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- 2. $10 Million Reasons to Rediscover Sheraton Tampa East •Our 266 guest rooms and suites provide plenty of options, such as one king or two double Sheraton Sweet Sleeper™ Beds, and many have balconies. Rooms accessible to those with disabilities are also available. •Room Feature Floor-to-Ceiling Windows Private Balcony or Patio Sliding Glass Door to Balcony/Patio 100% Non-Smoking Guestrooms Club Level Room Available Connecting Rooms Available Room with Sitting Area Courtyard View Room Pool View Room
- 3. [3]Sheraton Phoenix Downtown Hotel Thrive on the Energy at the Link@Sheraton experienced with Microsoft •The place to meet up, connect with free WiFi, grab a snack, catch the game, or work on a presentation •Inspiring conversations, connections and bringing people together
- 4. [4] Sheraton Puerto Rico Hotel & Casino New Sheraton Guest Room New and redesigned guestrooms New Sheraton Sweet Sleeper Bed and white bedding receiving top reviews Flat panel TV, Starbucks coffee and Shine bath amenities
- 5. [5] Sheraton Fitness by Core Performance Comprehensive guest program by world renown Core Performance (experts on fitness and nutrition)
- 6. [6] Sheraton Centre Toronto Hotel The Sheraton Club – Upgrade to a higher level of comfort •Be more productive or catch up with friends in the convenience of your own space •Enjoy complimentary breakfast, HSIA and soda/snacks throughout the day
- 7. [7] Sheraton Puerto Rico Hotel & Casino GRANDE BALLROOM FOR SPECIAL EVENTS
- 8. [8] Sheraton Puerto Rico Hotel & Casino Meeting Planner Satisfaction scores are the highest in Sheraton’s history
- 9. [9]
- 10. Sheraton Miramar Hotel & Convention Center Panfilio's Bar and Grill
- 11. [11] COMPETITIVE ASSESMENT Sales Deployment Sales Manager: Laura Russo – Corporate Sales Manager: Devon Gibson – SMERF Sales Manager: Cayla Conely - Fairgrounds Top Accounts: JP Morgan - 1000 room nights Coca Cola - 350 room nights Citi - 200 room nights Verizon – 200 room nights Strengths: Located in business park and walking distance to JP Morgan Weakness: Dated decor of the hotel, and lack of visibility to major traffic Opportunities: SMERF manager is due to go on maternity leave from Mid November to February Threats: HHonors reward, Locale to JP Morgan, comp Wi fi, fridge/microwave Hilton Garden Inn
- 12. [12] Sales Team: DOS: Joyce Turner, ASSN DOC: Eva Pennington EMM: Summer Getchell EMM: Kristin Jones EMM: Julie Juteau Sales Manager: Jennifer Cancho Catering: OPEN TOP ACCOUNTS: USF 1000 ROOM NIGHTS VERIZON 500 ROOM NIGHTS FL DEPT OF HEALTH 500 RM NTS SYPRIS ELECTRONICS 500 NTS Strengths: Located on the campus of USF Weakness: Located in NE Tampa, with no direct transportation from Airport, Area of town is not sought after unless need to be in for business Busch Gardens Opportunities: Hotel is in need of total renovation Threats: HHonors rewards. All Suite hotel, fridge/microwave Embassy Suites USF
- 13. Sales Team: DOS: Emily Grimes Sales Manager: Allyson Weninger – Corp/Association Catering: Sara Meadows TOP ACCOUNTS: Coca Cola 1000 RM NTS GE 500 RM NTS Goodman Manufacturing 500 RM TS STRENGHTS Located directly off I75 and state road 60, Westfield Brandon Mall exit. All Suite Hotel, nice decor OPPORTUNITES Minimal meeting/ballroom space odd location of swimming pool THREATS HHornors program, location reference to Shopping, Theaters, all suite Hotel Fridge/Microwave Embassy Suites Brandon
- 14. [14] Q A?
Editor's Notes
- Notes: $6B invested in portfolio ($4B in North America) between 2007 – 2009 An additional $5 billion in new hotel openings across four continents through 2013 +60 new hotels +120 newly renovated hotels (120 in US and Canada) +35 “off-brand” hotels have been removed from portfolio (25 in US) New Guest initiatives developed to address customer feedback while bringing to life our positioning “Life is Better When Shared”. At Sheraton we believe making connections and relationships/people matter. Sheraton is designed for interaction with welcoming spaces that bring people together because our guests enjoy meeting face-to-face and interacting with others.
- Notes: The Link@Sheraton is the connectivity hub of our lobby experience, allowing guests to work, relax, socialize or grab a snack. The Link@Sheraton was designed to facilitate conversations and to bring people together supporting our unique positioning “Life is better when Shared”. At Sheraton you never feel isolated in your guestroom instead you can experience the energy and buzz at the Link@Sheraton More guests use the Link@Sheraton than eat breakfast or go to the gym When guests use the Link@Sheraton their Overall Satisfaction, Value for Price Paid, and Likelihood to Return to Sheraton are all significantly higher. The Link@Sheraton installed in over 95% of Sheraton Hotels and Resorts The Link@Sheraton is used by 50% of our gests and GSI loyalty is higher among them
- Redesigned guest room receiving positive reviews STATS ON THE BED IMPORTANCE TO CUSTOMERS- -Redesigned over 70k guestrooms worldwide (50K in NAD). -Redesign includes t he “Sheraton Sweet Sleeper” bed, with all-white bedding ensemble and crisp 300 thread count linens, as well as Shine by Bliss amenities, and flat-screen TVs. -Currently, new bedding is in over 50% of NAD hotels. (New bedding will be installed in majority of NAD hotels by June 2010) Notes: Hotels with the new all-white Sweet Sleeper have increased GSI scores from 8.17 to 8.37 since 2007 Sheraton Sweet Sleeper bed was designed to meet AAA’s five-diamond specifications Redesigned over 70K guest rooms worldwide (50K in NAD) Redesign includes the “Sheraton Sweet Sleeper Bed” with all-white bedding ensemble and crisp 300 thread count linens as well as Shine bath amenities and flat-screen televisions Currently, new bedding is in over 70% of NAD hotels (As of June 2010)
- Notes: Official name, “Sheraton Fitness by Core Performance” Partnership with world-renown Core Performance (authority on fitness and nutrition) Top of the line equipment, comparable to a Health Club Global launch in Q3’10 Many major market Sheraton’s have program – Seattle, Dallas, Denver, PHX, Puerto Rico. Hotels that have added the new fitness centers have already seen a considerable increase in OSAT by nearly .20 points The new Sheraton fitness program extends beyond the gym into healthy menu options, online training programs and unique fit meeting breaks.
- Notes: Guests who enjoy Club rate their overall experience at 9+ (out of 10)
- Notes: Sheraton complaints are down 9% and compliments are up 10% YOY 2009/2010 Brand & Individual Property Ratings are on the rise (Expedia, AAA, Travelocity and Orbitz) 183 properties have improved ratings since 2009
- SLIDE FOR MEETING PLANNERS MPSI – 4.29 YTD Oct 2010 (out of 5) Sheraton complaints are down 9% and compliments are up 10% YOY 2009/2010 Brand & Individual Property Ratings are on the rise (Expedia, AAA, Travelocity and Orbitz) 183 properties have improved ratings since 2009
- Notes: Planner's Edge on-site events eliminate the need for outside transportation and event planning. That means you as the planner have more time to focus on the meeting and stay within your meeting's over-all budget. Attendees have more time to network with each other, or simply take some time back to relax. Keeping your group at one location you'll reduce the carbon footprint of your event and have a positive impact on our environment. A full list of Planner’s Edge events and information can be found here: http://starwoodpromos.com/plannersedge