This document provides a budget and pricing list for an event including expenses across various categories like marketing, venue, entertainment, food and beverages. It also outlines potential income sources from ticket and merchandise sales, as well as sponsorships. Expenses include items like social media ads, printed materials, venue rental fees starting at $500, insurance at $250, and entertainment options from $100-500. Income is projected from ticket sales priced to cover costs, merchandise sales estimated at 10-20% of attendees, and sponsorships from $150-500. The budget also accounts for contingencies of 5-10% of total expenses and reserves of 50-80% for initial costs.

1. Budget Assignment: Price Listing
Expenses
Category Item Cost Notes
Tax & Service
Charge
7% / 23%
Marketing Social Media ads $0.50 each 200 quantity minimum
Industry specific publication
website banner ads
$2.00 each 200 quantity minimum
Advertisement in print publication $200 per ad
Newspaper ads $150 per ad
Posters $.65 per piece
Flyers $.15 per invite
Invites $1.00 per piece
Save the date $.85 per piece
Press Kits $3.65 per packet
(includes postage)
These would be sent to
media or group #2.
Individuals or social
media outlets would not
receive press releases.
Thank you notes $.85 per piece
Misc. Printing Banners $175 each To be hung at the event.
Postage Invites - Group #2
Save the dates - Group #2
Tickets
Thank you notes - Group #2
$.55 per piece
*not taxable
Entertainment Tier 1
Tier 2
Tier 3
$500 each
(best quality)
$250 each
(good quality)
$100 each
(decent quality)
*not taxable
Potential ideas:
- Band
- DJ
- Emcee
- Dress up characters
Insurance $250

2. Venue Tier 1 $2,000 - Space for 325 people
- VIP area
- Full security
- Sound
- Stage
- Technician
- Wifi included with full
bandwidth
- On-site concessions for
individual purchase
Tier 2 $1,000 - Space for 300 people
- An area that could be
blocked off for VIPs
- 1 door security guard
- Basic sound
- Technician
- Wifi included with full
bandwidth
- On-site concessions for
individual purchase
Tier 3 $500 - Space for 300 people
- 2 security guards
- Basic sound
- Stage
- Wifi is not included.
Additional cost of $200.
Merchandise Game $6.00 each This MUST be included
as an expense based
on the game being part
of the ticket price.
Hats $5.00 each 10-20% of the total
number of paying
participants is the
appropriate estimate for
total merchandise sales.
Use research to support
merchandise decisions.
In-Game Assets refer to
items that can be
purchased to use while
playing the game. Items
could vary, but the cost
would be consistent.
In-Game Downloadable Assets $1.00 each
Posters $2.00 each
Limited edition artwork $5.00 each
Electronic
Ticketing
Ticket processing fees $1.00 per ticket 275 tickets to be sold
Category Item Cost Notes

3. Income/Revenue Streams:
Audio Visual Tier 1 $1,000 - New gaming consoles
- Top sound equipment
- Microphones
- Technician
Tier 2 $500 - Mid level gaming
consoles
- Mid level sound
- Microphones
- Technician
Tier 3 $300 - Older model gaming
consoles
- Basic sound
enhancements
- Microphones
- Technician
Food Tier 1
Tier 2
Tier 3
$20.00 per person
$15.00 per person
$9.00 per person
Decision on F&B can be
based on VIPs only.
The quantity should show
at 25, 275 or 300 only.
Beverages Tier 1
Tier 2
Tier 3 (one beverage per person)
$20.00 per person
$12.00 per person
$6.00 per person
Decisions on F&B can be
based on VIPs only.
The quantity should show
at 25, 275 or 300 only.
Promotional Items Lighters $2.00 each These are free giveaways
to event participants.
Keychains $1.50 each
Download cards (Download to
exclusive content to play within
the game.)
$.12 each
Miscellaneous Contingency percentage 5-10% calculated on the total
expenses
Category Item Cost Notes
Category Item Cost Notes
Participants Tickets Based on your break-
even calculations
The break-even is not meant to be the
ticket price, it is meant to assist in
deciding on a ticket price.
Use research to support the final ticket
price.

4. Merchandise: Based
on the items that
you choose to sell at
the event and are
included with the
expenses.
Hats: $18.00 each 10-20% of the total number of paying
participants is a appropriate estimate for
total merchandise sales.In-Game
Downloadable
Assets: $5.00 each
Posters: $10.00 each
Artwork: $12.00 each
Sponsorship Monetary $150
$250
$500
If you choose to move forward with
sponsorship, you may use one or more of
the levels. Include names of the
companies that you would consider
approaching.
Reserves Between 50-80% Consider expenses that would be incurred
prior to ticket sales or sponsorship revenue
being received. Expenses to consider:
- marketing
- printing
- deposits to vendors and venue
Category Item Cost Notes