Presented by Anita Baker, Senior Manager, Database Marketing, Cisco
In this Digital Age where data is prolific and traditional channels are no longer so, Cisco marketing is taking on a new mission well beyond communication, moving towards managing the experience across all channels. This new direction requires that a clear understanding and actionable profiles exists of key target groups across the company. The Cisco Database Marketing team has developed a state of the art analytic environment whose speed, flexibility, ease of use has enabled the team aggregate vast amounts of data in the building of rich contact level profiles.
Alterian Summit Social Media Analysis via IntrepidAlterian
At this year's North American Engaging Times Summit, major organizations discussed how they are extending and expanding their brand’s social and emotional connection cross-channel, i.e. email, direct mail, social media, web, etc; due to the socialization of their brands.
This is the analysis done by Intrepid on the conversation surrounding the Alterian Engaging Times Summit.
Social Media Analysis - NFL Lockout will the Fans StayAlterian
The NFL draft looms just around the corner, players, teams and fans are becoming increasingly nervous about the lockout. Just how much chaos the lockout will wreak on the draft remains to be seen, but one thing is clear. No one is happy about the lockout, least of all the fans, who wonder whether a money dispute will shut down the most profitable sports league in the world.
What is at risk for NFL fans? Where are they directing their ire – at the teams, at the league or at the players’ union? Which team’s fans are the most up in arms about the lockout? And how are fans grappling with million and billion dollar squabbles in the midst of a continuing recession?
Watch Alterian’s Hot Topic analysis of the NFL Lockout!
The document analyzes social media data from the 2011 Super Bowl to evaluate the effectiveness of advertiser's social strategies. It found that (1) conversations about some ads had reach of over 100 million people, far more than the TV audience; (2) Volkswagen and Chrysler generated the most positive engagement both during and after the game due to their compelling ads and social media use; (3) brands that used social media strategically before and after the game were able to significantly extend the lifespan of their campaigns. The analysis demonstrates how social media can help quantify and maximize the impact of big marketing events like the Super Bowl.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
Tablets Invasion Social Metrics for this Years Hottest DevicesAlterian
Presented by Jim Reynolds, Strategic Accounts Manager, Alterian
We have officially entered the “Age of the Tablet”. With manufacturers from HTC to Dell releasing tablet devices, the tablet industry is expected to see explosive growth as more and more consumers adopt the devices.
So how do consumers feel about the tablets that will be released this year? Can Android Tablets overtake Apple iPad? How is the social web reacting to the launch announcement for Blackberry Playbook? How is the anticipation building around HP Touchpad?
The Fail Trail: Analyzing the impact of a PR CrisisAlterian
What happens to a brand’s reputation when they face a PR nightmare that plays out on social media?
Alterian analyzed three case studies -Nestle, United Airlines and Dominos - to measure the effect a crisis has on a brand. How severe was the public’s reaction? How long did it take for the brand’s reputation to return to their pre-crisis average? How varied was the impact for each of these slightly different cases? Does the way a brand responds impact the severity of the crisis?
Check out our analysis of what happens when a PR nightmare strikes.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
Alterian Summit Social Media Analysis via IntrepidAlterian
At this year's North American Engaging Times Summit, major organizations discussed how they are extending and expanding their brand’s social and emotional connection cross-channel, i.e. email, direct mail, social media, web, etc; due to the socialization of their brands.
This is the analysis done by Intrepid on the conversation surrounding the Alterian Engaging Times Summit.
Social Media Analysis - NFL Lockout will the Fans StayAlterian
The NFL draft looms just around the corner, players, teams and fans are becoming increasingly nervous about the lockout. Just how much chaos the lockout will wreak on the draft remains to be seen, but one thing is clear. No one is happy about the lockout, least of all the fans, who wonder whether a money dispute will shut down the most profitable sports league in the world.
What is at risk for NFL fans? Where are they directing their ire – at the teams, at the league or at the players’ union? Which team’s fans are the most up in arms about the lockout? And how are fans grappling with million and billion dollar squabbles in the midst of a continuing recession?
Watch Alterian’s Hot Topic analysis of the NFL Lockout!
The document analyzes social media data from the 2011 Super Bowl to evaluate the effectiveness of advertiser's social strategies. It found that (1) conversations about some ads had reach of over 100 million people, far more than the TV audience; (2) Volkswagen and Chrysler generated the most positive engagement both during and after the game due to their compelling ads and social media use; (3) brands that used social media strategically before and after the game were able to significantly extend the lifespan of their campaigns. The analysis demonstrates how social media can help quantify and maximize the impact of big marketing events like the Super Bowl.
Part 4 of the bemoko/Alterian "Lifting the Lid on Mobile Marketing" series - this installment focuses on the integration of mobile marketing and social media
Tablets Invasion Social Metrics for this Years Hottest DevicesAlterian
Presented by Jim Reynolds, Strategic Accounts Manager, Alterian
We have officially entered the “Age of the Tablet”. With manufacturers from HTC to Dell releasing tablet devices, the tablet industry is expected to see explosive growth as more and more consumers adopt the devices.
So how do consumers feel about the tablets that will be released this year? Can Android Tablets overtake Apple iPad? How is the social web reacting to the launch announcement for Blackberry Playbook? How is the anticipation building around HP Touchpad?
The Fail Trail: Analyzing the impact of a PR CrisisAlterian
What happens to a brand’s reputation when they face a PR nightmare that plays out on social media?
Alterian analyzed three case studies -Nestle, United Airlines and Dominos - to measure the effect a crisis has on a brand. How severe was the public’s reaction? How long did it take for the brand’s reputation to return to their pre-crisis average? How varied was the impact for each of these slightly different cases? Does the way a brand responds impact the severity of the crisis?
Check out our analysis of what happens when a PR nightmare strikes.
The Future of Social Intelligence - Extracting the Gold from Social Media #sm...Alterian
Companies are just beginning to grasp the true power of social data. The ability to collect feedback without the need for costly market research studies, surveys, and focus groups is a relatively new prospect. But as brands have started measuring, many sense that they could (and should) be doing much more with the abundant data at their finger tips. Simply collecting data is not enough. To remain competitive, marketers must fully realize the breadth and depth of knowledge and insights they can gain from online conversations.
Scott Briggs discusses the state of social media intelligence today and where we are headed in the future. He outlines the advanced techniques that forward-thinking brands are using to move from simply collecting data to truly analyzing and drawing insights that are fueling smart business decisions.
The future of social intelligence is predictive, strategic, and unlike social measurement as you know it today. Are you ready?
The Future of Customer Engagement - Rusty WarnerAlterian
Campaign execution is dead, customer engagement is alive!
These slides guide you through the success stories and pitfalls of accomplishing true customer engagement with a well defined customer data & analytics strategy.
Particular areas covered are:
• Where is marketing headed?
• How do we get there?
• Who is doing it right?
• What if you get it wrong?
• How do you measure success?
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Authored by David Daniels, The Relevancy Group
With all the channels and marketing messaging vying for the customer's attention it is becoming harder for marketers to not only remedy the consumer attention deficit order but also find meaningful ways to drive customer acquisition. This first eBook in a series on how to Create Engaging Email, will leverage The Relevancy Group's Connected Marketing Framework to provide proven tactics on how to drive subscriber acquisition.
This eBook will expose marketers to cutting edge strategies on how to connect web analytics intelligence, social media and mobile marketing opportunities to exceed acquisition goals.
Social Media Report Cards: Measuring Brand EngagementAlterian
Any brand that is active online can tell you that managing a social presence isn’t easy, but some companies are leading the way in their industry; maintaining closer connections with their customers, solving customer service issues quickly and amplifying their marketing efforts. Alterian analyzed 12 brands in 6 industries to determine which brands are the most engaged with their customers on social media.
Our analysis included a head-to-head comparison of the following brands:
• Time Warner Cable
• Comcast Cable
• Bank of America
• Citi
• Delta Airlines
• American Airlines
• ATT Wireless
• Verizon Wireless
• Microsoft Xbox
• Sony Playstation
• Dell
• HP
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)Alterian
Change creates opportunities , and technology speeds change . While Finance is driven by spreadsheets, Marketing is now driven by emerging technologies. Creativity and building an emotional brand connection are still the hallmarks of success, but a lack of technology mastery will hamstring your message.
In this webinar, Marcus Tewksbury , VP, Strategy and Consulting at Experian and Scott Brinker , CTO at ion interactive will map the marketing technology landscape and describe 10 scenarios where having a CMTO could make all the difference to your marketing.
What You Will Learn:
-An overview of the marketing technology landscape
-How to build a business case for the CMTO
-How to create a sample job description for this role CMTO
-A reference guide to all the terms, acronyms, and listing of vendors
This document discusses an analysis of 27 brands across two dimensions: popularity and relevance of marketing messages. Popularity was measured using social media activity and website ratings, while relevance examined consumer views of brands' social media, email, and direct mail messaging. The brands were indexed on both popularity and relevance, with some brands found to be more popular but less relevant in their communications. The document encourages improving relevance to better engage audiences.
Mobile - Death Valley, or a bridge to Web success?Alterian
Mobile technology presents both opportunities and challenges for businesses. This webinar discussed 10 key challenges, including conflicting industry agendas, keeping pace with evolving devices and browsers, and realizing that mobile success requires more than just focusing on smartphones. The webinar advocated putting customers at the center, using technology smartly to engage, interact and transact across channels, and embracing a "joined up" approach to overcome fragmentation.
Summer Blockbusters Sizing up the Hottest Movies of the SeasonAlterian
This document summarizes social media conversations about summer 2011 blockbuster movies. It finds that Fast Five and Thor generated the largest volumes of discussion. Fast Five benefited greatly from mentions on Vin Diesel's Facebook page. Sentiment was most negative for Green Lantern and Hangover 2. Overall, the analysis predicts that Green Lantern and Hangover 2 may underperform at the box office based on social media sentiment, while Kung Fu Panda 2, Pirates of the Caribbean 4, and Cars 2 appear positioned for success.
Content Targeting Moving From Visitors to CustomersAlterian
In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.
Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.
What You Will Learn:
* How to use web analytics to go beyond tracking visitors and understand their intentions
* How to combine usage profiles with content profiles for more effective targeting
* How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting
Traditional Audience vs. Fan Culture: How Social Media Research Connects Comm...Alterian
Fan cultures have emerged that celebrate Peeps candies through creative artistic expression on social media platforms. These fan cultures are more visual and performance based, sharing photos and videos of Peeps art installations and experiments. Influential communities include Flickr groups where over 4,000 members share Peeps photos, and the YouTube channel "4 Peeps Sake" which creates videos testing the limits of what can be done with Peeps, attracting thousands of views. Individual influencers like photographer Shelly S drive engagement by sharing artistic Peeps photos that attract thousands of views from other fans.
When it comes to engaging with your customers, do you have the right formula to reach them through their CHANNEL of preference, with the CONTENT they want and at their CONVENIENCE ? How engaged is your brand?
This year, Alterian surveyed nearly 1,500 marketing professionals to see just where brands stand when it comes to expenditure, social media, level of personalization, and whether brands are ready for growth or at risk.
In this presentation Donnell Wright and Russ Taufa, of Alterian's research consulting group, examine survey findings and provide insight into how brand engagement is shifting as well as discuss new marketing opportunities for 2011.
Customer Engagement is now becoming a widely used term within Marketing, but what does it actually mean? This presentation aims to clarify what customer engagement is and reinforce the importance of cross-channel collaboration. It focuses on identifying the challenges faced by organisations striving to achieve this level of engagement and how they can be addressed.
Alterian provides social media monitoring and engagement solutions to help companies listen to conversations about their brand, understand what is being said, and effectively engage with customers across multiple social media channels. Their platform collects and analyzes social media data from across the internet to provide insights and help companies extend the impact of marketing campaigns through personalized social responses and content sharing. Alterian clients include over 1,500 marketing organizations that rely on their solutions to improve brand monitoring, identify influencers, generate leads, and measure campaign results through social media.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The Future of Customer Engagement - Rusty WarnerAlterian
Campaign execution is dead, customer engagement is alive!
These slides guide you through the success stories and pitfalls of accomplishing true customer engagement with a well defined customer data & analytics strategy.
Particular areas covered are:
• Where is marketing headed?
• How do we get there?
• Who is doing it right?
• What if you get it wrong?
• How do you measure success?
Social intelligence understanding your audience to enhance your businessAlterian
While it is necessary to know what influencers are saying about your brand, if that’s all you know about them, you’re missing an essential part of the conversation.
Understanding who your influencers are, what interests them and how their interests change over time will help you determine not only how to position the marketing of your products, but it can impact the future design and development of your products.
Join Scott Briggs, Director, Social Strategies and Insights at Alterian, as he goes through the methodology of starting with your audience and using social data to put them at the heart of your business.
What You Will Learn:
The methodology behind using social data to find insights from your true audience
How to use social media to understand consumer life cycles
How to understand the value of non-brand advocates
How to develop messaging and products tailored around your consumers
Authored by David Daniels, The Relevancy Group
With all the channels and marketing messaging vying for the customer's attention it is becoming harder for marketers to not only remedy the consumer attention deficit order but also find meaningful ways to drive customer acquisition. This first eBook in a series on how to Create Engaging Email, will leverage The Relevancy Group's Connected Marketing Framework to provide proven tactics on how to drive subscriber acquisition.
This eBook will expose marketers to cutting edge strategies on how to connect web analytics intelligence, social media and mobile marketing opportunities to exceed acquisition goals.
Social Media Report Cards: Measuring Brand EngagementAlterian
Any brand that is active online can tell you that managing a social presence isn’t easy, but some companies are leading the way in their industry; maintaining closer connections with their customers, solving customer service issues quickly and amplifying their marketing efforts. Alterian analyzed 12 brands in 6 industries to determine which brands are the most engaged with their customers on social media.
Our analysis included a head-to-head comparison of the following brands:
• Time Warner Cable
• Comcast Cable
• Bank of America
• Citi
• Delta Airlines
• American Airlines
• ATT Wireless
• Verizon Wireless
• Microsoft Xbox
• Sony Playstation
• Dell
• HP
10 Reasons Why You Need a Chief Marketing Technology Officer(CMTO)Alterian
Change creates opportunities , and technology speeds change . While Finance is driven by spreadsheets, Marketing is now driven by emerging technologies. Creativity and building an emotional brand connection are still the hallmarks of success, but a lack of technology mastery will hamstring your message.
In this webinar, Marcus Tewksbury , VP, Strategy and Consulting at Experian and Scott Brinker , CTO at ion interactive will map the marketing technology landscape and describe 10 scenarios where having a CMTO could make all the difference to your marketing.
What You Will Learn:
-An overview of the marketing technology landscape
-How to build a business case for the CMTO
-How to create a sample job description for this role CMTO
-A reference guide to all the terms, acronyms, and listing of vendors
This document discusses an analysis of 27 brands across two dimensions: popularity and relevance of marketing messages. Popularity was measured using social media activity and website ratings, while relevance examined consumer views of brands' social media, email, and direct mail messaging. The brands were indexed on both popularity and relevance, with some brands found to be more popular but less relevant in their communications. The document encourages improving relevance to better engage audiences.
Mobile - Death Valley, or a bridge to Web success?Alterian
Mobile technology presents both opportunities and challenges for businesses. This webinar discussed 10 key challenges, including conflicting industry agendas, keeping pace with evolving devices and browsers, and realizing that mobile success requires more than just focusing on smartphones. The webinar advocated putting customers at the center, using technology smartly to engage, interact and transact across channels, and embracing a "joined up" approach to overcome fragmentation.
Summer Blockbusters Sizing up the Hottest Movies of the SeasonAlterian
This document summarizes social media conversations about summer 2011 blockbuster movies. It finds that Fast Five and Thor generated the largest volumes of discussion. Fast Five benefited greatly from mentions on Vin Diesel's Facebook page. Sentiment was most negative for Green Lantern and Hangover 2. Overall, the analysis predicts that Green Lantern and Hangover 2 may underperform at the box office based on social media sentiment, while Kung Fu Panda 2, Pirates of the Caribbean 4, and Cars 2 appear positioned for success.
Content Targeting Moving From Visitors to CustomersAlterian
In today’s highly competitive online world, simply rehashing offline copy or existing collateral for your website doesn't cut it. When visitors come to your website, you have a very small window to engage them before they click away.
Making your website look pretty can grab your visitor’s attention, but that attention is fleeting. What keeps them engaged is content that is relevant to them. On this webinar, you will learn how to use web content targeting to connect with your customers and drive business.
What You Will Learn:
* How to use web analytics to go beyond tracking visitors and understand their intentions
* How to combine usage profiles with content profiles for more effective targeting
* How to leverage the power of a sophisticated Web Content Management (WCM) system for dynamic content targeting
Traditional Audience vs. Fan Culture: How Social Media Research Connects Comm...Alterian
Fan cultures have emerged that celebrate Peeps candies through creative artistic expression on social media platforms. These fan cultures are more visual and performance based, sharing photos and videos of Peeps art installations and experiments. Influential communities include Flickr groups where over 4,000 members share Peeps photos, and the YouTube channel "4 Peeps Sake" which creates videos testing the limits of what can be done with Peeps, attracting thousands of views. Individual influencers like photographer Shelly S drive engagement by sharing artistic Peeps photos that attract thousands of views from other fans.
When it comes to engaging with your customers, do you have the right formula to reach them through their CHANNEL of preference, with the CONTENT they want and at their CONVENIENCE ? How engaged is your brand?
This year, Alterian surveyed nearly 1,500 marketing professionals to see just where brands stand when it comes to expenditure, social media, level of personalization, and whether brands are ready for growth or at risk.
In this presentation Donnell Wright and Russ Taufa, of Alterian's research consulting group, examine survey findings and provide insight into how brand engagement is shifting as well as discuss new marketing opportunities for 2011.
Customer Engagement is now becoming a widely used term within Marketing, but what does it actually mean? This presentation aims to clarify what customer engagement is and reinforce the importance of cross-channel collaboration. It focuses on identifying the challenges faced by organisations striving to achieve this level of engagement and how they can be addressed.
Alterian provides social media monitoring and engagement solutions to help companies listen to conversations about their brand, understand what is being said, and effectively engage with customers across multiple social media channels. Their platform collects and analyzes social media data from across the internet to provide insights and help companies extend the impact of marketing campaigns through personalized social responses and content sharing. Alterian clients include over 1,500 marketing organizations that rely on their solutions to improve brand monitoring, identify influencers, generate leads, and measure campaign results through social media.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
1. Cisco
Building Digital Profiles
Anita Baker
Global Database Marketing
August 18, 2010 Click Here to See all the Presentations
From Alterian’s Engaging Times Summit
2. 1984
Computer scientists,
Len Bosack and Sandy Lerner
found Cisco Systems
Bosack and Lerner run network
Global leader in networking and
2010 networked IT servingdifferent
cables between two SP, Enterprise,
Commercial,the Small Businesses
buildings on and
Stanford University campus
and Consumers
A technology has to be invented to deal
with disparate local area protocols;
the multi-protocol router is born
Fortune 500,
68K+ People
$35+B Revenue
3. 1/3
culture 1/3
sales
engineering
employees
…are our competitive
1/6 service
advantage
1/6 other
68K+ 165+ 550+
employees countries offices
4. Leader in
Networking Technology That Improves our Everyday Experience
The Cisco Vision changing the way we
work, live, play, and learn. SM
5. As Technology Advances So Does Impact
TelePresence
Video
Conferencing
Communication
Tools
Technology
Video-on-
Demand
Transaction
Applications
E-mail Voice
Web Applications
Impact for Audience
6. Themes 2011
Digital Lifestyle
Prosumer
Proliferation of Data
Precision Targeting
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7. Waves of Lifestyle Transitions
Online Gaming
Use
Meetings From Home
Professional Services
Music
Movies
Books
Books
Food
Clothes
2000 2005 2010
Pace
8. Brands that Won Them Over
Use
In 2001, Apple’s revenue
was about $6.5 billion. In
2009, that revenue was
$42.3 billion. 550% in eight
years
Today, 66 million
active customers
2000 2005 2010
Pace
9. Stages of Digital Adoption
High
(Ability to pay)
Affluence
Aspirers/
ICONs Entruepenarial
The Trend Setters Spirit
Technicians Consumer
Cisco’s Products
Heart & Core
Professional
Services Followers
Industrial
Manufacturing
Survivors
Price Sensitive
Early Early Late
Low Innovators Adopters Majority Majority Laggards
Tech Savvy
(Hunger for Digital Lifestyle)
10. Prosumer?
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11. Prosumer Contact Profile
Market Data
Geographic
Potential
TAM
Contact Data
Country Readiness Demographic
Tech adoption curve etc.
Name
Competitive Address
Job Title (map to Job
Landscape Class)
Contact Method
Preferences
Opt-in/Opt-Out Flags
Company Data
Firmagraphics Contactability
Company Name & Site Opt-in, Address
Address
No. Employees Behavior
Industry Type Contact History
Area of Interest Web
(Arch/Tech)
#Sites & HO/Site Intentions
structure Survey resuts etc
Program Mapping
Target company Models
Responder, Value etc.
Bookings
Products purchased
When bought
$ Value, etc
Models
P2B
Share of wallet
Value etc
13. Master View of Total Marketing Universe
3rd Party Data
Cisco Group e.g. D&B, Jigsaw, Portal Cisco
Brand’s Contacts Harte-Hanks, Firewall
e.g. Webex, Linksys, etc
Tandberg Offer Partners
Managed Service
Access to
Prospects
Other Cisco
Contact Data e.g.
Customer Advocacy Global Prospect
Pool Buy “Net-New”
Highly Targeted
Contact Data
Matching
Cisco Process
Contacts
Database
Quick Counts Marketing
D&B Companies Solution Planning and Insight
Service
Bookings
Contact History
Q&A Intentions Propensity
FDEV
Models Alterian
14. Country : UK
Country Ranking :
4/192
Company : Money4U&U
Vertical : Financial Services
# Employees : 143
Present Value Decile : 4
Potential Value Decile : 8
P2B : High
Name : John Smith
Job Role : IT Director
Active Contact : Yes
Marketing Opt-In : Yes
Mailing Address : Yes
Email Address : Yes
Direct Dial Tel : Yes
Mail Responder Decile : 1
Email Responder Decile : 9
Telephone Responder Decile : 4
Visited Event : Yes
Preferred Contact Method : Unknown
Move from lots of data Months Since Last Contact : 3
but no knowledge of Creative Message : Tech Decision
contact Maker
Offer Banding : Medium
Full Contact Profile
15. Build Actionable (Quantifiable) Segmentation
The
ICONs Aspirers Followers Survivors
Technicians
Urban Enterprise
Well-positioned
Core Cisco Well-off Trend Struggling to
and motivated to Lower-to-middle
Loyalists, Setters, Captains balance the
become more income, require
Tech Heads of Industry books, Budgeting
affluent in the broad range of
who go online for
Financial Elite future. Main Services, but will is their key
everything
Early Tech objective is never have large requirement
wealth sums or assets
Adopters accumulation Price Sensitive
Internet Savvy
• Needs • Attitudes
• Behaviour • Satisfaction
• Value • Potential
Adding Data Expertise from the Consumer World to our own Data
…this will enable us to develop propositions to individuals with similar characteristics and
tailor communications which appeal to their lifestyle for work, family, social, personal
16. Results
Cisco internal contact data integrated within Alterian
• Reduced query time from hours/days to seconds/minutes
• Cisco Contact Profile reports already developed for top
30 countries
By year end addition of to 3rd party list vendors contacts
will give Cisco a unique global view of the Master Contact
Universe
• A service to offer our Cisco Partners
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17. welc ome to
t he human net work.
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18. Click Here to See all the Presentations
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19. 1/3
culture 1/3
sales
engineering
employees
…are our competitive
1/6 service
advantage
1/6 other
68K+ 165+ 550+
employees countries offices
Click Here to See all the Presentations
From Alterian’s Engaging Times Summit