1. China
上海市长宁区天山路780号
雷迪大厦509室
+862161157526
shanghai@chinainroads.com
www.chinainroads.com
TheNetherlands
BurgemeesterReigerstraat78
3581KWUtrecht
+31(0)307851373
utrecht@chinainroads.com
www.chinainroads.com
China Inroads provides innovative,
expansionary Western companies a
firm foothold in the Chinese market.
We connect their advanced technologies to relevant distributors and partners
in China, in industries as diverse as waste management, environmental
management, the life sciences, and all areas of automation technologies.
Whether you are just entering the Chinese market or you need support
accelerating your existing business cooperation, China Inroads is your trusted
partner in developing a successful business venture.
It is our goal to help you successfully define and execute each relevant step
of your marketing and business development in China.

2. relevant market surveys
China Inroads provides you with an
in-depth study of relevant parties,
opportunities and threats, in order
to assess where and how to seize
opportunities in China.
market entry and/or
development strategy
Utilizing our local expertise and
insight, together we develop a sound
market entry and/or development
strategy, allowing you to make
informed decisions.
business cultural
awareness courses
A sound understanding of the
Chinese business culture increases
your chances for success in China.
Our interactive and tailor-made
courses provide you with essen-
tial knowledge to make the right
impressions.
representation services
A strong local foothold will enable
your company to be successful in
China. With a fully immersed local
team, you can quickly and accurately
respond to the dynamic develop-
ments of the Chinese market. China
Inroads represents your business
activities ensuring you can be fully
engaged from the start!
high-quality partner search
Finding a trustworthy business
partner can be critical to developing
your market in China. China Inroads
has a strong local network in the
waste & environment, life & science
and automation technologies in
China, allowing us to find you the
right partners.
recruitment of local staff
Once your business has started
flourishing and business opportu-
nities increase, you may decide to
establish your own foothold. China
Inroads recruits and manages your
local employee(s).
From our offices in Utrecht, Shanghai and Beijing, as your representative
in the Chinese market, we are prepared to offer you the following services:
‘During the state visit of Their
Majesties King Willem-Alexander and Queen
Máxima to China, the business delegation
was very pleased with the matches you and
your team have made.’
Ada Cheang
Economic and Commercial Department
Consulate-General of the kingdom of the
Netherlands Shanghai
‘China Inroads plays a very
important advisory and
executive role for us and
opens doors that otherwise
remain closed.’
Neil Simmons
former CEO of Ice-World International
‘Due to the excellent local network of China Inroads, we found
a strong joint venture partner in China we expect to work with
for the coming years!’
Daan Oomen
Founder & Creative Director at Live Legends

3. China
上海市长宁区天山路780号
雷迪大厦509室
+862161157526
shanghai@chinainroads.com
www.chinainroads.com
TheNetherlands
BurgemeesterReigerstraat78
3581KWUtrecht
+31(0)307851373
utrecht@chinainroads.com
www.chinainroads.com
China Inroads为创新、具发展性的西方企业在中国市场提
供稳固的基础。我们为中欧双方企业寻找先进的技术，
并联系相关的经销商和合作伙伴，这涉及各种不同产
业，例如垃圾处理、环境保护、医疗器械、机电以及自
动化行业等。
不管您是正打算进入中国市场或是需要加快现有商务合
作，China Inroads都是您商业发展和成功值得信赖的伙伴。
应广大中国企业的要求，我们现正为中国企业进军欧洲提供
相似的服务：即所谓的“中国企业走向世界”
(China Outroads)的服务。
我们的目标是帮助您成功地定义和执行您市场销售的各个相
关步骤以及在中国的商业发展。

4. 相关市场调查
China Inroads为您提供相关各方
全面深入的研究，比如机遇和挑
战，以评估在中国/欧洲抓住机
会和发展地点
市场进入和/或长期发展战略
利用我们当地专业人士的深刻见
解，我们可以可靠地进入市场
和/或建立有效的发展战略，使
您能够做出有根据的决策。
高品质合作伙伴搜索
寻找一个值得信赖的商业伙伴对
于您在中国/欧洲市场的发展是
非常关键的。China Inroads在中
国和欧洲的垃圾处理、环境管
理、医疗器械和机电以及自动化
技术领域有强大的关系网络，从
而使我们能帮助您找到合适的合
作伙伴。
代表处服务和有效跟进您当地
的活动
一个强大的当地团队能使您的公
司在中国市场更加成功。我们在
各地（荷兰乌特勒支、北京、上
海）都有自己的团队，可使您快
速准确地掌握中国和欧洲市场发
展的动态资讯。China Inroads将
会代表您的商业活动，以确保您
从一开始就可以完全参与其中！
中西商业文化差异课程
全面了解中欧商业文化能有效提
高您在中国或欧洲商业发展的成
功概率。我们提供互动，度身打
造的课程，这将为您在中国/欧
洲的商业发展留下正确印象并提
供必要的知识。
招聘当地员工
一旦您的商业开始蓬勃发展并且
商业机会不断增加，您也许决
定要建立属于您自己的当地队
伍，China Inroads将协助招聘和
管理您当地的员工。
作为您在中国/欧洲市场的代表，在我们荷兰乌特勒
支、中国北京、上海三地的办公室，我们会为您提供以
下的服务:
‘由于有了China Inroads在当地出色的关系网络，我们在中国找
到了一个强大的的合资企业伙伴，并且我们期待未来能有更多合
作！’
Daan Oomen, Live Legends 创始人兼创
创始人兼创意总监
‘在威廉·亚历山大国王和王后马克
西玛在中国国事访问期间，商贸代表
团对你和你的团队所匹配的各个中荷
企业对接表示非常满意。员工对适应
不同变化和要求所表现的灵活度非常
出色！’
Ada Cheang
荷兰驻上海大使馆经济和商务部
‘China Inroads为我们扮演了
非常重要的顾问咨询和执行角
色，并且打开了许多本来一直
是关闭的大门。’
Neil Simmons
国际冰雪世界前任首席执行官