Daxue Consulting is a market research company in China that provides customized data and research. It leverages connections with universities, experts, and consultants to efficiently obtain information for clients. Daxue Consulting has offices in Beijing, Shanghai, Hong Kong, and Paris, and works with clients across industries to provide services like market research, product testing, branding strategy, and data collection through methods like consumer panels, interviews, and store checks. It aims to be a reliable, flexible, and analytical partner for clients operating in China's challenging market.

1. dx@daxueconsulting.com +86 (21) 5386 0380
COMPANY
PRESENTATION
HONG KONG | BEIJING | SHANGHAI
www.daxueconsulting.com
© 2015 DAXUE CONSULTING
ALL RIGHTS RESERVED

2. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
WHO WE ARE

3. Daxue Consulting is a market research company dedicated
to providing the best specially tailored, high-quality,
customer-specific data in one of the most challenging
markets in the world; China.
YOUR MARKET RESEARCH
COMPANY IN CHINA
We leverage our unique network of university organizations
and professors, business associates, industry experts and
foreign and local consultants to find the information you
need efficiently, reliably and in a manner that addresses
your specific needs. We excel because we’re reliable,
resourceful and flexible, everything that the Chinese market
demands.

4. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
WHERE WE ARE

5. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
LOCATION
BEIJING, CHINA
Room 726, Building 1, 40 Dong Zhong Road,
Dongcheng District
SHANGHAI, CHINA
Room 1701, Building 1, 525 Fangxie Road,
Huangpu District
HONG KONG, HONG KONG ISLAND
13 Queen’s Road Central, Floor 23,
Central District
PARIS, FRANCE
FinancièreMonceau,45RuedeCourcelles,
75008 Paris

6. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
WHO TRUSTS US

7. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
THEY TRUST US

8. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
THEY CITED US

9. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
OUR PARTNERS
The Store Checkers is crowd-sourced store-
checking service with an innovative app that
enables rapid and large-scale data gathering.
Sinonym offer translation services, focusing
specifically on the complex and crucial field of
company naming in China.
China Paradigm is a boutique strategy consulting
firm focusing on providing high level strategic
consulting for China’s market.
China Metrix is a technology-driven data solutions
provider that unlocks untapped resources by using
innovative technological tools.

10. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
WHAT WE DO

11. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
OUR SERVICES
PARTNERSHIP SCREENING DIGITAL STRATEGYPRODUCT TESTING
MARKET RESEARCH COMPANY STRATEGYUSER EXPERIENCE
BIG DATA BRANDING STRATEGYCONSUMER JOURNEY

12. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
OUR ASSETS
PROVEN RESEARCH METHODS
Close ties to industry experts and especially top universities
around China ensure that we remain on the cutting edge of
methodological developments.
Thebestavailablemethodologiesareselectedbyourexperienced
consultants from universities around the world, and are put into
action by teams of analysts with strong academic and industry
backgrounds. By involving young and dynamic specialists, our
research projects combine traditional, proven methodology with
the latest developments.
NATIONWIDE REACH
China presents unique challenges for entrepreneurs, SMEs and
MNCs alike. The key to success is accurate, detailed and reliable
information from the ground.
With our comprehensive web of contacts across the whole country,
including researchers in more than 100 major cities in China, we
can overcome any geographic barrier with our flexibility and wide
reach. Our team of multilingual consultants can match your unique
research challenges with a custom-made solution ideally suited to
China’s dynamic market.

13. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
OUR ASSETS
RELIABLE & RESULT-ORIENTED
We understand that by entrusting us with
a project, you need to be able to trust us
like your own eyes and ears. At Daxue
Consulting we are committed to keeping
our clients informed and in the loop.
Our managers will remain in contact
with you throughout the whole project,
providing timely and specific updates to
make sure we continue to exceed your
expectations. The final product will be
professional, comprehensive and detail-
oriented, because you’ve seen it being
built along the way.
FLEXIBLE & RESPONSIVE
We treat each client individually, building
the entire project structure around their
coreneeds.Ourteamsofprojectmanagers
are multilingual, with experience in every
major sector in China. Research teams
are custom-built to best suit the needs
of the project, drawing on our unique
network of connections, expertise and
resources in major universities in any part
ofthecountry.Methodologiesarechosen,
analyzed and adapted to ensure the data
passes our rigorous quality assessments.
Final projects can be delivered according
to the client’s needs.
RESOURCEFUL & ANALYTICAL
At Daxue Consulting, we have access
to professionally curated data sources
and a network of contacts spanning the
country.
• Dozens of databases, including Factiva,
Business Insights, Orbis, Business
Source Complete and Myriade.
• Networks in almost every major
university in China, granting access to
documents, and industry experts
• Innovative technological tools allowing
large scale data collection from field
researchers and online sources.

14. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
OUR METHODOLOGIES
CONSUMER PANELS
We have already established consumer
panels in dozens of sectors and
demographics to give you the ongoing
feedback you need.
MYSTERY SHOPPING
Our expert analysts can professionally
evaluate consumer and shopper
experience in most major Chinese
cities.
FOCUS GROUPS
If you need a snapshot of opinions in
China, we have access to focus groups
or we can set one up specifically to suit
your needs.

15. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
OUR METHODOLOGIES
NAMING & BRANDING
Names matter in China; our specialist
naming partner helps our multilingual
and culturally savvy consultants provide
thorough analysis.
DESK RESEARCH
Our researchers have the resources to
conduct large-scale data-mining and
deep-dive research in every major sector
of China’s market.
STORE CHECKS
Our unique technological resources and
network of contacts let us conduct store
checks anywhere, and on a mass scale.

16. dx@daxueconsulting.com +86 (21) 5386 0380www.daxueconsulting.com
OUR METHODOLOGIES
PARTNER/DISTRIBUTOR ANALYSIS
We can be your direct line to verifying
a future or current partner’s credentials,
and in the field of China’s distribution
channels.
DUE DILIGENCE
We can do the third party investigation
necessary to ensure that the conditions
of your investment are met.
INTERVIEWS & SURVEYS
Whether with an individual or a group,
we can offer qualitative or quantitative
data, CAWI/CATI, conducted in person
or remotely.

17. © 2015 DAXUE CONSULTING
ALL RIGHTS RESERVED
CONTACT US
HONG KONG | BEIJING | SHANGHAI
www.daxueconsulting.com
dx@daxueconsulting.com
+86 (21) 5386 0380
+86 134 6658 3902
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