This document discusses how banks can use artificial intelligence and machine learning technologies from Amazon Web Services to enhance customer experience, improve operational excellence, and manage risk and compliance. It provides examples of how AWS services like Amazon Lex, Amazon SageMaker, Amazon Rekognition, and AWS DeepLens can be applied to applications like chatbots, fraud detection, computer vision, and more. The document argues that machine learning should be put in the hands of every developer, IT professional and data scientist to help transform banks.
5. Cloud is the new normal
Cloud is normal
Machine Learning is the
new normal
6. AWS Lambda
Interactions
Understand interactions and
sense the physical world
Social Media
Sensors
Cameras
Wearables
Satellites
Transactions Weblogs
AWS IOT
Amazon Kinesis Amazon API Gateway
8. Analyze, extract,
transform, visualize
to gain insights
A m a z o n
R e d s h i f t
A m a z o n
Q u i c k S i g h t
A m a z o n
E M R
A m a z o n
A t h e n a
A W S
G l u e
10. Put machine learning in the hands of every
developer, IT professional and data scientist
Our mission:
11. FRAMEWORKS AND INTERFACES
ML for data scientists
KERAS
Frameworks Interfaces
APPLICATION SERVICES
ML for everyone
P O L L Y R E K O G N I T I O N C O M P R E H E N DL E X R E K O G N I T I O N
V I D E O
T R A N S C R I B E T R A N S L A T E
PLATFORM SERVICES
ML for engineers
AMAZON
SAGEMAKER
NVIDIA
Tesla V100 GPUs
(14x faster than P2)
P3
Machine Learning
AMIs
INFRASTRUCTURE
Powering the ML
AWS
DEEPLENS SPARK & EMR
AMAZON
MECHANICAL TURK
Intel Xeon
Skylake
(Optimized for ML)
C5
AWS
GREENGRASS ML
16. Alexa Skill Amazon Echo
Sitting on the shoulders of AWS and
often AWS Lambda
+
New Interaction Channels
17. Assisted Interactions
Intelligent Voice Responses
Chatbots
Funneling of incoming requests …
Hi, how can I help you today?
I want to apply for the new
credit card that provides me
with more air miles!
Great, I can help you with that.
Our new Miles X credit card
might be the right choice, do
you want to hear more?
Requests
Intentions
Amazon Lex
Fulfill
automatically
Reroute to correct
funnel
18. Informational
Bots
Chatbots for
everyday consumer
requests
Application
Bots
Build powerful
interfaces to mobile
applications
News updates
Weather information
Game scores ….
Book tickets
Order food
Manage bank accounts ….
Enterprise Productivity
Bots
Streamline enterprise
work activities and
improve efficiencies
Check sales numbers
Marketing performance
Inventory status ….
Internet of Things
(IoT) Bots
Enable conversational
interfaces for device
interactions
Wearables
Appliances
Auto ….
Contact Center
Bots
Chatbots for
customer service
IVR
Account inquiries
Bill payment
Service update ….
A m a z o n L e x
19. A m a z o n S u m e r i a n
The fastest and easiest way to create VR, AR, and 3D experiences
20. DEM
O
Display screen
Consumer
Amazon Lex
AWS Cloud
Mobile Phone /
Tablets
Amazon Sumerian
Amazon Lex listens to the voice, interprets the
intent and responds via an Amazon Sumerian host
22. A fully managed service that enables data scientists and developers to
quickly and easily build machine-learning based models into
production smart applications.
End-to-End Machine
Learning Platform
In-Built ML Algorithms Flexible Model
Training
Pay by the second
A m a z o n S a g e m a k e r
25. Learn independently with little
supervision
Simulates how our brains learn by
creating artificial "neural networks"
Especially useful in computer vision
– learn from the data with little to
no feature engineering
D e e p L e a r n i n g : D e e p N e u r a l N e t w o r k
28. Building ground truth data is an
intensive task
Need human intelligence
to annotate data sets
Facebook AI Research
DigitalGlobe | Radiant
A m a z o n M e c h a n i c a l T u r k
29. U n d e r s t a n d p h y s i c a l s e c u r i t y f o o t a g e
32. Time stamps and
confidence scores
Support for both
regular and
telephony audio
Punctuation
§
Detect multiple
speakers
Custom
vocabulary
A m a z o n T r a n s c r i b e
33. Sentiment Entities LanguagesKey phrases Topic modeling
Powered By Deep Learning
Natural language processing
A m a z o n C o m p r e h e n d
34. Amazon.com, Inc. is located in Seattle, WA
and was founded July 5th, 1994 by Jeff
Bezos. Our customers love buying
everything from books to blenders at great
prices
• Named Entities
– Amazon.com: Organization
– Seattle, WA : Location
– July 5th,1994: Date
– Jeff Bezos : Person
• Keyphrases
– Our customers
– books
– blenders
– great prices
• Sentiment
– Positive
• Language
– English
35. Transcribe 8Khz call
recordings with high
accuracy
Analyze the text with
Amazon Comprehend
Visualize results
on Amazon
QuickSight
Amazon
Transcribe
Amazon
Comprehend
Amazon
Connect
Amazon
Quicksight
36. AI enabled call center
Amazon Lex AWS LambdaAmazon
Connect
Backend
System
Phone
37. Twitter
Stream API
Amazon
Kinesis
Amazon
S3
Amazon
Athena
Analyze social media sentiments to better understand markets and individual equity
related sentiment, classify and visualize feedback and take automated action
Visualize results in
Amazon QuickSight
Amazon
Comprehend
Market research for investment
AWS
Lambda
Take Action!
41. Monitoring App
Camera (Edge Site) ConsumerAWS Cloud
DEM
O
DatalakeAmazon S3
Amazon
Rekognition
Local Camera Compliance footage
(picture & video)
Real-time facial
detection
43. Monitoring App
Camera (Edge Site) ConsumerAWS Cloud
DEM
O
Datalake
Amazon S3
Amazon
Rekognition
Local Camera
Local real-time
facial detection
AWS Greengrass
Additional
verification
Only forward
relevant footage
44. Fully programmable video camera
Optimized for deep-learning on the device with
Apache MXNet, Caffe, TensorFlow
Tutorials, sample code, examples and pre-built
models
Integrated with Amazon Sagemaker for custom
models
AWS DeepLens
A deep learning-enabled video camera for developers