Email is deeply woven into the fabric of most organizations, and finding the right solution that supports the entire organization can be challenging, confusing, and frustrating. Join Carly Brantz and Brian O’Neill on December 13th at 2PM EST as they discuss the decision of moving email to the cloud along with special guest StumbleUpon.
How to Get the Most Out Of Transactional EmailsSendGrid
It wasn’t that long ago that email marketing was synonymous with promotional email blasts directed at large lists of prospective customers. With the rise of web and mobile applications, transactional email has become a necessary communication channel for businesses. Whether it be up-selling existing customers or establishing a reputation of reliability, many companies are only scratching the surface on transactional email’s potential. Join email experts Tim Falls and Danny Randa as they discuss the landscape of transactional email and how to make the most of it.
Make Transactional Email Your Superhero: Keys to Optimization and Testing Suc...SendGrid
It's time your transactional email program realizes its full potential. Say "goodbye" to sleepy emails and "hello" to optimized, personalized, and ROI-rich content. Bottom line: Your transactional email can be better. We'll show you how.
Join Matt Harris, co-founder and CEO of transactional email platform, sendwithus, and Jillian Wohlfarth, content guru at SendGrid as they show you how to maximize the effectiveness of your transactional email program. Learn how to turn dead-end transactional emails into great experiences, identify and rectify missed opportunities in transactional email, elevate your email program through optimization, and A/B test for success.
How to Get the Most Out Of Transactional EmailsSendGrid
It wasn’t that long ago that email marketing was synonymous with promotional email blasts directed at large lists of prospective customers. With the rise of web and mobile applications, transactional email has become a necessary communication channel for businesses. Whether it be up-selling existing customers or establishing a reputation of reliability, many companies are only scratching the surface on transactional email’s potential. Join email experts Tim Falls and Danny Randa as they discuss the landscape of transactional email and how to make the most of it.
Make Transactional Email Your Superhero: Keys to Optimization and Testing Suc...SendGrid
It's time your transactional email program realizes its full potential. Say "goodbye" to sleepy emails and "hello" to optimized, personalized, and ROI-rich content. Bottom line: Your transactional email can be better. We'll show you how.
Join Matt Harris, co-founder and CEO of transactional email platform, sendwithus, and Jillian Wohlfarth, content guru at SendGrid as they show you how to maximize the effectiveness of your transactional email program. Learn how to turn dead-end transactional emails into great experiences, identify and rectify missed opportunities in transactional email, elevate your email program through optimization, and A/B test for success.
Q&A: Your Toughest Email Infrastructure Questions AnsweredSendGrid
When SendGrid’s email experts Carly Brantz and Ken Apple answered your toughest email infrastructure questions, their conversation sparked more questions that they were unable to answer during the webinar. Later, they took the time to respond to some of them.
As developers, we talk about code every day: to technical people, non-technical people, people who know more about systems than us, and people who know less. Each has different frames of reference and must be told things differently. This talk will explore methods of communication for each type of audience and the processes behind them. Understand how to sell your ideas to your boss, explain what you do to your parents, teach other developers, and solicit feedback better.
Best of Both Worlds: How SendGrid's Founder and CEO Work Together to Combine ...SendGrid
Isaac Saldana got started in 2009 with the intention of making email easier for developers and soon found himself running a fast growing company. Faced with all the challenges of running a business, SendGrid’s founder decided to hire a CEO from the outside to run the company so he could continue to focus on the technical challenges of building a great product. Join SendGrid founder Isaac Saldana and CEO Jim Franklin October 31st, 1:30 PM EST as they break down how they found success by making the technical and business sides of the company work together.
Shades of Gray: Incorporating Marketing into Transactional EmailSendGrid
Transactional email is one of the most engaging communication channels, yet many companies fail to take advantage of its potential. With the CAN-SPAM act and deliverability concerns, many companies are afraid to incorporate marketing into their transactional messages. Carly Brantz and Brian O’Neill broke down ways to increase ROI and engagement with your customers through discrete marketing in your transactional email.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance.
Get the tools to:
Create cost effective transactional and marketing email programs
Get your emails delivered to the inbox
Analyze the performance of your programs
Scale your program to meet the needs of your growing business
Ask an Expert! Getting Started with Email DeliverabilitySendGrid
Did you know that 20% of email goes undelivered? This isn't just marketing email, but password confirmations, shipping receipts, registration confirmations and other critical transactional messages. How do you think your customer's feel when mail they want never arrives?
Get real advice on how to:
Boost the ROI of your email programs
Prevent missteps that could get you blacklisted
Drive customer engagement
Build a clean and sustainable list
Q&A: Tips and Tricks to Stay Out of the Spam FolderSendGrid
When SendGrid’s email experts Elmer Thomas and Carly Brantz broke down some tips and tricks to make sure your emails don’t get banished to the spam folder, there were so many great questions during the webinar that they couldn’t get to everything. They later answered some of these questions here.
Tips and Tricks to Stay Out of the Spam FolderSendGrid
Staying out of the spam folder can be harder than you might think! Even for senders with the best intentions, sending content that recipients are anticipating (shipping notifications, password resets, etc.), can end up in the spam folder. Spend an hour with us as Melanie Rowe, Senior Technical Account Manager, and Rob Piers, Technical Account Manager, walk you through the top ways to stay out of the spam folder and in the inbox. In the webcast we will review:
- How to authenticate your email
- Permission Marketing and the opt-in
- CAN-SPAM and CASL
- The importance of relevancy in your content
An IP address is how the Internet Service Providers (ISPs) and other mailbox providers identify legitimate mail senders. A new IP address doesn’t have a reputation score since mail hasn’t been sent from it yet and is therefore considered “cold.” So how do you successfully get inboxed with a cold IP with zero reputation? The answer is…warm it up! Our Sr TAMS share why it's important, who needs to do it, their expert tips, and answer live questions from the webcast.
Email Deliverability 101: Best Practices to Master the InboxSendGrid
Twenty-two percent of wanted email never makes it to the inbox. That’s a pretty staggering statistic considering how often we use email everyday. Imagine a messaging conversation but one fourth of the words are removed or every fourth message isn’t delivered… It would make communicating beyond frustrating right? We feel your pain, but the good news is — you can do something about it and we are here to help!
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Be an Email Switch Hitter: Inside SendGrid's Parse WebhookSendGrid
Everybody sends email, but very few applications receive it. Learn how to make your email a home run by accepting replies from your users. In this webcast, you’ll learn how to use the Incoming Parse Webhook, which easily funnels inbound email into your application.
Developer Communications Director, Adam DuVander, and Developer Evangelist, Kunal Batra, share common use cases for incoming email, such as social, customer support, and content management.
Our top four areas of your holiday email program to keep an eye on: content, volume, subscribers, and metrics! Although this deck is holiday themed, these best practices apply all year round. :)
Brought to you by our kickass Deliverability Consultants, Luke Martinez and Tanya Plaza!
Taking your open source email security to the next levelCyren, Inc
Presentation by Commtouch at WorldHostingDays 2010 describing how hosting providers utilizing open source solutions can save money, increase revenues and improve antispam detection.
SVC103 The Whys and Hows of Integrating Amazon Simple Email Service into your...Amazon Web Services
If you're already building your website our application on AWS, using Amazon SES is a quick and cost-effective way to send your email. This session will talk about what Amazon SES is and why you would want to use it. Then we will dig into the most common ways our customers use Amazon SES with their current systems and give you the tools you need to do the same.
The workshop that accompanies this slide deck by Jeremy Caplan @jeremycaplan will catch you up on the Gmail ninja tricks that digital gurus use to save time and get more done. For the full outline, visit bit.ly/ninjagmail
This session is full of specific tools and techniques. Among the dozens of specific session takeaways, you’ll learn:
- The most effective time of day to send email
- Surprising strategies for when to check email and why
- 5 EMail Techniques, including batching, filtering and “Inbox Zero”
- 6 Most Useful GMail Labs
- 3 Hidden Settings You Need to Fix
- 7 Keyboard Shortcuts You’ll Want to Start Using
- When NOT to use labels/folders and why
- How to Quickly & Easily Set up Email Filters
- The 3 Best Gmail Apps to Download
- Quick tips for mobile GMail
Q&A: Your Toughest Email Infrastructure Questions AnsweredSendGrid
When SendGrid’s email experts Carly Brantz and Ken Apple answered your toughest email infrastructure questions, their conversation sparked more questions that they were unable to answer during the webinar. Later, they took the time to respond to some of them.
As developers, we talk about code every day: to technical people, non-technical people, people who know more about systems than us, and people who know less. Each has different frames of reference and must be told things differently. This talk will explore methods of communication for each type of audience and the processes behind them. Understand how to sell your ideas to your boss, explain what you do to your parents, teach other developers, and solicit feedback better.
Best of Both Worlds: How SendGrid's Founder and CEO Work Together to Combine ...SendGrid
Isaac Saldana got started in 2009 with the intention of making email easier for developers and soon found himself running a fast growing company. Faced with all the challenges of running a business, SendGrid’s founder decided to hire a CEO from the outside to run the company so he could continue to focus on the technical challenges of building a great product. Join SendGrid founder Isaac Saldana and CEO Jim Franklin October 31st, 1:30 PM EST as they break down how they found success by making the technical and business sides of the company work together.
Shades of Gray: Incorporating Marketing into Transactional EmailSendGrid
Transactional email is one of the most engaging communication channels, yet many companies fail to take advantage of its potential. With the CAN-SPAM act and deliverability concerns, many companies are afraid to incorporate marketing into their transactional messages. Carly Brantz and Brian O’Neill broke down ways to increase ROI and engagement with your customers through discrete marketing in your transactional email.
[Webcast] How to Get Your Email Marketing Off the GroundSendGrid
Are you seeing a 4,000% return on investment with your email program? If not, your program is achieving below average performance.
Get the tools to:
Create cost effective transactional and marketing email programs
Get your emails delivered to the inbox
Analyze the performance of your programs
Scale your program to meet the needs of your growing business
Ask an Expert! Getting Started with Email DeliverabilitySendGrid
Did you know that 20% of email goes undelivered? This isn't just marketing email, but password confirmations, shipping receipts, registration confirmations and other critical transactional messages. How do you think your customer's feel when mail they want never arrives?
Get real advice on how to:
Boost the ROI of your email programs
Prevent missteps that could get you blacklisted
Drive customer engagement
Build a clean and sustainable list
Q&A: Tips and Tricks to Stay Out of the Spam FolderSendGrid
When SendGrid’s email experts Elmer Thomas and Carly Brantz broke down some tips and tricks to make sure your emails don’t get banished to the spam folder, there were so many great questions during the webinar that they couldn’t get to everything. They later answered some of these questions here.
Tips and Tricks to Stay Out of the Spam FolderSendGrid
Staying out of the spam folder can be harder than you might think! Even for senders with the best intentions, sending content that recipients are anticipating (shipping notifications, password resets, etc.), can end up in the spam folder. Spend an hour with us as Melanie Rowe, Senior Technical Account Manager, and Rob Piers, Technical Account Manager, walk you through the top ways to stay out of the spam folder and in the inbox. In the webcast we will review:
- How to authenticate your email
- Permission Marketing and the opt-in
- CAN-SPAM and CASL
- The importance of relevancy in your content
An IP address is how the Internet Service Providers (ISPs) and other mailbox providers identify legitimate mail senders. A new IP address doesn’t have a reputation score since mail hasn’t been sent from it yet and is therefore considered “cold.” So how do you successfully get inboxed with a cold IP with zero reputation? The answer is…warm it up! Our Sr TAMS share why it's important, who needs to do it, their expert tips, and answer live questions from the webcast.
Email Deliverability 101: Best Practices to Master the InboxSendGrid
Twenty-two percent of wanted email never makes it to the inbox. That’s a pretty staggering statistic considering how often we use email everyday. Imagine a messaging conversation but one fourth of the words are removed or every fourth message isn’t delivered… It would make communicating beyond frustrating right? We feel your pain, but the good news is — you can do something about it and we are here to help!
An introduction to email marketing. The presentation provides an overview of email as a marketing tool and looks at the trends, pitfalls and best practices currently employed.
Be an Email Switch Hitter: Inside SendGrid's Parse WebhookSendGrid
Everybody sends email, but very few applications receive it. Learn how to make your email a home run by accepting replies from your users. In this webcast, you’ll learn how to use the Incoming Parse Webhook, which easily funnels inbound email into your application.
Developer Communications Director, Adam DuVander, and Developer Evangelist, Kunal Batra, share common use cases for incoming email, such as social, customer support, and content management.
Our top four areas of your holiday email program to keep an eye on: content, volume, subscribers, and metrics! Although this deck is holiday themed, these best practices apply all year round. :)
Brought to you by our kickass Deliverability Consultants, Luke Martinez and Tanya Plaza!
Taking your open source email security to the next levelCyren, Inc
Presentation by Commtouch at WorldHostingDays 2010 describing how hosting providers utilizing open source solutions can save money, increase revenues and improve antispam detection.
SVC103 The Whys and Hows of Integrating Amazon Simple Email Service into your...Amazon Web Services
If you're already building your website our application on AWS, using Amazon SES is a quick and cost-effective way to send your email. This session will talk about what Amazon SES is and why you would want to use it. Then we will dig into the most common ways our customers use Amazon SES with their current systems and give you the tools you need to do the same.
The workshop that accompanies this slide deck by Jeremy Caplan @jeremycaplan will catch you up on the Gmail ninja tricks that digital gurus use to save time and get more done. For the full outline, visit bit.ly/ninjagmail
This session is full of specific tools and techniques. Among the dozens of specific session takeaways, you’ll learn:
- The most effective time of day to send email
- Surprising strategies for when to check email and why
- 5 EMail Techniques, including batching, filtering and “Inbox Zero”
- 6 Most Useful GMail Labs
- 3 Hidden Settings You Need to Fix
- 7 Keyboard Shortcuts You’ll Want to Start Using
- When NOT to use labels/folders and why
- How to Quickly & Easily Set up Email Filters
- The 3 Best Gmail Apps to Download
- Quick tips for mobile GMail
According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Here is the final part of a two-part webinar series on email deliverability presented by James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social.
Are you having trouble getting your emails through? Are your emails being rejected or marked as spam? Are your email sending ip addresses getting blacklisted? This presentation is a war story on how we failed with email and how we recovered and improved our email sender reputation. Please share or tweet or whatever if you find this useful!
HP Tech Forum 2009 presentation covering some of the ways spammers harvest email addresses on the Internet (and how you can prevent it), including an in-depth look at three commonly used software packages.
HighRoad U Webinar: Election & Holiday Email ExtravaganzaHighRoad Solution
Q4 is notoriously the most difficult quarter for association marketers to reach their constituents as there is always more inbox competition. The deliverability experts at HighRoad Solution are on top of association benchmark metrics with strategies on how to sail through Q4 unscathed.
You send emails to customers and prospects every day, but have you ensured that from design to deployment your emails are the best they can be? With so many components that contribute to an effective email, it can sometimes be hard to decide where to begin when you’re looking to improve them.
Watch Marketo Champion and MSCA, Grace Brebner, walk us through “The Email Circle of Life”, sharing tips on how to optimize your email strategy right from the early design stages all the way through to the post-send analytics.
You'll Learn:
-Which elements make up an effective email
-How to utilize customizable email templates
-Email deliverability and testing best practices
Email Expedition - Your First Marketing SendSendGrid
Join our expedition team as we guide you through your first marketing send! From preparation, to content, to design, and delivery, you’re in good hands with our team of subject matter experts.
We’ll explore the four stages of a marketer’s first send:
- Preparation: How can you set yourself up for success?
- Content: How will you determine the purpose of your message? What will you say?
- Design: How can the right design choices make your content stand out?
- Delivery: What can you do to make sure your message gets delivered? What metrics should you use to judge if your campaign was a success?
This pun-filled drink menu is a collection of classic, interesting, and fun cocktails and mocktails that are perfect for the avid email sender any time of year!
Your welcome email (or lack thereof) sets the tone for the email marketing relationship you have with your subscribers—make sure it's sending the right message!
5 Reasons Why Your Subscribers Aren't Reading Your EmailSendGrid
When your email marketing campaign falls flatter than a pancake it can be incredibly disheartening. Here are 5 reasons why your recipients may not be engaging with your email and solutions to help you get back on track!
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
The content you provide in your messaging is arguably the most important piece to your email marketing program. In this presentation we share the basics of what kind of content (both written and visual) you'll need to create for your marketing emails.
This is Isaac, our co-founder and founding CEO, presenting SendGrid in front of hundreds of investors and community members at the Boulder Theater in 2009 during TechStars' annual Demo Day.
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SendGrid provides a powerful email platform. Customers that take fullest advantage of SendGrid integrate with our Event API to react to unsubscribes, spam reports and other occurrences. This webinar will examine the features of the Event API and share some simple ways to integrate it into your processes. Harness the full power of SendGrid and reach the next level of email sophistication.
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All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
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This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
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Sr Director, Infrastructure Ecosystem, Arm.
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Build or Buy? Moving Your Email to the Cloud
1. Build vs. Buy
Carly Brantz Director Of Marketing
Brian O’Neill Product Manager
12/13/2012
2. Housekeeping
ReadyTalk Conference Tools Console
• View in Full Screen mode
Questions for Carly, Brian and StumbleUpon
• Ask questions by using the CHAT function
• When the presentation begins, you will see the
chat box as a floating window to use at any time
• We will answer as many questions as possible
and those that we don’t get to in a follow up blog
Follow up
• You will get an email with a link to the recording
and a copy of all slides
3. Today’sARE
WHO WE Speakers
Carly Brantz
carly.brantz@sendgrid.com
@carlybrantz
Brian O’Neill
Brian.oneill@sendgrid.com
@emailpm
Tali Leff
Nimish Parmar
3
4. Company Overview
• Founded July 2009
$27M venture capital raised
Series B closed Jan 2012
• TechStars graduate
(Boulder, CO)
• 110 employees across 4 offices
– HQ: Boulder, CO
– R&D: Anaheim, CA / Romania Angel investors include:
• Scott Petry (Founder, Postini)
• Matt Mullenweg (Founder, Wordpress)
4
5. Delivering Email at Scale
Serving 60,000+ customers
Sending over 6 billion emails
per month
Transactional and marketing
email solutions
5
8. The Challenges of Email
ISPs
AOL
Yahoo
Goog
Your Mail
Live
Server
.edu
Etc…
Spam
Still easy, right? Folder
9. The Challenges of Email
ISPs
AOL
Yahoo
Goog
Your Mail
Live
Server
.edu
Etc…
Spam
uh… Folder
10. The Challenges of Email
ISPs BlackLists
AOL SORBS
Yahoo BSB
Goog CBL
Your Mail
Live PSBL
Server
SPAM
.edu
COP
Etc… Etc…
Spam
wait… Folder
11. The Challenges of Email
ISPs BlackLists
Quick Note: These lines
do not represent actual
agreements between
AOL SORBS domains and blacklist
providers…
Yahoo BSB
Goog CBL
Your Mail
Live PSBL
Server
SPAM
.edu
COP
Etc… Etc…
Spam
email… Folder
12. The Challenges of Email
Spam
ISPs BlackLists
Filters
AOL SORBS Goog
Bright
Yahoo BSB Mail
Mail
Goog CBL Trust
Your Mail Spam
Assassi
Live PSBL
Server n
SPAM MSG
.edu Labs
COP
Etc… Etc… Etc…
Spam
stahp! Folder
13. The Challenges of Email
Blacklists
• Multiple Providers
• Ever changing and many require action
Many SPAM Filters
• Distinct Rules and Limits
1,000’s of Email Service Providers
1,000,000’s of Domain
14. The Challenges of Email
Email Security is Serious
• Phishing and Spear phishing
attacks up 56% in 2012
• Companies are targeted directly.
• Virus and other mal-ware
distribution A metaphor courtesy of Martin Clothing
Email is ALWAYS on High-Alert!
15. The Challenges of Email
So many
Email Must Be Responsive metaphors!
• Throttling must respond to
server messages
• Hosts, ISPs, and other vendors
make changes that require
your app to adjust its
tendencies
16. The Challenges of Email
In-House Email Costs!
• Email Delivery Experts are
a requirement to achieve
delivery at scale.
• Scaling is expensive and
requires planning This lady knows what I’m talking about.
• Any delivery impact is a
direct and indirect cost.
17. The Costs
In-House Scaling
• Hardware
– Rackspace
– Hosting
– Installation
– Planning This is all very expensive.
19. The Costs
Additional Considerations
• Staff
– Upgrades, Installations, Maintenance
• Email Deliverability
I’m expensive.
– Loss of revenue
– Resources for firefighting
– 20% goes undelivered
20. Why the (Quote)Cloud(Unquote)
What business factors drive the move to the cloud.
Reduced Cost
• 52%
Reduced Time To Market
• 41%
Operational Efficiencies
• 39%
Source: http://www.capgemini.com/
21. Cloud Based Benefits
• Reasons to make a cloud move
– Agility
– Infrastructure Cost Reduction
– Reduced IT Management Resources
– Increased Capacity
– Increased Productivity
22. Cloud Based Benefits
How far have you gotten in cloud adoption?
Embarking Early Maturing Near
Adoption Maturity
• 92% of IT Executives say cloud adoption is good for business
• 67% of IT Executives say cloud helps IT deliver better systems for less money
• 62% of IT Executives say SaaS apps give business
25. Overview: Key Email Numbers
• 30 different types of email
• 20M+ weekly rec emails sent/month
• 25M+ emails sent per month
• 2M+ clicks per month
26. Email’s Role in StumbleUpon
Why email is important:
• It’s our #1 communication channel to users
• It’s a way for us to communicate, engage & educate
• It’s a way to reach out to inactive users
Types of emails:
• Ongoing & automated
• One-time sends
• Testing groups
28. SendGrid APIs
Full event API integration
Use HBase as the primary datastore
Data validation and reference
29. Why Outsource?
1. Deliverability Issues
• We were doing everything in house
• Didn’t have relationships or experience in general with
ISPs, and had a lot of deliverability issues
• Decided on a 3rd party solution to handle deliverability
load and provide best practices
• Our end goal: make sure our emails get delivered to our
users’ inboxes.
30. Why Outsource
2. Usability
•Wanted to manage email creation and management in-
house
• Needed flexibility
• Didn’t need a full suite solution
3. Budget & Style
• Budget conscious
• Didn’t need to outsource everything
• Wanted to stay focused and data driven
31. Making the Right Choice
• Determine the true cost of
maintaining your own email
infrastructure.
• Outline your requirements
and research reputable
providers
• Compare your on-premise
costs with that of a Cloud
provider.
• Get customer feedback.
31
32. Why SendGrid?
Our infrastructure is ready to scale and meet the demand at any
moment, thereby eliminating your email headaches so that you
can focus on your core product and meet the email demands of
your business.
Editor's Notes
Email is a work in progressEmail has many partnersEmail is always on high alertEmail needs to be responsiveEmail experts are neededEmail costs are changing
I’m going to give you a quick rundown of the challenges of sending email at scale. I say it’s quick because, well… obviously it’s super easy.
Each domain has their own rules and restrictionsMessages per minuteMessages per connectionMessage size limitsNumber of re-trys
FurtherEach domain has their own response codes and different interpretations
Alsothere are about 45 reputable blacklist providers out there that are utilized by the numerous domains to assist in in providing assurance to their recipients.
Alsothere are about 45 reputable blacklist providers out there that are utilized by the numerous domains to assist in in providing assurance to their recipients.
And…Enterprises employ spam filters which further restrict email deliverabilityFor instance, as per the most recent Return path studyPostini, the most widely use spam filter, delivers only 23% of email to the inbox
Work In progressincreased usage leads to new challenges in maintenance, delivery, and scalabilityNeed to maintain up-time, reliability, and consistencyvery resource intensive requiring dedicated personnel, specialized expertise and monetary commitment to grow and expand.Email has many partnersEmail dependent providers require integration (CRM’s, MAP, etc.)Need email integration specialist to streamline and create efficiencies between multiple platformsincluding directories, applications, mobile, security, collaboration tools like team workspaces and web conferencing
Email is always on high-alertEmail security is a constant battleDevelopers struggle to protect their network from malicious mail and criminal activityFirst half of 2012 saw a 56% increase in successful spear phishing attacks and tech companies are most targetedMust be able to rapidly deploy filtering software in order to safeguard systems from nefarious circumstances
Email needs to be responsiveRapid deployments of upgrades and migrations are happening at a fast clipDevelopment is charged with designing and executing processes that provide access to new innovation
Email experts are neededSpecializations are emerging in the area of delivery, analysis, and security to handle growing complexity of email landscape.The time needed to handle email operations has grownOrganizations without an established email expert on staff lean on own engineering and dev resources to fill gapCost of maintaining in house systems has skyrocketedSMBs and startups who are laser focused on rapid profitability opt for outsourced solutions
Email Hardware and Softwarefront loaded costs for hardware and software purchasebe sure to add in licenses, upgrades and ongoing maintenance including power, facility costs and overall operating expenses. (+ Financing costs)
Email Hardware and Softwarefront loaded costs for hardware and software purchasebe sure to add in licenses, upgrades and ongoing maintenance including power, facility costs and overall operating expenses. (+ Financing costs)
StaffAdd the number of people required to support ALL aspects of your email serviceIncludes IT professionals, email operations, email deliverability experts, and marketingEmail deliverability20% of email goes undeliveredROI implications resulting from poor deliverability (failure is a bad option)Loss of revenue, additional engineering time, hire deliverability specialist if something goes wrong to deal with ISPs
Reasons for cloud adoptionCIO Global Cloud Computing Adoption survey says top reasons areBusiness agility, infrastructure cost reduction, reduction in IT management and resources, increased capacity, increased productivitySecurity still serves as gating factor when making move to SaaS solution
Reasons for cloud adoptionCIO Global Cloud Computing Adoption survey says top reasons areBusiness agility, infrastructure cost reduction, reduction in IT management and resources, increased capacity, increased productivitySecurity still serves as gating factor when making move to SaaS solution
Better cost controlpay as you go models allow you to ramp up on actual need rather than projected needno upfront capital expenseRapid implementation and maintenancehosted email can initiate upgrades and configure software from a central point and deploy it system wide.Access to email deliverability expertsWhen outsourcing email to a reputable provider you get access to expertise that would be hard to find and expensive to hireGreater flexibilityPlenty of room for steady or rapid growth57% of companies say scalability is the primary factor driving cloud adoptionBetter use of internal expertiseDevelopment teams can focus on building better products and protecting networks
SendGrid is a cloud-based service that replaces your company’s email infrastructure and provides everything you need to operate a reliable and scalable outbound email delivery system.4 value propositionsDeliverability – [more] email to the inboxMetrics – [better] understand email performanceScalability – email [more] through the cloudFlexibility – [better] solutions through [more] APIs