freedom
of choice, whereas disadvantage is ascribed to different con-
sumer groups. The consumer vulnerability concept appears
to be more robust than the disadvantage concept as norms can
(and do) change over time.
A Model of Consumer Vulnerability
To conceptualize the experience of consumer vulnerabil-
ity, a model that summarizes the previous discussion and case
study evidence is offered (Figure 1). The model identifies that
individual characteristics, individual states, and external con-
134 DECEMBER 2005
8. ditions contribute to a consumer’s experience in a consump-
tion context. The individual characteristics that may contrib-
ute to how a consumption context is experienced include
biophysical characteristics (e.g., addiction, age, appearance,
functional ability, gender, health, race/ethnicity, sexual orien-
tation) and psychosocial characteristics (e.g., cognitive
capacity, cognitive development, felt ethnicity, education/
learning, self-concept, socioeconomic status). A variety of
individual states may also contribute to how a consump-
tion context is experienced, including grief, mobility,
mood, life transitions (e.g., acculturation, divorce), moti-
vation and goals, as well as others. In addition, a variety of
external factors beyond a person’s immediate control may
contribute to a consumption experience: discrimination,
repression, and stigmatization; the distribution of resources;
physical elements; logistical elements; and other environ-
mental conditions.
When a person experiences a consumption context, he
or she may or may not experience consumer vulnerability.
When consumer vulnerability is experienced, what are the
potential consequences? Consumer vulnerability results in at
least two potential outcomes: (1) it elicits some type of a
response from the consumer that illustrates his or her adapta-
tion to the experience, including positive behavioral and
emotional coping strategies, or more rarely learned helpless-
ness and feelings of dehumanization, and (2) it elicits some
type of market or policy response that has the potential to
either facilitate or impede individual agency and control in
future encounters, feeding back into the experience of con-
sumer vulnerability. These individual and market responses
have a feedback loop demonstrating the impact on how a per-
son perceives himself or herself and his or her abilities, an
individual characteristic that feeds into subsequent consump-
tion encounters. This feedback loop is representative of the
social consequences of marketing actions, which is why mar-
keting and consumer behavior researchers became interested
in consumer vulnerability in the first place.
One of the contributions of this model is that it shows con-
sumers are not just passive recipients of what the marketplace
offers to them; they bring their own resources to the table to
make an effect on their environment (Lee, Ozanne, and Hill
1999). Policy responses may facilitate or impede control
experienced by consumers (Kaufman-Scarborough and
Baker 2005). Responses by both the individual, whether he or
she is aware of his or her responses or not, and public policies
can affect how a person views himself or herself (Hill and
Stamey 1990).
Like the Morgan, Schuler, and Stoltman (1995) typology,
this model has a strong focus on situations and recognizes
that an individual’s personal characteristics may contribute to
vulnerability; however, this model is more macro in scope
and has six fundamental differences from the Morgan,
Schuler, and Stoltman typology. First, this model encom-
passes a broader range of personal characteristics, including
JOURNAL OF MACROMARKETING 135
Market and Policy
Response
Individual Characteristics
Biophysical
Psychosocial
Individual States
Grief
Mood
Others
Motivation
Transitions
External Conditions
Discrimination, Repression,
and Stigmatization
Distribution of Resources
Physical Elements
Logistical Elements
Other Conditions
Experience of Vulnerability in
Consumption Context
Advertising
Channels
Internet
Price
Product
Servicescape
Other Forms of
Marketing
Communication
Facilitates
Control
Impedes
Control
Consumer Response
Adaptation
FIGURE 1 CONCEPTUAL MODEL TO DEFINE CONSUMER VULNERABILITY
9. psychosocial characteristics such as self-concept, accultura-
tion, and social isolation. Second, this model includes indi-
vidual states such as grief and motivation. Third, a broader
range of external conditions are recognized as contributors to
vulnerability, including discrimination, repression, stigmati-
zation, and the distribution of resources. Fourth, the Morgan,
Schuler, and Stoltman typology explored consumer vulnera-
bility in the context of product consumption; the present
model includes a variety of other consumption contexts in-
cluding advertising and the retail servicescape. Fifth, this
model illustrates the consumer, market, and policy responses
to vulnerability, including the subsequent impact on an in-
dividual’s perceived control and self-perceptions (i.e., the
social consequences of marketing). Finally, the Morgan,
Schuler, and Stoltman typology is derived from the courts’
interpretation of consumer vulnerability, while this model is
developed from studies in the marketing and consumer re-
search literatures, thus benefiting from the use of multiple
methods, including ethnography, phenomenology, experi-
mentation, survey research, and other types of secondary data
analysis, including historical research and national survey
databases.
DISCUSSION
This article provides clarity to the concept of consumer
vulnerability by specifying its boundaries and by developing
a consumer-driven definition, based primarily on studies in
the marketing and consumer behavior literatures. The per-
spective recognizes the dynamic nature of consumer vulnera-
bility and provides insights for public policy efforts designed
to move the consumer from situational vulnerability to “nor-
malcy,” as defined in his or her own terms.
No one chooses to experience vulnerability. Yet all of us,
on occasion, will experience vulnerability, whether it is re-
lated to repression or stigmatization experienced in the mar-
ketplace, to disorientation associated with the loss of a loved
one or something else essential to one’s identity (such as a
job, a residence, or a treasured possession), to feeling over-
whelmed by too many distractions in one’s overly busy life,
or to the opposite, the lack of interesting stimuli encountered
by people who are lonely or isolated. For the most part, vul-
nerability is a short-run phenomenon that does not become an
equilibrium state.
This view of vulnerability has strong emphasis on situa-
tions; consumers experience vulnerability in situations where
they lack control and experience an imbalance in the ex-
change process. This situation is compounded by multiple
factors including personal characteristics (e.g., self-concept);
personal states (e.g., transition); external conditions (e.g., the
distribution of resources); and a host of contextual factors
such as price, assortment, lighting, music, and service pro-
vider interaction. Unfortunately, all of us may face conditions
where we are incapable of (or uninterested in) protecting our-
selves from the occurrence of intentional or unintentional
inequities in marketplace transactions. However, most people
cope with these conditions, especially if social support is pro-
vided. Public policy efforts should focus on the availability of
support and should not provide incentives to maintain the
vulnerable state any longer than necessary.
Consumer vulnerability is closely tied to identity and
transformation. At leastin American culture, consumers have
a strong desire for control over all aspects of their lives. When
they cannot control their situations, they may believe (or
think others believe) they are incompetent, weak, or less than
human. At some point, they will wish to take control over
their lives so that they may be “normal” again. Public policy
should focus on empowering consumers and facilitate the
movement away from vulnerability.
Researchers and policy makers must be careful about how
they define vulnerability so as to not make it more difficult
for the individual to move away from the vulnerable situation
or to provide subtle incentives to remain in a vulnerable con-
dition. Projecting onto consumers what their experience is
like may be harmful. A person cannot know how to treat them
unless he or she asks them because he or she is not in their
place. In other words, one may desire to help an individual or
group of individuals greatly, but it is far more effective to help
in the manner that they wish to be helped than in the manner
that one wishes to help.
This focus on situations in which one is vulnerable places
emphasis on a transitional perspective of the life course,
rather than on a trajectory perspective. An understanding of
transitions provides us with the knowledge that both exit and
entry processes must be handled by the individual (Ebaugh
1988). The optimistic short-run future time orientation in
U.S. society may lead us to focus on entry processes; for
example, when a friend loses a loved one, we may be guilty of
asking why that person just doesn’t get on with his or her life.
Exit processes dominate some transitions; the friend justifi-
ably may prefer to fantasize a happier time shared with the
deceased rather than to face an uncertain future, made more
complex by the removal of roles performed by that loved one.
Abused wives frequently return to the residences shared with
their abusers; they are not seeking more domestic violence
but they do want to return to the comfort of the familiar—
their own space, their neighborhood, their possessions.
Inertia exists to perpetuate the vulnerable state despite
how unlikely it is that individuals will wish to remain vulner-
able. Systematic efforts to deal with easing the entry pro-
cesses, while recognizing the problems faced with exit
processes, will provide far more value to society than a focus
on trajectories.
The trajectory perspective is a steady-state one. Fur-
thermore, labeling someone as a member of a particular tra-
jectory may result in less effort being made to support
that individual’s efforts to transition to a different situation.
Protecting an individual while he or she is in trajectory per-
136 DECEMBER 2005
10. ceived to be negative may serve to extend the time horizon for
that trajectory. The trajectory perspective may result in the
labeling of a subculture as disadvantaged. Crockett and
Wallendorf (2005) vividly described the disadvantages faced
by African American consumers shopping in Black Milwau-
kee. At the same time, they describe individuals who have
moved to other neighborhoods in Milwaukee as well as some
who chose to live in Black Milwaukee but shop outside it.
Their informants discuss the problems associated both with
exit and entry. For example, moving from Black Milwaukee
to a more comfortable lifestylewas not accomplished without
a sense of guilt for many, who felt that some former neighbors
saw them as “turning their backs on friends.” At the same
time, slights were encountered when interacting with their
new neighbors and new service providers as well. Such re-
search provides much insight as to what is needed to provide
consumers with a higher quality of life, as determined by
them and not by some well-intentioned third party.
Future Research
The majority of empirical research in marketing and con-
sumer behavior has focused on able-bodied, middle-class
Caucasian consumers. By extending the boundaries and
looking at consumers who are not necessarily part of that
mainstream, although it is hard to say exactly what main-
stream is any more, we have learned much about consumer
resistance (Hirschman and Hill 2000; Kates and Belk 2001;
Peñaloza 1995), consumer adaptation (Hill and Stamey
1990), consumption adequacy (Hill 2002a), resource assets
(Lee, Ozanne, and Hill 1999), social support (Hill 1991;
Goodwin and Gentry 1997), the malleability of object mean-
ing (Baker, Motley, and Henderson 2004), consumer transi-
tions (Gentry et al. 1994, 1995), identity transformations
(Bonsu and Belk 2003; Hill 2001a), fear of victimization
(Blair and Hyatt 1995), consumer normalcy as a shopping
motive (Baker, forthcoming), symbolic contamination
(Stephens, Hill, and Gentry 2005), and a variety of other
important consumer behavior topics. The development of
these concepts exemplifies the value of studying unique
contexts and unique populations.
One caveat to this type of research is that readers may walk
away from it believing the studies have been about the unique
context or unique population (e.g., consumers with visual
impairments or people in grief) and not about what these par-
ticular consumers or contexts have taught us about impor-
tant concepts such as consumer independence, transition, and
so forth. Also, because the research has been grounded in
research related to consumer vulnerability, readers may infer
that all consumers with a particular personal characteristic
(e.g., visual impairment) are vulnerable all the time; this
is definitely not the case. Thus, future research should ex-
plain when populations studied are and are not vulnerable
and when the context studied presents individuals with
vulnerabilities.
There are a variety of populations and contexts not ex-
amined to date that may provide interesting insights to fur-
ther understand issues related to consumer vulnerability.
Some populations might include consumers with mental ill-
ness, pregnant women, military personnel and their families,
consumers who are obese, and children living in foster
care; and contexts could include everything from experiences
with medical professionals to the processing of advertising
information on pharmaceuticals to consumption of food
biotechnologies.
Concluding Remarks
Marketing and policy responses must be against discrimi-
nation, against promoting or facilitating learned helpless-
ness, and for empowerment by assisting individuals to
develop skills that foster optimal functioning and individual
agency (e.g., organizations for people transitioning into
visual impairment have counselors to assist them in develop-
ing skills to negotiate their environments). Public policy
should be based on consumer perspectives of vulnerability,
not on well-meaning third parties’ evaluations of their situa-
tions. Being treated like someone else wants to be treated may
well not be appreciated.
Consumer vulnerability is a condition, not a status. Al-
though some classes of people are more likely to experience
vulnerability, that does not mean that people in those classes
are always vulnerable. As Hill and Stamey (1990) and Lee,
Ozanne, and Hill (1999) noted, the homeless and Appala-
chian poor are not always vulnerable. Instead, they have
developed coping strategies to negotiate their everyday lives.
Certain personal characteristics, including self-esteem and
cognitive ability, increase the likelihood of experiencing vul-
nerability. To the extent that we can identify classes of people
who are likely to experience vulnerability, marketers and
public policy makers are more likely to help level the playing
field for whole groups of consumers.
The experience of vulnerability is a reality, but those en-
countering it do not wish it to be an equilibrium state. Re-
search in social marketing that facilitates (1) the removal of
barriers that prevent the movement from situational vul-
nerability to the preservation or reconstruction of one’s iden-
tity and (2) the empowerment of consumers to make that
move will go a long way toward achieving relevance to public
policy. It is hoped that the integration of past efforts here will
help foster and encourage more research on consumer
vulnerability.
REFERENCES
Adkins, N. R., and J. L. Ozanne. 2005. The low literate consumer. Journal of
Consumer Research 32 (1): 93-105.
Alwitt, L. F. 1996. Marketing and the poor. In Marketing and consumer
research in the public interest, edited by R. P. Hill, 69-86. Thousand
Oaks, CA: Sage.
Andreasen,A.R.1975.Thedisadvantagedconsumer.NewYork:FreePress.
JOURNAL OF MACROMARKETING 137
11. ⎯⎯⎯. 1976. The differing nature of consumerism in the ghetto. Journal of
Consumer Affairs 10 (Winter): 179-90.
Baker, S. M. Forthcoming. Consumer normalcy: Understanding the value of
shopping through narratives of consumers with visual impairments.
Journal of Retailing.
Baker, S. M., and C. Kaufman-Scarborough. 2001. Marketing and public
accommodation:A retrospective on the Americans with Disabilities Act.
Journal of Public Policy & Marketing 20 (Fall): 297-304.
Baker, S. M., C. M. Motley, and G. R. Henderson. 2004. From despicable to
collectible: Exploring collective memories for and the value of black
advertising memorabilia. Journal of Advertising 33 (Fall): 37-50.
Baker, S. M., D. L. Stephens, and R. P. Hill. 2001. Marketplace experiences
of consumers with visual impairments: Beyond the Americans with Dis-
abilities Act. Journal of Public Policy and Marketing 20 (Fall): 215-24.
Belk, R. W. 1988. Possessions and the extended self. Journal of Consumer
Research 15 (September): 139-68.
Blair, M. E.,andE. M. Hyatt.1995.Themarketingofgunsto women:Factors
influencing gun-related attitudes and gun ownership by women. Journal
of Public Policy & Marketing 14 (1): 117-27.
Bonsu, S. K., and R. W. Belk. 2003. Do not go cheaply into that good night:
Death-ritual consumption in Asante, Ghana. Journal of Consumer
Research 30 (June): 41-55.
Bristor, J. M., R. Gravois-Lee, and M. R. Hunt. 1995. Race and ideology:
African-American images in television advertising. Journal of Public
Policy & Marketing 14 (Fall): 48-59.
Calfee, J. E., and D. J. Ringold. 1992. The cigarette advertising controversy:
Assumptions about consumers, regulation, and scientific debate. In
Advances in consumer research, Vol. 19, edited by J. F. Sherry Jr. and
B. Sternthal, 557-62. Provo, UT: Association for Consumer Research.
Caplovitz, D. 1963. The poor pay more. New York: Free Press.
Crockett,D.K.,andM.Wallendorf.2005.Theroleofnormative politicalide-
ology in consumer behavior. Journal of Consumer Research 31 (Decem-
ber): 511-28.
Csikszentmihalyi, M. 1978. Attention and the holistic approach to behavior.
In The stream of consciousness: Scientific investigations into the flow of
human experience, edited by K. S. Pope and J. L. Singer, 335-58. New
York: Plenum.
Ebaugh, H. R. F. 1988. Becoming an ex: The process of role exit. Chicago:
University of Chicago Press.
Franzak, F. J., T. J. Smith, and C. E. Desch. 1995. Marketing cancer care to
rural residents. Journal of Public Policy & Marketing 14 (1): 76-82.
Gentry, J. W., andC. Goodwin.1996.Social supportfordecisionmakingdur-
ing grief due to death. In Marketing and consumer research in the public
interest, edited by R. P. Hill, 55-68. Thousand Oaks, CA: Sage.
Gentry, J. W.,P. F. Kennedy, K. Paul,andR. P. Hill. 1994.Thevulnerabilityof
those grieving the death of a loved one: Implications for public policy.
Journal of Public Policy & Marketing 14 (Fall): 128-42.
Gentry, J. W., P. F. Kennedy, K. Paul, and R. P. Hill. 1995. Family transitions
duringgrief: Discontinuities in householdconsumptionpatterns. Journal
of Business Research 34:67-79.
Ger, G. 1997. Human development and humane consumption: Well-being
beyond the “good life.” Journal of Public Policy & Marketing 16
(Spring): 110-25.
Goodwin, C., and J. W. Gentry. 1997. The role of services during consumer
transitions. Research in Consumer Behavior 8:271-91.
Harris, A.-M. G., G. R. Henderson, and J. D. Williams. 2005. Courting cus-
tomers: Assessing consumer racial profiling and other marketplace dis-
crimination. Journal of Public Policy & Marketing 24 (1): 163-71.
Heckhausen, J., and R. Schulz. 1995. A life-span theory of control. Psycho-
logical Review 102 (2): 284-304.
Hill, R. P. 1991. Homeless women, special possessions, and the meaning of
“home”: An ethnographic case study. Journal of Consumer Research 18
(December): 298-310.
⎯⎯⎯. 1992. Homeless children: Coping with material losses. Journal of
Consumer Affairs 26 (2): 274-87.
⎯⎯⎯. 1995. Researching sensitive topics in marketing: The special case of
vulnerable populations. Journal of Public Policy & Marketing 14 (1):
143-48.
⎯⎯⎯. 2001a. Surviving in a material world: Evidence from ethnographic
consumer research on people in poverty. Journal of Contemporary Eth-
nography 30 (August): 364-91.
⎯⎯⎯. 2001b. Survivingin amaterialworld:Thelivedexperienceof people
in poverty. Notre Dame, IN: University of Notre Dame Press.
⎯⎯⎯. 2002a. Compassionate love, agape, and altruism: A new framework
for understanding and supporting impoverished consumers. Journal of
Macromarketing 22 (1): 19-31.
⎯⎯⎯. 2002b. Consumer culture and the culture of poverty: Implications
for marketing theory and practice. Marketing Theory 2 (3): 273-93.
Hill, R. P., and K. Dhanda. 1999. Gender inequity and quality of life: A
macromarketingperspective.JournalofMacromarketing19(2):140-52.
Hill, R. P., E. C. Hirschman, and J. F. Bauman. 1996. The birth of modern
entitlement programs: Reports from the field and implications for wel-
fare policy. Journal of Public Policy & Marketing 15 (2): 263-77.
Hill, R. P., and M. Stamey. 1990. The homeless in America: An examination
of possessions and consumption behaviors. Journal of Consumer
Research 17 (December): 303-21.
Hill, R. P., and D. L. Stephens. 1997. Impoverished consumers and consumer
behavior: The case of AFDC mothers. Journal of Macromarketing 17
(Fall): 32-48.
Hirschman, E. C. 1992. The consciousness of addiction: Toward a general
theory of compulsive consumption. Journal of Consumer Research 19
(September): 155-79.
Hirschman,E. C., and R. P. Hill. 2000.On humancommoditizationand resis-
tance:A modelbaseduponBuchenwaldconcentrationcamp.Psychology
& Marketing 17 (6): 469-91.
Kates, S. M., and R. W. Belk. 2001. The meanings of lesbian and gay pride
day: Resistance through consumption and resistance to consumption.
Journal of Contemporary Ethnography 30 (August): 392-429.
Kaufman-Scarborough, C. 2000. Seeing through the eyes of the color-
deficient shopper: Consumer issues for public policy. Journal of Con-
sumer Policy 23 (4): 461-92.
⎯⎯⎯. 2001. Sharing the experience of mobility disabled consumers:
Building understanding through the use of ethnographic research meth-
ods. Journal of Contemporary Ethnography 30 (August): 430-64.
Kaufman-Scarborough, C., and S. M. Baker. 2005. Do people with disabili-
ties believe the ADA has served their consumer interests? Journal of
Consumer Affairs 39 (Summer): 1-26.
Laczniak, G. R., and P. E. Murphy. 1993. Ethical marketing decisions: The
higher road. Needham Heights, MA: Allyn & Bacon.
Laczniak, R. N., D. D. Muehling, and L. Carlson. 1995. Mothers’ attitudes
toward 900-number advertising directed at children. Journal of Public
Policy & Marketing 14 (1): 108-16.
Langenderfer, J., and T. A. Shimp. 2001. Consumer vulnerability to scams,
swindles, and fraud: A new theory of visceral influences on persuasion.
Psychology & Marketing 18 (July): 763-83.
Lee, J., and H. Soberon-Ferrer. 1997. Consumer vulnerability to fraud: Influ-
encing factors. Journal of Consumer Affairs 31 (Summer): 70-89.
Lee, R. G., J. L. Ozanne, and R. P. Hill. 1999. Improving service encoun-
ters through resource sensitivity: The case of health care delivery in an
Appalachiancommunity.JournalofPublicPolicy&Marketing18(Fall):
230-48.
Luce, M. F., and B. E. Kahn. 1999. Avoidance of vigilance? The psychology
of false-positive test results. Journal of Consumer Research 26 (Decem-
ber): 242-59.
Martin, M. C., and J. W. Gentry. 1997. Stuck in the model trap: The effects of
beautiful models in ads on female pre-adolescents and adolescents. Jour-
nal of Advertising 26 (Summer): 19-34.
McAlexander, J. H., J. W. Schouten, and S. D. Roberts. 1993. Consumer
behavior and divorce. Research in Consumer Behavior 6:153-84.
138 DECEMBER 2005
12. McGhee, Jerrie L. 1983. Vulnerability of elderly consumers. International
Journal of Aging and Human Development 17 (3): 223-46.
Miller, D. 1987. Material culture and mass consumption. Oxford, UK: Basil
Blackwell.
Morgan, F. W., D. K. Schuler, and J. J. Stoltman. 1995. A framework for
examining the legal status of vulnerable consumers. Journal of Public
Policy and Marketing 14 (2): 267-77.
Moschis, G. P. 1992. Marketing to older consumers: A handbook of informa-
tion for strategy development. Westport, CT: Quorum Books.
⎯⎯⎯. 2000.Consumer behavior in later life: Multidisciplinaryapproaches
and methodological issues. Research in Consumer Behavior 9:103-28.
Ozanne, J. L., R. P. Hill, and N. D. Wright. 1998. Juvenile delinquents’use of
consumption as cultural resistance: Implications for juvenile reform pro-
grams and public policy. Journal of Public Policy & Marketing 17 (2):
185-96.
Patterson, M. J., R. P. Hill, and K. Maloy. 1995. Abortion in America: A con-
sumer behavior perspective. Journal of Consumer Research 21 (March):
677-94.
Pavia, T. M., and M. J. Mason. 2004. The reflexive relationship between con-
sumer behavior and adaptive coping. Journal of Consumer Research 31
(December): 441-54.
Peñaloza, L. 1995. Immigrant consumers: Marketing and public policy con-
siderations in the global economy. Journal of Public Policy & Marketing
14 (Fall): 83-94.
Peñaloza, L., and L. L. Price. 1993. Consumer resistance: A conceptual over-
view. In Advances in consumer research, Vol. 20, edited by L. McAlister
and M. L. Rothschild, 123-28. Provo, UT: Association for Consumer
Research.
Richins,M. 1991.Social comparisonandthe idealizedimagesofadvertising.
Journal of Consumer Research 18 (June): 71-83.
Rindfleisch, A., J. E. Burroughs, and F. Denton. 1997. Family structure,
materialism, and compulsive consumption. Journal of Consumer
Research 23 (March): 312-25.
Ringold,D. J. 1995.Socialcriticisms oftargetmarketing:Process orproduct.
American Behavioral Scientist 38 (February): 578-92.
Rittenburg, T. L., and M. Parthasarathy. 1997. Ethical implications of target
market selection. Journal of Macromarketing 17 (Fall): 49-64.
Sayre, S. 1994. Possessions and identity in crisis: Meaning and change for
victims of the Oaklandfirestorm.In Advancesin consumer research, Vol.
21, edited by C. T. Allen and D. R. John, 109-14. Provo, UT: Association
for Consumer Research.
Scammon, D. L., L. B. Li, and S. D. Williams. 1995. Increasing the supply of
providers for the medically underserved: Marketing and public policy
issues. Journal of Public Policy & Marketing 14 (Fall): 35-47.
Seligman, M. E. P. 1975. Helplessness: On depression, development, and
death. San Francisco: Freeman.
Shultz, C. J. II. 1997. Improving life quality for the destitute: Contributions
from multiple-method fieldwork in war-ravaged transition economies.
Journal of Macromarketing 17 (Spring): 56-67.
Sivadas, E., and R. Venkatesh.1995.An examinationof individualand object
specific influences on the extended self and its relation to attachment and
satisfaction. In Advances in consumer research, Vol. 22, edited by C. T.
Allen and D. R. John, 406-12. Provo, UT: Association for Consumer
Research.
Smith, N. C., and E. Cooper-Martin. 1997. Ethics and target marketing: The
role of product harm and consumer vulnerability. Ethics and Target Mar-
keting 61 (July): 1-20.
Stephens, D. L., R. P. Hill, and J. W. Gentry. 2005. A consumer-behavior per-
spective on intimate partner violence. Journal of Contemporary Ethnog-
raphy 34 (February): 36-67.
Stephens, D. L., R. P. Hill, and C. Hanson. 1994.The beauty myth and female
consumers: The controversial role of advertising. Journal of Consumer
Affairs 28 (1): 137-53.
Terry, D. J., M. A. Hogg, and K. M. White. 2000. Attitude-behavior rela-
tions: Social identity and group membership. In Attitudes, behavior, and
social context, edited by D. J. Terry and M. A. Hogg,67-94.Mahweh,NJ:
Lawrence Erlbaum.
Stacey Menzel Baker (Ph.D., University of Nebraska–Lincoln),
is Governor Geringer Scholar and an associate professor in the
Department of Management and Marketing at the University of
Wyoming, College of Business, 1000 E. University Ave., Laramie,
WY 82071; phone: (307) 766-3734; fax: (307) 766-3488; e-mail:
smbaker@uwyo.edu. Her research explores experiential and sym-
bolic aspects of acquisition and consumption, including issues re-
lated to consumer vulnerability and welfare.
James W. Gentry (DBA, Indiana University), is the Maurice J.
and Alice Hollman Professor in Marketing at the University of
Nebraska–Lincoln, 322 College of Business Administration, Lin-
coln, NE 68588-0492; phone: (402) 472-3278; (402) 472-9777; e-
mail: jgentry1@unl.edu. He specializes in family decision making,
cross-cultural decision making, and event-based life transitions and
their role on consumer behavior.
Terri L. Rittenburg (Ph.D., University of Nebraska–Lincoln) is
an associate professor of marketing in the Department of Manage-
ment and Marketing at the University of Wyoming, College of Busi-
ness, 1000 E. University Ave., Laramie, WY 82071; phone: (307)
766-4193; fax: (307) 766-3488; e-mail: tritt@uwyo .edu. Her research
focuses on marketing ethics and international business ethics.
JOURNAL OF MACROMARKETING 139