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Business Revitalization Zone - Rebranding & Roll Out Plan
The document outlines a strategic rebranding plan for a business revitalization zone (<client brz>) in Calgary, focusing on enhancing marketing, community engagement, and overall perceptions of the area. It includes a marketplace review, recommendations for positioning, and a detailed examination of target audiences and general objectives for the next 3 to 5 years. Key strategies involve promoting a unique urban experience, fostering a sense of community, and driving visitation to the area's diverse businesses and attractions.
