The document discusses the opportunity for an on-demand digital entertainment storefront in India. It notes that India has over 57 million internet users, the 4th largest online population. The entertainment industry in India is worth over 200 billion INR annually. The document then presents a proposal for a partnership between Hungama and BSNL, India's largest broadband provider with over 7 million subscribers, to provide music, videos, and gaming to BSNL customers through a new service called Movies-on-Demand. It outlines the marketing plan to promote the new service including promotions, email marketing, and telemarketing.