The document summarizes the Brooklyn Reads to Babies early literacy campaign launched by the Brooklyn Public Library. The campaign aimed to promote early literacy to Brooklyn's diverse population of over 2.5 million residents, including those from low-income and immigrant families. It involved partnering with local organizations, planning launch events, distributing multilingual brochures, and conducting extensive outreach and media promotions. Evaluation found the campaign reached over 1,600 people and increased awareness of the importance of reading to babies.

1. Babies and Books Beyond the Library: Marketing Early Literacy Monday, October 15, 2008 8 th Central Oregon Regional Library Conference Redmond, Oregon

12. Why early literacy? Early Literacy = Economic Development

18. In-Kind Support

26. Brooklyn Reads to Babies Launch Party

27. Brooklyn Reads to Babies Launch Party

29. Brooklyn Reads to Babies Branch Events & Brooklyn Children’s Museum

30. Brooklyn Reads to Babies on BPL’s First Five Years Site

33. Brooklyn Reads to Babies in China

36. Brooklyn Reads to Babies Construction Wall Banner

37. Brooklyn Reads to Babies 80 bus shelter posters throughout Brooklyn

40. Outreach at Babies “R” Us

41. Online Video of “Reading with Babies” at BPL and Hennepin County Library

42. Brooklyn Reads to Babies Budget $ 165,000.00 In-kind total $ 5,000.00 Donations from publishers (not including use of art) $ 160,000.00 Bus Shelter Space In-kind Support $ 119,420.00 Total $ 2,000.00 Ad placements ($500 per ad x 4 ads) $ 2,000.00 Honoraria (for authors & illustrators) $ 10,000.00 Printing bus shelter posters $ 3,575.00 Book scans $ 1,565.00 Banner $ 59,040.00 Brooklyn Reads to Babies Brochures & translations $ 6,065.00 First Five Years Brochures $ 5,260.00 First Five Years Postcard $ 4,000.00 BRTB Stationery & Invitations $ 5,000.00 Food (Kick-off events, networking breakfasts) $ 6,650.00 Giveaways (in-kind) $ 14,265.00 Giveaways (tote bags, sippy cups, bibs, etc. ) Cost Items

51. The New York Public Library’s ABC Read to Me Kit

52. BPL’s Early Literacy placemat English side

53. BPL’s Early Literacy placemat Spanish side

54. Other incentives and giveaway ideas…

55. BPL’s Rhyme Booklet Baby safe Summer Reading registration incentive Rhymes in English & Spanish