The Clinch River Valley Initiative aims to make the Clinch River Valley a global destination by 2020 based on its biodiversity, natural beauty, and outdoor opportunities. This collaboration between over 50 organizations seeks to bring economic, environmental, and social benefits to the region's communities while protecting the Clinch River's rare species. The initiative has 5 goals: 1) Develop a Clinch River State Park, 2) Develop access points and trails along the river, 3) Enhance water quality, 4) Develop environmental education, and 5) Connect recreation to downtown revitalization and entrepreneurship.